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PODCAST

Home Stagers and Designers on Fire

Marianne Cherico

Are you a Home Stager or Designer who wants to attract more ideal clients, up level your business, make more money and still have a smokin" hot life? If so, this podcast is for you! Hosted by best selling author, coach and speaker Marianne Cherico , this is a place where top leaders share best practices for creating a life and business by design-one that sets your soul on fire.

arts design

All Episodes

42:39

The Million Dollar Stager's Pricing Strategies

Home Stagers and Designers on Fire ·

2025/05/13

In this podcast episode of Home Stagers and Designers I interview Michelle Minch of Moving Mountains Designs, a sought after LA staging company. Michlle has developed a pricing calculator in order to help stagers make sure that they are being profitable. You will learn: What the biggest challenge is for Home Stagers when it comes to pricing How new stagers might price differently at the beginning in order to be competitive Why crunching your numbers is the difference between having a successful

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52:28

Musings on Creativity and Building 2 Seven Figure...

Home Stagers and Designers on Fire ·

2025/04/29

In this episode of Home Stagers and Designers on Fire I interview Whitney English, author, interior designer and entrepreneur. You will learn: the ups and downs of building 2 lucrative businesses how Whitney uses story in her design narratives (and how stagers may do this as well) how Whitney created a "cult like" following with her handmade journals that were sold at places like Target what the "slow styled" home is why Whitney loves the "messy middle" in her creative endeavors what Whitney's

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01:04:31

Boss Babe Branding with the Ultimate Hype Girl

Home Stagers and Designers on Fire ·

2025/04/15

In this episode of Home Stagers and Designers on Fire I interview Laurie Graham of Boss Babe Creative and Visuals. Known as a vision caster and the ultimate hype girl, Laurie helps Home Stagers and Entrepreneurs build brands that reflect their value, attract dream clients and grow bold, beautiful businesses that they love. You will learn: how Laurie helps clients define their brand how Laurie helps clients choose brand colors how fashion and location inform branding decisions how to use the 5

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42:33

Optimize Your Website- part 2

Home Stagers and Designers on Fire ·

2025/04/01

In this podcast episode of Home Stagers and Designers on Fire I talk with Heather Cook of Social Stager about how to optimize your website and turn leads into customers. This is part 2. Part 1 was episode #142. You will learn: How to make your website user friendley What your home page should be about Why meta tags and descriptions are important What the main purpose is for your website How to convey pricing Why a website should be mobile friendley How to build trust with your website Why FAQ's are

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56:08

Building a Seven Figure Staging Business

Home Stagers and Designers on Fire ·

2025/03/18

In this episode I interview Natalie Lorenz. Natalie is an award winning stager, designer, speaker and TV contributor with features on NBC, CBS, Elle Decor and more. We discuss how Natalie built a seven figure staging business in the Seattle area. You will learn: Why it's important to know what it costs to keep your doors open when pricing your services How Natalie determined her pricing structure The tool that helped Natalie understand her numbers on a more granular level How Natalie makes sure

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30:23

Confidence is Currency- Charge What You're Worth...

Home Stagers and Designers on Fire ·

2025/03/05

In this episode of Home Stagers and Designers on Fire I discuss the importance of building your confidence muscle. Whether you are a new stager or have been in the business for awhile, pricing can cause uncertainty. In order to build a profitable, sustainable business it is extremely important that you know your numbers, know your market and own your value when setting your prices. In this episode you will learn: how to confidently relay your price how to determine your price based on the value you

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38:44

The Evolution of a Chicago Home Stager

Home Stagers and Designers on Fire ·

2025/02/18

In this podcast episode I interview David Cieslak, owner if Signature Staging in Chicago, a boutique luxury staging company. David's talks about how his business has evolved over 20 years. You will learn: How David built his staging business during the housing crash What David learned about business after being incredibly busy and what he learned about preventing burn out How vulnerability and asking for help impacted David's life and business How David shifted his mindset on money How David

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53:01

Business Insights from Staging Veteran and Trainer

Home Stagers and Designers on Fire ·

2025/02/04

In this episode of Home Stagers and Designers on Fire I interview Christine Rae founder of CSP International Staging and Decorating BUSINESS Academy. You will learn: What Home Stagers struggle with the most What Christine learned about selling in the corporate world How working with Michael E. Gerber (author of the E Myth) helped Christine create a long term business strategy Why social media is not enough to get a steady stream of business How to differentiate your business so that you aren't

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42:35

Optimize Your Website to Attract Customers

Home Stagers and Designers on Fire ·

2025/01/21

In this podcast episode of Home Stagers and Designers on FireI talk with Heather Cook of Social Stager. You will learn: what intuitive website platform Heather recommends and why why an optimized home/landing page is important what to place "above the fold" on your lhome/landing page how your brand impacts how you tailor your website copy what to do before you start creating your website why showcasing transformations and case studies are so important how to write copy that is engaging and keeps

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49:20

Building a Solid Staging Team Culture

Home Stagers and Designers on Fire ·

2025/01/07

In this podcast episode of Home Stagers and Designers on Fire I interview Alisa Sparks of Linden Creek. Alisa's experience and business acumen has enabled her to create a Franchise model for a well oiled staging business. In this episode Alisa talks about how she has managed to build a solid team culture and how you can too! You will learn: how Alisa has systemitized her hiring process and her 3 step process for finding the best candidates how Alisa develops employees into a robust team culture

