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PODCAST

100 Ways To Grow On TikTok

100 Ways To Grow On TikTok

How are real businesses succeeding on TikTok? That"s what we uncover every week on 100 Ways To Grow On TikTok. You"ll hear from businesses who doubled their reach, built nationwide demand, and found ideal clients, all through TikTok. They’ll share their strategies, key discoveries, and specific approaches that delivered results that you can implement today. Presented by TikTok for Business.

business marketing

All Episodes

00:02:30

How Net Conversion Drove 3x Growth with Creator...

100 Ways To Grow On TikTok ·

2025/11/14

Net Conversion Analytics Manager, Alex Edwards, shares how the agency turned TikTok into both a growth engine for clients and a catalyst for stronger partnerships. By pairing creator-driven content through TikTok’s TikTok One with automation tools like Smart+, the team scaled creative output, reduced ad fatigue, and achieved 3x higher spend efficiency and 20%+ stronger CPA performance.Alex also breaks down how TikTok’s unique discovery mindset unlocked incremental audiences not found elsewhere, and

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00:10:51

How Aroma Concepts Hit 7-Figure Sales Within 40 Days...

100 Ways To Grow On TikTok ·

2025/11/14

Aroma Concepts shattered expectations by achieving seven-figure sales within just 40 days of launching on TikTok Shop. Founder and Owner Sheraz Ishaque reveals how the key breakthrough came when Ishaque overcame initial hesitation about selling fragrances through TikTok LIVE, a category where customers typically want to try products first. His first 3 hour LIVE session generated five-figure sales, and on peak days, major LIVE sessions now deliver seven-figure sales within six to eight hours. This

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00:03:46

Inside Curio’s TikTok Formula: From 0 to 1.3M...

100 Ways To Grow On TikTok ·

2025/11/14

From zero to 1.3 million followers, Curio has helped brands achieve explosive growth through TikTok’s short-form power. Founder Josh Aven shares how his Los Angeles-based agency turned brands with no TikTok presence into viral engines while driving a 15:1 ROAS and 10x revenue growth for one of the top-performing TikTok Shops in the U.S.Josh breaks down how his team leverages TikTok’s trend cycles, creator-led storytelling, and data-driven planning to outperform expectations. From building a rebrand

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00:03:32

How Sightly Turned TikTok Trends into 3x CTR and 2x...

100 Ways To Grow On TikTok ·

2025/11/14

Sightly turned a TikTok trend into a measurable growth engine that tripled CTR and doubled a client’s followers in one campaign. Senior Director of Partnerships and Business Development Maeve Gordon shares how the team uses TikTok’s culture-first signals and APIs to help brands act fast, stay relevant, and turn real-time moments into performance results.By layering TikTok’s organic, discovery, and mentions APIs with TikTok One, Gordon and her team built a moment marketing system that captures

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00:05:03

How Lavashak Grew from 50 to 1,700 Daily Orders

100 Ways To Grow On TikTok ·

2025/11/14

Lavashak founder Nima Adelkhani shares how a single organic creator moment ignited a wave of 3 billion impressions on TikTok, shifting the brand from a Persian-community niche to national demand. He breaks down the systems behind onboarding roughly 7,000 affiliates, amplifying top posts with Spark codes, and using GMV Max to accelerate what’s already working. Since that first spike, the team has shipped nearly 130,000 orders and now attributes about 80% of sales to TikTok.Nima explains how

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00:04:19

How InstaBomb Built a 90% TikTok-Powered Business

100 Ways To Grow On TikTok ·

2025/11/14

InstaBomb founder Casey Dalton shares how a homegrown kitchen hack turned into a 90% TikTok-powered business. What started as a mom’s solution to make healthy, all-natural meals easier, vegan-friendly “food bombs” filled with global spices, quickly found its audience through creator demos, organic storytelling, and community feedback that shaped everything from packaging to product development.Casey breaks down how TikTok creators helped demystify a complex product, why real-time engagement replaced

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00:04:47

GuruNanda TikTok Results with 90% Affiliate Sales and...

