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PODCAST

100 Ways To Grow On TikTok

100 Ways To Grow On TikTok

How are real businesses succeeding on TikTok? That"s what we uncover every week on 100 Ways To Grow On TikTok. You"ll hear from businesses who doubled their reach, built nationwide demand, and found ideal clients, all through TikTok. They’ll share their strategies, key discoveries, and specific approaches that delivered results that you can implement today. Presented by TikTok for Business.

business marketing

All Episodes

00:04:49

How Rhino USA Sold 3 Months of Inventory in 7 Days on...

100 Ways To Grow On TikTok ·

2025/12/19

Rhino USA turned TikTok into its fastest-growing sales channel by leaning all in on TikTok Shop and creator partnerships. Chief Revenue Officer Adam Fox and Senior Marketplace Manager Thomas Nielsen share how a single product, their retractable ratchet strap, became a viral hit, outselling 150 other SKUs across all channels in a single day and driving a 300% lift in daily sales across other channels during major TikTok campaigns. Their story proves that even traditional product categories, such as

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00:04:38

BoomBoom TikTok Strategy Behind $250K to $4M+ Revenue...

100 Ways To Grow On TikTok ·

2025/12/19

BoomBoom achieved explosive growth by embracing TikTok Shop as both a sales engine and a creator network. Founder and CEO John Pinto explains how the brand’s large-scale creator sampling program and targeted GMV Max campaigns helped BoomBoom climb from $250K to over $4 million in annual sales, driving 4x year-over-year growth and measurable lift across TikTok, Amazon, and retail channels.Building on that momentum, BoomBoom has cultivated a thriving creator community that now produces more than 800

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00:03:41

From Launch to Lift-Off: How Halara Doubled GMV on...

100 Ways To Grow On TikTok ·

2025/12/19

Halara turned TikTok Shop into a daily growth machine, doubling GMV during back-to-back Super Brand Days. Global Brand President Jessica Thompson shares how the team saw hundreds of conversions within the first month of launch and scaled results through a high-volume creator strategy that continues to drive measurable growth.Jessica shares how Halara’s team built momentum through community and constant experimentation. By seeding products to creators and boosting over 70,000 videos that reached 150

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00:04:18

New Belgium Brewing’s Content Strategy That Tripled...

100 Ways To Grow On TikTok ·

2025/12/19

As the largest craft brewery in the U.S., New Belgium Brewing, known for Voodoo Ranger and Fat Tire, has made TikTok a key channel for reaching younger LDA-compliant drinkers. Celine Wright, Senior Manager of Paid Media, shares how her team shifted from product-focused marketing to entertainment-led storytelling that delivered a 3.5x boost in ad recall and 6.5x lift in brand preference for Voodoo Ranger.By using TikTok as both a creative testing ground and a storytelling platform, Celine and her

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00:05:19

How Built Bar Became Known as “The TikTok Protein Bar”

100 Ways To Grow On TikTok ·

2025/12/19

Built Bar’s Ashley Pollock, Marketplace Experience Coordinator, and Ben George, Director of E-Comm Marketplaces, share how TikTok evolved from a small test into a core growth driver. By treating TikTok as both discovery and commerce, moving quickly on creator affiliates, and amplifying with GMV Max, they report stronger ROAS than other paid channels and consistent cross-channel lift when they scale on TikTok.They outline a testing-first approach that blends organic-feeling creative with paid

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00:01:46

Systemized Media’s TikTok Strategy for High-Intent...

100 Ways To Grow On TikTok ·

2025/12/19

Systemized Media is redefining home-service marketing by using TikTok to generate higher-quality leads and measurable business growth for HVAC and home service clients. President Gabriela Castelao shares how leaning into creative testing and lead generation campaigns, her team turned TikTok into a core growth driver for both their clients and their own business.Gabriela explains how Systemized Media leverages TikTok’s creator ecosystem and ad solutions to help traditional industries reach new

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00:02:47

Building Scalable TikTok Strategy for Higher Ed...

