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PODCAST

The Paper Fold

Evergreen Podcasts

Get your design fix in the stationery community"s only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

arts design

All Episodes

55:19

Lauren Miele of KushKards

The Paper Fold ·

2024/02/13

What does it mean to be a disruptor? For Lauren Miele of KushKards, it means getting people to talk about you when you are not around. And that's precisely how *I* first heard about this cannabis-tinged brand at its National Stationery Show debut in early 2020. There, KushKards distinguished itself out of the gate by winning Best New Product for its Polka Pot Gift Bag — an enormous accomplishment not just as a newbie but also a sign of the quick inroads she made in our sometimes rather traditional

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61:03

Shannon Martin of Shannon Martin Design

The Paper Fold ·

2024/01/09

Every picture tells a story — unless you are Shannon Martin, of course: Her pictures tell your stories as well. Now celebrating 20 years in business, Shannon Martin Design's signature sepia creations have attained a definite ubiquity and immediate recognition. That's no easy task, and Shannon takes us behind the scenes to share how she consistently churns out distinctive designs by turns heartfelt and humorous — AKA, the Lay's potato chip of greeting cards.As an OG stationery maker, Shannon's

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72:40

Dominique Schurman of NIQUEA.D

The Paper Fold ·

2023/12/13

Like all my guests, Dominique Schurman is a paper nerd .... but one with a most distinguished stationery pedigree! In 1950, her father Marcel founded Schurman Fine Papers, which, informed by his global "treasure hunts," brought exquisite stationery artistry and bespoke paper traditions to American shelves. Meanwhile, her mother Margrit opened the first PAPYRUS store in Berkeley, California, in 1973. That one exclusive stationery shop would grow to over 450 stores throughout the US and Canada

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49:30

Christy Asper of Paper Baristas

The Paper Fold ·

2023/11/15

Can a maker make the world a better place, one gorgeous, handmade sheet of Fair Trade paper at a time? For Chisty Asper, the answer is a resounding yes — and her efforts involve so much more than simply donating a small percentage of her profits to charity. Instead, every last Paper Baristas offering is brewed to do good by careful, complicated design. This Iowa house of paper has a lofty mission: Leave this earth better than its current state — emotionally, culturally and spiritually. By deeply

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59:40

Holiday Junkie: Jennifer Love Hewitt x 2021 Co.

The Paper Fold ·

2023/10/13

It's officially the spooky season, so I've got a triple treat! The actress Jennifer Love Hewitt drops in The Paper Fold along with the power duo that is 2021 Co. — Nicole Couto and Emily King — to talk all things Holiday Junkie. This refers of course to the ever-growing collection the three have collaborated on to celebrate the joy and magic of various holidays — but it's also a certain state of mind. For Jennifer, Halloween is a way of life; for 2021 Co., it is a fresh category through which their

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56:38

Suzy Ultman

The Paper Fold ·

2023/09/27

I really like Suzy Ultman’s chutzpah … and you will too, nerds! Suzy is a lifelong and prolific illustrator, card and stationery designer, toy creator, and bookmaker. The simultaneously sophisticated and simple objects that she brings to offbeat life delight young and old alike. Really, every last one of her playful creations — and even her much-loved Instagram feed — are but a medium through which she spins many a tale to her super-engaged audience. Now, on the heels of her vibrant letterpress

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46:40

Elicia Castaldi of Girl w/Knife

The Paper Fold ·

2023/08/22

Where does stellar design begin and end? I used to think I knew the answer, but witnessing the ascension of Girl w/Knife, I've found myself rethinking that. Over the last several years, Elicia Castaldi has sliced not just a singular path through stationery, but home décor and even home design as well. Her stylish wake reveals that rewriting the rules to your own liking is simply a matter of confidence and vision — preferably accessorized with a pair of killer stilettos, of course. Extending as it

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37:35

THE Mary Engelbreit

The Paper Fold ·

2023/07/17

This month's dynamo guest is a trailblazer in countless senses of the word. Mary Engelbreit debuted at National Stationery Show in 1983 with just a dozen card designs and a decidedly under-decorated booth — but neither that quantity or the booth mattered. Mary paired her distinctive illustrations with clever messaging that transported viewers to an unexpected, charming place — and the world had never seen anything quite like it! Mary's cards caught the eye of a NY Magazine editor during that

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52:46

Behind the Graphic

The Paper Fold ·

2023/06/27

The sixth season of The Paper Fold kicks off on a new network — Evergreen — and a slightly different format, but just this once. Instead of focusing on stationery within commerce, I am examining instead stationery within activism, with an admittedly personal bent. When he was just 14, my nephew Sam Schwartz lost his first cousin, Alex Schachter, at the Parkland Massacre on February 14, 2018. In the ensuing years, both Alex’ dad Max Schachter, and Sam’s mom Gail Schwartz, my sister-in-law, have

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44:52

Alyson O'Connor of Rust Belt Love Paperie

The Paper Fold ·

2023/05/30

Stop what you are doing this instant, Nerds, and listen up to the newly crowned, Louie Award-winning Writer of the Year! Alyson O'Connor is one half of the decade-old Rust Belt Love Paperie (RBL) team — husband Nick is the other half — but she shapes our stationery community in a big way, all on her own. RBL's greeting cards spotlight the centuries-old letterpress medium exquisitely, and as such are gorgeous, artful creations in and of themselves — but their messaging elevates them into modern

