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PODCAST

MasterMined: A Behavioral & Mental Health Podcast

MasterMined isn’t just about learning — it’s about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale

business marketing

All Episodes

58:33

Ep. 23 Finding Healing Through Songwriting and...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/10/21

Country artist and radio host Lindsay Lawler joins MasterMined to talk about music as medicine, storytelling as therapy, and how her platform We Should Write helps people process their pain through writing. From her start performing on the Sunset Strip to hosting Road Gang Radio for America’s long-haul drivers, Lindsay’s journey shows how creativity, vulnerability, and connection can change lives. She shares how songwriting has been a bridge between performance and purpose—helping others heal, one

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01:05:30

Ep. 22 Healing Across Generations: Brian O’Shea on...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/10/14

Brian O’Shea, founder of Brian O’Shea Coaching and Consulting, joins MasterMined to explore the intersections of recovery, family systems, and spiritual repair. With over 30 years guiding individuals, families, and organizations, Brian brings the wisdom of lived experience — from early exposure to addiction and celebrity culture alongside Truman Capote, to decades of helping others navigate healing and purpose. In this conversation, Brian shares how trauma, education, and spirituality shaped his

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47:49

Ep. 21 From Intervention to Innovation: Ben Seymour...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/10/07

Ben Seymour, Partner at Southworth Associates, joins us to share lessons from 25 years in behavioral health. Starting as a technician in 1999, Ben became a counselor, interventionist, program founder, and now oversees compliance monitoring for professionals such as physicians, nurses, and lawyers. In this conversation, Ben traces his personal recovery journey, the influence of mentors like Arlene Rosen and John Southworth, and how intervention has shifted from quick-turn models to long-term,

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01:00:14

Ep. 20 - Making Strategic Planning Stick: Practical...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/09/30

In this episode of MasterMinded, hosts Jeff Skillen and Mark Scrivner dig deep into what makes strategic planning actually work. They unpack how to avoid the all-too-common pitfalls of strategy sessions that feel like a waste of time, and instead show how leaders can turn planning into a sustainable, energizing process. From simplifying frameworks to building accountability cadences, Jeff and Mark share practical insights you can put into practice immediately. Timestamps: 01:00 – Why

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44:06

Ep. 19 Advocacy, Compliance, and Differentiation in...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/09/23

How can behavioral health programs set themselves apart while staying compliant and connected to policy shifts? In this episode, Jeff and Lee sit down with Nikki Soda, Executive Director of Sodas Consulting, to explore the intersection of advocacy, compliance, and sustainable growth in treatment. Nikki shares lessons from her years with NAATP and TPAS, insights from visiting 100+ treatment centers nationwide, and her perspective on what truly defines a high-quality program. From the realities of

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51:45

Ep. 18 Never Outmatched: Leadership Lessons with Lee...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/09/16

What does it take to stay “never outmatched” as a leader in today’s behavioral health landscape? Episode Overview: In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen flip the mic to their co-host, Lee Pepper, as he steps into the spotlight to share insights from his new book, Never Outmatched. Lee draws from his experiences as a strategist, executive, and coach to unpack what it means to lead with resilience, clarity, and purpose in the fast-changing world of behavioral health. For

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58:19

Ep. 17 How AI & Mobile Tech Are Reshaping Behavioral...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/09/09

Opening Hook: From marketing to recovery tools, AI and mobile technology are transforming behavioral health — but are organizations ready to adapt? Episode Overview: In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Vincent Phamvan, founder of Vyten and a three-time CMO who has helped brands like Vans, Allbirds, and Calendly scale smart. Vincent shares how mobile apps and AI are showing up across the behavioral health landscape, from patient engagement

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56:28

Ep. 16 Culture, Process, and Picking the Right EMR...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/09/01

What really makes or breaks an electronic medical record (EMR) implementation? It’s not the tech—it’s the culture and process behind it. In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Shawn Manis, former CIO of North Point Recovery and Meadows Behavioral Health. Known as a “culture-driven operator and financial waste assassin,” Shawn shares practical strategies for evaluating, selecting, and integrating EMRs without torching your team’s morale. If you’re

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45:01

Ep. 15 | Billing Smarter, Not Harder with Patrick Dunn

MasterMined: A Behavioral & Mental Health Podcast ·

2025/08/26

Why does behavioral health billing feel like a constant battle? In this episode of MasterMined, we sit down with Patrick Dunn, Chief Strategy Officer at Hansei Solutions, to unpack the complexities of payer relationships, revenue cycle management, and why billing smarter—not harder—can transform your organization’s future. Patrick brings decades of experience as a clinician, executive, and strategist, offering a rare inside look at how providers and payers can stop playing cat-and-mouse and start

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46:28

Ep. 14 Banking on Behavioral Health

MasterMined: A Behavioral & Mental Health Podcast ·

2025/08/19

When is the right time to call an investment banker? And what exactly can they do for your behavioral health business? In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with L.A. Galyon, Managing Director at Brentwood Capital Advisors, to explore the often-misunderstood world of mergers, acquisitions, and capital raises in behavioral health. Drawing on years of advising founder-led organizations and private equity-backed platforms, L.A. shares his journey into investment

