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PODCAST

More Than Real Estate

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what

business marketing

All Episodes

17:01

🎙️ Episode 66: Your Algorithm Will Bring You Buyers...

More Than Real Estate ·

2026/08/11

🎙️ Episode 66: More Than Real Estate Podcast — Your Algorithm Will Bring You Buyers and Sellers Ashley went from an $8 million producer to an $18 million producer without adding cold calls, door knocking, or open houses. Her price point jumped over 740% in one year. The thing that changed was not her market, not her brokerage, and not her budget. It was the Instagram algorithm. This episode breaks down exactly what it is, why it exists, and how to make it your personal matchmaker for

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25:25

🎙️ Episode 65: Building a Real Estate Career You Love

More Than Real Estate ·

2026/08/06

🎙️ Episode 65: More Than Real Estate Podcast — Building a Real Estate Career You Love Karina Akouka graduated Socially Sold in May, became a single mom shortly after, and kept going anyway. Year three in real estate. Already 12 million closed this year. Pipeline sitting at 20 million. Primary custody of her kids. No videographer. No cold calls. No open houses she didn't want to do. This episode is for the mom who is looking at her life and thinking there has to be a different way ...

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26:26

🎙️ Episode 64: Opening Your Mind to Instagram Clients

More Than Real Estate ·

2026/08/04

🎙️ Episode 64: More Than Real Estate Podcast — Opening Your Mind to Instagram Clients Before Ashley had a course company, a CRM, and thousands of students, she had 1,500 followers and a broker who laughed in her face when she said she was going to use Instagram to generate leads. That was 2018. This episode is her story — unfiltered — and the mindset shift she thinks is the only thing standing between you and the real estate business you actually want. ✨ The Boss Who Said She'd Never Sell

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34:09

🎙️ Episode 63: The Lead Magnet Every Real Estate...

More Than Real Estate ·

2026/07/30

🎙️ Episode 63: More Than Real Estate Podcast — The Lead Magnet Every Real Estate Agent Is Sleeping On Nikki Jo was at the lowest point in her business when she found Socially Sold. Her middle son had just been diagnosed with a rare eye cancer. She was flying to New York for his care every four weeks. Deals had dried up. She enrolled anyway, did the work, and her tax person's reaction at the end of her first full year said it all: "What the heck did you do?" She doubled her income, went ...

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18:54

🎙️ Episode 62: Why Instagram Works for Every Agent

More Than Real Estate ·

2026/07/28

🎙️ Episode 62: More Than Real Estate Podcast — Why Instagram Works for Every Agent KD Edenfield was posting on TikTok, Instagram, and Facebook and getting results on TikTok but nothing was converting on Instagram. Nine months after enrolling in Socially Sold, he has already matched his entire previous year in production, closed a $2.1M relocation deal from a buyer who reached out specifically because KD was talking directly to people moving from Louisiana to Orange Beach, and is running a

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21:57

🎙️ Episode 61: Introducing Socially Sold's Personal...

More Than Real Estate ·

2026/07/21

🎙️ Episode 61: More Than Real Estate Podcast — Introducing Socially Sold's Personal Brand Method That Sells Real Estate for You Ashley breaks down the exact three-step Personal Brand Method she teaches inside Socially Sold — the framework that took her from selling $400K houses to closing $5M properties, all from Instagram. No cold calls. No paid leads. Just a brand that works for you 24/7. ✨ The Biscuit Analogy — The Personal Brand Method has three ingredients, and you need all three or it

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23:52

🎙️ Episode 60: Quit Being the Employee and Become the...

More Than Real Estate ·

2026/07/14

🎙️ Episode 60: More Than Real Estate Podcast — Quit Being the Employee and Become the CEO of Your Real Estate Business Most real estate agents are running their business like an employee — reactive, buried in tasks, and stuck at the same production number year after year. This episode is Ashley's full breakdown of the three types of agents (part-time, employee, and CEO) and the exact mindset shift, operating system, and Red Light/Green Light exercise that moves you from doing everything to

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37:47

🎙️ Episode 59: Your Life Is Your Lead Source —...

More Than Real Estate ·

2026/07/07

🎙️ Episode 59: More Than Real Estate Podcast: Your Life Is Your Lead Source — Kristina Bianchetta's $19M Instagram Story Kristina Bianchetta had been a real estate agent for 12 years, averaging $10–12M a year on referrals alone, when the DC-area market started shifting in 2024 and she felt it. She found Socially Sold, was skeptical, enrolled anyway — and in 18 months went from 300 followers and no Instagram strategy to nearly 8,000 followers, a buyer's agent on her team, and $19M ...

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23:25

🎙️ Episode 58: Personal Brand: Why the Best Marketer...

More Than Real Estate ·

2026/06/30

🎙️ Episode 58: More Than Real Estate Podcast — Personal Brand: Why the Best Marketer Wins, Not the Best Agent Most real estate agents are the best-kept secret in their market — great at their job, invisible online. In this episode, Ashley breaks down exactly how she built a personal brand that generates leads around the clock, without dancing on screen, chasing every client, or burning out doing it. Seven and a half years in real estate, and this is the system that changed everything. ✨...

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28:33

🎙️ Episode 57: Double Your Production Without...

More Than Real Estate ·

2026/06/23

🎙️ Episode 57: More Than Real Estate Podcast - Double Your Production Without Doubling Your Lead Gen With Anne McCabe Ann McCabe was already a strong agent — $6 to $8 million a year — but she kept hitting the same ceiling, adding maybe $2 million a season and never breaking through. She joined the Bootcamp last April, moved into Socially Sold, and this year she's on track to close $8 million by the end of July — the number that used to take her a full twelve months. The wild part: she d...

