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PODCAST

Home Stagers and Designers on Fire

Marianne Cherico

Are you a Home Stager or Designer who wants to attract more ideal clients, up level your business, make more money and still have a smokin" hot life? If so, this podcast is for you! Hosted by best selling author, coach and speaker Marianne Cherico , this is a place where top leaders share best practices for creating a life and business by design-one that sets your soul on fire.

arts design

All Episodes

19:40

The One Thing Successful Stagers are Doing Differently

Home Stagers and Designers on Fire ·

2025/12/02

Ever wonder what sets successful Home Stagers apart from the ones who are struggling? Check out this podcast episode and get the clarity you need to make 2026 your best year ever! You will: Understand why so many Home Stagers feel stuck-even after certification Discover what shortens the learning curve and eliminates costly trial and error Identify the limiting beliefs that holds stagers back from success Understand why each phase of your business requires different systems, strategies and mindset

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56:02

Seven Phases of Business Growth Part 2

Home Stagers and Designers on Fire ·

2025/11/25

In this episode of Home Stagers and Designers on Fire Grant Findlay Shirras , co owner of Dekora, discusses phases of business growth and what to focus on in each phase. This is Part 2. Part 1 is episode #167 where he discusses the beginning phases of business. You will learn: What to focus on (and look out for) in later stages of business growth Why it is important to raise prices as you grow What Dekora did to generate more business How our minds play tricks on us when losing sales The biggest

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45:36

Pay at Close Option for Home Staging

Home Stagers and Designers on Fire ·

2025/11/18

Home Stager-Have you ever struggled with Sellers who can't pay your fee? Are you tired of losing Staging jobs because of this? Would you like to know how a pay at close option might help you win more Home Staging Business? If you answered yes to any of these questions, this episode is custom tailored to you! Max Kuhl, Chief Growth Officer at Notable answers questions on how you can offer this service to your clients. You will learn: What Notable's terms are (including approval criteria and fees)

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53:43

Seven Phases of Business Growth- Part 1

Home Stagers and Designers on Fire ·

2025/11/04

Ever wonder what to focus on in each phase of your business- and how to avoid the pitfalls? In this episode I talk with Grant Findlay Shirras, a serial entrepreneur and business strategist who's mastered the art of scaling creative companies profitably and sustainably. Grant is the co owner of Dekora, a top staging company in Calgary and Kelowna. As a reference, this was the company that was featured on the show The Stagers. He grew the revenue by 50% and the profit by 200k in just one year. Known

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17:55

The Inner Fire- What it Takes to Win Big

Home Stagers and Designers on Fire ·

2025/10/28

Have you ever wondered what separates the doers from the dabblers? The winners from the wishers? In this episode of Home Stagers and Designers on Fire, I am doing a deep dive into what it really takes to rise above and play a bigger game. Success isn't just about strategy or skill. It is about igniting that inner fire, that unstopable drive inside of you that fuels courage, grit and persistence when things get hard. In this episode you will learn: How your inner fire propels you forward-especially

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27:04

From Solo Stager to Franchise Owner

Home Stagers and Designers on Fire ·

2025/10/14

Ever wonder what it might be like to purchase a Home Staging franchise? My guest, Alexa Centano is offering her playbook on creating a successful Staging Company. Vella Haus, her franchise offering, provides a complete playbook with systems, strategies and mentorship. In this episode you will learn: how Alexa went from a solos stager to building franchise opportunities what Alexa recommends for Home Stagers starting out how Alexa built instant momentum in her Staging business how Alexa creates

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23:43

The Freedom Formula-Let Go and Level Up

Home Stagers and Designers on Fire ·

2025/10/07

What if the secret to growing your business wasn't another perfect Instagram post or envy -worthy portfolio..... but learning to let go? In this episode we are going to do a deep dive into what happens when you are willing to let go of the attachment to the outcome and instead take bold, intentional action that actually moves your business forward. Because here's the truth The actions that bring big results often push you outside of your comfort zone And while staying cozy (and familiar) feels safe,

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49:34

Upselling Staging and Design Services

Home Stagers and Designers on Fire ·

2025/09/30

Have you ever wondered what extra services you could offer that would delight your clients and add more revenue- without adding alot of extra work? That is what Michelle Lynne Pant and I talk about in this episode of Home Stagers and Designers on Fire. Michelle is an award winning designer and founder of The Design Bakehouse. She also hosts a popular podcast Deigned for the Creative Mind. You will learn: Michelle's top "go to" upsell servives the marketing funnel platform she swears by and how she

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42:46

Math, Mindset and Team Building

Home Stagers and Designers on Fire ·

2025/09/23

What happens when 2 coaches who live and breathe Home Staging Biz talk shop? You get one juicy strategy packed conversation you won't want to miss. In this episode of Home Stagers and Designers on Fire, I sit down with fellow coach and host of the Staging Sips Podcast, Lori Fischer. Lori is the powerhouse behing Rethink Home Interiors, a thriving Staging Business outside of Philly. On top of that she founded the Staging Business School where she helps Stagers turn their passion into profit. In this

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32:05

How to Fall in Love with Marketing

Home Stagers and Designers on Fire ·

2025/09/16

In this episode I talk with Heather Cook of the Social Stager about how to fall in love with your marketing. You will learn: what foundational things you should be focusing on when it comes to marketing what is trending (and here to stay) in great marketing how understanding your "marketing roadblocks" will help you move forward how to get excited about marketing the biggest source of marketing burn out and how to overcome it what to foundational tips to focus on when it comes to marketing And you

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56:43

SEO, Pricing, Growth Tips and Staging Globally with...