100 Ways To Grow On TikTok ·

2025/12/19

Carnegie Higher Ed connects the right prospective students with the right universities through digital strategy and enrollment marketing. In this episode, Amy Orlando, Director of Social Media Marketing at Carnegie Higher Ed, shares how her team leaned into TikTok early and built a full-funnel approach for clients that lowered cost per click by 75% while increasing clicks by 640%. Amy explains how the team integrated community interaction with traffic campaigns to unlock those results without a

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00:04:08

Turning Culture Into Performance: Attn’s TikTok Strategy

100 Ways To Grow On TikTok ·

2025/12/19

From launching Barbie’s TikTok channel to generating 106 million views with a single interactive campaign, ATTN has redefined what creative storytelling looks like on the platform. The team’s transition from social publisher to full-scale TikTok studio and creative agency has produced standout campaigns that merge culture, community, and measurable performance. President Taryn Crouthers shares how ATTN’s bold, creator-led approach turned experimentation into industry-leading results.Taryn breaks

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00:05:26

Why Creative Systems Win on TikTok: Lessons from...

100 Ways To Grow On TikTok ·

2025/12/19

TubeScience President and Co-Founder Philip Buerger shares how his team built a creative-first system that turns strategy into scalable results on TikTok. By tightly aligning creative testing with media buying and measurement, TubeScience has taken brands from zero to over $1M per month in TikTok spend while maintaining control of efficiency.Philip explains why TikTok is a powerful discovery channel for filling the top and middle funnels, how messaging can be transferred across platforms while

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00:04:44

How University of Phoenix Reached 1 Million TikTok...

100 Ways To Grow On TikTok ·

2025/11/18

The University of Phoenix is redefining how higher education connects with adult learners by tapping into TikTok’s full-funnel power. Ambeur Stevenson, Performance Marketing Manager, shares how the university reached 1 million followers by blending paid and organic strategies to authentically engage working professionals, parents, and career changers. Through strategic testing, audience expansion, and creative alignment, the University of Phoenix has seen measurable improvements in engagement,

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00:02:30

How Net Conversion Drove 3x Growth with Creator...

100 Ways To Grow On TikTok ·

2025/11/14

Net Conversion Analytics Manager, Alex Edwards, shares how the agency turned TikTok into both a growth engine for clients and a catalyst for stronger partnerships. By pairing creator-driven content through TikTok’s TikTok One with automation tools like Smart+, the team scaled creative output, reduced ad fatigue, and achieved 3x higher spend efficiency and 20%+ stronger CPA performance.Alex also breaks down how TikTok’s unique discovery mindset unlocked incremental audiences not found elsewhere, and

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00:10:51

How Aroma Concepts Hit 7-Figure Sales Within 40 Days...

100 Ways To Grow On TikTok ·

2025/11/14

Aroma Concepts shattered expectations by achieving seven-figure sales within just 40 days of launching on TikTok Shop. Founder and Owner Sheraz Ishaque reveals how the key breakthrough came when Ishaque overcame initial hesitation about selling fragrances through TikTok LIVE, a category where customers typically want to try products first. His first 3 hour LIVE session generated five-figure sales, and on peak days, major LIVE sessions now deliver seven-figure sales within six to eight hours. This

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00:03:46

Inside Curio’s TikTok Formula: From 0 to 1.3M...

100 Ways To Grow On TikTok ·

2025/11/14

From zero to 1.3 million followers, Curio has helped brands achieve explosive growth through TikTok’s short-form power. Founder Josh Aven shares how his Los Angeles-based agency turned brands with no TikTok presence into viral engines while driving a 15:1 ROAS and 10x revenue growth for one of the top-performing TikTok Shops in the U.S.Josh breaks down how his team leverages TikTok’s trend cycles, creator-led storytelling, and data-driven planning to outperform expectations. From building a rebrand

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00:03:32

How Sightly Turned TikTok Trends into 3x CTR and 2x...

