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PODCAST

The Apparel Entrepreneurship Podcast

Apparel Entrepreneurship

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry

arts fashion & beauty

All Episodes

00:40:58

How To Find & Work With Clothing Manufacturers | AEP071

The Apparel Entrepreneurship Podcast ·

2023/03/02

In this episode, we delve into the world of clothing manufacturing and provide you with all the information you need to successfully find and work with a manufacturer. Before even beginning your search, there are important factors you need to consider, and we cover these in detail to ensure you are fully prepared. We then move onto the nitty-gritty of finding a manufacturer, from where to look to the steps you need to take to ensure you find the right one for you. Once you have found a potential

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00:10:37

5 Design & Product Development Mistakes Clothing...

The Apparel Entrepreneurship Podcast ·

2023/02/14

In this episode, we go over 5 of the most common mistakes clothing brands make regarding the design and product development phase. Apparel Entrepreneurship

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01:03:15

Behind The Scenes Of Luxury Garment Manufacturing...

The Apparel Entrepreneurship Podcast ·

2022/11/09

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with the founder and CEO of MAES London, Diana Kakkar. MAES London is a luxury womenswear manufacturer located in North London, launched by Diana in 2018. In this fantastic conversation, we get a behind-the-scenes look at creating luxury garment manufacturing, and what a successful partnership between a brand and manufacturer looks like. We talk about MAES’s selection process for new partnerships and what clothing

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00:14:57

How To Come Up With A Name For Your Clothing Brand |...

The Apparel Entrepreneurship Podcast ·

2022/10/27

Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. Choosing a great brand name is not easy, we know that. In this episode, we give you clear guidelines for coming up with a name for your clothing brand. The clothing brand

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01:36:55

How To Build A $45 Million Brand (with Tony...

The Apparel Entrepreneurship Podcast ·

2022/10/18

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more. We are talking about building a successful clothing business, and discussing how to grow a clothing brand from $0 to $45 million. Not only do we talk about Tony’s story and listen to how he has succeeded in the business, but he also talks about how he had to leave

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00:17:29

AEP066 - 14 Mistakes To Avoid When RUNNING A Clothing...

The Apparel Entrepreneurship Podcast ·

2022/10/11

In this episode, we are going through 14 mistakes you should avoid when running your clothing brand. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. These 14 mistakes that we've seen brands make, will be devastating for your business growth. Don't do the same mistakes when running your clothing brand.

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00:16:47

AEP065 - 13 HUGE Mistakes To Avoid When Starting A...

The Apparel Entrepreneurship Podcast ·

2022/10/04

In this episode, we are covering 13 huge mistakes that are being made when clothing brands are starting out. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. Are there any lessons learned from the mistakes made? To make it a bit easier for you, we have examined the mistakes that we've seen most often, and present them in this episode. Learn how to start and run a clothing

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00:12:39

AEP064 - How To Start A Clothing Brand With Little Money

The Apparel Entrepreneurship Podcast ·

2022/09/30

Can you start a clothing brand with little money? Absolutely, but there are a few things to consider. In this episode, you will learn what to do if you have a limited budget when starting a clothing brand. Ana and Klas have been working in the apparel industry for 20 years, helping clothing brands through Apparel Entrepreneurship as well as through the leading apparel strategy, branding, and design agency Desinder. In this episode, they are using this experience to explain what you can do, when it

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00:13:55

AEP063 - Fashion Business Expectations

The Apparel Entrepreneurship Podcast ·

2022/09/27

If you haven't been running a clothing brand before, it may be difficult to know what to expect. We are walking you through what to expect when launching a fashion business. We are also explaining what the most important thing is to figure out when starting your clothing brand.

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00:23:24

AEP062 - Your Brand Aesthetic, Brand Messaging &...

The Apparel Entrepreneurship Podcast ·

2022/09/15

In this episode of The Apparel Entrepreneurship Podcast, we are answering questions from apparel entrepreneurs. We will cover four topics that our community has requested, which are all very relevant today. The four topics we talk about in this episode are: How to find yourbrand aesthetic. How to be authentic with your message. The difference between going to college and online education. How to handle complaints

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00:43:22

AEP061 – Prepare Yourself To Start A Fashion Business...

