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PODCAST

MasterMined: A Behavioral & Mental Health Podcast

MasterMined isn’t just about learning — it’s about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale

business marketing

All Episodes

37:17

Ep. 5: Built to Last vs. Built to Sell in Behavioral...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/23

Welcome to MasterMined, where we dig deep into what’s working in behavioral health. In this episode, your hosts explore the critical distinction between being built to last and built to sell — and how that choice influences your branding, marketing, clinical alignment, and even how your front desk answers the phone. Whether you’re scaling a behavioral health brand, preparing for a future sale, or building a legacy that lasts, this conversation offers actionable insights to strengthen your

en

50:23

Ep 3: Choosing the Right Tech Stack for Behavioral...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/23

Welcome to MasterMined, where we dig deep into what’s working in behavioral health. In this episode, Mark Scrivner, Lee Pepper, and Jeff Skillen unpack one of the most misunderstood challenges in the industry: choosing the right marketing tech stack. We cover everything from why strategy must come before software to avoiding costly tech overload—real talk, no fluff. Whether you’re a behavioral health executive, practice owner, or operator of a multi-site facility, this conversation delivers

en

46:35

Ep 4: Using Data to Drive Impact in Behavioral Health...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/23

Welcome to MasterMined, where we dig deep into what’s working in behavioral health. In this episode, Nick Hayes, Chief Science Officer at Cumberland Heights, joins us to discuss how a data-driven approach can transform behavioral health marketing, clinical outcomes, and operational strategy. We cover everything from integrating CRM and EMR systems to building a behavioral health research institute—real talk, no fluff. Whether you’re a behavioral health executive, practice owner, or operator of a

en

08:44

MasterMined Season One Trailer

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/23

Welcome to the Mastermind Podcast — your go-to source for behavioral health business strategy, digital marketing, and healthcare leadership. Hosted by Mark Scrivener, founder of Snapshot digital agency, alongside industry experts Lee Pepper and Jeff Skillen, this kickoff episode dives into the inspiration behind the show and how it aims to transform the behavioral health space. In this episode, you'll learn: ✅ How marketing can go from transactional to transformational in healthcare ✅ Why

en

00:37:16

Ep 5: Built to Last vs. Built to Sell in Behavioral...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/19

What separates a behavioral health program that lasts 50 years from one that's built to exit in 5?In this episode of the Mastermind Podcast, we break down the critical differences between being “built to last” and “built to sell” — and why understanding this distinction shapes every aspect of your business, from branding and marketing strategy to alumni programming, documentation, and clinical alignment.🎯 Key Topics:Marketing alignment with clinical servicesCreating transformational alumni

en

00:46:34

Ep. 4: Using Data to Drive Impact in Behavioral...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/12

In this compelling episode, we sit down with Nick Hayes, Chief Science Officer at Cumberland Heights, to explore how a data-driven approach can transform behavioral health marketing, clinical outcomes, and operational strategy. From building a research institute to tracking every touchpoint with CRM, EMR, and Google Ads, Nick shares how to align marketing intelligence with patient care — and why even small treatment centers can start today.🔥 Key Topics:Building a Behavioral Health Data Strategy

en

00:50:22

Eposide 3: Choosing the Right Tech Stack for...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/05

🎧 Mastermind Podcast | Episode 3: Choosing the Right Tech Stack for Behavioral Health MarketingIn this episode of the Mastermind Podcast, we dive into one of the most misunderstood challenges in behavioral health: building the right marketing tech stack. Join hosts Mark Scrivener, Lee Pepper, and Jeff Skillen as they unpack why strategy must come before software, and how tools like Salesforce, HubSpot, CallRail, and Google Analytics can fail without a clear plan.🔍 Key Takeaways:Why behavioral

en

00:47:57

Episode 2: Marketing with Meaning – How to Use Your...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/05/28

Are your behavioral health marketing efforts driving real results, or are you just observing vanity metrics? In this episode of MasterMined, hosts Mark Scrivener, Lee Pepper, and Jeff Skillen dive deep into why KPIs (Key Performance Indicators) matter more than ever in the behavioral healthcare industry.Learn how to:✅ Define KPIs that actually move the needle on census and admissions✅ Align your marketing data with clinical and financial goals✅ Capture demand instead of trying to create it✅ Train

en

00:41:37

Episode 1: The Foundation – Challenges Treatment...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/05/21

In this debut episode, Mark Scrivner, Lee Pepper, and Jeff Skillen break down why behavioral health marketing often misses the mark—and what to do about it. From FOMO-fueled decisions to disjointed data and strategy gaps, they explore what it really takes to build trust, align teams, and drive sustainable growth.Whether you're running a treatment center, building a marketing plan, or just trying to raise your census, this conversation offers practical, mission-aligned insights you can use

en

00:06:43

MasterMined Season One Trailer

MasterMined: A Behavioral & Mental Health Podcast ·

2025/05/19

Welcome to the Mastermind Podcast — your go-to source for behavioral health business strategy, digital marketing, and healthcare leadership. Hosted by Mark Scrivener, founder of Snapshot digital agency, alongside industry experts Lee Pepper and Jeff Skillen, this kickoff episode dives into the inspiration behind the show and how it aims to transform the behavioral health space.In this episode, you'll learn:✅ How marketing can go from transactional to transformational in healthcare✅ Why

en

30 results

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