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PODCAST

WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation

WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and

business management

All Episodes

16:44

WBSP792: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/12/01

Send us a text When evaluating the top 10 large-company CRMs in 2025, it’s essential to ground the discussion in how we define this segment: organizations with more than 5,000 employees and over $1 billion in annual revenue, representing the true enterprise tier. Unlike startups, small businesses, or even mid-sized firms, large enterprises operate with global scale, complex geographic footprints, and deeply layered organizational structures that demand far more from their CRM systems. Their p...

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62:54

WBSP791: Grow Your Business by Learning the Aerospace...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/26

Send us a text The aerospace and defense industry operates in one of the most demanding environments, where compliance, traceability, and precision are non-negotiable—yet many manufacturers still rely on generic ERPs that were never built for aviation. As a result, they pour millions into customizations just to meet basic FAA, DoD, and OEM requirements, only to end up with fragile systems that struggle under the weight of cert linkage, serial and lot tracking, shelf-life controls, and calibra...

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62:35

WBSP790: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/25

Send us a text This week brought a surge of AI-driven innovation across CX, martech, enterprise software, and development tooling. Treasure Data introduced five new AI suites aimed at elevating customer experiences, while Uniphore unveiled a suite of AI marketing agents and Zeta Global provided more details on its Zeta Answers platform—each reinforcing the rapid expansion of AI across customer engagement. In the enterprise and ERP ecosystem, Accenture launched its Distiller agentic AI framewo...

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22:07

WBSP789: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/24

Send us a text When evaluating the top 10 mid-sized CRMs in 2025, it’s important to anchor the discussion in how we define the mid-sized market: organizations with roughly 100 to 5,000 employees and annual revenues from about $100 million to $1 billion. While some vendors might loosely label this range as enterprise, its operational profile aligns more closely with a true mid-sized segment—complex enough to require mature workflows, multi-layer security, and structured organizational planning...

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61:34

WBSP788: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/18

Send us a text This week’s customer experience and marketing technology updates highlight a clear shift toward deeper intelligence, tighter collaboration, and more secure enterprise-grade platforms. CallMiner strengthened its conversational analytics footprint with the acquisition of VOCALLS, while Contentstack expanded its composable ecosystem by launching the new Data and Insights solution. Mosaicx introduced the next generation of its Engage platform, and Salesforce continued its march tow...

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22:14

WBSP787: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/17

Send us a text When evaluating the top 10 not-for-profit CRMs for small businesses in 2025, it’s essential to understand how this market is segmented, starting with organizational size and industry context. While many assume not-for-profits operate with simpler technology needs, their CRM requirements can actually be far more complex—often extending into grant management and other operational layers, especially when the ERP footprint remains intentionally lean. For this analysis, we classify ...

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61:14

WBSP786: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/11

Send us a text The enterprise tech landscape saw a wave of AI-driven advancements this week, with major vendors pushing deeper into intelligent automation and unified customer experiences. Sage introduced its AI-powered Copilot to Sage X3, while Storyblok rolled out two new integrations to strengthen content operations. Workday expanded its ecosystem with a new AI Agent Partner Network and Gateway, and AdDaptive Intelligence broadened its AI-powered advertising platform. In the CX space, Call...

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26:13

WBSP785: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/10

Send us a text In the not-for-profit startup CRM segment—particularly for organizations with fewer than 20 employees—the environment is lean, centralized, and heavily dependent on a single CRM administrator who shapes processes across the organization. At this early stage, scattered systems and data silos are manageable, so CRM platforms prioritize simplicity, usability, and light integrations over complex workflows or deep data structures. Budget limitations also push these organizations tow...

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61:56

WBSP784: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/04

Send us a text The enterprise software landscape continues its rapid AI-driven transformation, as vendors double down on automation, intelligence, and ecosystem connectivity. NT Logistics and Qued deepened their partnership to enhance logistics optimization, while Priority Software unveiled aiERP, embedding AI directly into core ERP workflows. Progress Software introduced AI-powered tools to accelerate developer productivity, and Sage rolled out AI Supply Chain Intelligence for SMBs alongside...

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18:14

WBSP783: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/11/03

Send us a text The CRM requirements of nonprofits are uniquely mission-driven, extending well beyond conventional sales and customer engagement functions. Unlike commercial enterprises, these organizations must manage complex relationships with a diverse set of stakeholders—including donors, volunteers, members, partners, and beneficiaries—each with distinct interaction and reporting needs. Core capabilities such as donation lifecycle management, pledge tracking, campaign segmentation, and im...