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57:45

Design Trends 2025

Home Stagers and Designers on Fire ·

2024/12/24

In this episode of Home Stagers and Designers on Fire I talk with Debbe Daley, a 40 year veteran in the Interior Design world. You will learn what is trending for 2025 and what is going out. We talk about: how antiques are big right now and how to incorporate them into your design how sustainability is changing the way furniture is being made what colors, patterns and surfaces are trending what is new and innovative in light fixtures how traditional is making a comeback (only different) what is

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36:11

Win Lots of Business by Making it Easy to Work with You

Home Stagers and Designers on Fire ·

2024/12/10

In this episode I talk with Jeff Martin of Mint Home Staging in California. Jeff has developed a system that enables him to easily do 2-3 stagings a day. He is a Real Estate Agent/Stager who has built his business by offering quick turn around time and great results. You will learn: Jeff's simple "load and go" formula that allows hime to do multiple stagings in a day Why investors especially love working with Jeff How Jeff handles the client who wants to have input in the staging Jeff's elevator

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25:06

Marianne's Musings on 2025 Life and Business Plan and...

Home Stagers and Designers on Fire ·

2024/11/26

In this podcast episode of Home Stagers and Designers on Fire, I talk about creating a Smokin' Hot 2025 Life and Business Plan and musings about how venturing out into the dating world can parallel building a business- at least when it comes to having an empowered mindset. I also share a time sensitive, highly affordable opportunity to coach with me in order to set up a strategy to make 2025 your best year ever.

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55:44

Inside the World of Top LA Home Stager and HGTV...

Home Stagers and Designers on Fire ·

2024/11/12

In this podcast episode I talk with Kevin Htain of Identity Home Staging. Kevin is not only a top LA Home Stager, he has also had a 10 year career on HGTV's hit show "Flip or Flop" as well as other HGTV shows. Listen in and learn: how Kevin landed the job on "Flip or Flop" how Stagers get paid for doing work on HGTV what it is really like working for HGTV how Kevin keeps his pricing model simple why Kevin offers different staging packages, targetting different segments of the market what I love

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48:23

Business Tips from a Multi Dimensional Entrepreneur

Home Stagers and Designers on Fire ·

2024/10/29

In this episode of Home Stagers and Designers on Fire, I talk with Shauna Lynn Simon, a multi award winning Stager and Designer, owner of SLS Academy and coach for busy female entrepreneurs. You will learn: how Shauna Lynn went from corporate to creating multiple businesses why stress management should be a daily habit for busy entrepreneurs how Shauna Lynn puts habits into her life that cause her to be happier and more resilient Shauna Lynn's advice on marketing and dialing in your messaging How

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39:34

A Real Estate Broker/Home Stager's Advice on Winning...

Home Stagers and Designers on Fire ·

2024/10/15

In this episode I interview Shawn Varwig, the dynamic CEO of Home Staging Northwest and Real Estate Broker for Heritage Home Team Real Estate. You will learn: What Shawn's role is in both his Real Estate Business and Home Staging Business and how his team supports him Shawn's advice on how to win business from Real Estate Agents How Shawn offers 3 different staging packages in order to make it easier for Agents to "sell" his services to their Sellers Shawn's super smart networking strategy to stay

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30:35

From a Banking Career to a Staging and Design Dynamo

Home Stagers and Designers on Fire ·

2024/10/01

In this podcast episode I talk with Red Barrinuevo, a successful Home Stager and Designer in the Toronto area. We discuss the challenges Red faced when transitioning from a banking career to owning Redisigne4more. You will learn: how Red built his business while working full time in banking how Red prepared for the transition of being an employee to being self employed both financially and emotionally how Red overcame obstacles (like not having a car) while growing his business how Red grew his

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51:25

Funding Home Staging Inventory

Home Stagers and Designers on Fire ·

2024/09/17

In this episode of Home Stagers and Designers on Fire I interview Rod Basconcillo of R&R Financial. Rod walks us through the process of financing your Home Staging inventory. You wil llearn: the difference between bootstrapping vs. putting inventory on credit cards vs. financing inventory what Rod's company will finance and what it will not finance the turn around time for financing what Rod 's company looks for in candidates for financing

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56:59

Million Dollar Stager

Home Stagers and Designers on Fire ·

2024/09/03

In this episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs in LA. You will learn: What it takes to be a million dollar stager What prompted Michelle to stop renting furniture and own her own inventory instead How owning her own inventory impacted Michelle's business model and profitability What numbers to look at to make sure you are being profitable The 3 types of potential staging clients and the 1 type Michelle spends most of her marketing

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54:14

Transitioning from Corporate to a Successful Staging...

Home Stagers and Designers on Fire ·

2024/08/19

In this episode of Home Stagers and Designers on Fire, I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a lucrative 30 year job in corporate to pursue a Home Staging Business. You will learn: how Ellen handled the emotional challenges of being laid off and building a staging company from scratch what Ellen told herself at the beginning of her staging business in order to "keep her head in the game" what commitment Ellen made every day in order to move her business forward how

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