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PODCAST

The Apparel Entrepreneurship Podcast

Apparel Entrepreneurship

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry

arts fashion & beauty

All Episodes

00:26:16

What's the BEST Way to Name Your PRODUCTS? | AEP091

The Apparel Entrepreneurship Podcast ·

2025/11/04

The smart strategies of naming your products for brand building and brand growth.Learn techniques to create unique, memorable, and effective product names that capture your brand's essence and resonate with your target audience.Whether you're a startup or an established business, finding the perfect product name can be daunting, but with the right approach, you can increase brand recognition, improve marketing efforts, and drive sales.Get expert tips and insights on how to name your products

en

01:13:11

Sustainability in Fashion: A Roadmap or a Roadblock?...

The Apparel Entrepreneurship Podcast ·

2025/10/24

In this episode of the Apparel Entrepreneurship Podcast, we discuss the pressing issues of sustainability within the fashion industry. Together with Samantha Taylor, founder of The Good Factory, we discover how brands can navigate the challenges of ethical practices, traceability, and circularity. Learn about the importance of transparency and the steps needed to create a more sustainable future. Don't miss out on this essential conversation for anyone passionate about fashion and the

en

00:32:01

How to Create a Clear Creative Vision for Your...

The Apparel Entrepreneurship Podcast ·

2025/10/20

In today’s fashion world, having a clear creative vision isn’t optional - it’s survival.In this episode, I’m breaking down why creative vision is the ultimate competitive edge for any modern fashion brand - and why most brands fail without one.You’ll learn:👁️ What a creative vision actually is (and why it matters more than marketing)🧭 How to define your Core Idea / North Star - the one sentence that captures your brand’s essence🎨 How to build your aesthetic language through color, silhouette,

en

00:38:31

Everything you NEED to know about Digital Product...

The Apparel Entrepreneurship Podcast ·

2025/04/22

In this episode of the Apparel Entrepreneurship Podcast, we dive into a big one - Digital Product Passports (DPPs). They’re going to be mandatory for all fashion brands selling in the EU starting in 2027, so it’s time to get familiar.Ana and Klas break down what DPPs actually are, why they matter for sustainability and transparency, and how they can help build real trust with customers. We also get into the practical side - the data you’ll need, the risks of not being ready, and the major

en

01:19:36

Your Guide to Fashion Retail Success | AEP087

The Apparel Entrepreneurship Podcast ·

2025/03/24

🎙️ The Ultimate Guide to Fashion Retail Success – Featuring Flying Solo’s Co-FounderIn this powerhouse episode of the Apparel Entrepreneurship Podcast, we sit down with Elizabeth Solomeina, co-founder of Flying Solo—one of the most influential retail platforms for independent designers.Whether you're just starting out or looking to level up your fashion brand, this episode is your step-by-step guide to thriving in fashion retail. Elizabeth shares real-world insights and hard-earned wisdom on what

en

01:28:41

Innovating Sportswear | AEP086

The Apparel Entrepreneurship Podcast ·

2025/03/13

Claudia Glass, the founder of a female-specific sportswear brand, shares her journey from being a high school teacher to creating a unique sports bra designed for swim runners, now worn by some of the world's best professional athletes.She discusses the challenges of entering the apparel industry, the importance of understanding customer needs, and the innovative design and manufacturing processes involved in creating her product. Claudia emphasizes the significance of sustainability and circularity

en

01:07:23

Modular Fashion - The Way to Sustainability | AEP085

The Apparel Entrepreneurship Podcast ·

2025/02/19

In this episode of the Apparel Entrepreneurship Podcast, Pamela Morris James, founder of Paloma St. James, discusses her journey in building a modular fashion business and sustainability. She shares insights on her entrepreneurial path, the concept of modular clothing, and the importance of consumer engagement. Pamela emphasizes the need for quality materials and the challenges of educating consumers about her innovative approach. The conversation also touches on the intersection of art and fashion,

en

01:12:49

Revolutionizing Cycling Apparel: The Kostüme Story |...

