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PODCAST

The Ross Simmonds Show

Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.

business entrepreneurship

All Episodes

18:59

Fix These B2B Bottlenecks to Unlock Hypergrowth

The Ross Simmonds Show ·

2025/06/28

In this episode of The Ross Simmonds Show, Ross unpacks the silent bottlenecks that are stalling high-potential B2B companies, regardless of their size or success. Drawing from years of experience working with startups to publicly traded enterprises, Ross highlights the most overlooked internal barriers to growth and, more importantly, how to eliminate them.You’ll walk away with actionable advice and frameworks to optimize your messaging, sales cycle, onboarding flow, content strategy, and team

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25:54

The Loneliness of Leadership: Founders, You're Not Alone

The Ross Simmonds Show ·

2025/06/21

In this episode of The Ross Simmonds Show, Ross dives deep into a topic that many leaders shy away from: the loneliness of leadership. He opens up about his experiences as a solo founder, the mental and emotional burden that comes with leading organizations, and how success can bring unexpected isolation. More importantly, Ross offers practical and powerful advice on how leaders can build resilience, create support systems, and avoid common traps that lead to burnout and self-doubt.If you’ve ever

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22:30

Generative Engine Optimization & the Power of Memory

The Ross Simmonds Show ·

2025/06/14

In this episode of The Ross Simmonds Show, Ross dives deep into a major paradigm shift happening in search—Generative Engine Optimization (GEO). As AI-powered tools like ChatGPT, Claude, Google Gemini, and others increasingly influence how we discover information, traditional SEO practices rooted in rankings, backlinks, and page authority are rapidly becoming outdated.Ross unpacks how memory, personalization, and context are reshaping discoverability and what brands and marketers must do to stay

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25:35

Distribution Strategy 101

The Ross Simmonds Show ·

2025/06/07

In this episode, Ross lays down the law on modern content distribution and why "hoping it goes viral" isn't a strategy. He breaks down the five most common mistakes marketers make with distribution, highlights the new reality of reaching audiences in the AI and multi-channel era, and walks you step-by-step through building a powerful, repeatable distribution system that delivers results. If you’ve been creating high-quality content but struggling to get it in front of the right audience, this

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20:24

The AI Hype Cycle in Marketing

The Ross Simmonds Show ·

2025/05/31

In this episode of The Ross Simmonds Show, Ross cuts through the overwhelming noise around AI in marketing to reveal what’s real, what’s useful, and what’s pure hype. From AI-fueled content creation and personalization to ads, analytics, and the dangers of AI deepfakes, Ross shares his honest take on how marketers can harness AI effectively—without losing their creativity (or their jobs). Hint: AI isn’t here to replace great marketers, but it will expose mediocre ones. Whether you’re feeling FOMO

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17:49

Google AI Mode

The Ross Simmonds Show ·

2025/05/24

In this special episode of Create Like the Greats, Ross Simmonds explores the monumental changes coming to search, marketing, and SEO in light of Google’s latest announcement at I/O 2025: the launch of AI Mode. Ross delivers a deep dive on the implications of AI-driven, personalized search experiences, task automation, and the end of traditional SEO practices as we know them. Learn how marketers must rethink strategies around intent, trust, authority, and omnichannel presence to stay relevant in a

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10:47

Behind the Scenes with Ross: A Big New Chapter

The Ross Simmonds Show ·

2025/05/10

In this episode of Create Like The Greats, Ross Simmonds shares a personal journal-style update on his business journey and a major new strategic partnership. Ross walks listeners through the evolution of his brand Foundation Marketing, a newly formed alliance with education-sector marketing leader Carnegie, and the power of delivering value in every room you enter. This episode delivers insight into the journey from humble beginnings to significant success and highlights the long-term impact of

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17:07

SEO, Reddit & the Future of Marketing

The Ross Simmonds Show ·

2025/05/03

In this special episode of Create Like the Greats, Ross Simmonds sits down with SEO expert Garrett Sussman from iPullRank for a dynamic conversation recorded ahead of SEO Week. They unpack the current and future state of search, the increasing relevance of Reddit in SEO strategies, and how marketers must evolve with AI-driven search behaviors. Ross also previews his upcoming SEO Week talk on Reddit, AI, and user-generated content—and shares a tactical gem that every brand should act on today.Key

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13:37

Brands Can Influence LLMs

The Ross Simmonds Show ·

2025/04/26

In this episode of Create Like The Greats, Ross dives into the evolving landscape of digital marketing in the era of artificial intelligence and large language models (LLMs). He challenges brands to rethink their approach by understanding that today’s most influential "audiences" aren't just humans—they're machines. Ross outlines how AI tools like ChatGPT, Perplexity, Google’s AI Overviews, and others scrape public content to generate recommendations and answers for users, and how brands can

