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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

1:05:00

Best of 2025

Wharton Marketing Matters ·

2025/12/11

This “Best of 2025” episode highlights insights from Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo; Toby Espinosa, Vice President of Ads at DoorDash; Adam Kornblum, Chief Creative Officer at L’Oréal; and Merill Hollander, founder of Fiametta, as they discuss how data-driven creativity, storytelling, and bold experimentation are shaping the future of marketing, retail media, beauty, and fine jewelry. Hosted on Acast. See acast.com/privacy for more

en

30:04

Highlights: Youth Logic | Think Faster, Talk Smarter

Wharton Marketing Matters ·

2025/12/04

Highlights from Barbara & Americus' conversations with Connor Blakley, founder of Youth Logic, about effective Gen Z engagement, and Matt Abrahams, Stanford Graduate School of Business lecturer and author of Think Faster, Talk Smarter, who discussed practical frameworks for reducing anxiety and communicating with clarity and confidence. Hosted on Acast. See acast.com/privacy for more information.

en

29:58

Highlights: Adidas Originals | Amgen

Wharton Marketing Matters ·

2025/11/27

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI capabilities intersect to drive authenticity, collaboration, and transformative innovation across industries. Hosted on Acast. See acast.com/privacy for more information.

en

29:06

Navigating Marketing Shifts Amid AI, Inflation, and...

Wharton Marketing Matters ·

2025/11/20

Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape. Hosted on Acast. See acast.com/privacy for more information.

en

31:31

Highlights: Take 5 Oil Change | Think Faster, Talk...

Wharton Marketing Matters ·

2025/11/13

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn and Dr. Americus Reed, II to discuss emotional branding through authenticity and creativity, while Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and host of Think Fast, Talk Smart: The Podcast, explains how to overcome anxiety, structure ideas, and communicate clearly under pressure. Hosted on Acast. See acast.com/privacy for more

en

32:27

Highlights: L’Oréal's Chief Creative Officer for U.S....

Wharton Marketing Matters ·

2025/11/06

L’Oréal’s Chief Creative Officer, Adam Kornblum, joins Barbara Kahn and Dr. Americus Reed, II to share how storytelling and experimentation fuel innovation across top beauty brands. Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, tells Barbara and Americus how her company is redefining fine jewelry with lab-grown diamonds and a bold, self-expressive approach. Hosted on Acast. See acast.com/privacy for more information.

en

31:30

Spencer Spirit Holdings CEO, Steven Silverstein

Wharton Marketing Matters ·

2025/10/30

Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market. Hosted on Acast. See acast.com/privacy for more information.

en

28:07

Amgen SVP of AI, Engineering and Data Science, Sean...

Wharton Marketing Matters ·

2025/10/23

Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, joins Barbara Kahn and Dr. Americus Reed, II to discuss how AI’s rapid evolution is transforming industries—not by replacing humans, but by creating new opportunities that blend human expertise with advanced technology to drive innovation and efficiency. Hosted on Acast. See acast.com/privacy for more information.

en

36:15

Highlights: Yahoo's Global Head of B2B Marketing,...

Wharton Marketing Matters ·

2025/10/16

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new generations. Plus, Toby Espinosa, Vice President of Ads at DoorDash, talks with Dr. Americus Reed, II about scaling the company from startup to global marketplace and the future of retail media innovation. Hosted on Acast. See acast.com/privacy for more information.

en

30:34

L’Oréal's Chief Creative Officer for U.S. Brands,...

Wharton Marketing Matters ·

2025/10/09

Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation competition Brandstorm, illustrating how storytelling, experimentation, and an entrepreneurial mindset fuel innovation at L’Oréal. Hosted on Acast. See acast.com/privacy for more information.

en

26:11

Annie Barrett, Vice President of Marketing for Adidas...

Wharton Marketing Matters ·

2025/10/02

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting Adidas’ focus on authenticity, collaboration, and global brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

en

29:31

Matt Abrahams, Host of Think Fast, Talk Smart: The...

Wharton Marketing Matters ·

2025/09/25

Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and Host of Think Fast, Talk Smart: The Podcast, joins Barbara Kahn and Dr. Americus Reed to explain how professionals can overcome anxiety, build communication frameworks, and handle spontaneous conversations with clarity and confidence. Hosted on Acast. See acast.com/privacy for more information.

en

32:15

Yahoo's Global Head of B2B Marketing, Sponsorships,...

Wharton Marketing Matters ·

2025/09/18

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces. Hosted on Acast. See acast.com/privacy for more information.

en

33:59

Wharton Marketing Matters Highlight: Saucony Sr....

Wharton Marketing Matters ·

2025/09/11

Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company’s origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from other brands in the category, as well as with Jordan Yob, Senior Brand Marketing Manager at Saucony, on the brand’s heritage, the importance of staying consumer-focused, and the “Marathumb Challenge.” Hosted on Acast. See acast.com/privacy for more

en

33:05

Navigating Brand Legacy, Minimalism, and Consumer...

Wharton Marketing Matters ·

2025/09/04

Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns and Victoria’s Secret’s ongoing identity reset, offering insights into how companies can balance tradition, modern trends, and consumer expectations. Hosted on Acast. See acast.com/privacy for more information.

en

35:20

DoorDash Vice President of Ads, Toby Espinosa

Wharton Marketing Matters ·

2025/08/28

Toby Espinosa, Vice President of Ads at DoorDash, joins Dr. Americus Reed to discuss his journey from the company’s early days to its rapid growth into a global marketplace, offering lessons on sales, scaling complex ecosystems, and the future of retail media innovation. Hosted on Acast. See acast.com/privacy for more information.

en

26:42

Wharton Marketing Matters Highlight: Founder of Youth...

Wharton Marketing Matters ·

2025/08/21

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product

en

27:43

CMO of Rezzy, an American Express company

Wharton Marketing Matters ·

2025/08/14

Hannah Kelly, Chief Marketing Officer at Rezzy, an American Express company, joins Barbara Kahn to share how her team leverages technology, partnerships, and curated experiences to connect diners with top restaurants, support hospitality businesses, and enhance customer engagement in an evolving dining landscape. Hosted on Acast. See acast.com/privacy for more information.

en

19:04

Take 5 Oil Change CMO, Doug Zarkin

Wharton Marketing Matters ·

2025/08/07

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic partnerships, and creative campaigns like "Take 5 Clive"—all while balancing modern marketing tools such as AI. Hosted on Acast. See acast.com/privacy for more information.

en

31:58

Inside Sprite, McDonald's, and Dude Wipes: Branding...

Wharton Marketing Matters ·

2025/07/30

Chris Kelly, Senior Reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns—from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes—highlighting how companies craft relevance through identity, humor, and deep consumer understanding.Ask ChatGPT Hosted on Acast. See acast.com/privacy for more information.

en

290 results

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