PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Same-Day Crowns, Real Teamwork, and Honest Lessons...

The Dental Marketer ·

2026/02/12

Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference?In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped

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Escaping Financial Chains: A Dentist’s Journey From...

The Dental Marketer ·

2026/02/09

No dentist dreams of living paycheck to paycheck. Yet, that was Dr. Alan Stern's reality after making several strategic mistakes that found him stuck in a cycle of debt and stress. In this episode of Fail Forward, Dr. Stern speaks openly about how he turned his life around by choosing financial freedom over the illusion of success, a move that not only rescued him from his emotional and financial low, but revitalized his entire practice. More than a story of recovery, this episode is a testament to

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How to Navigate Big Changes Without Sacrificing Care:...

The Dental Marketer ·

2026/02/05

When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush? In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on

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Breaking the Bottleneck: How Dr. Meghna Dassani...

The Dental Marketer ·

2026/02/02

Ever felt like you're the bottleneck in your busy dental practice? Listen to how Dr. Meghna Dassani, from Dassani Dentistry, transformed her role from being the go-to problem solver to the architect of her practice. Hear about her realization that she was actually hindering her team's autonomy and shrinking her own life in the process. This episode uncovers the profound nuggets of wisdom found in Dr. Dassani's journey from overwhelmed micromanager to truly invaluable leader. Discover how

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From Low Overhead to Loyal Patients: The Path to...

The Dental Marketer ·

2026/01/29

Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice?In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities;

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Faster Isn't Always Better: A Leadership Lesson in...

The Dental Marketer ·

2026/01/26

In the world of dentistry, rapid progress can sometimes be mistaken for sustainable growth. In this episode of The Fail Forward series, Joshua Scott, from Studio 8E8, explores the challenges he faced while expanding his team and how his impatience impacted the quality of their work. Joshua shares a valuable lesson about understanding the importance of balanced progress and creating reasonable deadlines. By doing so, he inspires those in the dental industry to prioritize harmony, long-term success,

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Bringing in the RIGHT Patients for Your...

The Dental Marketer ·

2026/01/22

Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that

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Disrupting Dental Team Dynamics: Moving Beyond...

The Dental Marketer ·

2026/01/19

Is your team harmonious yet unproductive? It's time to redefine team dynamics in your practice!In this episode, Andre Shirdan from thecrewprocess.com challenges traditional notions about team building in dental practices. After a significant setback, Andre deconstructed the idea of a harmonious team, and instead harnessed individual strengths to aim for a unified goal. Find out how reframing players in your practice as a crew can cultivate growth and productivity, beyond personal bonding. Tune in to

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Never Miss a Patient Call Again: A Guide to AI...

The Dental Marketer ·

2026/01/15

Are missed patient calls causing headaches for your front desk and costing your practice money?This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from CallRail, who brings over a decade of expertise in call tracking and attribution. Together, they explore how next-gen AI is revolutionizing the traditionally manual (and often chaotic) world of front office

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More Than Giving: Why Dentists Should Prioritize...

The Dental Marketer ·

2026/01/12

Ever feel like you're giving too much in your dental practice, to the point of exhaustion? In this episode of Fail Forward, Dr. Joshua Austin describes how he used to pour all of his energy into his practice, neglecting an essential aspect of success: self-care. Listen as Dr. Austin shares the transformational insight that has led him to balance giving to his patients with taking care of his personal well-being. Adopt his learned mindfulness practice to revitalize your personal and professional

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Lessons From Starting a Fee-For-Service Practice in...

The Dental Marketer ·

2026/01/08

What are the real-world secrets behind building a successful fee-for-service dental practice in New York City?In this inspiring episode, Dr. Arti Jagirdar reveals the unexpected path from aspiring physician to celebrated Manhattan dentist (one deeply shaped by her roots as the child of immigrants and entrepreneurs.) She opens up about how discovering art in high school transformed the way she approaches dentistry and why her own open heart surgery became a pivotal moment, fueling a new level of

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Overcoming Overload: Kiera Dent's Transformation from...

