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PODCAST

The Profitable Wellness Expert

How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them? Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022. Lauren"s goal is to empower you with the business strategies you need to transform lives, including your own. You"ll learn how

health & fitness

All Episodes

21:50

Ep 64. Do You REALLY Want To Change Lives?

The Profitable Wellness Expert ·

2023/11/09

The answer to this question might seem obvious. Yes, of course you want to change lives. But answering “YES” to this question requires a greater level of conviction and readiness than most wellness experts and health practitioners understand. In this episode, I’m challenging you to consider: – Whether your desire to change lives is matched by your desire to master the business side of things – Whether your conviction is great enough to get you through the hard moments of rejection, disappointment

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22:47

Ep 63. 5 Types Of Content Every Wellness Expert...

The Profitable Wellness Expert ·

2023/11/02

If you’re at a loss as to WHAT type of content you should be sharing as a wellness expert… And I mean content that moves people into ACTION (i.e. buying from you and not just likes)... Then this episode is for you. In it, I’m sharing 5 types of content that will help you to: – Build a reputation as someone who is an EXPERT in their field – Showcase your knowledge in a way that attracts paying clients (not other experts) – Create content that connects more deeply – Leverage client results to attract

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01:00:05

Ep 62. Overcoming The Fear Of Selling With...

The Profitable Wellness Expert ·

2023/10/26

Sweaty palms, racing heart… that sinking feeling in the pit of your stomach as you share the price with a potential client… In this episode, highly acclaimed nutritionist Nicola Moore, whose work has been featured by The Telegraph, OK!, Grazia, Daily Mail and more… takes us behind the scenes of her profitable online business. In this episode, Nicola reveals, with refreshing honesty: – Her journey with money and getting comfortable raising her price – How she’s mastered client delivery through

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33:18

Ep 61. What You Need To Know About Consistency As A...

The Profitable Wellness Expert ·

2023/10/19

Real trust from your audience (the kind that makes them buy from you) isn’t easy to build… It takes time and it requires you to be someone that is dependable. In this episode, I’m talking about how to create that dependability – through consistency in your content, your messaging and just showing up for your audience like it matters. We’ll dive into: – Why consistency matters (and how it translates into sales) – What happens if you’re not consistent (from a trust perspective) – How to approach

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50:58

Ep 60. Mastering Business Strategy With Children’s...

The Profitable Wellness Expert ·

2023/10/13

What if you stopped worrying about giving away your best ideas and instead, embraced it? In this episode, my guest Sarah Almond-Bushell, a specialist paediatric dietitian with 25+ years of experience, explains why she’s opted to share as much value as possible with her audience (for FREE!) and how it’s turned her expertise into an extremely profitable business. Sarah shares a candid look behind the scenes of her successful online business, as we explore: – Sarah’s willingness to learn about and

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20:12

Ep 59. Should You Use Your Name OR A Brand?

The Profitable Wellness Expert ·

2023/10/05

To use your name OR not to? That is the question! I’ve been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN’T use their own names to build a brand. If you’re stuck on what to name your business, are fearful about putting your own name out there, or aren’t sure what is important to consider – then this episode is for you. I’m going to help you to: - See the pros and cons of brand name vs personal name - Share a real example of an industry

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15:39

Ep 58. Here’s Why You Aren’t Getting Engagement On...

The Profitable Wellness Expert ·

2023/09/28

Everyone says to be visible… but you show up, share great content and NOTHING happens. If you’re in that disillusioned state, wondering if the algorithm is for you or against you… or whether you’re really cut out for this… then this episode is for you. I’m teaching you: - Why your current content is better suited to your colleagues than your ideal client - The disconnect between what you know about your ideal client and what they know about themselves - What your ideal client REALLY needs from you

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18:29

Ep 57. Why Aren’t People Booking A Free Call With You?

The Profitable Wellness Expert ·

2023/09/21

What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free *discovery* calls? In this episode, I’m explaining exactly why that GENEROUS and THOUGHTFUL offer you’re making to have a free call with prospects… just isn’t working. You’ll learn: - Why the majority of people don’t want to get on a call with you – even if it’s “free” - What the actual customer journey looks like – from finding you for the first time to buying from

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22:07

Ep 56. 3 Things To Remember When You Hear “No” On A...