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37:09

Ep. 13 Turning Social Into Admissions Success

MasterMined: A Behavioral & Mental Health Podcast ·

2025/08/12

Digital ads and SEO might get all the hype — but if your social media game is weak, you’re leaving admissions on the table. In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack how behavioral health providers can turn social media into a true admissions driver — not just a branding checkbox. From audience targeting to content cadence, they break down what works, what doesn’t, and how to align your social strategy with your admissions process. If you’re running

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33:33

Ep 12 Why Reputation Precedes Revenue

MasterMined: A Behavioral & Mental Health Podcast ·

2025/08/05

Your reputation isn’t just about how you’re seen — it’s the foundation of your ability to serve. In this episode of MasterMined, New York Times bestselling author and Brand Builders Group co-founder Rory Vaden joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack why “reputation precedes revenue” and how behavioral health leaders can build trust through authentic personal branding. Rory shares insights from his “results × reach = reputation” formula, real-world examples, and strategies for

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01:12:45

Ep. 11 Systems Over Stars: How Behavioral Health...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/07/31

What really drives success in behavioral health — brilliant clinicians or bulletproof systems? Drew Rothermel, CEO of Defining Wellness, has led some of the most respected treatment centers in the country, and his answer might surprise you. In this candid conversation, Drew joins hosts Mark Scrivner and Jeff Skillen to break down the evolution of the behavioral health industry over the past two decades — from pre-Affordable Care Act to the private equity era. He shares hard-earned lessons on

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44:05

Ep. 10 The Alumni Effect: How Engagement Powers Growth

MasterMined: A Behavioral & Mental Health Podcast ·

2025/07/24

Your alumni program isn’t just a feel-good initiative — it’s one of the most underutilized engines for growth in behavioral health. In this episode, Mark, Jeff, and Lee unpack the real business value of alumni engagement. From patient outcomes to long-term brand impact, a strong alumni program creates a ripple effect that touches marketing, admissions, research, and referrals. But building one takes more than a Facebook group and good intentions — it takes strategy, structure, and storytelling. If

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47:51

Ep. 9 Accountable Marketing: Moving Past Vanity...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/07/17

In this episode of the MasterMined Podcast, the team tackles the realities of performance marketing in behavioral health—and why many treatment centers still waste money chasing the wrong metrics. From misaligned digital spend to poor reporting and missed conversion opportunities, Jeff Skillen and Lee Pepper break down what performance marketing really looks like in 2025. If you’re running a treatment center, managing marketing budgets, or working with digital partners, this is your playbook for

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52:50

Ep. 8: Beyond the Funnel: Fixing Admissions to Boost...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/07/10

In this episode of the MasterMined Podcast, the team dives into one of the most overlooked issues in behavioral health growth: the disconnect between marketing and admissions—and how it’s quietly draining your census. From missed calls and untrained reps to siloed teams and reactive leadership, we explore how seemingly small breakdowns in the admissions process can have massive impact on conversions, revenue, and reputation. You’ll learn: Why great marketing doesn’t matter if your admissions team

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56:38

Ep 7: The Rise of AI and the Evolution of SEO in...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/07/03

In this game-changing episode of the Mastermind Podcast, the team dives into one of the biggest shifts in digital marketing: the impact of AI on SEO — and what it means for behavioral health organizations. From the rise of Generative Engine Optimization (GEO) to the decline of traditional keyword strategies, we explore how search engines, chatbots, and AI overviews are transforming the way people discover treatment centers. 💡 You’ll learn: Why SEO isn’t dead — it’s just evolving What GEO

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35:47

Ep. 6: Fractional CFOs for Behavioral Health Success

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/26

Welcome to Episode 6 of the MasterMined Podcast, your behavioral health business playbook! In this episode, Lee Pepper sits down with John Maher from FocusCFO to discuss the powerful role of fractional CFOs in driving financial clarity, stability, and growth for behavioral health centers. Whether you're running a treatment center, outpatient program, or mental health startup, this conversation dives into when and why a fractional CFO could be your missing link. Topics include: ✔️ When to hire a CFO

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41:38

Ep 1: The Foundation – Challenges Treatment Centers...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/23

Welcome to the Mastermined Podcast — your inside track to behavioral health strategy, ethical digital marketing, and sustainable growth in the treatment space. Hosted by Mark Scrivner, founder of Snapshot Interactive, alongside industry veterans Lee Pepper and Jeff Skillen, this episode tackles one of the most overlooked problems in behavioral health: misaligned marketing and missing strategy. If you’ve ever asked “Why isn’t our census growing?” or “What should marketing actually be doing for our

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47:58

Ep 2: Marketing with Meaning – How to Use Your Data...

MasterMined: A Behavioral & Mental Health Podcast ·

2025/06/23

Are your behavioral health marketing efforts driving real results, or are you just collecting vanity metrics? In this episode of the MasterMind Podcast, hosts Mark Scrivener, Lee Pepper, and Jeff Skillen dive deep into why KPIs (Key Performance Indicators) matter more than ever in the behavioral healthcare industry. Learn how to: ✅ Define KPIs that actually move the needle on census and admissions ✅ Align your marketing data with clinical and financial goals ✅ Capture demand instead of trying to

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30 results

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