x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

54:25

Ep 410 - What Indies Need to Hear But Rarely Do with...

Indie Game Movement - The podcast about the business... ·

2025/07/15

Between making a great game and having the drive to do it, it’s still only half the battle. Indie studios love chasing creativity, but often struggle to establish core business fundamentals that can turn passion into profit. That’s why today we’re going to pull back the curtain on what it really takes to stand out and succeed in games. From funding pitfalls to publishing strategies, we’ll unpack the often-overlooked realities of running a successful studio, what founders often get wrong, and how to

en

58:04

Ep 409 - Designing Emotionally-Driven Games with...

Indie Game Movement - The podcast about the business... ·

2025/07/08

Many games are fun, but few stay with us after the credits roll. So today, we’re going to dive into how indie devs can use game mechanics, narrative, and aesthetic choices to create emotional resonance and meaning in their titles. From narrative tools to methods that focus on player empathy, we unpack the secrets behind making games that create a lasting impact. Episode Shownotes Link:

en

01:08:55

Ep 408 - How Indies Will Save the Industry with Erik...

Indie Game Movement - The podcast about the business... ·

2025/07/01

Mainstream game development is at a crossroads—bloated budgets, safe bets, and sequel fatigue are threatening innovation. But the indie scene might just be the industry’s best hope. In this episode, our guest unpacks how indies are not only surviving but reshaping the gaming landscape. We dig into what makes indie studios uniquely suited to lead the next wave, and how publishers, platforms, and players can help this movement thrive. Episode Shownotes Link:

en

56:39

Ep 407 - How Game Mechanics Can Transform How We...

Indie Game Movement - The podcast about the business... ·

2025/06/24

Leveling up in real life takes more than just discipline, passion and trying to level up others, it takes smart design. In this episode, we explore how game design principles can help us, devs and creators, develop practical life skills, reframe personal challenges, and even learn more effectively from that process. To today, we’re going unpack how instructional design and narrative systems, can turn real-world friction into real momentum. Episode Shownotes Link:

en

58:48

Ep 406 - Building Games and Community with Purpose...

Indie Game Movement - The podcast about the business... ·

2025/06/17

Indie devs often wear too many hats, making it hard to give each area, like production, marketing, and community the attention it deserves. But what happens when you're stretched too thin? How does that affect your game, your message, and the trust you've built with players? In today’s discussion, we’ll look at the real-world challenges of running indie projects balancing chaos and creativity by exploring how teams can better align development and communication using practical systems that support

en

40:34

Ep 405 - How to Spot and Support Viral Games with Sam...

Indie Game Movement - The podcast about the business... ·

2025/06/10

Many developers dream of going viral, but few understand what it actually takes to get there. While focusing on virality isn’t everything, it can help build momentum. So today, we’re going to talk about how to identify, shape, and publish games with viral potential, all without chasing trends or sacrificing originality, by learning what early signals to look for and how smart marketing can fuel breakout momentum. Episode Shownotes Link:

en

01:05:26

Ep 404 - Redefining the Publishing Landscape with Ben...

Indie Game Movement - The podcast about the business... ·

2025/06/03

The publishing model most indie devs face is outdated and often stacked against them. Rigid contracts, hidden expectations, and a lack of real partnership force devs to choose between full independence or giving up too much. But thankfully, a new approach is emerging. In this episode, we explore what a modern publishing model looks like, one that’s flexible, transparent, and built around developers' long-term success. We unpack the rise of shadow publishing, the value of regional talent, and what

en

01:05:02

Ep 403 - Winning at PR Without a Big Budget with...

Indie Game Movement - The podcast about the business... ·

2025/05/27

Many indie studios feel locked out of traditional PR, feeling like you need an agency and big budget just to get noticed. In this episode, we break down how to earn meaningful media coverage with a story worth telling and how to create a system to share it. Learn how a strategic approach to visibility can build credibility, attract players, and drive momentum, all without gatekeepers or expensive retainers. Episode Shownotes Link:

en

01:11:16

Ep 402 - Making Sense of Game Marketing Attribution...

Indie Game Movement - The podcast about the business... ·

2025/05/20

Attribution often feels like a black box for indie devs, but ignoring it can cost you time, money, and momentum. In this episode, we break down what attribution really is, why it matters, and how small teams can start tracking what counts while learning how to avoid misleading metrics, balance data with creative instincts, and make smarter marketing decisions that actually move the needle. Episode Shownotes Link:

en

53:39

Ep 401 - How to Turn Jams into Plans and...

