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PODCAST

The Paper Fold

Evergreen Podcasts

Get your design fix in the stationery community"s only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

arts design

All Episodes

52:25

Lauren & Liz of Wolf & Wren

The Paper Fold ·

2025/10/28

What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders Liz Wolf and Lauren Stapleton. That precious connection, born in middle school, is the kind where one finishes the other's sentences ... and the other picks right up on the story! I's at the core of every design Wolf & Wren prints — including their winning pet sympathy card that from first glance honors both the love and grief of these

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43:50

Victoria Kirst of Pouch Studio (2 of 2)

The Paper Fold ·

2025/09/30

While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog world. In part 2 of my chat with Software Engineer Victoria Kirst, we take a deep dive into this non-digital community in the pages of her stationery zine Pouch and beyond. If you are unfamiliar with stationery clubs and swaps, it is positively heartwarming to learn of tools like washi tape or stickers being lovingly bartered or shared by these

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40:29

Victoria Kirst of Pouch Studio (1 of 2)

The Paper Fold ·

2025/08/27

Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her fabulous zine Pouch as an offline labor of love to share her passion for analog tools with an ever-growing community.If you haven't seen a zine in a few decades or so, prepare to be dazzled! This purely 21st-century publication truly celebrates our medium, showcasing its endless potential — as well as the seemingly endless

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70:26

Vicky Barone of Barone & Co.

The Paper Fold ·

2025/07/24

Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even purchased the uplifting, inspiring and heartfelt greeting card designs of my guest today — and not even known it. For the past 24 years, Vicky Barone has been quietly licensing her designs behind the scenes to larger card brands like Papyrus and American Greetings. While she has stayed behind the design curtain, her thousands of cards have

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34:47

Anna Bond of Rifle Paper Co. (2 of 2)

The Paper Fold ·

2025/06/30

For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate Rifle Paper Co. forward as both a business and a brand. In Part 2 of our chat, we discuss subtly evolving the Rifle look to keep it consistently looking fresh and new, yet true to its signature style, as time passes and tastes evolve. We also delve into navigating the larger challenges facing small

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37:41

Anna Bond of Rifle Paper Co.

The Paper Fold ·

2025/05/30

In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles of the National Stationery Show. They were but one of dozens upon dozens of small (often forgotten) stationery brands showing there, but in Rifle's case, a stationery, gift and lifestyle star was born those five days in May.Rifle's dizzying trajectory into the collective American design unconscious was singularly dramatic, with Anna's

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29:07

Sally Diguette (2 of 2)

The Paper Fold ·

2025/04/23

Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly sources from small, quirky makers are often where the brand's fans find the connection and community they seek as they shop. Sally honed this expertise at Atlanta's Citizen Suppy, an artisan marketplace that showcases handmade goods, clothing, and standout finds from independent makers. Sally joined the Ponce City Market venue at its

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33:24

Sally Diguette

The Paper Fold ·

2025/03/27

This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with buying in the stationery and related gift and home categories, as well as spearheading collaborations such as Papier x Anthropologie.But Anthropologie is also where many a small maker gets her first big break — even if it's just one greeting card on its enormous website. Not only does Sally undertake the enormous task of

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38:18

Catherine Hildner of KMB/Shade Tree Greetings

The Paper Fold ·

2025/02/20

For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Kitty Meow Boutique, now a part of Shade Tree Greetings. Over the past several years, this dynamo — also my guest in episode 20 — not only established her own brand, she also helped create the Ultimate Product Party series of events and podcasts to empower other product-based creatives (mostly women) to bring their own visions to

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64:31

Susan January

The Paper Fold ·

2025/01/22

How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan January has been at the helm of Leanin' Tree, a mid-sized Colorado house of stationery, for over a quarter century, she has also served as president of the Greeting Card Association, from 2011 to 2013. More recently, she spearheaded a team of women from across generations to debut Willow & Ivy, a boutique brand devised solely for our times — and the women

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32:51

Michele Ferron of Good Tuesday

The Paper Fold ·

2024/12/18

How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order.However, the rebranding paled next to becoming a B Corp. Michele shares how the transition is far more than an icon to place on one's site — it represents a

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51:53

Michele from Meant to be Calligraphy & Amy from Penny...