The Apparel Entrepreneurship Podcast ·

2020/11/17

In this episode of the Apparel Entrepreneurship Podcast, we cover aspecific set of questions to better prepare yourself and your family & friends for what it will take to get your brand going. Working through these questions before you start your brand will make you better prepared to run your business in a successful way. Enjoy episode 61! Show notes Course: How To Start A Profitable Clothing Brand Course: How To Grow Your Fashion Brand Online The Apparel Entrepreneurship Members' Club

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00:16:44

AEP060 - Avoiding Common Mistakes & Facing The Reality

The Apparel Entrepreneurship Podcast ·

2020/10/14

In this episode of the Apparel Entrepreneurship Podcast, we talk about what the reality of the apparel industry looks like today, and common mistakes you definitely want to avoid. Put on your headset and enjoy episode 60. Show notes Sign up for the waitlist to the:6-Week Sustainable Clothing Brand Launch Accelerator

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00:24:26

AEP059 - Things You Need To Know Before Launching...

The Apparel Entrepreneurship Podcast ·

2020/09/22

The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, moststartups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We give you a list of things you need to know before launching your fashion brand. When you are prepared you can make a better plan and more easily handle

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00:19:40

AEP058 - 5 Tips For Selling More During The Holiday...

The Apparel Entrepreneurship Podcast ·

2020/09/14

The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode,we are talking about how you can sell more products during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year. 2019 was the first holiday season to surpass the trillion-dollar mark in the US. Certain fashion, packaged goods, and luxury items businesses do up to 80%-90% of their revenue during the holiday. These numbers make you want to pay some extra

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00:50:31

AEP057 - Success Tips For Emerging Designers With...

The Apparel Entrepreneurship Podcast ·

2020/07/17

Today we are extremely excited to share an in-depth conversation with our friend Brian Hill - the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today's podcast episode we chat about so many great, inspiring things. First, we go way back to when Brian launched his own fashion brand and the most important lessons learned from running his own brand. The conversation later moves to how he got working for

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00:34:25

AEP056 - How To Build A Brand That Is More Than A Brand

The Apparel Entrepreneurship Podcast ·

2020/07/01

In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sofia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon. Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color combinations. Sophia takes us all the way back to the start of her brand, the biggest struggles they’ve had so far, and how important respect, love, and

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00:56:03

AEP055 - Design Innovation, Brand Building & Awards

The Apparel Entrepreneurship Podcast ·

2020/06/25

Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming and leading sports brands like Nike, Odlo, Adidas, Volvo, Dynafit, Atomic, Head, Salewa, Toray, Red Bull and many many more. Reinhard

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01:29:06

AEP054 - Apparel Industry Insights & The Future Of...

The Apparel Entrepreneurship Podcast ·

2020/06/02

In today’s podcast episode,we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK. Ever since we started the podcast we have wanted to have Charles on the show, so today’s episode is a real treat. We cover a broad variety of topics from material innovation, to industry opportunities, projections for the future, industry resources, but

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00:26:07

AEP053 - Sell More Products By Nailing Your Unique...

The Apparel Entrepreneurship Podcast ·

2020/05/28

In today’s podcast episode,we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche.What is a niche and why is it so important? We are also discussing what's not a niche, but instead a market segment, product area, product category, or trend? This episode is both for brands about to start that need help figuring out their niche, as well as established brands that are having issues attracting customers. Sit back and enjoy

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00:32:32

AEP052 - Dealing With Uncertain Times - Your...

The Apparel Entrepreneurship Podcast ·

2020/05/22

In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don't meet in workspaces, kids are at home, people are losing their jobs, online demand increases, and so on. In this episode, we have gathered all your questions that we have received from you, that are all centered around the Covid-19 situation, and we give you our input to guide you through these times. Here are some of

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