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63:00

WBSP782: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/10/28

Send us a text The enterprise technology landscape continues to accelerate toward AI-driven transformation and vertical specialization, with a surge of strategic partnerships, product launches, and acquisitions reshaping the ecosystem. TELUS Digital’s acquisition of Gerent strengthens its Salesforce consulting depth, while AppDirect’s purchase of Broker Online Exchange marks an ambitious expansion into energy procurement—blurring the lines between technology marketplace and industry operation...

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15:06

WBSP781: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/10/27

Send us a text The CRM needs of large enterprises are shaped by scale, complexity, and stringent governance demands that go far beyond what smaller organizations require. These businesses operate across multiple geographies, currencies, and regulatory environments, making territory management, multi-level forecasting, and compliance core to their CRM strategy. Unlike smaller firms that prioritize ease of use, large enterprises demand robust systems capable of managing global data consolidatio...

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62:22

WBSP780: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/10/21

Send us a text The enterprise software ecosystem is undergoing another wave of AI-driven transformation, with vendors and service providers racing to redefine customer intelligence and automation capabilities. Gainsight’s debut of Atlas, a suite of AI agents, and Similarweb’s launch of its own AI agent collection both signal a shift toward modular, intelligent ecosystems that automate customer insights and engagement. Complementing this, Snowplow introduced Snowplow Signals—a real-time custom...

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20:06

WBSP779: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/10/20

Send us a text The mid-market CRM buyer occupies a distinct and often underestimated space between simplicity and scale. Unlike startups that seek rapid deployment or small businesses focused on cost efficiency, mid-sized organizations require systems that can support growing operational complexity without the burden of enterprise-grade bureaucracy. Their CRM priorities revolve around robust workflow automation, stronger data security, and cross-departmental collaboration across sales, market...

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62:19

WBSP778: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/10/14

Send us a text The enterprise software landscape in 2025 continues to evolve at a breakneck pace, marked by a surge of strategic acquisitions, partnerships, and AI-driven innovations. Acumatica’s acquisition by Vista Equity Partners signals a new phase of investment and potential scaling for the mid-market ERP leader. Meanwhile, alliances like Capgemini’s expanded collaboration with Mistral AI and SAP, and SAP’s new partnership with Alibaba Group, underscore the growing importance of regional...

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28:56

WBSP777: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/10/13

Send us a text Unlike startups prioritizing rapid deployment and simplicity, small businesses now seek consistency in customer data, light automation, and limited but meaningful integrations—often with accounting or marketing systems. Their CRM expectations include emerging needs for security, role-based access, and reporting maturity without the overhead of enterprise-grade tools. In compiling our 2025 rankings, we analyzed each vendor’s product share, roadmap alignment, and community ecosys...

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62:13

WBSP776: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/10/07

Send us a text The enterprise technology landscape in 2025 is marked by accelerating AI adoption, strategic partnerships, and expanded automation capabilities across industries. Velixo secured a Series A investment from Elephant to fuel growth in financial reporting automation, while FloQast launched auditable AI agents aimed at addressing the growing talent gap in accounting and finance. Infor and Kinaxis announced a new partnership to enhance AI-driven supply chain collaboration, and Pegasy...

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24:56

WBSP775: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/10/06

Send us a text When assessing the Top 10 CRMs for Startups in 2025, it’s important to establish a clear definition of what constitutes a startup and how its needs differ from larger organizations. In this context, startups are typically companies with fewer than 20 employees or less than $10 million in annual revenue—businesses still shaping their go-to-market models and refining repeatable sales and marketing processes. These organizations are usually founder-led, with lean operational struc...

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59:14

WBSP774: Grow Your Business by Learning from...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/09/30

Send us a text The enterprise software ecosystem continues to evolve rapidly as vendors double down on AI, automation, and data-driven orchestration across business functions. Nintex unveiled new generative AI capabilities to enhance business automation, while Circana introduced its Liquid Supply Chain solution to drive agility and responsiveness in complex networks. CloudBolt extended its optimization capabilities to Kubernetes through the acquisition of StormForge, signaling a stronger focu...

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22:30

WBSP773: Grow Your Business by Learning the Top 10...

WBSRocks: Scaling Growth with AI, Enterprise... ·

2025/09/29

Send us a text Enterprise Asset Management (EAM) systems in 2025 remain a specialized and best-of-breed category within the enterprise software landscape, purpose-built for organizations that prioritize the maintenance, tracking, and optimization of physical assets. Unlike ERP platforms that aim to unify enterprise-wide processes, EAM systems are typically siloed—designed to function independently and often deployed at the departmental level. This independence allows maintenance, reliability,...

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811 results

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