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PODCAST

Courage & Clarity

These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you"ve got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!

business marketing

All Episodes

33:54

153: Fall in Love with Launching: Stop Dreading &...

Courage & Clarity ·

2025/10/08

If the word “launch” makes you cringe a little, this one's for you. In this episode, Steph kicks off a brand-new three-part series all about the new rules of launching — starting with how to fall in love with launching again (or maybe for the first time). You’ll learn: Why your old launch strategy doesn’t work anymoreWhat’s really behind launch burnoutHow to bring curiosity and creativity back into your sales processPlus, Steph shares details about her free live class, Double Your Launch, hap...

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33:29

152: How to Build a 90-Day Plan That Actually Works

Courage & Clarity ·

2025/09/29

It’s time to stop winging it and start building a 90-day plan that actually works. In this episode, Steph shares the cornerstone tool she uses with every client inside her Sold Out Group Programs mastermind: the 90-day plan. Whether you’re listening now or in the future, this framework is what keeps entrepreneurs clear, focused, and moving forward any time of year. You’ll learn: Why the final 90 days of the year shape your success in Q1The two biggest mistakes most people make when planningTh...

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30:43

151: The Day I Wanted to Be Sold (and Wasn’t)

Courage & Clarity ·

2025/09/15

This weekend I had an experience that completely flipped my perspective on sales. John and I went car shopping (hello, minivan life 🫣) and walked away shocked — not by the cars, but by the salespeople. Both dealerships completely dropped the ball, and we literally looked at each other and said: “I wish they’d sold us harder.” Wild, right? But here’s the thing: that moment crystallized for me a truth I’ve been teaching my clients for years. Our prospects don’t want us to tiptoe around. They

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25:36

150: Design a Challenge Inside Your Program to Get...

Courage & Clarity ·

2025/09/08

Keeping clients engaged in a long-term program isn’t always easy. Excitement fades, distractions pop up, and even your most motivated students can lose momentum. That’s why Steph built a brand-new 30-day “fast track” challenge inside her mastermind. In this episode, she takes you behind the scenes of how it works. You’ll hear why adding a challenge can re-energize your program, fill curriculum gaps, and create quick wins that boost confidence and motivation. Whether you run a course, group pr...

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35:28

149: "Next Level Launch" Checklist: 6 Standards I'm...

Courage & Clarity ·

2025/09/01

Flying by the seat of your pants can get you through a launch. But if you want to move from chaotic and exhausting to confident and repeatable, it’s time to raise the bar. In this episode, Steph shares her “Next Level Launch” Checklist: six standards she's holding herself to this year that separate messy launches from high-performing ones. From preparing your assets ahead of time to locking in a sales event and protecting your energy, these are the non-negotiables that make launches feel ligh...

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29:57

148: Stop Obsessing Over the Wrong Stuff — These 3...

Courage & Clarity ·

2025/08/25

Most business owners have a hundred things on their to-do list, but only a handful of those tasks really create sales momentum. In this episode, Steph simplifies it to the three levers that actually make you money: demand, trust, and conversion skill. She’ll show you how to tell the difference between busywork and true money-making activities so you can finally stop spinning your wheels and start moving your business forward. Learn how to convert inside of Same Day Sales: https://stephcrowde...

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29:57

147: Launching to Grow — or Avoiding the Hard Work?

Courage & Clarity ·

2025/08/18

Fall is right around the corner, and you know what that means: launches are everywhere. From group programs to memberships to masterminds, your feed is about to light up with promos. If you’re like most entrepreneurs, you’re probably asking yourself: Should I be launching too? In this episode, Steph shares three gut checks to help you decide if launching is your next best step or just a shiny distraction. You’ll learn how to spot “productive procrastination,” avoid the ego trap, a...

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30:12

146: Back to School, Back to Business: Reset Your...

Courage & Clarity ·

2025/08/11

Most entrepreneurs treat this season like the start of the wind-down. But the truth? The work you do right now could make January your easiest, most profitable month of the year. In this episode, Steph shares how to use this ‘back to business’ energy to reset your sales momentum and set the table for a strong start to 2026. Whether you’re gearing up for a group program launch or filling your 1:1 roster, you’ll learn how to: Set a clear January 1 goal and reverse engineer Q4 to rea...

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24:16

145: Not Excited For Your Launch? Here's What to Do

Courage & Clarity ·

2025/07/23

Let’s talk about something no one really prepares you for in business… What happens when you don’t feel excited to launch? You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy. It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either. In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs. It flips the script on “excitement = success” and opens the door to something even more magnetic. ...

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36:14

144: (Part 2) Behind the Scenes of My Boldest Launch...

Courage & Clarity ·

2025/07/14

We're back for Part 2 of the launch debrief and it's time to get into the details. If you caught Part 1, you know this was one of my boldest launches to date. In this follow-up episode, I’m joined again by my friend and Facebook ads expert Claire Pells to unpack the second half of the story. We’re diving into the exact strategies, mindset shifts, and experiments that defined this launch. You will hear: The mindset shift that changed everything mid-launchWhy I finally ran Facebook adsWha...

