Fullerton Unfiltered

01:21:28

1025. The Storytelling & Branding Masterclass You...

Fullerton Unfiltered ·

2026/10/05

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, branding, and creating a message people actually remember. We talk about why the best brands don't just sell products or services; they tell stories that connect, build trust, and move people to action. If you're trying to grow your brand in 2026 and beyond, you HAVE to hear this one. Granum Break Records

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21:10

1024. The Market Feels Weird. Here's Why We're...

Fullerton Unfiltered ·

2026/10/02

There's definitely some uncertainty in the market right now. Contracts are coming back later, customers are taking longer to make decisions, and it feels like everyone is being a little more cautious. But instead of pulling back, we're doing the opposite. In today's episode, we're talking about staying aggressive with marketing, continuing to fill the pipeline, following up relentlessly, and focusing on what we can control. When everyone else gets nervous and slows down, that might just be the best

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36:42

1023. What Are We Building It For? Business, Travel,...

Fullerton Unfiltered ·

2026/09/30

How do you make room for ambitious business goals and frequent travel while raising a young family? Brian and Liz talk about aligning on what they're building—and why—so the work keeps serving the life they want as a family. They discuss the honest tradeoffs, the conversations that help them decide what's worth taking on, and practical ways couples with children can plan together, share the load, and reassess when the pace no longer fits their season. Granum Break Records

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43:13

1022. You Asked, I Answered: Real Questions, Real...

Fullerton Unfiltered ·

2026/09/28

You guys asked, so I'm answering! In this episode, I'm digging into your questions about business, lawn care, money, leadership, equipment, scaling, life, and everything in between. No script, no fluff, just real answers from what I've learned building businesses, making mistakes, taking risks, and figuring things out along the way. Let's get into it! Granum Break Records Tour: https://granum.com/break-records-tour-2026/ 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets

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27:18

1021. Almost Every Pivotal Moment in My Life Started...

Fullerton Unfiltered ·

2026/09/25

Looking back, almost every major breakthrough, relationship, opportunity, and pivotal moment in my life started with one simple thing: an invitation. Someone opened a door, made an introduction, or simply said, "You should come." In this episode, I'm talking about the power of the invite, why saying yes can change your trajectory, and why sometimes you need to be the person extending the invitation. From the Break Records Tour to Equip Expo, Lawntrepreneur Academy Live, and beyond, you never know

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19:40

1020. Inside the Lawntrepreneur Academy SOP Bundle

Fullerton Unfiltered ·

2026/09/23

If you're at that point where you have multiple crews and are hiring people, and somehow the business feels more chaotic instead of less, you probably don't need to work harder. You need better systems. That's exactly why we created the SOP Training Bundle. Take ours, customize them for your business, and start building a company that doesn't require everything to run through you. Granum Break Records Tour: https://granum.com/break-records-tour-2026/ 🚨 Purchase "Lawntrapreneur Academy Live 2026

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32:35

1019. We're Taking the Break Records Tour to Downer...

Fullerton Unfiltered ·

2026/09/21

The Break Records Tour is rolling into Downer Brothers Landscaping! Brian sits down with Nicole Downer for a preview of our next stop, what they've built, what makes their operation different, and what they're excited to pull back the curtain on when we arrive. We're talking people, systems, culture, growth, equipment, and the lessons they've learned along the way. Get ready, because this is going to be a fun one! Granum Break Records Tour: https://granum.com/break-records-tour-2026/ 🚨 Purchase

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31:05

1018. You Don't Need More Information. You Need the...

Fullerton Unfiltered ·

2026/09/18

Information isn't scarce anymore. Podcasts, YouTube, courses, AI, social media. You can learn almost anything. The bigger question is, are you actually around the right people? In this episode, Brian shares why getting in the right room can accelerate your growth, challenge how you think, expose you to better systems, and connect you with contractors building at a high level. That's exactly what Lawntrepreneur Academy LIVE 2026 is all about. November 7th in Novi, Michigan. Hundreds of contractors,

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19:25

1017. That Contract Could Cost You More Than the Job...

Fullerton Unfiltered ·

2026/09/16

Before you celebrate landing that big account, make sure you know exactly what you're signing. In today's episode, Brian talks about contract red flags, negotiating terms, pricing for risk, and why sometimes the best deal is the one you're willing to walk away from. A timely conversation for anyone bidding snow, commercial maintenance, or larger contract work this season. Granum Break Records Tour: https://granum.com/break-records-tour-2026/ 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix

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40:20

1016. Building a Culture of Intentional Operational...

Fullerton Unfiltered ·

2026/09/14

Recorded at LAL Live 2025, Mark emphasizes that a company's success is defined by its operational values rather than simple slogans. He argues that while core traits like integrity are essential, intentional culture is built through specific behaviors like transparency, accountability, and ownership. By providing examples from well-known brands like Chick-fil-A, Sedgley illustrates how these values create a distinct customer experience and attract high-quality employees. He encourages business