The Apparel Entrepreneurship Podcast ·

2025/02/10

In this episode of the Apparel Entrepreneurship Podcast, Ed Bartlett, founder of Kostüme, shares his journey from a diverse background in gaming and art to creating a successful cycling apparel brand. He discusses the challenges and triumphs of building a brand without paid advertising, focusing on community engagement, innovative design, and sustainability. Ed emphasizes the importance of solving real problems for cyclists and creating high-quality products that resonate with consumers. The

en

01:12:13

Reinventing The Suit & Creating Sustainable, Slow...

The Apparel Entrepreneurship Podcast ·

2025/01/23

In the 83rd episode of the Apparel Entrepreneurship Podcast, we interview Sam Matanle, the founder of Batch London.He shares his journey of starting a made-to-order fashion brand focused on redefining the suit. The brand aims to provide a comfortable and versatile alternative to traditional suits while addressing the sustainability issues in the fashion industry. Sam discusses the challenges of starting a clothing brand without a background in fashion and how they approached the design and

en

01:19:11

Doing Business Differently: How Nick Hussey Built...

The Apparel Entrepreneurship Podcast ·

2025/01/14

In this Apparel Entrepreneurship Podcast episode, Nick Hussey, founder of Frahm Jacket, shares his journey of creating a brand that emphasizes quality, mental health, and sustainability. He discusses the challenges he faced in his previous business, the importance of a pre-order model, and his unique marketing strategies. Nick also delves into his design philosophy, the significance of mental health in entrepreneurship, and his vision for the future of Frahm Jacket. He offers valuable insights for

en

00:52:45

Passenger Clothing: 0 To Soon £100M In Sales In 12...

The Apparel Entrepreneurship Podcast ·

2024/06/10

In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK. Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that aligns with our deep respect for the outdoors. Since the start, they have been on a mission to use eco-friendly materials

en

01:47:48

How An Olympic Athlete Built A Sustainable Apparel...

The Apparel Entrepreneurship Podcast ·

2024/05/30

In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. We talk about how his experience in track and field has infused discipline and a unique aesthetic into his fashion enterprise, emphasizing sustainability and local production. Episode

en

01:23:41

Coming Fashion Legislation - Comply Or Shut Down! |...

The Apparel Entrepreneurship Podcast ·

2024/04/25

In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry.The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. There is a need for companies to gather data and implement traceability strategies to comply with the

en

00:13:46

Figure Out What Your Clothing Brand Is About | AEP078

The Apparel Entrepreneurship Podcast ·

2024/03/18

We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time: They are unable to communicate clearly and concisely on who they are and what they are about. In this episode, we talk about the importance of figuring out what your clothing brand is about. Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/ Desinder: https://www.desinder.com/

en

00:29:15

How To Grow Your Clothing Brand - Part 2 - Collection...

The Apparel Entrepreneurship Podcast ·

2024/03/13

If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central to your brand's appeal. ✅ Adopting a quality-over-quantity approach to your product line is

en

00:10:02

Why You Should Build A Collection With An Outfit...

The Apparel Entrepreneurship Podcast ·

2024/03/06

In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and streamlining marketing and sales efforts. See the impact this strategy can have on your brand's

en

00:29:45

How To Grow Your Clothing Brand - Part 1 - Business &...

The Apparel Entrepreneurship Podcast ·

2024/03/04

Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry.In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices essential for the growth and sustainability of your apparel brand. With a focus on addressing current global challenges and the importance of a

en

01:32:42

How To Start & Run A Sustainable Clothing Brand |...

The Apparel Entrepreneurship Podcast ·

2023/10/17

In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business.We cover what it means and how to implement sustainability in: ✅ Brand values & mission ✅ Marketing ✅ Collection & design ✅ Sourcing & manufacturing ✅ Packaging ✅ Logistics ✅ Product care & afterlife ✅ Sales & communication Sustainability is

en

00:59:36

How To Design A Clothing Line | Masterclass 2023 |...

The Apparel Entrepreneurship Podcast ·

2023/03/15

In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens your brand and it keeps it cohesive for customers to recognize you. It will help you attract new customers who can identify & relate to your brand. It

en

00:18:04

Essential Clothing Brand Team Members | AEP072

The Apparel Entrepreneurship Podcast ·

2023/03/13

There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business. Apparel Entrepreneurship Courses

en

66 results

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