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PODCAST

Know Like Trust for Real Estate

Christine George

When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.Want to stand out and scale up without burning out? Tune in for expert

business marketing

All Episodes

31:51

From Burnout to Alignment: How Leslie Beck Rebuilt...

Know Like Trust for Real Estate ·

2025/05/15

Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose. So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings. In this episode, Leslie shares: What triggered her transformation (and how a 3am

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47:09

Attracting Your Dream Clients with Debra Trappen

Know Like Trust for Real Estate ·

2025/05/01

What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values? In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive into how to define your core values, the connection between alignment

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40:35

The AI Revolution and What it Means for Your Personal...

Know Like Trust for Real Estate ·

2025/04/17

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage. As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence. Pearls in this episode include: Why Seth says brand is your only differentiator in the AI era

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39:55

Creativity is the New Currency: AI, Real Estate, and...

Know Like Trust for Real Estate ·

2025/04/10

In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them. Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an AI-enhanced future, and how AI can help agents overcome rejection

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39:45

Why Success Can Feel Like "Wonderhell" (And What to...

Know Like Trust for Real Estate ·

2025/03/20

In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America. We dive into her latest book, Wonderhell, and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what’s next. Laura shares: ✨ Why success can be both wonderful and hellish at the same time ✨ The burden of potential and how

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23:28

Cooking Up a Personal Brand with Paul Zweben

Know Like Trust for Real Estate ·

2025/03/06

In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan. Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate. What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a memorable and engaging experience for his clients. In this episode, Paul shares how his passion for cooking

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39:18

Stop Overthinking Your Real Estate Brand Voice—Erica...

Know Like Trust for Real Estate ·

2025/02/27

In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices. We dive deep into: How Erica developed her brand voice (spoiler: it didn’t happen overnight) Why trying to sound like everyone else is the fastest way to be ignored The power of showing up as your full self—online

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50:22

The Power of Authenticity: What Real Estate Pros Can...

Know Like Trust for Real Estate ·

2025/02/20

I’m joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres. Now, as the co-founder and CEO of Cuento Marketing, he helps brands find and amplify their unique stories. Wayne and I dive deep into: ✨ The power of authentic brand voice—how to build a reputation that sticks. ✨ Why storytelling is the foundation of successful

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42:04

KLT E103 AUDIO

Know Like Trust for Real Estate ·

2025/02/06

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27:07

Master Personal Branding with Wendy Forsythe

Know Like Trust for Real Estate ·

2025/01/23

In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty. Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build their brands with powerful, accessible tools. Tune in to learn how to leverage your story, connect

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06:54

Elevate Your Business in 2025 with the Power of...

Know Like Trust for Real Estate ·

2025/01/09

In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights.

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33:26

Designing Your Dream Career with Kelly White

Know Like Trust for Real Estate ·

2024/12/26

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06:41

Plan It, Brand It, Rock It: Mapping Your 2025 Success!

Know Like Trust for Real Estate ·

2024/12/05

Hey friends, today I've got a quick mini-episode about my love for mapping out the year ahead—aka my favorite season: business planning season! Inspired by childhood road trips and my mom’s old-school maps, I’ll walk you through practical tips to set yourself up for a successful 2025. Here’s what we cover: ✨ Why business planning is a must (and how it saves time and stress). ✨ The importance of awakening and articulating your personal brand. ✨ How to amplify your brand with a marketing strategy that

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30:18

Replay Episode: Kristine Newell on Mindset, Success,...

Know Like Trust for Real Estate ·

2024/11/28

Hey friends, it’s Christine, and I’m back with a Know Like Trust replay of my fantastic discussion with real estate leader Kristine Newell. Tune in and learn how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. She also drops some wisdom on why gratitude is the secret sauce to

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29:35

Leading with Punctuation: Julia Douglas on Building...

Know Like Trust for Real Estate ·

2024/11/14

Welcome back to Know Like Trust! Today, I’m joined by Julia Douglas, creator of Behavioral Punctuation—and wow, you're in for a fresh perspective! Julia introduces us to her fascinating concept of using punctuation as a tool to elevate leadership and communication. From knowing when to “put a period” on projects to using an “exclamation point” to celebrate team wins, Julia’s method offers simple but powerful ways to connect with others and lead with intention. She also dives into the “question

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40:18

Reignite Your Purpose: Michelle Goodridge on...

Know Like Trust for Real Estate ·

2024/10/31

Welcome back to Know Like Trust! Today, I’m chatting with Michelle Goodridge, Founder and CEO of Real MG, a global networking community for women in real estate—and you’re in for something special! Michelle talks about building a supportive, meaningful community and how small acts, like sound baths at her events, bring fresh energy to real estate. We also dive into setting boundaries, avoiding burnout, and staying true to what brings you joy in this fast-paced industry. If you’re looking to

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32:34

Creative Success Unlocked: Darnell Brown on...

Know Like Trust for Real Estate ·

2024/10/17

Welcome back to Know Like Trust! Today, I’m chatting with creative entrepreneur and business strategist Darnell Brown— and my goodness, you're in for a treat! Today, we’re diving into how to unleash your creativity to grow your business and connect with your audience. Darnell shares his best tips for staying curious, being resourceful, and approaching clients with empathy — whether you’re an introvert or extrovert. Darnell also shares how to stay top-of-mind with clients, even when transactions

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24:53

Replay Episode: Jocelyn Vas on Trust, Transparency,...

Know Like Trust for Real Estate ·

2024/10/03

In this REPLAY episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience

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15:27

The Power of Gratitude: Kristine Newell on Mindset,...

Know Like Trust for Real Estate ·

2024/09/19

Hey friends, it’s Christine, and I’m back with another episode of Know Like Trust! Today, I’m sitting down with real estate leader Kristine Newell, and trust me, you’ll want to take notes on this one! We’re diving into how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. She also

en

06:59

Audit Your Brand: Because First Impressions Don’t Get...

Know Like Trust for Real Estate ·

2024/09/12

Hey friends! It's Christine here with a mini pod episode of Know Like Trust for Real Estate. Let's get straight to the point: it’s time to audit your personal brand—and don't worry—no accountant necessary! Your personal brand is so much more than a logo or a catchy tagline. It’s the vibe you’re putting out, the story you’re telling, and the value you bring to your clients every day. REALTORS, your brand is the first impression you make, and if it’s not working for you, it’s definitely working

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