Home Stagers and Designers on Fire ·

2025/09/09

Want to know what it's really like to build a thriving staging business in today's market? In this episode of Home Stagers and Designers on Fire, I sit down with Jennie Norris- CEO and Chairwoman of IAHSP. Jennie has been leading the charge in the staging industry since 2002. With 7200 plus homes staged, 2 best selling books and IAHSP expanded into 38 countries under her leadership, Jennie is a true trailblazer. You will learn: What Jennie sees as the single most important thing that stagers need

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51:03

The Comeback Story of a Big Staging Company

Home Stagers and Designers on Fire ·

2025/09/02

In this episode of Home Stagers and Designers on Fire I talk with Grant Findlay Shirras, serial entrepreneur, financial strategist and co owner of Dekora, a luxury staging, furnishing and design company serving Calgary and Kelowna. You will learn: Why Grant and his wife bought Dekora and how they turned the company around How Grant increased profits while simplifying systems Grant's philosophy on pricing and how raising prices actually increased sales How Grant ensures every labor fee is accounted

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48:33

How Jason Saft's Signature Style Redefines Staging

Home Stagers and Designers on Fire ·

2025/08/26

Ever wonder what it really takes to stage multi million dollar homes in NYC? In this episode of Home Stagers and Designers on Fire I talk with the incomparable Jason Saft- a true powerhouse in the staging world. Known for his curated, design forward approach, Jason transforms high end listings into unforgettable spaces that connect with Buyers on an emotional level. With a background in Real Estate and a sharp eye for design, Jason blends artistry with strategy, creating homes that not only wow, but

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36:34

From Tech to Top Stager in Just One Year

Home Stagers and Designers on Fire ·

2025/08/19

In this episode of Home Stagers and Designers on Fire I interview Marissa Cortese of Vienna Lane Interiors. Marissa was a coaching client who had just started her business after being certified. In a little over a year, she has accomplished so much in her business and she shares her journey here. You will learn: what fears Marissa had when transitioning from a career in tech to owning a Home Staging Business (and how she overcame them) how Marissa tripled her storage space, increased her prices,

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37:37

Kari's Bold Career Pivot into Staging

Home Stagers and Designers on Fire ·

2025/08/12

In this podcast episode of Home Stagers and Designers on Fire I interview Kari Moffet of Poppy Home Staging. I had the honor of coaching Kari in my Unlock the Power of Agent Referrals program as she transitioned from a career in teaching to a Home Staging Business. You will learn: how Kari balanced teaching, bringing up her children and starting a staging career how taking my Unlock the Power of Agent Referrals and Boost Your Bottom Line program helped dial in Kari's messaging and win the Business

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17:49

Recap RESACON2025 (part 1)

Home Stagers and Designers on Fire ·

2025/08/05

In this episode of Home Stagers and Designers on Fire I am doing a recap on some of the sessions that I attended at RESACON in Vegas. You will learn: how Jess Harrington built a 7 figure Boston based business why Jess wished she had gone into debt sooner how to offer upsells that clients really want-with Michelle Lynn Pant different possible business offerings for upsells how to overcome fear and own your value with Luann Nigara what percentage you should be allocating for owner's compensation

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48:13

The Stager's Edge- How Tori Built a Thriving RE Biz

Home Stagers and Designers on Fire ·

2025/07/22

In this episode of Home Stagers and Designers on Fire I talk with Tori Toth, Realtor, Stager, Author and Industry leader. Tori moved from NY to Arizona and recreated her life and business. Armed with a solid background in marketing and staging, Tori got her Real Estate license and began a new career, blending all of her talents in order to provide top notch dervice to her Buyers and Sellers. You will learn: How Stagers can win over Real Estate Agents Why Tori decided to focus on occupieds How Tori

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58:29

Side Hustle to Staging Powerhouse

Home Stagers and Designers on Fire ·

2025/07/08

Ever wonder what it's like to go from a corporate career to a thriving Home Staging business? In this episode of Home Stagers and Designers on Fire I talk with Mitch Bage and Luis Santiago of MDC Fine Living about what it was like transitioning from "safe" careers in Aerospace and Oil and Gas to the world of entrepreneurship. You will learn: how Mitch and Luis overcame fears about starting their business and what they put in place in order to make the transition easier why Mitch had Imposter

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19:59

Stand Out as a Thought Leader

Home Stagers and Designers on Fire ·

2025/06/23

In this episode of Home Stagers and Designers on Fire I talk about the importance of thought leadership and how it sets you apart as the "go to" stager. You will learn: how thought leadership builds the know, like trust factor the traits of a thought leader and how they set you apart from the others specific ways to become a thought leader an example on how to differentiate yourself as a thought leader when doing a proposal for a model home why thought leaders are chosen for their value instead of

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44:15

Gen Xers-From Corporate to Entrepreneurship

Home Stagers and Designers on Fire ·

2025/05/27

In this episode of Home Stagers and Designers on Fire I interview laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship and now business guide. You will learn: How Laura helps women leave a secure job in order to start a business Why Laura decided to specialize in Gen X women Why it is so important to define what success looks like to you How Laura recommends how to transition financially from a job to owning a business Why thought leadership and a

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