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PODCAST

The Profitable Wellness Expert

How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them? Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022. Lauren"s goal is to empower you with the business strategies you need to transform lives, including your own. You"ll learn how

health & fitness

All Episodes

13:25

Ep 84. How I 10x’d My Output in 5 Days (And Why You...

The Profitable Wellness Expert ·

2025/06/20

If your brain feels fried… If your niche keeps changing… If your Instagram content is sounding just like every other practitioner you follow… Then this episode is for you. I’m sharing: The surprising mindset shift that unlocked my most productive 3 days in months Why writing, even if it’s never published, can transform your clarity What the “butterfly effect” has to do with your next big breakthrough Why wellness experts must go deeper, not wider, to attract clients right now The

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16:35

Ep 83. Worried About Giving Too Much Away? Here’s Why...

The Profitable Wellness Expert ·

2025/06/12

Ever feel like you’re sharing “too much” in your content? That if you give away all your best information for free, no one will want to work with you (or buy your stuff)? This episode will change the way you think about visibility, value — and the real reason clients buy. You’ll learn: Why holding back content is hurting your authority The truth about what clients actually pay for How to create trust that leads to consistent sales And the story of how I paid £300 for information I

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13:47

Ep 82. The Era Of The Hyper Wellness Niche Is Here...

The Profitable Wellness Expert ·

2025/06/05

Episode 82: The Era Of The Hyper Wellness Niche Is Here (You Must Respond) Feeling invisible online? Wondering why people aren’t engaging with your content — let alone buying from you? In this episode, I’m sharing why hyper niching is the secret weapon for wellness experts who want to stand out and consistently attract clients. You’ll learn: Why vague, feel-good messaging no longer works in today’s market The psychology of urgency and how it drives people to invest in their health A proven

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19:04

Ep 81. Why Being Seen on Camera Is Non-Negotiable for...

The Profitable Wellness Expert ·

2025/05/29

Episode 81: Why Being Seen on Camera Is Non-Negotiable for Wellness Experts Are you showing up, sharing content, offering value… but still not getting the client enquiries you were hoping for? Here’s the truth most wellness experts avoid: people don’t just buy from those who teach them — they buy from those they trust. And the fastest way to build that trust? It’s not another carousel post. It’s getting on camera. In this episode, I’m diving into: Why video is your most powerful marketing tool

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16:46

Ep 80. 6 Ways To Create Better Client Boundaries

The Profitable Wellness Expert ·

2024/04/04

“Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients. If you feel like you’re overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries. Great client relationships are so important for you as a wellness expert – because they’re key to ensuring you have the energy and capacity to look after yourself, too. In this episode, I’m talking

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17:09

Ep 79. Is The Wellness Industry Saturated?

The Profitable Wellness Expert ·

2024/03/28

It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do… And that can make it feel like the industry is saturated and that there isn’t room for you. In this episode, I’m helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you’re going to make it, including: ➖ What to do when everyone else seems to know more than you, have more experience than you or know what they’re doing with their business ➖

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27:45

Ep 78. 3 Common Mistakes You’re Making On Discovery...

The Profitable Wellness Expert ·

2024/03/21

You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much. Or…. is it simply that you’ve not given them a chance to process the investment in a supportive, spacious, and effective way? In this episode, I’m talking about how to address price in your sales calls with more ease and confidence, as well as overcoming some

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18:35

Ep 77. What You Think Clients Want Vs. What They...

The Profitable Wellness Expert ·

2024/03/14

So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session. In this episode, I’m talking about the key differences between what you think your clients want versus what they really want, including: ➖ Why volume doesn’t correlate with value ➖ How to create a safe and emotionally

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17:09

Ep 76. The Identity Of A Profitable Wellness Expert

The Profitable Wellness Expert ·

2024/03/07

Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future. In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to: ➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth ➖ Have full permission to do life-changing work and make life-changing money ➖

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21:59

Ep 75. How Storytelling Can Explode Your Business As...

The Profitable Wellness Expert ·

2024/02/29

The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future. In this episode, I’m explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience. You’ll learn: ➖ The power of both personal

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19:41

Ep 74. How The Wellness Industry Is Changing For...

