PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Corporate to Community: How Hospitality-Focused...

The Dental Marketer ·

2026/03/05

What if a warm welcome and a personal touch could be the most powerful tools for growing your dental practice?In this episode, Dr. Allon reveals how her journey from corporate dentistry to solo practice was powered by a desire for meaningful patient relationships, family support, and a relentless commitment to hospitality. She shares the step-by-step systems her Clear Lake office uses to maximize comfort and efficiency, from five-minute patient intake to comprehensive 90-minute new patient exams and

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Fire Fast: The Art of Making Hard Team Decisions in...

The Dental Marketer ·

2026/03/02

Tangled in the web of low-performing staff? Learn how to cut loose and fire fast for the well-being of your practice.In this episode of The Fail Forward series, Dr. Gabe Ross honestly shares the lesson he learned the hard way about the necessity of staff turnover for the greater good of his pediatric dental practice. Sifting through his personal experience of reluctantly firing an underperforming dental assistant, Dr. Gabe elucidates why sometimes, removing the problem from your team can be the

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Letting Go of Hustle: Why Saying "Enough" Can Be Your...

The Dental Marketer ·

2026/02/26

Are you trapped in hustle mode and afraid of what happens if you slow down?In this episode, Dr. Sana Yusuf jumps right into stepping away from the relentless “hustler” mentality that shaped her academic and professional journey, and into a space where fulfillment is measured by flexibility and presence, not just financial milestones. With refreshing honesty, Dr. Yusuf explains why extreme wealth no longer defines her sense of security. Her practice now covers what matters most: family, stability,

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The Hidden Costs of PPOs: Are Carriers Losing Your...

The Dental Marketer ·

2026/02/23

Are you finding that the administrative burden of PPO participation is costing you more than it's earning? This episode features Lisa Weber, a PPO expert, shedding light on the hidden and often overlooked administrative cost associated with PPO participation. She tells the real story of a dentist facing a tough decision about whether to hire a full-time employee to manage UnitedHealthcare or terminate the network altogether. Tune in to gain valuable insights on how to view an insurance network

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How AI Saves Over 30 Hours a Month in This Dental...

The Dental Marketer ·

2026/02/19

Imagine reclaiming 30+ hours a month for patient care, growth, and your own peace of mind with the help of AI and team empowerment.In this episode, we sit down with Dr. Jordan Sanders of Knox Mountain Dentistry, who opens up about the transformative journey from launching a startup practice to leading a bustling, seven-operatory dental office that stands out for its patient-centric approach and in-house innovation. Dr. Sanders shares candid insights about the growing pains and rewards of scaling up,

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Stopping Revenue Drain: How to Understand and...

The Dental Marketer ·

2026/02/16

Is your dental practice unknowingly losing money through shared network relationships? In this episode of Fail Forward, Lisa from Unlock the PPO launches into one of the most overlooked factors affecting dental practice revenue: the dynamics of shared networks. Discover how unsuspecting practices can find themselves receiving reduced payments without realizing, and learn actionable strategies to protect your practice against this pitfall. From training your front desk to be "the keeper of the gates"

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Same-Day Crowns, Real Teamwork, and Honest Lessons...

The Dental Marketer ·

2026/02/12

Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference?In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped

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Escaping Financial Chains: A Dentist’s Journey From...

The Dental Marketer ·

2026/02/09

No dentist dreams of living paycheck to paycheck. Yet, that was Dr. Alan Stern's reality after making several strategic mistakes that found him stuck in a cycle of debt and stress. In this episode of Fail Forward, Dr. Stern speaks openly about how he turned his life around by choosing financial freedom over the illusion of success, a move that not only rescued him from his emotional and financial low, but revitalized his entire practice. More than a story of recovery, this episode is a testament to

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How to Navigate Big Changes Without Sacrificing Care:...

The Dental Marketer ·

2026/02/05

When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush? In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on

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Breaking the Bottleneck: How Dr. Meghna Dassani...