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28:08

1015. Stretching the Rubber Band: Bidding Our Biggest...

Fullerton Unfiltered ·

2026/09/11

What happens when the opportunity is bigger than your comfort zone? Today I'm breaking down the process of bidding the largest snow account we've ever tackled, checking and rechecking the numbers, and learning when to trust the math and take the swing. Granum Break Records Tour: https://granum.com/break-records-tour-2026/ 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live 🚜💨 Purchase "The SOP

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39:17

1014. Scaling to $10M+ Without Losing Control | Chase...

Fullerton Unfiltered ·

2026/09/09

Today we're joined by Chase Ireland, President of Conestoga Contracting Group, for a conversation about business, leadership, growth, and the lessons learned while building a $10M+ company with a team of 50+ people. We discuss Chase's journey, the challenges of scaling, building a great team, landscape and snow operations, and what he's learned along the way. Granum Break Records Tour: https://granum.com/break-records-tour-2026/ September 9, 2026 · 12PM ET · Free Live Webinar with Brian Fullerton

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51:10

1013. The Landscaping Industry Has a People Problem....

Fullerton Unfiltered ·

2026/09/07

Greenius 2.0 is officially here. I sit down with Josh Roberts, Project Manager at Greenius and Granum/LMN, to discuss what's new, why training and onboarding are becoming more important than ever, and how contractors can finally turn tribal knowledge into repeatable systems. We're also sharing an exciting update and a look at Greenius's next steps. September 9, 2026 · 12PM ET · Free Live Webinar with Brian Fullerton (7 things the best landscape companies do before they hire.) 🚨 Purchase

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56:33

1012. The Hiring & Onboarding Checklist We Wish We...

Fullerton Unfiltered ·

2026/09/04

We finally turned our hiring and onboarding process from tribal knowledge into an actual system. In this episode, I break down the checklist we now use at Brian's Lawn Maintenance to hire, onboard, and train new team members without reinventing the wheel every time. Free New Hire Checklist Plus 10% Off SOP Bundle: https://www.lawntrepreneuracademy.com/free-new-hire-checklist September 9, 2026 · 12PM ET · Free Live Webinar with Brian Fullerton (7 things the best landscape companies do before they

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35:16

1011. When Everything Feels Important: Our Fall...

Fullerton Unfiltered ·

2026/09/02

Fall is here, and with it comes the rush: business, kids, travel, snow prep, holidays, health, marriage, and a calendar that fills up way too fast. Liz and I sit down to talk about what busy season really looks like behind the scenes, what our family needs from us right now, and how we're deciding what deserves a yes and what needs a no. Because the goal isn't just to survive the next 90 days. It's to make sure we don't wish away another season of our lives. 🚨 Purchase "Lawntrapreneur Academy Live

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25:17

1010. Want to Make Money Plowing Snow? Start Here |...

Fullerton Unfiltered ·

2026/08/31

Thinking about getting into snow removal this winter? In this episode, I break down how to get started, what equipment you actually need, how to price your work, find customers, and turn a few snow events into real money. Whether you've got a shovel, snowblower, or plow truck, this is your roadmap to making money in the snow business. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live 🚜💨 Purchase

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53:40

1009. This Sales Technique Is Revolutionizing Our...

Fullerton Unfiltered ·

2026/08/28

This one completely changed how I look at sales. In Week 3 of ASCEND, Ken Deemer broke down a simple framework for qualifying prospects around pain, budget, and decision-making, and we've already started refining our own sales process because of it. Instead of rushing to measure, estimate, and send proposals, we're learning to slow down, ask better questions, uncover the real problem, and determine whether an opportunity is actually worth pursuing. If you're tired of wasting hours quoting jobs that

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38:22

1008. You Don't Have a Hiring Problem. You Have an...

Fullerton Unfiltered ·

2026/08/26

Hiring gets tough this time of year. Crews are tired, the season is long, and finding great people can feel impossible. But what if the problem isn't the labor market, it's how we're attracting people? In this episode, Brian breaks down a simple hiring roadmap for attracting growth-minded team members through vision, culture, career paths, better job descriptions, and showing people why your company is actually worth joining. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets

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54:27

1007. The Education Never Stops: What I Believe 3...

Fullerton Unfiltered ·

2026/08/24

Three years ago, I learned about the four systems of business while attending an LMN Mastermind. While those principles still hold true, my understanding of them has evolved tremendously. Coming off the Break Records Tour stop in Minnesota, I'm reflecting on how grateful I am for the educational journey this industry has given me. From building my own business and making mistakes to meeting incredible contractors and seeing how other successful companies operate, every experience has added another

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44:06

1006. Your Best Employee Isn't Your Training System…...

Fullerton Unfiltered ·

2026/08/21

Building a successful lawn care and landscaping company takes more than selling work. You need systems for developing great people AND getting paid for the work your team produces. In this episode, we're talking about how we're improving employee onboarding and training with Greenius, what's coming with Greenius 2.0, and why your best employees shouldn't have to carry the entire training load. Then we're switching gears to cash flow and LMN Pay. We'll talk about the difference between revenue and

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