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PODCAST

Fullerton Unfiltered

Brian Fullerton

A podcast show dedicated to those who are determined to take their business and their life to the next level!

business entrepreneurship

All Episodes

37:49

871. What’s New at BLM: Big Moves, Bigger Vision!

Fullerton Unfiltered ·

2025/09/26

Join Liz and me as we share a fresh update on what’s happening with Brian’s Lawn Maintenance. From the excitement of adding a new truck to the fleet to the bigger vision we’re chasing for the next season, we’ll take you behind the scenes of the moves we’re making and where we’re heading next. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game! 📍 Join us this November in Novi, MI for the premier live event in the

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40:24

870. Steve Wheatcroft - Every Problem (& Solution!)...

Fullerton Unfiltered ·

2025/09/24

On this episode, I’m joined by Steve Wheatcroft — a guy who scaled his company to $30M, successfully exited, and then went on to lead a private equity roll-up to $100M. Steve has seen growth at every level and knows one thing for sure: every problem and every solution in business comes down to people. We dig into what it takes to build a winning team, why people are the biggest challenge and the greatest asset in any organization, and how leadership at scale always circles back to developing and

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38:04

869. Why We Belong Here: Building Legacy, Community,...

Fullerton Unfiltered ·

2025/09/22

In this episode, I sit down with Steven Bennett from LMN right at my kitchen table to talk about why the green industry is so much more than cutting grass or moving snow. We explore what it means to belong to a community with a mission, how this work builds a lasting legacy, and why there’s such an energy around being part of something bigger than yourself. If you’ve ever wondered what makes this industry so special, or why so many of us are sold out on growing together, this conversation will light

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42:19

868. What Is a Leanscaper? With Tommy Cole

Fullerton Unfiltered ·

2025/09/19

In this episode of the Fullerton Unfiltered Podcast, I’m joined by Tommy Cole to unpack the heart behind the Leanscaper movement. It’s more than just a buzzword — being a Leanscaper is about building a smarter, more connected landscaping community that shares ideas, supports one another, and drives the industry forward. We also dive into the exciting role of Leanscaper AI, the innovative tools that are helping contractors streamline operations, bid smarter, and make data-driven decisions. Tommy

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53:43

867. From Iron Mountain to Innovation: The Next...

Fullerton Unfiltered ·

2025/09/17

Take a trip with me to Iron Mountain, the home of BOSS Snowplow. In this episode I share what it was like visiting their headquarters, learning firsthand about their latest products, and seeing how they’re shaping the future of snow and ice management. From cutting-edge tech to the platforms and tools that are changing the way contractors work, we dive into where BOSS has been and where they’re going next. Boss: https://www.bossplow.com/ Horizon 360: https://revolution.toro.com/horizon-360/ Toro:

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46:28

866. Commit First, Figure It Out Later

Fullerton Unfiltered ·

2025/09/15

Stepping into entrepreneurship often starts with a decision, not a perfect plan. In this episode, we talk about the power of committing first and figuring it out later — leaning into bold moves, embracing risk, and surrounding yourself with the right environments that push you to grow. If you’ve been waiting for the “perfect time” to start, this conversation is your reminder that the leap itself is what creates the path forward. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur

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28:45

865. A Moment to Reflect: Prayer, Healing, and Moving...

Fullerton Unfiltered ·

2025/09/12

In this episode, I take a pause from business as usual to reflect on the recent loss of Charlie Kirk. It’s a time to grieve, pray, and lift up our country as we process this heavy moment together. Sometimes we just need to slow down, find perspective, and remember what really matters. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game! 📍 Join us this November in Novi, MI for the premier live event in the green

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30:20

864. Equipment Q&A: Answering Your Questions on...

Fullerton Unfiltered ·

2025/09/10

Ever wondered what mower brand is really worth the investment? Or what size stick edger you should grab to get clean, professional edges without wasting money on underpowered gear? In this episode, I’m answering your questions about equipment — from lawnmowers to edgers and everything in between. We’ll talk about what I personally look for when buying, how dealer support plays a role, and why power, reliability, and efficiency matter more than hype. Whether you’re just starting out or leveling up

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51:34

863. Red Flags: Hearing What Customers Say (and What...

Fullerton Unfiltered ·

2025/09/08

In this episode, we dive into the red flags you need to watch for when taking on new customers — but more importantly, how to truly understand what they’re saying and what they actually need. We’ll talk about how to read between the lines, uncover hidden expectations, and make sure your agreements reflect reality. This way, you protect your business, deliver value, and set the stage for long-term success. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is

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48:37

862. What’s New with MITHGO Outdoors: Catching Up...

Fullerton Unfiltered ·

2025/09/05

In this episode, we sit down with our good friend Mitchell Gordy of MithGo Outdoors for a relaxed catch-up. From life updates to business growth, equipment talk, and what’s been happening behind the scenes, this conversation is all about reconnecting and sharing real stories from the field. Tune in for a laid-back chat with one of the industry’s most genuine voices. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the