The Dental Marketer ·

2026/02/02

Ever felt like you're the bottleneck in your busy dental practice? Listen to how Dr. Meghna Dassani, from Dassani Dentistry, transformed her role from being the go-to problem solver to the architect of her practice. Hear about her realization that she was actually hindering her team's autonomy and shrinking her own life in the process. This episode uncovers the profound nuggets of wisdom found in Dr. Dassani's journey from overwhelmed micromanager to truly invaluable leader. Discover how

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From Low Overhead to Loyal Patients: The Path to...

The Dental Marketer ·

2026/01/29

Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice?In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities;

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Faster Isn't Always Better: A Leadership Lesson in...

The Dental Marketer ·

2026/01/26

In the world of dentistry, rapid progress can sometimes be mistaken for sustainable growth. In this episode of The Fail Forward series, Joshua Scott, from Studio 8E8, explores the challenges he faced while expanding his team and how his impatience impacted the quality of their work. Joshua shares a valuable lesson about understanding the importance of balanced progress and creating reasonable deadlines. By doing so, he inspires those in the dental industry to prioritize harmony, long-term success,

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Bringing in the RIGHT Patients for Your...

The Dental Marketer ·

2026/01/22

Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that

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Disrupting Dental Team Dynamics: Moving Beyond...

The Dental Marketer ·

2026/01/19

Is your team harmonious yet unproductive? It's time to redefine team dynamics in your practice!In this episode, Andre Shirdan from thecrewprocess.com challenges traditional notions about team building in dental practices. After a significant setback, Andre deconstructed the idea of a harmonious team, and instead harnessed individual strengths to aim for a unified goal. Find out how reframing players in your practice as a crew can cultivate growth and productivity, beyond personal bonding. Tune in to

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Never Miss a Patient Call Again: A Guide to AI...

The Dental Marketer ·

2026/01/15

Are missed patient calls causing headaches for your front desk and costing your practice money?This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from CallRail, who brings over a decade of expertise in call tracking and attribution. Together, they explore how next-gen AI is revolutionizing the traditionally manual (and often chaotic) world of front office

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More Than Giving: Why Dentists Should Prioritize...

The Dental Marketer ·

2026/01/12

Ever feel like you're giving too much in your dental practice, to the point of exhaustion? In this episode of Fail Forward, Dr. Joshua Austin describes how he used to pour all of his energy into his practice, neglecting an essential aspect of success: self-care. Listen as Dr. Austin shares the transformational insight that has led him to balance giving to his patients with taking care of his personal well-being. Adopt his learned mindfulness practice to revitalize your personal and professional

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Lessons From Starting a Fee-For-Service Practice in...

The Dental Marketer ·

2026/01/08

What are the real-world secrets behind building a successful fee-for-service dental practice in New York City?In this inspiring episode, Dr. Arti Jagirdar reveals the unexpected path from aspiring physician to celebrated Manhattan dentist (one deeply shaped by her roots as the child of immigrants and entrepreneurs.) She opens up about how discovering art in high school transformed the way she approaches dentistry and why her own open heart surgery became a pivotal moment, fueling a new level of

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Overcoming Overload: Kiera Dent's Transformation from...

The Dental Marketer ·

2026/01/05

Running on empty doesn't drive you forward; it brings you to a halt.In this first episode of the Fail Forward series, Kiera Dent, founder of Dental A Team consulting company, exposes the burnout that almost left her life and career in ruins. Working relentlessly from 2 AM to 11 PM, she ground herself to the point of collapse and was forced to reevaluate her work until she found a healthy, sustainable formula for success. Now, discover how her failure-fueled turnaround can help prevent overload,

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The Power of Team, Tech, and Time in This Pediatric...

The Dental Marketer ·

2026/01/01

What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry?In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children and their families at the heart of every visit. Dr. Jackie shares what prompted her to step away from traditional models and meticulously build a practice in Philadelphia’s suburbs around quality time with

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Reflecting on a Year of Ground Marketing: Systems for...

The Dental Marketer ·

2025/12/29

Can a year’s worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good?This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics, it’s about building an external operating system for your practice. Discover how moving from random “hit or miss” outreach to a structured model transforms conversations into appointments, and appointments into loyal

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The Dental Marketer

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