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18:49

🎙️ Episode 56: Why Spouses Are Raving About Socially...

More Than Real Estate ·

2026/06/16

🎙️ Episode 56: More Than Real Estate Podcast — Why Spouses Are Raving About Socially Sold When Ruthie came to her husband James with a course she'd found on Instagram, his honest first reaction was: this sounds like an internet scam. Two years later, roughly 70% of her real estate business comes through that one channel. In this conversation, James walks through the exact business-case math that turned a "too good to be true" pitch into the best bet their family made. ✨ The one-house math —

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16:19

🎙️ Episode 55: My Hot Takes on the Future of Real Estate

More Than Real Estate ·

2026/06/09

🎙️ Episode 55: More Than Real Estate Podcast — My Hot Takes on the Future of Real Estate In this solo episode, Ashley breaks down where she thinks real estate is actually heading over the next 10-15 years — and why personal brand is no longer optional. From the 400,000 agents who've already exited the business to the keynote speaker who changed Ashley's career trajectory five years ago, she lays out exactly what the future agent looks like and how to become one. ✨ The AI Question Every Agent

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26:52

🎙️ Episode 54: My Favorite Books Right Now

More Than Real Estate ·

2026/06/02

🎙️ Episode 54: More Than Real Estate Podcast — My Favorite Books Right Now In this solo episode, Ashley walks through the giant stack of books on her desk — the ones she returns to year after year for mindset, motherhood, business, and the occasional thriller. From woo-woo neuroscience to type-B mom schedules, she breaks down exactly why each book made the cut and which one to grab first if you're only reading one this year. ✨ The Mindset Book She Reads on Repeat — Red Light, Green Light by

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33:22

🎙️ Episode 53: How to grow a Listing Heavy Social...

More Than Real Estate ·

2026/05/26

🎙️ Episode 53: More Than Real Estate Podcast — How to grow a Listing Heavy Social Media Brand with Katie Collins In this episode, Ashley sits down with Katie Collins, a former engineer turned full-time real estate agent in North Augusta who chose the Seller Brand Archetype inside the Socially Sold program — and then had the patience and discipline to see it all the way through. After a full year of showing up consistently on Instagram with zero instant gratification, Katie closed nearly...

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36:34

🎙️ Episode 52: How to Pair Instagram and YouTube to...

More Than Real Estate ·

2026/05/19

🎙️ Episode 52: More Than Real Estate Podcast | How to Pair Instagram and YouTube to Become the Go-To Local Expert In this episode, Ashley is joined by Riley Hoffer, top-tier coach for the Socially Sold program and one of its very first students from three years ago. Riley’s journey provides a "bird’s eye view" of what happens when you stay consistent with social media over the long haul. From a brand-new agent with zero closings to a local "celebrity" on track for $25 million in product...

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27:17

🎙️Episode 51: Building an $8M Pipeline After a 2-Year...

More Than Real Estate ·

2026/05/12

🎙️ Episode 51: More Than Real Estate Podcast Building an $8M Pipeline After a 2-Year Break in 7 Weeks In this episode, Ashley talks with Paige Roe, an agent who recently returned to real estate after a multi-year sabbatical as a stay-at-home mom. After following Ashley for two years, Paige finally joined the Socially Sold program in March 2026. In just seven weeks, she has built a massive $8 million pipeline of active, qualified leads using only her iPhone and an Instagram strategy. ✨ The

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24:58

🎙️ Episode 50: Re-Energizing Your Business: Why Top...

More Than Real Estate ·

2026/05/05

🎙️ Episode 50: More Than Real Estate Podcast | Re-Energizing Your Business: Why Top Producers Still Need Social Media In this episode, Ashley sits down with Wendy Elder, a true industry powerhouse. Even after 20 years in real estate and closing $23 million in production last year, Wendy felt the itch for something new. She moved from "hard labor" lead gen (cold calling and door knocking) to an automated Instagram strategy that landed her a $1.5 million all-cash buyer just months into the

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28:08

🎙️ Episode 49: From 1 Closing to $4M in Pipeline: How...

More Than Real Estate ·

2026/04/28

🎙️ Episode 49: More Than Real Estate Podcast | From 1 Closing to $4M in Pipeline: How Priscilla Reclaimed Her Marriage & Time In this episode, Ashley interviews Priscilla, a seasoned real estate pro from San Antonio who relocated to Winter Garden, Florida. After a thriving career in Texas, Priscilla faced a crushing reality: her first year in Florida resulted in only one closing. She shares how she used the Socially Sold framework to move from "fight or flight" lead generation to a ...

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29:53

🎙️ Episode 48: Sellling $5 million in 5 months with...

More Than Real Estate ·

2026/04/21

🎙️ Episode 48: More Than Real Estate | Sellling $5 million in 5 months with Socially Sold In this episode, Ashley interviews Bri LeDoux, a standout graduate of the September 2025 Socially Sold cohort. Just five months after completing the program, Bri has completely flipped her business model—moving away from grueling weekend open houses to a lifestyle-first business that generates $1M in sales per month. ✨ The Open House Myth – Before joining the program, Bri was a new agent (licensed Jan

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31:55

🎙️ Episode 47: Building a $4M Pipeline in a Brand New...

More Than Real Estate ·

2026/04/14

🎙️ Episode 47: More Than Real Estate Podcast | Building a $4M Pipeline in a Brand New City with Karina Akouka In this episode, Ashley sits down with Karina Akouka, a former social worker turned real estate agent who moved from California to North Carolina with zero sphere of influence. Karina shares how she went from closing zero deals in her first year to building a $4 million pipeline using the "Socially Sold" framework. ✨ Starting from Zero – Karina moved from the Bay Area to Cary, NC,

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