The Profitable Wellness Expert ·

2023/09/14

That dreaded two-letter word: NO. It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner. The good news (or at least it’s reassuring) is… that you’re supposed to hear “no”, that it’s not a personal rejection, and that it’s the thing that’s going to make you powerful, resilient and highly-sought after expert. In this episode – I’m giving you a big, virtual hug and reminding you of the 3 most important things to remember when you hear “no” on a

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30:25

Ep 55. Why You Shouldn’t Launch An Online Course

The Profitable Wellness Expert ·

2023/09/07

Those “passive income” promises sound awfully alluring… In this episode I want to bust a few myths that get banded around by “marketing gurus” – that don’t take into consideration the nuances of your role as a health or wellness expert. I’m also sharing my own experience with the demands on building an online course so that you can learn: - That anyone can create an online course – but why not everyone should! - What “passive” revenue REALLY means and the reality of building an online course - The

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22:43

Ep 54. 5 Signs It’s Time To Invest In Your Business

The Profitable Wellness Expert ·

2023/08/31

You’re a life-long learner, I know that. You’re committed to your craft… but if you’ve ever told yourself (or someone else) that you’re “not business-minded”... then this episode is for you. Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc. So in this episode, I want to try and change your perception of investing in your business. What if you could invest in your business: - Knowing that it will enable

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19:49

Ep 53. Here’s why most wellness experts aren’t making...

The Profitable Wellness Expert ·

2023/08/24

The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success. “What if I make a lot of money and people think I was only in it for that?” “Healthcare and wellbeing services should be available to everyone… I can’t charge that much” I answer these questions and more in this episode. The focus is on illuminating the beliefs and barriers that are getting in the way of you making money as a wellness expert or health

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58:39

Ep 52. From Public Health To Entrepreneurship With Dr...

The Profitable Wellness Expert ·

2023/08/17

Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He’s sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy. As a qualified medical doctor, he’s leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives. In this episode, he opens up about: Finding peace with his entrepreneurial drive to build a profitable business AND change lives What his motivation is for

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22:08

Ep 51. 5 Questions To Answer So That Your Audience...

The Profitable Wellness Expert ·

2023/08/10

Contrary to what you might think (or assume), your ideal client doesn’t always know that they have a problem. For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL. If you want to get your ideal client to get their wallet out and pay for your support… you have GOT to let them know you understand them. So, in this episode, I’m explaining why: You must be focusing on helping your clients to see that their

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56:19

Ep 50. Lessons From 10 Years In Business With Dr...

The Profitable Wellness Expert ·

2023/08/03

She’s been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of “entrepreneurship”. That’s not to say that Hazel hasn’t been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer… But, as you’ll hear in this episode, she’s been on a journey in recent years to fully embrace her identity as a business owner, too. In this episode, Hazel and I talk about: The early, messy days of

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23:46

Ep 49. Why Your Clients Aren’t Giving You...

The Profitable Wellness Expert ·

2023/07/27

Everybody knows that word-of-mouth is the most powerful marketing tool of all. In practical terms, this takes the form of client testimonials that become social proof of your work as an expertise. But it’s not always easy to nail clients down… and in this episode I’m going to tell you why that it, and what you can do to change it. We’re talking about: Why social proof is so powerful (including how “trust transfer” works to get you clients) The reasons why you aren’t getting testimonials

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20:02

Ep 48. 5 Things You Should Say YES To As A Wellness...

The Profitable Wellness Expert ·

2023/07/20

This podcast has a NEW LOOK and a NEW NAME! Welcome to The Profitable Wellness Expert. My goal, as your host, is the same… to empower wellness experts and health practitioners, like you, with the strategies and tools you need to master the “business side” of things. Because I know that you have the expertise and the knowledge to transform lives... But nailing down the marketing, your pricing, creating programs and offers (and the rest) can be overwhelming. This show is designed to teach you

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57:24

Ep 47. Your Secret Weapon For Growth with Jody Shield

The Profitable Wellness Expert ·

2023/02/23

It probably doesn’t sound that left-field now – but when I met Jody Shield in circa 2015, she was what most people describe as pretty “woo woo”. She was pioneering a more spiritual, self-enquiry-type wellbeing modality – incorporating layers of deep, intuitive introspection and metaphysical thinking. Upon meeting her for the first time, I remember feeling as if she could see into my soul. In today’s episode of EXPERTS (and 8 years on), Jody and I are diving headfirst into the business journey she’s

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50:03

Ep 46. How To Overcome The Fear Of Criticism with...

The Profitable Wellness Expert ·

2023/02/16

A very normal fear for many wellness experts is that you’ll say the wrong thing, and end up being another victim of “cancel culture”. It’s a very real fear, and one many of my most successful clients have had to live through. In the case of today’s guest, it was other industry professionals who intentionally reported her to the governing board! My guest is leading UK Dietitian Nichola Ludlam-Raine. She regularly appears on BBC TV and other leading media outlets… deeply respected as an authority in

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23:49

Ep 45. Why 1:1 Is Actually Critical For Wellness Experts

The Profitable Wellness Expert ·

2023/02/09

“Working 1:1 just isn’t sustainable”... I’m sure you’ve heard it before. But here’s the thing… What I’m realising more and more, is that sometimes this statement is being misinterpreted. You see… 1:1 rarely is sustainable… But for SO many reasons, it’s also really, really important. In today’s episode of EXPERTS, I’m giving this statement a bit more context. You’ll hear me talk about: Why working with clients 1:1 is critical to help you build confidence, demand for your expertise, and a strong

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