The Profitable Wellness Expert ·

2024/02/22

Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant. In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including: ➖ The way in which technology is driving greater personalisation of health and wellness ➖ Why this points

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20:15

Ep 73. How To Learn From Other Wellness Experts...

The Profitable Wellness Expert ·

2024/02/15

Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you? Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer. In this episode, I’m talking about how: ➖ You can start using social media as a learning tool rather than for procrastination ➖ How to unpack what’s working for other wellness

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31:38

Ep 72. 4 Lessons From Our Highest Revenue Month

The Profitable Wellness Expert ·

2024/02/08

I don’t usually use the podcast to share with you, directly, what I’m doing in my business. In this episode, I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that. Then, I unpack the key lessons I learned from our highest revenue month to date, including: ➖ My recent reminder of the importance of finding a mentor – and a warning on what to avoid! ➖ Whether you actually need to believe that success is possible? ➖ Why it’s easier to build a very complex business and

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20:50

Ep 71. Who Is The “Ideal Client” For A Wellness Expert?

The Profitable Wellness Expert ·

2024/02/01

Your ideal client isn’t just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren’t just somebody who has a goal to achieve that you know you can support with. In this episode, I talk about how to define your ideal client with a fresh perspective, including: ➖ Getting clear on the characteristics of a client who you’ll LOVE working with ➖ How to set these standards in your own life so that you naturally attract this type of person ➖ Examples of the type of

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21:00

Ep 70. Do This Every Day To Get More Clients

The Profitable Wellness Expert ·

2023/12/21

If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST. The principle is: “Make Daily Offers”... and in this episode I’m breaking down: ➖ What it means to make daily offers (including the 2 different types) ➖ Why you’re afraid or uncomfortable with the idea of making regular offers ➖ The most important mindset shift that will enable you to do this with confidence ➖ Exactly HOW to make daily offers to your

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42:55

Ep 69. Playing The Long Game In Business With...

The Profitable Wellness Expert ·

2023/12/14

She’s a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn’t achieve all of this overnight. In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how. Pippa unpacks, with raw honesty, the reality of becoming a respected wellness specialist. We talk about: ➖ Why it’s so important to have a clear area of

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22:17

Ep 68. 5 Things That Will Make 2024 Financially...

The Profitable Wellness Expert ·

2023/12/07

It’s that time of year. A time to reflect and to make decisions about how next year will look. For wellness experts like you, perhaps you’re ready to make 2024 different. If your goal is to make the next 12 months your most financially successful yet, then this episode is for you. I’m sharing 5 things you might want to change in order to make more money, including: ➖ Focusing on becoming a wellness specialist (with the long-term goal of industry authority) ➖ Why providing unparalleled value is going

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16:11

Ep 67. How To Become More Accessible As A Wellness...

The Profitable Wellness Expert ·

2023/11/30

As a wellness expert, accessibility matters to you. The more people that can access your services, the more lives you can touch. But what if you’ve been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome. In this episode, I’m talking about why narrowing your focus, getting specific on a set of symptoms or problems that only you can solve – better than anyone else can – is the real secret to greater impact! Tune into this episode to learn: ➖ Why you’re currently

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25:56

Ep 66. 7 Things That Helped Me Fall In Love With...

The Profitable Wellness Expert ·

2023/11/23

Just over a year ago… I was hell-bent on building a business that didn’t require me to show up online. I wanted to help people like you, but I was fed up with the pressure to post. But something changed. In fact, quite a few things changed. In this episode, I’m sharing 7 things that helped me fall in love with social media (and that I hope will help you do the same), including: Why being laser-focused on who you serve makes content EASY to make How your ego might be getting in the way The

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24:36

Ep 65. How To Sell You Expertise To Anyone

The Profitable Wellness Expert ·

2023/11/16

Whether you call it a discovery call, a strategy call, a chemistry call or something else – the objective is the same… To find out if and how you can help your prospect; and if you can, give them the next steps. In this episode, I’m unpacking the keys to an effective sales call, including: – The 6 stages you’ll need to move a prospect through to get the sale – What happens if your sales calls lack structure – Why you think you’re bad at sales (and how to change that) – The 6 keys to a compelling

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