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PODCAST

Know Like Trust for Real Estate

Christine Carlo George

When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.On Know Like Trust for Real Estate, Christine Carlo George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.Want to stand out and scale up without burning out? Tune in for expert

business marketing

All Episodes

38:21

Why Successful Real Estate Agents Master Both Online...

Know Like Trust for Real Estate ·

2026/04/16

Real estate success isn't about choosing between old-school and new-school; it's about blending both. In this episode, Christine sits down with Angie Javier, national speaker and content creator at realtor.com, to talk about what separates thriving agents from struggling ones in today's market.Angie brings a rare perspective: she's worked at the agent level, the brokerage level, and at a hyper-local print marketing company, before landing at one of real estate's most recognized

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38:16

How Real Estate Agents Can Build a Human Brand Using...

Know Like Trust for Real Estate ·

2026/04/02

Most real estate agents look to other real estate agents for inspiration. That's the problem.In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a disruptive approach to consumer research that replaced sterile focus groups with deep ethnographic

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60:24

He's Anti-Personal Brand. I'm Not. Here's What...

Know Like Trust for Real Estate ·

2026/03/19

You and your brand strategist have a disagreement — and it's a good one.Marc Davison is the co-founder and creative director of 1000Watt, one of the most respected branding firms in real estate. With 40+ years of brand-building experience, he's one of the sharpest thinkers in the business. He's also, by his own admission, anti-personal brand.In this episode, we go head-to-head on one of the hottest debated topics in real estate marketing. Marc argues that personal branding is a

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36:58

How Community Builds Loyalty and Customer Experience...

Know Like Trust for Real Estate ·

2026/03/05

What if the real competitive advantage in business isn’t better technology… but stronger community?In this episode, Christine George sits down with Stacey Soleil, Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world.Stacey describes community as the “connective tissue” between people, products, and purpose, the place where customers stop being users and become partners. Together, they explore why belonging

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28:11

How Real Estate Professionals Can Become Paid...

Know Like Trust for Real Estate ·

2026/02/19

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?In this episode, Christine spoke with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.Kendall breaks down the three credibility elements every speaker needs: • Street credibility • Performance credibility • Referral credibilityThey talk about why event organizers don’t build events

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28:11

How Real Estate Professionals Can Become Paid...

Know Like Trust for Real Estate ·

2026/02/19

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?In this episode, Christine speaks with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.Kendall breaks down the three credibility elements every speaker needs: • Street credibility • Performance credibility • Referral credibilityWe talk about why event organizers don’t build events

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40:56

How Customer Experience Drives Trust, Loyalty, and...

Know Like Trust for Real Estate ·

2026/02/05

Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth.In this episode of Know Like Trust for Real Estate, Christine George sits down with Elizabeth Dixon, former executive at Chick-fil-A, author of The Power of the Customer Experience, and nationally recognized speaker, to frame what truly creates unforgettable experiences.Together, they explore:Why customer experience starts with leadership and culture not scriptsThe four

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39:27

Customer Experience After the Sale: How Real Estate...

Know Like Trust for Real Estate ·

2026/01/22

Customer experience doesn’t end when the contract is signed. It actually starts there.In this episode of Know Like Trust for Real Estate, Christine George sits down with Melissa Anderson, Director of Customer Success at MoxiWorks, to talk about what truly happens after the sale, and why that phase is where trust is either strengthened or lost.This conversation goes beyond support desks and tech troubleshooting. Melissa breaks down what real customer success really means, how to uncover a client’s

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51:04

How Real Estate Agents Create Superfans Through...

Know Like Trust for Real Estate ·

2026/01/08

What if the biggest threat to your real estate business isn’t competition but apathy?In this episode of Know Like Trust for Real Estate, Christine George sits down with Brittany Hodak, author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten.Together, they discuss:Why database size doesn’t equal influenceHow to make it easier to refer than forgetBrittany’s SUPER framework for creating memorable, referral-driven client

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39:54

In the Age of AI - Why Real Estate Agents Still...

Know Like Trust for Real Estate ·

2025/12/25

This replay episode is one every real estate agent needs to hear right now.AI is everywhere, and depending on who you ask, it’s either going to revolutionize real estate or replace agents altogether. In this conversation, Keith Robinson breaks through the fear, hype, and misinformation to explain what AI is actually changing, and where humans still matter most.We talk about:Why AI is an evolution, not a revolutionWhat AI can automate (and what it absolutely can’t)Why emotional intelligence, trust,

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40:34

How Real Estate Agents Can Use AI to Scale Their...

Know Like Trust for Real Estate ·

2025/12/11

In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry.Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore:Why the only real differentiator agents have left is their brandThe mindset shift agents need to survive the AI revolutionHow to uplevel content by

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55:09

How Real Estate Agents Can Use Email Newsletters to...

Know Like Trust for Real Estate ·

2025/11/27

This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level.We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strategic advantage instead of another task on your list.

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35:54

What Is Fractional Leadership and Why It’s the Future...

Know Like Trust for Real Estate ·

2025/11/13

Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor, collaborative strategist and co-author of The Shift to Fractional Leadership, about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs.Here's what you'll learn:What fractional leadership is (and isn’t)Why it’s taking hold in real estateHow to know when

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40:14

How Two Military Spouses Built a Purpose-Driven Brand...

Know Like Trust for Real Estate ·

2025/10/30

When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.We dig into:How Little Blue Cart went viral (without a PR team)The power of building a brand around your beliefsWhy staying true to your

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24:04

How Real Estate Agents Can Build Wealth and Reduce...

Know Like Trust for Real Estate ·

2025/10/16

Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate, Christine talks with Amy Chorew, CEO of Curated Learning, about her new program Fiscal Fitness, created with her sister, Maeda, a CPA.Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn how to structure your business, plan for taxes, build a trusted financial team, and start saving, even if

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33:54

How Real Estate Agents Can Create a Value Proposition...

Know Like Trust for Real Estate ·

2025/10/02

What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to explain your value in a way that resonates, this one’s for you.

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6:53

How Real Estate Agents Can Use a SWOT Analysis to...

Know Like Trust for Real Estate ·

2025/09/18

A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate, Christine breaks down how to uncover your strengths, confront your weaknesses, identify hidden opportunities, and prepare for threats that can impact your business. You’ll walk away with at least two actionable ideas you can implement immediately.

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33:35

How Real Estate Agents Can Market to Downsizers and...

Know Like Trust for Real Estate ·

2025/09/04

In this episode of Know Like Trust for Real Estate, I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions.We dive into practical ways agents can:Communicate with confidence when marketing to multiple generations.Create a

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16:55

How Real Estate Agents Can Build Brand Awareness...

Know Like Trust for Real Estate ·

2025/08/21

In this episode of Know Like Trust for Real Estate, I sit down with Beth Golden of the Golden Home Team in Baltimore, MD. Beth and her husband recently rebranded their business to focus on their niche, luxury waterfront properties, and created a new visual identity. But the challenge? Building brand awareness around it.Together, we dive into actionable strategies to create consistency, eliminate clutter, and ensure their new logo and identity stand out in a crowded market.

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0:59

Trailer

Know Like Trust for Real Estate ·

2025/08/19

When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.On Know Like Trust for Real Estate, I share proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.Want to stand out and scale up without burning out? Tune in for expert insights, relatable

en

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