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PODCAST

Fullerton Unfiltered

Brian Fullerton

A podcast show dedicated to those who are determined to take their business and their life to the next level!

business entrepreneurship

All Episodes

32:42

892. Battery Powered, Brand Fueled: How Andrew is...

Fullerton Unfiltered ·

2025/11/14

In this episode, we're joined by Andrew Kalbfleisch — a rising lawn care pro who's making waves by going electric. We chat about how he's integrating battery-powered equipment into his daily operations, why it's working for his crew, and how the shift is impacting both productivity and perception. Plus, Andrew shares how he's growing his brand online, building community, and using social media to attract customers and inspire others in the industry. 🌱 LINK Membership Be part of a community where

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16:47

891. A Different Vibe That's Hard To Describe

Fullerton Unfiltered ·

2025/11/12

What an incredible weekend. Thank you to everyone who showed up, leaned in, and helped make Lawntrepreneur Academy Live 2025 such a huge success. The speakers were amazing, the energy was next level, and the room just felt different this year in all the best ways. We saw people growing, networking, having real conversations, and catching a new vision for where they can take their lives and businesses. I'm so grateful for every single one of you who made the trip, invested in yourself, and added to

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24:10

890. It All Comes Back to You with Blake Albertson...

Fullerton Unfiltered ·

2025/11/10

The heart of leadership unpacks how a company's growth is a mirror of its leader. When you grow, the business grows. When you level up, the team levels up. We explore how ownership, intentionality, and personal development shape your culture, systems, and outcomes. At the end of the day, your organization becomes a reflection of who you're becoming. Part 2 of the interview can be heard on The B&B Lawn Care Podcast with Blake Albertson. 🌱 LINK Membership Be part of a community where your success

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36:36

889. Investing Before It Pays: What It Really Takes...

Fullerton Unfiltered ·

2025/11/07

Brian is joined by Jeremiah Jennings from The Growing Green Podcast. Recorded live in Michigan right before Lawntrepreneur Academy Live, this crossover episode offers an unfiltered, practical conversation on running a real business, even when the weather, the work, and the numbers don't go your way. They talk about everything from rain day productivity and crew training to labor costs, leadership development, and snow prep, mixing humor with hard-earned lessons. Jeremiah shares how he uses rain

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31:25

888. Energize 2025 Recap: Game-Changing Sales and...

Fullerton Unfiltered ·

2025/11/05

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season. Part 2 of 2 🚨 $300 CASH AT THE DOOR GET'S YOU INTO LAL 2025! 🚨

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34:04

887. Energize 2025 Recap: Game-Changing Sales and...

Fullerton Unfiltered ·

2025/11/03

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season. 🚨 BIG ANNOUNCEMENT: TODAY IS THE LAST DAY TO BUY TICKETS! 🚨

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35:48

886. Equip Expo 2025 Recap & Fall Marketing Do's &...

Fullerton Unfiltered ·

2025/10/31

We're fresh off Equip Expo 2025 and breaking it all down on the ride home! In this episode, Brian and Adam from Branded Bull Marketing unpack the biggest takeaways from the show — plus the marketing do's and don'ts you need to know heading into fall and 2026. From what's working online to what's wasting money, we'll share how to sharpen your brand, boost leads, and stay ahead of the curve this off-season. SnowNtell.com (Oct. 27-31) 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

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26:54

885. The 85% Rule: Why Waiting for Perfect Data Will...

Fullerton Unfiltered ·

2025/10/29

In this episode, Brian talks about the power of making decisions before everything feels "ready." Most entrepreneurs wait for 100% certainty that never comes. The truth? You'll never have all the data — and that last 15% you're chasing is where dreams go to die. Learn how to trust your instincts, take in the info you need, and move forward with conviction. Action creates clarity. Decisions create progress. SnowNtell.com (Oct. 27-31) 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

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46:37

884. Equip Expo 2025 Debrief: The Biggest Takeaways,...

Fullerton Unfiltered ·

2025/10/27

We’re back from Louisville and breaking down everything from Equip Expo 2025 — the new products that blew our minds, the game-changing conversations, and the trends shaping the green industry for next year. Whether you missed the show or just want to relive it, this debrief packs all the highlights, lessons, and behind-the-scenes moments that made Equip 2025 one for the books. SnowNtell.com (Oct. 27-31) 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is

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27:37

883. Building a Profitable Hardscape Division with...

Fullerton Unfiltered ·

2025/10/24

In this LINK Live exclusive, Brian sits down with hardscape expert Frank Bourque to unpack how to build a profitable hardscape division from the ground up. From marketing and lead generation to systems, pricing, and production workflows, Frank shares the exact steps that turn a mowing company into a full-service outdoor living powerhouse. Whether you’re thinking about adding hardscaping or ready to scale it into a major revenue stream, this episode gives you the roadmap to do it right — and