The Paper Fold ·

2024/11/26

Since its premiere seven seasons ago, the Netflix reality show Love is Blind has only tightened its grasp on pop culture. According to Nielsen, Americans watcher over 1.1 billion million minutes of the most recent season of this will-they or won't-they get married show, set in Washington, D.C. — and that doesn't include infinite video discussions and gossip on social media. While those can get somewhat seamy, the season's fan favorite couple, Taylor and Garrett, put an enormous national spotlight on

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50:45

Tyler McCall of Paper & Pencil AND Chicago Stationery...

The Paper Fold ·

2024/10/29

As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best they can so that their businesses survive the downturn. But stationery success stories still happen! Tyler McCall and his husband and business partner Eric Campbell have been on an upward trajectory since opening their 400-square-foot shop in the Andersonville neighborhood of Chicago, Paper & Pencil, in May 2023.The two built the highly curated

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37:23

Leatrice Eisman of the Pantone Color Institute

The Paper Fold ·

2024/09/30

For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color. Peek behind the curtain as I host the incredible Leatrice Eiseman, executive director of the Pantone Color Institute. Lee generates each COTY, and also teaches color forecasting to burgeoning gurus at The Eiseman Center for

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35:50

Amanda and Susan of Golden Gems

The Paper Fold ·

2024/08/29

Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle brand distinguished itself right out of the wholesale gate, buoyed by its larger-than-life mission to inspire us all to live life unapologetically, on our own terms. Thus at trade shows, it was impossible to miss this colorful, pithy array of stationery and gifts emblazoned with empowering phrases like "Not Here For You" or "Take Up Space."

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27:11

Todd Kletter of Crane

The Paper Fold ·

2024/07/30

Crane came to life alongside America — and like America, it's had quite a challenging 2024. Actually, make that a few challenging years. This is actually the second episode of The Paper Fold covering Crane; my first dealt with its previous owner, Mohawk Fine Papers, having to move the entire Crane operation from its North Adams, Massachusetts, facility, opened in 1799, to Cohoes, New York, during lockdown in 2020. The Crane story reignited last February as Mohawk Fine Papers was being acquired by

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57:28

Sammy Rich of Sammy Gorin

The Paper Fold ·

2024/06/25

You've most likely already seen designs from Sammy Gorin, and just not known it. This young New York-based artist and musician has quickly made a name for herself in stationery and gifts by turning pop culture moments into fantastically fun and funny art prints, stickers, cards, and pens. But rather than satirizing the topical domain with, say, a spellbindingly clever Taylor Swift sticker, Sammy Rich recently found herself in the social media spotlight. Owed over $25,000 by the retailer Francesca's

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35:01

Talia Bromstad of Bromstad Printing Co.

The Paper Fold ·

2024/05/28

For this paper nerd, there are few pleasures in life akin to traveling to market and discovering a standout stationery brand fairly fresh out of the gate. Bromstad Printing Co. was just such a find last month at the *Noted Expo in San Francisco. That's the stationery community's annual wholesale meet-up put on by The Greeting Card Association. The fun kicks off the night before with the Louie Awards, AKA the Academy Awards for greeting cards.Bromstad Printing's distinctive risograph designs earned

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54:01

Alex Gagné of Chez Gagné

The Paper Fold ·

2024/04/24

No matter the brilliance of your offerings, hitting your brand stride takes time. For Alex Gagné of Chez Gagné, reaching her 10th anniversary is the ultimate validation — but that doesn't mean this fantastic founder is slowing down anytime soon.This LA house of design debuted a decade back with just letterpress cards, but has since evolved into a thriving indie lifestyle brand. Every last SKU, from Hand Job Hand Lotion to I Hate Everyone Rocks Glasses, unites beneath the Chez Gagné maxim, "If you

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49:26

Kristina Burkey of Calliope Paperie

The Paper Fold ·

2024/03/19

Record stores have a day (April 20), independent bookstores have a day (April 27), and even independent pet stores have a day (September 28). But what about the independent card and gift shop? Thanks to my incredible guest today, now they do!Kristina Burkey of Calliope Paperie in Natick, Massachusetts, is the founder of International Stationery Store Day, celebrated the first Saturday in August. This year's is August 3. As Kristina describes it, International Stationery Store Day has a simple

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79 results

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