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24:48

143: (Part 1) Behind the Scenes of My Boldest Launch...

Courage & Clarity ·

2025/07/10

Launch debrief lovers, this one is for you! In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind. I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success. Together, we dive into: Why launch debriefs are non-ne...

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27:39

142: Stop Skipping Steps: The Real Reason Your Offer...

Courage & Clarity ·

2025/06/30

If you feel your sales have plateaued or you're just not selling the way you'd like, there's one big reason why. Whether you’re selling group programs, 1:1 offers, or anything in between—there’s a reason you’re not getting the results you want. And it’s probably NOT because your offer sucks. In this episode, I’m telling the (somewhat painful) story of how I—someone with 15 years of sales experience—skipped steps in my own selling and ended up with one-tenth of the results I expected. We’re ta...

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26:22

141: The Real Cost of "Figuring It Out On Your Own"

Courage & Clarity ·

2025/06/27

Feeling like the "responsible thing" is to save your money & figure it all out on your own? In this episode, we’re breaking down the hidden cost of waiting, second-guessing, and staying stuck in almost-there mode. If you’ve been saying things like: "Things are fine…""I’m making some sales…""I’ll figure this out on my own…""I want to be a good steward of my money…"This one’s for you. We’ll talk about: Why it’s so tempting to stay the course when it’s not a full-blown emergencyThe real risk...

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114:09

Fill your group program in 5 weeks (webinar replay)

Courage & Clarity ·

2025/06/24

Fill your group program in 5 weeks: A 3-part roadmap to consistently sell out your offer (even in the summer, when you're busy & distracted!) In this action-packed replay of Steph's most recent training, you will learn how to: 1) Pinpoint exactly what’s going wrong for you right now if you aren’t enrolling clients at the level you desire 2) Identify the only shift you must make to clear the clutter in your business and fill up your programs simply – then put it on repeat 3) Imp...

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26:09

139: No More Avoiding Objections: How Melody...

Courage & Clarity ·

2025/06/18

Melody Wilding launched her group program back in 2020 using Steph’s (now retired course), Crickets to Customers. Since then, over 500 people have joined her group program. But after a few years of full cohorts and overflowing interest… things started to slow down. Getting people to join suddenly felt harder. Melody realized she needed a new approach to selling. One that embraced objections, spoke directly to the transformation people wanted, and brought real connection back into her launches...

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25:18

138: How Group Programs Can Save Your Summer

Courage & Clarity ·

2025/06/16

In this episode, Steph pulls back the curtain on how group programs have given her the flexibility to actually enjoy summer with her kids (without sacrificing client results). You’ll hear: How Steph supports nearly 100 clients in under 10 hours/weekWhy your live time isn't the only way clients get resultsThe key mindset shift that took her out of the “I have to do it all” trapA life-changing visualization exercise you can do todayIf you want to build a business that gives you both impac...

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25:24

137: How Jennet Went From 3 Client Group Launches to 13

Courage & Clarity ·

2025/06/11

Jennet Ingle is a professional oboist and coach for musician entrepreneurs. She had a proven offer, a program she knew could change lives...but after a few strong launches during the pandemic, things slowed. A lot. "It was working, until it wasn't." She tried reinventing the wheel. Throwing together quick offers. Hoping for the best. And she was starting to wonder...was her audience just tapped out? Inside Sold Out Group Programs, Jennet learned to slow down, stretch her launch ti...

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23:51

136: 5 Reasons Group Programs Fail...(& How to...

Courage & Clarity ·

2025/06/09

Ever launched a group that didn’t fill… or filled but flopped? Or maybe you haven’t launched one at all because it feels like there’s just so much to figure out. In this episode, I’m walking you through the 5 biggest detours I see entrepreneurs hit when it comes to group programs. Things like overbuilding (hi, 80-page workbook), underpricing, teaching too much (inside and outside the program), and something I call “support tunnel vision.” Whether you’ve run a group before or you’re just...

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42:53

135: from Burnt-Out CEO to 100K+ Group Launch with...

Courage & Clarity ·

2025/06/04

In this episode, I’m sitting down with Dr. Richard Low, a former dentist who built a thriving group program helping mid-career dentists get their health, and lives, back on track. Richard opens up about the real story behind his burnout after leading a 35-office dental group, how he made the tough call to walk away, and the unexpected path that led him to launch a brand new business (without a website, funnel, or social media following). We talk through: The power of sharing a real stor...

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23:10

134: Start, Sell Out & Scale (your Complete Group...

Courage & Clarity ·

2025/06/02

If you’ve ever asked yourself how to go from working 1:1 with clients… to helping more people in a sustainable, scalable way… this episode is your roadmap. Steph breaks down her complete three-stage framework to start, sell out, and scale your group program. This is the exact process that took her from a handful of 1:1 clients to hundreds of happy students, and it’s the same system she teaches inside her Sold Out Group Programs Mastermind. In this episode, you’ll learn: The real bridge ...

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173 results

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