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22:13

861. Fall Lineup: Must-Know Industry Events for...

Fullerton Unfiltered ·

2025/09/04

Get ready for a busy fall in the green industry! From registering now for Equip Expo to making plans for Leanscaper Dallas, catching the Harvest of Knowledge with Sam Gembel, and locking in your spot for Lawntrepreneur Academy Live 2025, this quick update will keep you in the loop. Don’t miss the biggest events shaping our industry this September, October, and November! 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to

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28:14

860. Relaunch, Refresh, Revive: The Next Chapter for...

Fullerton Unfiltered ·

2025/09/03

We’re pulling back the curtain on the brand-new Brian’s Lawn Maintenance website! In this episode, I’ll share why we made the move, how elevating our web presence ties directly into growing the business, and what this next chapter means for our clients, brand, and future. If you’ve ever thought about refreshing your own online presence, this one’s for you. Check out everything Branded Bull has to offer to help you take your web presence to the next level. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY

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40:24

859. Marriage, Mindset & Momentum: Lessons from...

Fullerton Unfiltered ·

2025/08/29

In this episode, we recap our incredible weekend at Together in the Trades in beautiful Savannah, Georgia. From practical marriage advice to mindset shifts that strengthen both your relationship and your business, we share the highlights, takeaways, and powerful moments that left us inspired. Whether you were there in person or are hearing about it for the first time, this conversation is packed with encouragement for couples navigating life and entrepreneurship together. 🚨 BIG ANNOUNCEMENT:

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01:18:22

858. Napkin Math Secrets: Where the Lines Cross &...

Fullerton Unfiltered ·

2025/08/27

In this episode, we break down the simple but powerful “napkin math” that shows exactly where your investments in equipment, people, and marketing start paying off. You’ll learn how to identify the point where the lines cross—where smart spending turns into exponential returns—and how to use this framework to make confident, profitable business decisions. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game! 📍 Join

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33:11

857. Design. Build. Dominate. Touring Distinct...

Fullerton Unfiltered ·

2025/08/25

In this episode, we tour the incredible operations of Distinct Outdoor Living with founder Noah Balice. From stunning outdoor living spaces to a dialed-in design-build process, Noah reveals what it takes to run a high-end landscaping brand in today’s market. We talk branding, project management, team culture, pricing premium work, and how to balance craftsmanship with scalability. If you’re in the landscape, hardscape, or outdoor living game—this one’s packed with real insight and inspiration

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34:46

856. Knocking Doors, Opening Deals: How Door-to-Door...

Fullerton Unfiltered ·

2025/08/22

In this episode, Brian breaks down the power of door-to-door sales for growing your lawn and landscaping business. Learn how to target the right properties, what to say at the door, and how to follow up to win more commercial accounts. If you’ve been waiting for the phone to ring, it’s time to get proactive and start knocking — this simple strategy could unlock your next big contract. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and

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54:10

855. The BEST Tool For Pricing And Mapping Your Lawn...

Fullerton Unfiltered ·

2025/08/20

If you’ve ever been stuck guessing measurements or spending hours on-site with a tape wheel, you’re going to love this. Today, we’re taking you under the hood with Attentive AI’s AutoMeasure — the game-changing tool we’re now using to measure lawns, snow lots, mulch beds, and more in minutes, not hours. Promo Code Brian50 saves 50% at signup booking link for a demo: https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

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38:16

854. He Started With Lawn Mowing… Now He’s Laying...

Fullerton Unfiltered ·

2025/08/18

Jacob Trezil of Custom Touch Outdoors is building something special — and today we’re sharing his story. From humble beginnings to a dialed-in setup, Jacob walks us through what it takes to grow a lawn and landscape company in a small town with big goals. Trucks, trailers, systems, and mindset — it's all here. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game! 📍 Join us this November in Novi, MI for the premier

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49:43

853. Slowly Boiling the Frog: Joel Adams on Realizing...

Fullerton Unfiltered ·

2025/08/15

Joel Adams of Joel’s Lawn Care in Ft. Collins, CO shares his journey of realizing when business and life weren’t adding up—and what it took to recognize the signs before it was too late. We dig into leadership shifts, personal awareness, and the “boiling frog” moments every entrepreneur should watch for. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game! 📍 Join us this November in Novi, MI for the premier live

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21:36

852. Snow Contracts EXPOSED! Read This Before You Sign!

Fullerton Unfiltered ·

2025/08/13

Snow removal contracts aren’t as simple as they seem — and signing the wrong one can cost you big time. In this episode, I’m breaking down the fine print, exposing the red flags, and showing you the hidden clauses that could sink your profits. We’ll cover real examples from past seasons, the sneaky wording you need to look out for, and how to protect yourself before putting pen to paper. Whether you’re new to snow removal or a seasoned pro, this is a must-watch before winter hits. 🚨 BIG

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871 results

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