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PODCAST

More Than Real Estate

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what

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All Episodes

31:29

Episode 83: It's Okay to Want More for Your Real...

More Than Real Estate ·

2026/10/05

Episode 83: More Than Real Estate Podcast: It's Okay to Want More for Your Real Estate BusinessJamie closed seven transactions last year and spent all of it worried about where the next one was coming from. This year she is at eight, with 3.5 million closed and 5.5 million sitting in her pipeline. Three of her four July closings found her on Instagram. ✨ The pipeline problem, solved — She used to "finish one transaction and then immediately worry about where the next one was going to come from."

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42:30

Episode 82: Stop Outsourcing Your Personal Brand and...

More Than Real Estate ·

2026/10/01

Episode 82: More Than Real Estate Podcast: Stop Outsourcing Your Personal Brand and Learn How to FishCassie Dieudonne spent a year paying a company $1,200 a month to make her content and run her ads. Zero deals came from it. Six months after she brought her personal brand back in house, she has seven deals directly from Instagram and 11 million closed by July, in a year she almost didn't invest in herself at all. ✨ A year of done for you content and nothing to show for it. A company approached

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25:49

Episode 81: How to Make Instagram the Bread and...

More Than Real Estate ·

2026/09/29

Episode 81: More Than Real Estate Podcast — How to Make Instagram the Bread and Butter of Your BusinessAnita had 200 followers and a license she was barely using. Eighteen months after taking the course she is full time in Dallas, Instagram is her main lead source, and her own sphere is watching her win. This is the conversation about what happens after the first lead, when most agents have already stopped paying attention. ✨ The number that took eighteen months to build. Anita went from 200

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18:37

Episode 80: The Exact Socially Sold Messaging Strategy

More Than Real Estate ·

2026/09/24

Episode 80: More Than Real Estate Podcast: The Exact Socially Sold Messaging Strategy For RealtorsThere are two kinds of messaging and most agents only ever build one of them. Today I'm mapping out both, the brand archetype messaging that makes you known for one thing and the personal messaging that makes your page impossible to copy, plus how to run them together. ✨ Pick one archetype and market to it — inside the program there are five: move up buyer, local buyer, seller, relocation, and Airbnb

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38:08

🎙️ Episode 79: Motherhood and Messaging

More Than Real Estate ·

2026/09/22

🎙️ Episode 79: More Than Real Estate Podcast — Motherhood and Messaging Gigi Fournier was postpartum, barely pulling in leads, and watching her mom carry most of the weight on their team. Eight months later she has three million in pipeline, a million dollar buyer under her belt, a $450K close already paid for the course, and a seller who asked her to come film their listing even though it was listed with another agent. This episode is a live messaging map build, raw and unscripted, showing

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29:38

🎙️ Episode 78: From First-Grade Teacher to $4M...

More Than Real Estate ·

2026/09/17

🎙️ Episode 78: More Than Real Estate Podcast: From First-Grade Teacher to $4M Pipeline Working Just Three Days a Week Tiffany Bell went from first-grade teacher to licensed agent in seven months, and now runs a boutique brokerage with her mom in the North Dallas suburbs. She's closed 2.8 million this year with another 1.5 under contract, working three days a week and building the whole thing on Instagram. This one is the honest, real-numbers version of a Socially Sold success story, for the

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23:52

🎙️ Episode 77: Why I've Invested $250,000 In Coaching...

More Than Real Estate ·

2026/09/15

🎙️ Episode 77: More Than Real Estate Podcast: Why I've Invested $250,000 In Coaching (and will continue to do so) I've spent over $250,000 on coaching in the last two years, and I'm walking you through every layer of it today. Not to impress you, but because the filter I use to decide is simple enough for you to borrow, and because delaying an investment your business needs delays the results too. ✨ Speed and proximity, every time: "That's what I always pay for when I enroll in coaching is

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37:05

🎙️ Episode 76: How Home Tours on Instagram Are...

More Than Real Estate ·

2026/09/10

🎙️ Episode 76: More Than Real Estate Podcast: How Home Tours on Instagram Are Replacing Open Houses for This Gen Z Agent Bianca Basilone is 29 years old, three years into real estate in Pittsburgh, Pennsylvania, and she has never done an open house. She does not use her brokerage's colors, their templates, or their for sale signs. She has her own signs. She has her own brand. Four months after graduating Socially Sold she has six Instagram closings, two buyers under contract, seven acti...

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22:04

🎙️ Episode 75: How to Ditch Open Houses and Double...

More Than Real Estate ·

2026/09/08

🎙️ Episode 75: More Than Real Estate Podcast: How to Ditch Open Houses and Double Your Production With Instagram Brittany Olivares was spending every weekend at open houses in Fresno, California, praying for one client every six or seven months, and burning out of a career she actually loved. She was a private person who never wanted to be on camera. One year after Socially Sold she has doubled her production from five to six million to ten million, closed three Instagram deals in a single

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31:35

🎙️ Episode 74: Why Your Personal Brand Is the One...

More Than Real Estate ·

2026/09/03

🎙️ Episode 74: More Than Real Estate Podcast: Why Your Personal Brand Is the One Thing Nobody Can Take From You Allison Mariani got her real estate license right before her wedding in 2024, walked away from a corporate career leading large sales teams, used all of it — the marketing background, the data fluency, the executive communication skills — and bet on herself. Two years into Socially Sold she is seven months pregnant with her first daughter, has 12 million already closed this year,

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32:19

🎙️ Episode 73: You Need to Niche Down: Trying to...