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34:33

Emily McDowell of @emilyonlife (Part 2 of 2)

The Paper Fold ·

2023/04/18

Paper nerds, here's the second part of my interview with this one-of-a-kind stationery innovator and disrupter! @emilyonlife and I kick off discussing The Long Table Collective. The collective provides invaluable mentoring for Black, Indigenous, Latinx, and Asian artists & creative entrepreneurs as it attempts to even out the design playing field. Five ultra-lucky artists receive one year of professional mentoring in a small-group format, meeting virtually twice per month with Lisa Congdon and

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44:49

Emily McDowell of @emilyonlife (Part 1 of 2)

The Paper Fold ·

2023/03/20

A decade ago, Emily McDowell of Emily McDowell Studio sparked a greeting card revolution and evolution with the release of her Empathy Collection. Her card reading, "There is no good card for this" was both an acknowledgment that the market didn't reflect real life, and a challenge to makers to begin doing just that. Emily's self-named stationery brand would eventually become Em & Friends; in 2022 it was acquired by Union Square Publishing, the publishing arm of Barnes & Noble. While she currently

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38:41

amy.atnynow of NY NOW

The Paper Fold ·

2023/02/13

For this extra-special episode, my Paper Planes Cocktail Hour Podcast co-host and I decided to try something different. For decades now, Amy Loewenberg and I passed like stationery ships in the night, walking the same shows and stationery shops. Ironically, we never really got acquainted until lockdown in 2020 — that's when we developed and starting churning out our NY NOW podcast once a month. While I have so enjoyed tag-teaming in our maker and retailer podcast interviews, we never turned the

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44:22

Sadie Teper of Twentysome Design

The Paper Fold ·

2023/01/16

True progress may occur only at the macro level, but it begins on the micro level. Just ask Sadie Teper, founder of the feminist stationery and gift brand Twentysome Design. Her hand-lettered range draws big laughs as it voices our often unspoken thoughts — just ask her craft fair patrons, or the stores across the country that stock her. But beneath the humor, the message is always a positive, inclusive one, which is that much more powerful held in your hands. Thus one card reads, "I love watching

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49:54

Sharon Glassman of Smile Songs

The Paper Fold ·

2022/12/19

It's tough getting any stationery brand off the ground, but one that goes an entirely new direction is a real challenge. Just ask Sharon Glassman of Smile Songs. This Brooklyn fashion writer turned Colorado songwriter actually came to stationery circuitously — as she was envisioning a way for her listeners to access her anytime, she actually was planning on making music boxes at first! Sharon quickly realized that our smart phones ARE our music boxes ... with a little help from QR codes,

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46:16

Kristen Ley of Thimblepress

The Paper Fold ·

2022/11/28

What is success exactly? That is the question Kristen Ley began asking herself following the meteoric rise of her paper and gift brand Thimblepress. Taking her creations from Etsy shop to Target shelves in a few short years was a dream come true, but at what cost? Caught up in a mindset of "hurry rush do," Kristen became scattered. "I was spinning out, doing way too much, and not taking care of my mental and physical self," she wrote me. "I had put off doctor's appointments for years, I was cutting

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56:22

Libby Llanso of Seedlings

The Paper Fold ·

2022/10/24

Most of today's young stationery makers grew up swooning over our medium, but Libby Llanso of Seedlings literally grew up working in our trade. As the daughter of Legacy Publishing Group's Cathy and Carlos Llanso, her childhood was filled with packing orders, attending various markets and helping her mom select art for the next year's release. But rather than continuing the status quo, when Libby came on board, she was able to create the range she envisioned. Thus Seedlings sprouted from Legacy —

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61:12

Jocelyn + Roland Kirouac of Ümlaut Brooklyn

The Paper Fold ·

2022/09/19

If you ever wanted to put your truth out there and hesitated due to the response you feared you’d get, hesitate no longer. Just ask Jocelyn + Roland Kirouac of Ümlaut Brooklyn. Although this range has a reputation for having the proverbial potty mouth, their product actually doesn't contain a lot of profanity. What it does have, however, is the couple's uncensored and occasionally shocking take on the world around them. Thus, while their stationery is practically guaranteed to make you laugh out

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42:14

Brittany O'Brien of Brittany Paige Designs

The Paper Fold ·

2022/08/08

If you've ever felt creatively restricted by your corporate job, move over! Brittany O’Brien of Brittany Paige Designs feels your pain, but better yet, she acted on it. She launched her namesake brand in 2017 with six greeting cards — all concerning break-ups — and although the release was small, it proved to be incredibly powerful. With it, Brittany was officially uncensored, untethering herself from how she was in her words "taught to be small." Unsurprisingly, her stationery and gift range

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64:57

Stacie Bloomfield of Gingiber

The Paper Fold ·

2022/07/18

Do you want to unleash that creative powerhouse that resides within you? Then you absolutely cannot miss my chat with Stacie Bloomfield. This design dynamo was just named a 2022 40 Under 40 Honoree by Stationery Trends and Gift Shop Plus magazines, and it will become pretty apparent, pretty quickly, why I gave her a perfect score when I judged the entries. Stacie literally grew Gingiber, her Arkansas paper and home goods company, from her kitchen table to a seven-figure business now carried by

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