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45:39

Conscious Leadership

The Ross Simmonds Show ·

2025/04/17

In this episode of Create Like The Greats, Ross offers a transparent reflection on a book that has significantly impacted his leadership and personal growth journey in 2025 — The 15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, and Kaley Warner Klemp. Ross walks through all 15 commitments outlined in the book, sharing real-life examples and insights from his entrepreneurial journey. If you're striving to lead consciously, foster better teamwork, and level up your self-awareness,

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11:27

Reflections from Spryng 2025

The Ross Simmonds Show ·

2025/04/11

In this episode of Create Like The Greats, Ross returns from the Spring 2025 event buzzing with creative energy, fresh ideas, and deep insights on marketing, AI, community, and consistency. He shares standout conversations, tools worth exploring, and reflections on how face-to-face connections still matter in a digital-first world. Ross also dives into highlights from presenting Distribution.ai, lessons from fellow marketers, and personal takeaways on building sustainable growth—both for business

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9:53

What I'm Hoping to Learn at Spryng 2025

The Ross Simmonds Show ·

2025/04/04

In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead of attending Spryng 2025, a gathering of senior B2B SaaS marketers in Austin, Texas. For the first time in a while, Ross is attending an event not as a speaker but as a participant. He shares how this shift changes his experience and outlines his motivations for attending: learning, connecting, and gathering feedback for his new project,

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22:40

Tapping Into the Power of Deep Research in ChatGPT

The Ross Simmonds Show ·

2025/03/29

In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT's Deep Research feature built on OpenAI's O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy, and thought leadership. If you're someone who works with data, content, or digital strategy, this episode is packed with actionable insights.Key

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17:47

Unlocking the Power of Reddit for Brands

The Ross Simmonds Show ·

2025/03/22

In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With Reddit achieving profitability for the first time in nearly two decades and growing its daily active users rapidly, brands can no longer afford to ignore it. We dive deep into actionable Reddit strategies, including how to leverage subreddits, engage in community discussions, and optimize Reddit ads. If you want to turn Reddit into a growth engine for

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20:58

Questions From The B2B Community

The Ross Simmonds Show ·

2025/02/28

In this episode, Ross Simmonds conducts an insightful discussion with an AI, answering five crucial questions about B2B marketing strategies. If you're looking to enhance your B2B marketing efforts, this episode is packed with valuable insights on content marketing, lead generation, and evolving buyer behaviors.Key Takeaways and Insights: 1. Key Differences Between B2B and B2C Marketing Decision-Making Factors: B2C purchases are driven by personal emotion and individual financial

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11:34

Mastering Customer Success Stories with Anthropic

The Ross Simmonds Show ·

2025/02/21

In this episode of Create Like The Greats, we break down how Anthropic, a leading AI company behind Claude, is revolutionizing the use of customer success stories to drive measurable business results. Despite fierce competition from OpenAI and Google, Anthropic differentiates itself through clarity, simplicity, and strategic storytelling. Learn how they use short yet impactful case studies to elevate their brand, enhance credibility, and attract the right audience.Inspired by research from Ethan

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18:10

Avoid These Costly Google Ads Mistakes for SaaS Success

The Ross Simmonds Show ·

2025/02/14

In this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads strategies. Despite advancements in marketing and AI tools, many businesses are still falling into the same traps they did years ago. If you're struggling to make your paid search campaigns profitable, this episode will help you identify missteps and optimize your approach for better ROI.Episode Breakdown & Key Takeaways Why SaaS Companies Struggle with

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52:07

100 Content Marketing Tips You Can Steal Today

The Ross Simmonds Show ·

2025/02/07

In this episode of Create Like the Greats, instead of breaking down top SaaS and business strategies, Ross is going tactical—real tactical. You're getting 100 practical content marketing tips, tools, and strategies that you can implement starting today. This is an episode to bookmark, return to, and share with your team. Whether you're a beginner or an expert, these insights will help you level up your content game.Key Takeaways & Topics Covered Develop a Content Marketing Strategy Set clear

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61:21

The Art and Strategy of Effective Content Repurposing

The Ross Simmonds Show ·

2025/01/30

In this episode, we're diving into the art and science of content repurposing with some of the sharpest minds in the industry. Ross Simmonds, Anna Furmanov, and Emily Kramer join Riverside webinar host Kendall to break down their proven strategies for content repurposing, from leveraging AI tools to audience research techniques that fuel meaningful engagement. Whether you're trying to grow your audience, sell a product, or simply maximize your content's lifespan, these actionable insights will

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13:52

The Power of Publishing Research: SEO, AI, and...

The Ross Simmonds Show ·

2025/01/24

In this episode of Create Like The Greats, we dive into why publishing research can be a game-changer, especially for those in AI, marketing, and SEO. The host uncovers how leveraging research-driven content can generate buzz, backlinks, and unmatched visibility for brands. Using examples from industry leaders like Google DeepMind and NVIDIA, this episode provides actionable steps to create, repurpose, and distribute impactful research. If you're ready to learn how research can transform your

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145 results

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