100 Ways To Grow On TikTok ·

2025/11/14

Sightly turned a TikTok trend into a measurable growth engine that tripled CTR and doubled a client’s followers in one campaign. Senior Director of Partnerships and Business Development Maeve Gordon shares how the team uses TikTok’s culture-first signals and APIs to help brands act fast, stay relevant, and turn real-time moments into performance results.By layering TikTok’s organic, discovery, and mentions APIs with TikTok One, Gordon and her team built a moment marketing system that captures

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00:05:03

How Lavashak Grew from 50 to 1,700 Daily Orders

100 Ways To Grow On TikTok ·

2025/11/14

Lavashak founder Nima Adelkhani shares how a single organic creator moment ignited a wave of 3 billion impressions on TikTok, shifting the brand from a Persian-community niche to national demand. He breaks down the systems behind onboarding roughly 7,000 affiliates, amplifying top posts with Spark codes, and using GMV Max to accelerate what’s already working. Since that first spike, the team has shipped nearly 130,000 orders and now attributes about 80% of sales to TikTok.Nima explains how

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00:04:19

How InstaBomb Built a 90% TikTok-Powered Business

100 Ways To Grow On TikTok ·

2025/11/14

InstaBomb founder Casey Dalton shares how a homegrown kitchen hack turned into a 90% TikTok-powered business. What started as a mom’s solution to make healthy, all-natural meals easier, vegan-friendly “food bombs” filled with global spices, quickly found its audience through creator demos, organic storytelling, and community feedback that shaped everything from packaging to product development.Casey breaks down how TikTok creators helped demystify a complex product, why real-time engagement replaced

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00:04:47

GuruNanda TikTok Results with 90% Affiliate Sales and...

100 Ways To Grow On TikTok ·

2025/10/31

Dr. Anish Nanda, Director of E-Commerce at GuruNanda, shares how the family-run wellness company turned TikTok Shop into a powerful growth engine that bridges online discovery and offline retail. Known for its natural oral-care products and mission to “bridge the gap” between premium quality and everyday affordability. From viral creator videos and affiliate partnerships to fulfillment and retail expansion, Dr. Nanda breaks down how TikTok helped transform GuruNanda from a DTC favorite into a

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00:05:37

How MaryRuth’s Drove 90% of TikTok Sales Through GMV Max

100 Ways To Grow On TikTok ·

2025/10/31

MaryRuth’s has turned TikTok Shop into its fastest-growing sales channel ever by combining 24/7 LIVE streaming, large-scale creator seeding, and automated ad solutions like GMV Max. Chief Revenue Officer Jay Hunter shares how TikTok has become the brand’s number one awareness driver, fueling cross-channel lift across Amazon, retail, and DTC. By investing heavily in creator partnerships and letting the algorithm optimize ad spend, MaryRuth’s has built a sustainable growth engine powered by both

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00:02:47

How Daily Nouri Scales Gut Health Business onTikTok

100 Ways To Grow On TikTok ·

2025/10/31

Daily Nouri has transformed their gut health business by leveraging TikTok's educational power and advertising capabilities to reach millions of consumers. Founder and CEO Caroline Carralero reveals how her strategic approach to TikTok advertising resulted in a hundred-fold increase in video views and engagement, while simultaneously driving traffic across their omni-channel business including national retail partners.Carralero's success stems from recognizing TikTok's unique ability to

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00:04:12

How Hello Cake Built a Full-Funnel Growth Engine...

100 Ways To Grow On TikTok ·

2025/10/31

Hello Cake is rewriting the rules of brand growth by using TikTok to spark real conversations around sexual wellness and turn them into measurable business results. SVP of Paid Media & Analytics Amanda Liu and VP of Digital Product Mikayla Markrich share how the brand’s TikTok-first creative strategy, full-funnel testing, and data-driven experimentation have made the platform a key driver of baseline growth across every channel.By combining creative agility with performance discipline, Hello

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41 results

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