The Dental Marketer ·

2026/01/05

Running on empty doesn't drive you forward; it brings you to a halt.In this first episode of the Fail Forward series, Kiera Dent, founder of Dental A Team consulting company, exposes the burnout that almost left her life and career in ruins. Working relentlessly from 2 AM to 11 PM, she ground herself to the point of collapse and was forced to reevaluate her work until she found a healthy, sustainable formula for success. Now, discover how her failure-fueled turnaround can help prevent overload,

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The Power of Team, Tech, and Time in This Pediatric...

The Dental Marketer ·

2026/01/01

What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry?In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children and their families at the heart of every visit. Dr. Jackie shares what prompted her to step away from traditional models and meticulously build a practice in Philadelphia’s suburbs around quality time with

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Reflecting on a Year of Ground Marketing: Systems for...

The Dental Marketer ·

2025/12/29

Can a year’s worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good?This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics, it’s about building an external operating system for your practice. Discover how moving from random “hit or miss” outreach to a structured model transforms conversations into appointments, and appointments into loyal

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How Vision, Grit, and Values Guide Every Top Dental...

The Dental Marketer ·

2025/12/25

Launching your own dental practice in a competitive market takes more than just clinical skill: it demands vision, grit, and a willingness to challenge convention.In this episode, Dr. Conor Perrin shares his candid journey from being a young dentist without connections, facing skepticism in the industry, to establishing his own thriving dental practice in Irvine, California. The path wasn’t easy: after plans to acquire an existing clinic fell through, Dr. Perrin made the bold decision to build his

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3 Must-Have Ground Marketing Strategies for Practices...

The Dental Marketer ·

2025/12/22

Are you ready for seismic shifts in your 2026 new patient acquisition?In this episode, Michael breaks down the three crucial levers of ground marketing that will shape successful practices in 2026. These strategies go far beyond generic tips. Learn how to tap directly into the places where trust and engagement already exist, and transform the way your practice connects with communities.Discover how to find and leverage the right ecosystems (trust, identity, and access) to fast-track your outreach

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How Personal Touch Beats DSOs: Lessons from Private...

The Dental Marketer ·

2025/12/18

When big dental chains focus on numbers and efficiency, what happens when patients crave genuine connection instead?In this episode, Dr. Whitney and Steve Sebree share their journey building a private dental practice in Surprise, Arizona, known for its warm, personalized approach. They discuss the importance of community connection, how they foster long-term patient relationships, and why putting Dr. Whitney’s face front and center in their marketing helps attract retirees seeking attentive,

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The GOLD Framework: Raffles That Actually Attract New...

The Dental Marketer ·

2025/12/15

What if your next raffle didn’t just collect names, but actually filled your practice schedule?This episode debunks the myth that any raffle will attract new patients, revealing why most fall flat and what truly works to grow your patient base. Dive into the four common pitfalls that sabotage traditional raffle efforts, from off-the-mark prizes to a lack of follow-up, and discover why simply collecting names isn’t enough to fill your chairs.Instead, learn about the GOLD framework: Give, Observe,

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High-Touch Dentistry: Secrets to Personalized Patient...

The Dental Marketer ·

2025/12/11

The difference between good care and unforgettable care often comes down to one thing: personal touch.In this episode, Michael brings on Dr. Kris Bano to unpack the revolutionary strategies behind his standout fee-for-service practice in southwest Michigan. Dr. Bano reveals how his team works in harmony, crafting a seamless, “high-touch” patient experience that starts with the initial phone call and extends well beyond the treatment room.Dr. Bano’s journey is deeply personal, rooted in his passion

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Patient Stories: 5 Systems for Leveraging Dental...

The Dental Marketer ·

2025/12/08

Imagine if every patient story could become your most persuasive marketing tool, without a single sales pitch.Too many dental practices rely on generic promises of care, but in today’s world, heartfelt testimonials and genuine success stories make all the difference. In this episode, we unpack exactly how practices can move beyond merely collecting reviews to strategically leveraging patient stories that spark trust and attract more of the right patients. Through practical examples and scripts,

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The Dental Marketer

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