Fullerton Unfiltered

44:42

1005. From Small Sod Jobs to Pro Stadiums: Inside...

Fullerton Unfiltered ·

2026/08/19

In this episode, I sit down with Tom Groh of Minnesota Sodding Company to talk all things sod and the business behind it. We dive into how the company got started, how the sod industry works, the equipment and technology they use, and what it takes to tackle large-scale turf projects. Tom also shares how Minnesota Sodding Company broke into professional stadiums and ball fields and what goes into installing turf at the highest level. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨

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30:36

1004. Relationships Are the Real ROI

Fullerton Unfiltered ·

2026/08/17

A friend of mine is moving on from a partner company after five great years. While he'll definitely be missed, it's a great reminder of what truly lasts in business. Companies change, titles change, and careers take new directions, but great relationships stick with you. In this episode, we're talking about why showing up, attending events, building community, and investing in people can create opportunities and friendships that last far beyond any job title. 🚨 Purchase "Lawntrapreneur Academy Live

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45:18

1003. The Snow Sales Playbook: How We Price, Package...

Fullerton Unfiltered ·

2026/08/14

Why would a commercial property pay for snow removal during a light winter? In this episode, Brian breaks down the business behind seasonal snow contracts and why customers are really paying for readiness, not inches. We unpack our 10 plow, 25 salt, and 35 salt structure, plus labor, equipment, salt inventory, overhead, cash flow, reserved capacity, and why sustainable pricing creates better long term partnerships for everyone. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨

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47:53

1002. Liz & I Tell All — The Untold Story Behind...

Fullerton Unfiltered ·

2026/08/12

After reaching the milestone of 1,000 episodes, Liz joins me for a special look back at the journey that made it all possible. We talk about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the behind-the-scenes moments that most people never saw. From the early days of the podcast to building businesses, raising a family, and finding a way to keep showing up year after year, we share stories, favorite memories, difficult seasons, and lessons learned

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50:43

1001. Liz & I Tell All — The Untold Story Behind...

Fullerton Unfiltered ·

2026/08/10

We made it to Episode 1,000, and this time Liz is joining me to tell the real story behind the journey. We're talking about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the moments behind the scenes that nobody ever saw. From recording the early episodes to building businesses, raising a family, and staying committed enough to show up 1,000 times, we're sharing untold stories, favorite memories, hard seasons, and what this journey has really meant

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02:04:28

1000. 🎉 Episode 1000 Special! 🎉

Fullerton Unfiltered ·

2026/08/07

Welcome to a milestone episode! To celebrate 1,000 episodes of the Fullerton Unfiltered Podcast, Brian sits down with one of the most recognizable names in the luxury automotive world, Lamborghini Alex. From the outside, selling Lamborghinis looks like a dream job. But behind every exotic car delivery is a masterclass in sales, customer experience, relationship building, and personal branding. In this conversation, Alex shares how he got started, what it takes to earn the trust of high net worth

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36:43

999. If You Can Show Me, Then I'll Believe You

Fullerton Unfiltered ·

2026/08/05

Everyone wants to grow their business, but very few can show the evidence that growth is coming. In this episode, we break down the difference between leading and lagging indicators, why revenue is the result, not the cause, and the key metrics in your people, sales, operations, and financials that predict future success. If you can't show the indicators, don't expect the outcome. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale

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26:37

998. Thank God Somebody Invited Me

Fullerton Unfiltered ·

2026/08/03

What if the biggest thing holding your business back isn't your work ethic, but what you haven't been exposed to yet? After another stop on the Break Records Tour, I'm sharing why I'm so thankful someone invited me into this industry years ago, and why one room, one conversation, or one event can completely change your future, just like it did mine. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

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46:08

997. LAL 2026 Is Officially Here! Why You Need to Be...

Fullerton Unfiltered ·

2026/07/31

Tickets for Lawntrepreneur Academy LIVE 2026 are officially on sale! In this episode, Liz and I break down everything you need to know about this year's event, why we believe it's going to be our best one yet, and how one day in the right room can completely change the trajectory of your business. We cover the incredible speaker lineup, networking opportunities, Sunday Masterclasses, and what you can expect when you join 300+ contractors in Novi, Michigan this November. If you're serious about

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54:33

996. The Marketing Mindset That Separates $500K...

Fullerton Unfiltered ·

2026/07/29

In this episode, I sit down with Chris from PostcardMania to discuss why so many business owners hesitate to invest in marketing, how to overcome that mindset, and what it takes to build a predictable pipeline of quality leads. We also dive into why education is at the heart of PostcardMania's mission, why direct mail continues to deliver incredible results, and practical marketing strategies you can use to grow your business with confidence. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov

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21:32

995. Vivid Vision: Designing the Future of Your...

Fullerton Unfiltered ·

2026/07/27

Most business owners know where they are today, but few have clearly defined where they're going. Jennifer Moscow joins the podcast to discuss the power of creating a Vivid Vision and how a compelling picture of the future can align your team, attract the right people, and accelerate growth. This conversation will challenge you to think bigger and lead with greater clarity and purpose. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale

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35:25

994. Our Final Together in the Trades: Lessons from...

Fullerton Unfiltered ·

2026/07/24

In part 2, Brian and Liz look back on their final Together in the Trades conference in Arizona and share the moments that stayed with them most. From speaking about marriage to meaningful conversations with fellow attendees, they reflect on the lessons they are carrying forward, what this event has meant to their family, and how to build a marriage strong enough to support big dreams, business, family, and whatever comes next. Thanks for joining us on the journey. We're glad you're here. 🚨 Purchase

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34:31

993. Our Final Together in the Trades: Lessons from...

Fullerton Unfiltered ·

2026/07/22

In this episode, Brian and Liz recap their final Together in the Trades conference in Arizona. We share some of our biggest takeaways from speaking on marriage, the conversations that impacted us most, lessons we learned from fellow attendees, and why this event has meant so much to our family over the years. We also reflect on building a marriage that can carry the weight of your dreams, balancing business and family, and what's next for us. Thanks for coming along for the journey—we're glad you're

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28:26

992. The Hardscape Growth Blueprint with Frank Bourque

Fullerton Unfiltered ·

2026/07/20

If you're looking to grow your hardscape division, this episode is packed with practical advice. Frank Bourque joins the show to discuss sales, estimating, production systems, and the mindset required to build a profitable hardscaping business. Whether you're installing your first patio or managing multiple crews, Frank shares actionable insights to help you level up your operation. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale

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40:48

991. How Rick Miranda Built One of New England's...

Fullerton Unfiltered ·

2026/07/17

Rick Miranda, President of Aquidneck Landworks, joins the show to share the story behind building one of New England's most respected landscape companies. We dive into leadership, creating a premium customer experience, building a winning team, and the lessons learned from growing a business that stands out in a competitive market. If you're looking to elevate your company, improve your systems, and build a business you're proud of, this episode is packed with practical insights you won't want to

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39:44

990. Part 2: The One Investment That Makes Every...

Fullerton Unfiltered ·

2026/07/15

Big LAL 2026 Announcement! (Part 2 of 2). People thought I was going to talk about the S&P 500, real estate, or Bitcoin. But after nearly twenty years in business, I've become convinced the investment that beats almost everything else is investing in yourself. Your skills. Your health. Your relationships. Your character. Your faith. Your business. Because those are the things that increase your capacity to create value—and ultimately, your capacity to invest in everything else. 🚨 Purchase

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44:18

989. The One Investment That Makes Every Other...

Fullerton Unfiltered ·

2026/07/13

People thought I was going to talk about the S&P 500, real estate, or Bitcoin. But after nearly twenty years in business, I've become convinced the investment that beats almost everything else is investing in yourself. Your skills. Your health. Your relationships. Your character. Your faith. Your business. Because those are the things that increase your capacity to create value—and ultimately, your capacity to invest in everything else. (Part 1 of 2). 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock

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32:14

988. From the Ground Up: How CLS Built an...

Fullerton Unfiltered ·

2026/07/10

The Break Records Tour rolls on with our next stop at CLS Landscape Supply! Janelle Leary joins me to share the story behind building CLS, the lessons learned through years of entrepreneurship, and what it takes to serve contractors at the highest level. We dive into leadership, company culture, industry trends, and why strong relationships are one of the biggest competitive advantages in business. LAL 2026 tickets go on sale 7/15 at 6pm ET. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn

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54:32

987. Part 2 The Untold Stories of Entrepreneurship |...

Fullerton Unfiltered ·

2026/07/08

Today, Liz and I sit down with my brother Adam and his wife, Sarah, for one of our most honest conversations yet. We share the parts of entrepreneurship that rarely make it onto social media, including the setbacks, risks, doubts, victories, failures, family discussions, financial pressure, and defining moments that shaped each of our journeys. Whether you are building a lawn care business, growing a marketing agency, launching your first company, or simply pursuing a dream, we hope these stories

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33:47

986. The Untold Stories of Entrepreneurship |...

Fullerton Unfiltered ·

2026/07/06

Today, Liz and I are joined by my brother Adam and his wife, Sarah, for one of our most honest conversations yet. We share the stories that rarely make it onto social media. The setbacks, risks, doubts, wins, failures, family conversations, financial pressure, and moments that shaped each of our entrepreneurial journeys. Whether you're building a lawn care business, growing a marketing agency, launching your first company, or simply chasing a dream, we hope these stories remind you that every

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