100 Ways To Grow On TikTok ·

2025/10/31

Dr. Anish Nanda, Director of E-Commerce at GuruNanda, shares how the family-run wellness company turned TikTok Shop into a powerful growth engine that bridges online discovery and offline retail. Known for its natural oral-care products and mission to “bridge the gap” between premium quality and everyday affordability. From viral creator videos and affiliate partnerships to fulfillment and retail expansion, Dr. Nanda breaks down how TikTok helped transform GuruNanda from a DTC favorite into a

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00:05:37

How MaryRuth’s Drove 90% of TikTok Sales Through GMV Max

100 Ways To Grow On TikTok ·

2025/10/31

MaryRuth’s has turned TikTok Shop into its fastest-growing sales channel ever by combining 24/7 LIVE streaming, large-scale creator seeding, and automated ad solutions like GMV Max. Chief Revenue Officer Jay Hunter shares how TikTok has become the brand’s number one awareness driver, fueling cross-channel lift across Amazon, retail, and DTC. By investing heavily in creator partnerships and letting the algorithm optimize ad spend, MaryRuth’s has built a sustainable growth engine powered by both

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00:02:47

How Daily Nouri Scales Gut Health Business onTikTok

100 Ways To Grow On TikTok ·

2025/10/31

Daily Nouri has transformed their gut health business by leveraging TikTok's educational power and advertising capabilities to reach millions of consumers. Founder and CEO Caroline Carralero reveals how her strategic approach to TikTok advertising resulted in a hundred-fold increase in video views and engagement, while simultaneously driving traffic across their omni-channel business including national retail partners.Carralero's success stems from recognizing TikTok's unique ability to

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00:04:12

How Hello Cake Built a Full-Funnel Growth Engine...

100 Ways To Grow On TikTok ·

2025/10/31

Hello Cake is rewriting the rules of brand growth by using TikTok to spark real conversations around sexual wellness and turn them into measurable business results. SVP of Paid Media & Analytics Amanda Liu and VP of Digital Product Mikayla Markrich share how the brand’s TikTok-first creative strategy, full-funnel testing, and data-driven experimentation have made the platform a key driver of baseline growth across every channel.By combining creative agility with performance discipline, Hello

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00:03:37

How Peta Jane Beauty Sold 2 Months of Inventory in 2...

100 Ways To Grow On TikTok ·

2025/10/31

Peta Jane Beauty has built a profitable TikTok advertising strategy that consistently delivers at least 3x ROAS while scaling their self-tanning business. Managing Partner Alex Samusevich and Founder Peta Murgatroyd share how their strategic approach to TikTok advertising, combined with affiliate partnerships and creator content, creates a powerful system that feeds their advertising machine with high-performing creative assets.Their breakthrough moment came when a single piece of creator content

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00:05:27

How Wingz Media Built Full-Funnel Strategies That...

100 Ways To Grow On TikTok ·

2025/10/31

Kainan Pires, founder of Wingz Media, reveals how his agency helps CPG and food & beverage brands achieve measurable growth by rethinking acquisition as a full-funnel system, spanning creative, media, and landing page strategy. Rather than treating each channel in isolation, Wingz Media unifies content creation, audience targeting, and conversion optimization to accelerate learning and scale efficiently. Through this holistic approach, one client saw a 30% drop in CPA and a 50% decrease in

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00:04:27

Horizon Next TikTok Formula for 60% Better Bookings...

100 Ways To Grow On TikTok ·

2025/09/18

Horizon Next has mastered the art of turning TikTok into a full-funnel performance engine. Paid Social Performance Lead Cerise Vazquez Wright shares how her team combined Smart+, Spark Ads, search, and LIVE to drive results that outperformed traditional brand channels.Smart+ campaigns streamlined targeting and creative delivery, helping the agency reduce costs and improve ROAS. Spark Ads attached to branding campaigns turned awareness into measurable action, driving cost per bookings that were 60%

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00:05:34

How Skinn Cosmetics Scaled on TikTok With a Hero...

