x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

23:43

Ashley Cummings, Owner of Content Connect & SaaS...

Wharton Marketing Matters ·

2025/03/26

Ashley Cummings, Owner of Content Connect, and SaaS content writer, joins Barbara Kahn and Dr. Americus Reed to talk about her "March Brandness" campaign, and the use of AI in marketing and crisis response. Hosted on Acast. See acast.com/privacy for more information.

en

25:58

Cheryl Guerin, EVP of Global Brand Strategy &...

Wharton Marketing Matters ·

2025/03/26

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands. Hosted on Acast. See acast.com/privacy for more information.

en

20:22

Ryan Heuser, SVP of Experiential for Liquid Death

Wharton Marketing Matters ·

2025/03/19

Ryan Heuser,the SVP of Experiential for Liquid Death joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category. Hosted on Acast. See acast.com/privacy for more information.

en

21:25

Asa Hiken, Technology Reporter for Ad Age

Wharton Marketing Matters ·

2025/03/19

Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI. Hosted on Acast. See acast.com/privacy for more information.

en

28:52

Asa Hiken, Ad Age Technology Reporter

Wharton Marketing Matters ·

2025/01/23

Asa Hiken, a technology reporter for Ad Age, joins Barbara Kahn and guest co-host Annie Wilson to talk about CES, Agentic AI, the increasing role of AI in marketing, AI online search, social media, and Avocados from Mexico. Hosted on Acast. See acast.com/privacy for more information.

en

24:25

David Chriswick, SVP of Brand & Communications at...

Wharton Marketing Matters ·

2025/01/23

David Chriswick, SVP of Brand & Communications at Orangetheory, joins Barbara Kahn and guest co-host Annie Wilson to talk aboutwhat sets their brand apart from other fitness brands, how they keep their gyms welcome to people at all fitness levels, developing the new campaign to freshen up the brand, and the importance of community when it comes to fitness brands. Hosted on Acast. See acast.com/privacy for more information.

en

21:44

Leslie Serro, Vice President of Marketing, Sweet...

Wharton Marketing Matters ·

2025/01/16

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova, joins Barbara Kahn and Dr. Americus Reed about the brand identity of Kellanova, building a brand on legacy and heritage, what it takes to standout in today's marketplace, and their college football bowl game sponsorship. Hosted on Acast. See acast.com/privacy for more information.

en

28:47

Ludovica Cesareo, Assistant Professor of Marketing at...

Wharton Marketing Matters ·

2025/01/16

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed about Walmart's "Birkin" bag, and brand dupes & counterfeits. Hosted on Acast. See acast.com/privacy for more information.

en

24:31

Whitney Bonrud, the Director of Marketing and...

Wharton Marketing Matters ·

2025/01/09

Wharton's Dr. Americus Reed speaks with Whitney Bonrud, the Director of Marketing and Communications at charity: water, the world’s leading clean water nonprofit, about the history and mission of the brand, their brand strategy, their messaging using the pantone color of the year, using Spotify wrapped trend to create content around the impact they've had throughout the year, and more. Hosted on Acast. See acast.com/privacy for more information.

en

28:01

Terry Stanley, Senior Editor at Adweek

Wharton Marketing Matters ·

2025/01/09

Wharton's Dr. Americus Reed speaks with Terry Stanley, Senior Editor at Adweek about January health trends, the tone of health brand ads, Dry January, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:24

Tim Nudd, Creativity Editor at Ad Age

Wharton Marketing Matters ·

2024/12/19

Wharton's Dr. Americus Reed speaks with Tim Nudd, Creativity Editor at Ad Age about the start of holiday ad season, Apple's airpods with hearing aid function, the Chevrolet longform holiday commercial, the draw of nostalgia & emotional ads, comedic holiday ads, and AI-generated ads. Hosted on Acast. See acast.com/privacy for more information.

en

26:19

Michael Lee, Oatly North America’s EVP & Executive...

Wharton Marketing Matters ·

2024/12/19

Wharton's Dr. Americus Reed speaks with Michael Lee, Oatly North America’s EVP & Executive Creative Director about the story behind the Oatly brand, changing their marketing strategy and creative process, the differences between working for a marketing agency and working directly with a specific brand, the purpose-driven pillar of the brand, and their holiday ad campaign. Hosted on Acast. See acast.com/privacy for more information.

en

25:08

Samantha Baker, VP of Commerce at theSkimm

Wharton Marketing Matters ·

2024/12/12

Wharton's Barbara Kahn and Dr. Americus Reed speak with Samantha Baker, VP of Commerce at theSkimm about the background of the newsletter, how they curate the brands for their audience, holiday shopping trends, their Good For You Awards, rebranding theSkimm's commerce business, social media strategy, and more. Hosted on Acast. See acast.com/privacy for more information.

en

28:28

Daphne Howland, Senior Reporter for Retail Dive

Wharton Marketing Matters ·

2024/12/12

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter for Retail Dive about in-store foot traffic, the impact of weather on retail sales, Black Friday and holiday shopping, the state of department stores, TikTok as an e-commerce platform, what's next for Temu, and more. Hosted on Acast. See acast.com/privacy for more information.

en

31:08

TL Stanley, Senior Editor at Adweek

Wharton Marketing Matters ·

2024/12/05

Wharton's Barbara Kahn and Dr. Americus Reed speak with TL Stanley, Senior Editor at Adweek about gifting cannabis, Zevia, Best Ads of 2024, brand collaborations, and more. Hosted on Acast. See acast.com/privacy for more information.

en

22:06

Megan Darmody, VP of Brand Marketing at UrbanStems

Wharton Marketing Matters ·

2024/12/05

Wharton's Barbara Kahn and Dr. Americus Reed speak with Megan Darmody, VP of Brand Marketing at UrbanStems, about where they source their flowers, the experiential nature of floral gift-giving, reinventing the floral industry, how florals play a role in the social media posts of younger consumers, and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:57

Sara Pollack, Pinterest's Global Head of Consumer...

Wharton Marketing Matters ·

2024/11/21

Wharton's Dr. Americus Reed speaks with Sara Pollack, Pinterest's Global Head of Consumer Marketing about the Pinterest brand story, what sets it apart from other social media platforms, how the platform maximizes it's features around the Holidays, "Pinterest Predicts," and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:54

Chris Kelly, Senior Reporter for Marketing Dive

Wharton Marketing Matters ·

2024/11/21

Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

14:37

Linda Dow Cash, CEO, Two Chicks Cocktails

Wharton Marketing Matters ·

2024/11/14

Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak withLinda Dow Cash, CEO, Two Chicks Cocktails about the background of the brand, the transformation to a ready-to-drink product, the growth and expansion of their footprint, how they set themselves apart from other RTD brands, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:26

Lee Applbaum, President and Chief Operating Officer,...

Wharton Marketing Matters ·

2024/11/14

Wharton's Dr. Americus Reed speaks with Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC about disruption in the spirit industry, distribution models, the importance of making a real connection with the consumer. celebrity partnerships, the founding of Weber Ranch Vodka, and more. Hosted on Acast. See acast.com/privacy for more information.

en

284 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...