Indie Game Movement - The podcast about the business... ·

2025/05/13

When it comes to game jams, too many projects get shelved before they reach their full potential. In this episode, we’re going to explore how jams and small projects can become launchpads for long-term opportunity with the right support. From mentorship and incubation to funding access and marketing guidance, learn how structured programs are helping developers turn prototypes into business-ready games and how you can do that too. Episode Shownotes Link:

en

53:12

Ep 400 - A Practical Guide to Smarter Crowdfunding...

Indie Game Movement - The podcast about the business... ·

2025/05/06

From trailers to reward tiers, creators often stress over the wrong things when preparing for a Kickstarter launch. So in this episode, our guest challenges common misconceptions and shares hard-earned insights from analyzing numerous campaigns. We’ll cut through the noise and offer practical, proven strategies that anyone would be confident to back. Episode Shownotes Link:

en

01:06:15

Ep 399 - What It Really Takes to Launch a Game Studio...

Indie Game Movement - The podcast about the business... ·

2025/04/29

A lot of developers dream of starting their own studio, but the reality is far from glamorous. In this episode, we dive deep with our guest to unpack the overlooked, gritty, and often emotional process of building a studio from scratch. From pitching to production pipelines, they're going to share what aspiring founders need to prepare for, emotionally and operationally. Episode Shownotes Link:

en

51:01

Ep 398 - Why Insurance Matters for Game Devs with...

Indie Game Movement - The podcast about the business... ·

2025/04/22

The game industry is full of risks, IP disputes, cyberattacks, contract issues, even failed crowdfunding campaigns. And while we never anticipate these things happening to us...sometimes, they surface when we least expect it, inviting all sorts of chaos. So today, we explore how devs can avoid the hassle of the unknown by understanding how insurance can help developers avoid disaster, stay protected, and keep projects moving, no matter the studio size. Episode Shownotes Link:

en

43:15

Ep 397 - Debunking Steam Algorithm Myths with Chris...

Indie Game Movement - The podcast about the business... ·

2025/04/15

Steam’s algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery. So today, we’re going to bust some of the most common and persistent myths indie developers believe about how the algorithm functions, getting to the bottom of which signals actually matter, so you can stop worrying and focus on what really does. Episode Shownotes Link:

en

52:09

Ep 396 - The Power of Player-Centric Marketing with...

Indie Game Movement - The podcast about the business... ·

2025/04/08

en

42:54

Ep 395 - It’s Not the Event. It’s You: GDC Takeaways...

Indie Game Movement - The podcast about the business... ·

2025/04/01

In this episode, I share my GDC recap: a quarter-zip pullover, a virus, and a powerful reminder that change comes from within, not the event itself. I dive into how our intentions shape our relationships, why meaningful connections outshine superficial networking, and how the true impact of any event hinges on the mindset you bring to it. Episode Shownotes Link:

en

58:19

Ep 394 - Navigating the Transition from Mobile to PC...

Indie Game Movement - The podcast about the business... ·

2025/03/25

Designing for mobile and PC might seem like a simple transition, but the reality is very different. Everything from screen sizes to monetization models requires a completely different approach. So today, for the first time ever on the podcast, we’re talking with a team of four brothers who’ve been through this firsthand. We’ll dive into what makes these platforms so different, the technical and design challenges of making the jump from mobile to PC, and what indie developers should keep in mind

en

01:01:52

Ep 393 - Why Smaller Devs Are Driving the Next Big...

Indie Game Movement - The podcast about the business... ·

2025/03/18

The gaming landscape has changed dramatically in recent years, and it’s indie developers who are leading some of the most exciting innovations. But what challenges do they still face, and how can small teams carve out success in an increasingly competitive market? In this episode, we explore how shifts in technology, business models, and industry trends are empowering smaller studios to make a bigger impact than ever before. Episode Shownotes Link:

en

52:11

Ep 392 - Lessons from a Decade in Indie Dev with...

Indie Game Movement - The podcast about the business... ·

2025/03/11

Developing an indie game is never a straight path as it's often a long road filled with challenges and unexpected twists. So today, we're goign to explore one person's journey in how they tackeled all sorts of obstacles and sucesses all while keeping momentum alive and fostering a dedicated community. Episode Shownotes Link:

en

46:02

Ep 391 - How Indie Studios Can Build Transmedia...

Indie Game Movement - The podcast about the business... ·

2025/03/04

Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his expertise on transmedia storytelling—how indie developers can expand their IP across multiple platforms like comics, books, and film to build stronger brands and deeper player engagement. Episode Shownotes Link:

en

175 results

Similar Podcasts

Expres Ráno

Expres FM

詭哭郎嚎

郎祖筠 & FMTaiwan製作團隊

Ron en Erik Podcast

Ron en Erik

Poor Man"s Pinball Podcast

Poor Men Ian and Drew

WeAreChange on Odysee

WeAreChange