100 Ways To Grow On TikTok ·

2025/09/12

Skinn Cosmetics turned complexity into clarity by narrowing their wide product lineup down to six hero products that became the center of their TikTok strategy. By pairing this focus with TikTok LIVE selling, affiliate seeding, and direct founder engagement, the brand built powerful momentum and drove sellouts like their Lipstick X launch in under an hour. The impact didn’t stop on TikTok, their strategy sparked a halo effect across Amazon, DTC, and retail channels, proving that the right hero

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00:16:25

Topicals’ Growth Formula: Creators + Full-Funnel +...

100 Ways To Grow On TikTok ·

2025/09/12

Topicals didn’t just run ads on TikTok, they built a growth engine. President Sochima Mbadugha and Head of Growth Helena Youhana share how the brand tapped into TikTok’s creator community to spark awareness, opened their affiliate program to let the flywheel spin, and then used GMV Max and TikTok Shop to turn that momentum into record-breaking sales. The result: 50% month-over-month growth and ROAS that beat their goals.What makes their story stand out is how human it feels. They started with

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00:07:46

How Morphe Built Triple-Digit TikTok Growth

100 Ways To Grow On TikTok ·

2025/09/12

Morphe has transformed their TikTok strategy into a growth powerhouse by putting community at the center of every product launch. In Q1 2025 alone, they achieved triple-digit growth in both video views and engagement while maintaining a 54x return on their earned media value to spend ratio.Their success stems from a full-funnel approach that combines creator partnerships, real-time consumer feedback, and strategic use of TikTok Shop for direct conversions. By discovering and amplifying creators who

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00:15:34

How Vuja Dé Digital Masters TikTok...

100 Ways To Grow On TikTok ·

2025/08/27

Bijan Malaklou, who leads social and creative services at Vuja Dé Digital, represents the evolution of performance media agencies that are embracing TikTok's unique discovery-commerce engine. As a performance media company enabling expected growth in unexpected ways, Vuja Dé Digital recognized TikTok's ability to connect with audiences more authentically than other platforms.In this episode, Bijan explains how TikTok's contextual environment enables real-time trend participation that

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00:07:25

How Trademark Beauty Achieved 60% Year-Over-Year...

100 Ways To Grow On TikTok ·

2025/08/27

Sabrina and Joseph Main, co-founders of Trademark Beauty, transformed their family-owned, bootstrapped hair tools startup into a thriving business by leveraging TikTok's comprehensive ecosystem. Creating affordable yet premium hair tools using high-end manufacturers, the sibling duo launched in 2019 and joined TikTok in 2020, where they discovered a platform that perfectly aligned with their content-forward, educational approach to business.What You'll Learn in This Episode:How Trademark

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00:12:29

How Hearst Magazines Cracked the Code on...

100 Ways To Grow On TikTok ·

2025/08/27

Hearst Magazines has proven that listening to your audience pays off with concrete results. Their Blind Date series achieved 3 TikTok videos in a row that each hit a million views, demonstrating the power of audience-first content creation.Beyond organic success, Hearst Magazines has found ways to improve advertising performance while reducing spend across their magazine brands. By aligning editorial content with branded partnerships and focusing on native storytelling, they're delivering better

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00:09:55

The Tiktok Strategy that helped Natal App reduce CPAs...

100 Ways To Grow On TikTok ·

2025/06/09

Nancy Anderson, Founder and President of Natal App, and Virginia Triplett, Head of Marketing, discovered that TikTok's ability to immediately reach new audiences organically made it the perfect platform for their science-backed pregnancy and postpartum fitness programs. Serving women who are thinking about conceiving, currently pregnant, or have been pregnant, Natal App recognized TikTok's demographic shift during COVID as their target audience matured into the platform.In this episode,

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31 results

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