More Than Real Estate ·

2026/09/01

🎙️ Episode 73: You Need to Niche Down: Trying to Speak to Everyone Is Costing You Clients Shawntá came into Socially Sold the first time, got results, but never fully had her back end dialed in. She came back, enrolled again, added Built, niched down hard, and watched her business transform. She went from 8 closings in her hardest year, mid-divorce, barely using Instagram, to 17 closings already this year with two active listings and three to four buyers in the pipeline, majority from

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22:38

🎙️ Bonus Episode: A 15 Minute Hypnosis for the Money...

More Than Real Estate ·

2026/08/28

🎙️ Bonus Episode: More Than Real Estate Podcast: A 15 Minute Hypnosis for the Money Blocks You Cannot Name Before you press play: this one is not for the car. You need to be seated or lying down. If you are driving or on a walk right now, skip to another episode and come back to this one tonight. This is a guided hypnosis session with Sumaya, recorded live inside The Agent Collective after a 90 minute identity and money mindset training. ✨ The money blocks running your busin...

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29:21

🎙️ Episode 72: Turn Your Own Story Into a Real Estate...

More Than Real Estate ·

2026/08/27

🎙️ Episode 72: More Than Real Estate Podcast: Turn Your Own Story Into a Real Estate Business That Runs on Instagram Maggie Kelley moved from Wichita, Kansas to Pensacola, Florida in April of 2023, became a real estate agent seven months later, and spent her first year dripping sweat at open houses every Saturday and Sunday. She enrolled in Socially Sold, used every dollar of her savings to do it, had no plan B, and in under a year went from 2.5 million in production to 5.3 million already

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42:37

🎙️ Episode 71: AI Won't Take Your Job But Agents Who...

More Than Real Estate ·

2026/08/25

🎙️ Episode 71: More Than Real Estate Podcast — AI Won't Take Your Job But Agents Who Use It Will Every real estate agent right now is swimming in AI tools, AI content, AI templates, and most of it looks exactly the same. This episode is the antidote. Ashley sits down with AI educator Monika to cut through the noise, call out what's working, and map out exactly how real estate agents should be using AI to do more of the human stuff. Not less of it. ✨ The AI Soup Problem — Monika ha...

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41:13

🎙️ Episode 70: How to Make Your Sphere of Influence...

More Than Real Estate ·

2026/08/21

🎙️ Episode 70: More Than Real Estate Podcast — How to Make Your Sphere of Influence Come Alive on Instagram Ceci Sutcliffe walked into Socially Sold skeptical — she'd already lost $5,000 to a lead gen company and wasn't about to get burned again. Less than a year later, she's on track to close 20M+ in production, up from a previous best of 12M, and not one dollar of it came from a stranger. This episode is for every agent who thinks Instagram is only for building a new audie...

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38:53

🎙️ Episode 69: How to Turn 10-Second Lifestyle Reels...

More Than Real Estate ·

2026/08/20

🎙️ Episode 69: More Than Real Estate Podcast: How to Turn 10-Second Lifestyle Reels Into Clients McClaine Laningham moved to Hampstead, North Carolina without knowing a single person, got her license in May 2023, and started an Instagram the same day. Three years later: 4,600 followers, $8 million in volume in her second full year, and about $10 million closed and pending right now — all built around an eight-month-old who comes with her everywhere. ✨ Leads while she sleeps — She posts ...

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35:54

🎙️ Episode 68: Online Influencers Are Making Millions...

More Than Real Estate ·

2026/08/19

🎙️ Episode 68: More Than Real Estate Podcast — Online Influencers Are Making Millions on Instagram and Now Realtors Can Too Paige Roe came back to real estate after a hiatus, enrolled in Socially Sold, and built 13 million in pipeline in her first few months out of the program. She went on vacation and came home with seven buyer consults set, one for every day she was at the beach. This episode is for every millennial mom who watches influencers sell PJs and sweatshirts on Instagram and

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32:56

🎙️ Episode 67: How Veronica got New Instagram Clients...

More Than Real Estate ·

2026/08/13

🎙️ Episode 67: More Than Real Estate Podcast — How Veronica got New Instagram Clients and got her Sphere to Finally See her Veronica Seva-Gonzalez had 23 years in the business, licenses in DC, Maryland and Virginia, and a car she was living out of. She joined Socially Sold last September, went all in on Arlington, and is now closing $2.95M and $3M deals out of her own sphere while sitting in the pickup line at 3pm every day. ✨ The dead open house that closed $2.95M — She hosted it...

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17:01

🎙️ Episode 66: Your Algorithm Will Bring You Buyers...

More Than Real Estate ·

2026/08/11

🎙️ Episode 66: More Than Real Estate Podcast — Your Algorithm Will Bring You Buyers and Sellers Ashley went from an $8 million producer to an $18 million producer without adding cold calls, door knocking, or open houses. Her price point jumped over 740% in one year. The thing that changed was not her market, not her brokerage, and not her budget. It was the Instagram algorithm. This episode breaks down exactly what it is, why it exists, and how to make it your personal matchmaker for

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25:25

🎙️ Episode 65: Building a Real Estate Career You Love

More Than Real Estate ·

2026/08/06

🎙️ Episode 65: More Than Real Estate Podcast — Building a Real Estate Career You Love Karina Akouka graduated Socially Sold in May, became a single mom shortly after, and kept going anyway. Year three in real estate. Already 12 million closed this year. Pipeline sitting at 20 million. Primary custody of her kids. No videographer. No cold calls. No open houses she didn't want to do. This episode is for the mom who is looking at her life and thinking there has to be a different way ...

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