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44:33

882. Equip Expo 2025 Preview: What’s New from Exmark!

Fullerton Unfiltered ·

2025/10/22

Equip Expo is here and Exmark is bringing some exciting new updates to the show this year. In this episode, we’re diving into what you can expect to see from one of the biggest names in the industry. From fresh models to upgraded features and smart innovations, Exmark is making some strong moves for 2025. Whether you’re heading to Louisville or following along from home, this preview will give you the inside scoop so you know exactly what to keep an eye on at the show. Exmark has been a leader in

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59:28

881. Strategic Acquisitions: How the Smart Players...

Fullerton Unfiltered ·

2025/10/20

In this episode, we sit down with Mark Sedgley for an incredible conversation on strategic acquisitions and how the smartest players are scaling fast. Mark shares insider perspectives on what’s happening behind the scenes, why acquisitions are becoming a major growth lever in the green industry, and how top companies are playing chess while everyone else is playing checkers. We unpack mindset, strategy, and real-world examples that will challenge how you think about growth. Whether you're just

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36:54

880. Don’t Pay Tuition Twice: Learn from Others

Fullerton Unfiltered ·

2025/10/17

They say experience is the best teacher—but it’s also the most expensive. In this episode, we talk about the power of learning from other people’s wisdom so you don’t have to pay tuition twice. Every lesson someone else already paid for is a shortcut you can use to grow faster and avoid unnecessary pain. We’ll break down why asking the right questions compounds over time, how to tap into the knowledge of people further down the road, and why humble curiosity will save you years of trial and error

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24:48

879. Profit First in the Green Industry: Adam...

Fullerton Unfiltered ·

2025/10/15

Recorded live at the Financial Leanscaper Intensive in Dallas, this episode features Adam Linneman, founder of The Green Executive. Adam has coached and consulted hundreds of lawn and landscape businesses, with a laser focus on helping owners implement the Profit First model to take control of their finances. We dig into why profit isn’t an afterthought but the foundation of a healthy company, how simple financial systems can transform your business, and the mindset shifts every contractor needs to

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30:36

878. Get Ready for Equip 2025: What You Can’t Miss &...

Fullerton Unfiltered ·

2025/10/13

Equip Expo 2025 is right around the corner and it’s the biggest week of the year for the green industry. In this episode, I’m breaking down everything you need to know to make the most of your trip — from must-see events and game-changing gear to how to plan your days so you don’t miss a thing. Whether it’s your first time or your tenth, this is your playbook to navigate Equip like a pro. Register for the LMN Webinar (on Saturday Oct. 18, 2025 from 7a-7:45a) SnowNtell.com (Oct. 27-31) 🚨 BIG

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40:08

877. The WORST Customer Experience Ever (And Why This...

Fullerton Unfiltered ·

2025/10/10

Ever had one of those experiences where you walk out of a business shaking your head, wondering how they’re even still in business? That was me this week… at the bank. In this episode, I’m sharing what might just be the WORST customer experience I’ve ever had, and I’m fired up about it. We’re breaking down exactly what happened, why it was such a train wreck, and more importantly, what every business owner can learn from it. Taking care of the customer isn’t complicated — yet so many companies still

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30:45

876. From $8M Landscaper to EVP Of Sales At...

Fullerton Unfiltered ·

2025/10/08

On this episode, I sit down with Rich Thiebaud to unpack his incredible journey in the green industry. Rich built and scaled his own landscape company to $8 million in revenue before feeling called to pivot into a new chapter. That decision led him to LMN, where he helped transform the way contractors run their businesses, and now into his role as EVP of Sales at Leanscaper. We talk about the lessons he learned building a successful company, the courage it takes to change direction at the top of

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01:19:29

875. Today’s Moves Create Tomorrow’s Momentum

Fullerton Unfiltered ·

2025/10/06

Big moves today set the stage for massive momentum tomorrow. In this episode, we’re pulling back the curtain on two strategic investments we’ve made to fuel growth going into Q4 and beyond — a brand-new media studio to level up our content game, and new trucks to expand production capacity in the field. This is a behind-the-scenes look at why we’re investing heavily now to build for the future, how these decisions align with our long-term vision, and what it truly takes to position your business for

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37:08

874. The Bias to Act: The Hidden Edge Between Good...

Fullerton Unfiltered ·

2025/10/03

Good is comfortable, but great requires action. In this episode, we unpack the bias to act — why moving forward, even imperfectly, is what separates average results from extraordinary ones. If you’ve ever wondered what the true difference is between good and great in business and life, this conversation will light a fire under you. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game! 📍 Join us this November in

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39:42

873. Why This Industry Will Never Be the Same: AI,...

Fullerton Unfiltered ·

2025/10/01

In this episode, I sit down with Benji Carlson, EVP of Community at Leanscaper, to talk about how AI, people, and purpose are reshaping the green industry. We explore the massive transformation already underway, what it means for lawn and landscape businesses, and why now is the time to embrace change and be part of the movement. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game! 📍 Join us this November in Novi,

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892 results

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