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PODCAST

Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

business management

All Episodes

08:16

Why So Many Real Estate Agents FAIL in Their First 2...

Level Up - From Agent to Entrepreneur ·

2025/01/16

In real estate, 80% of newly licensed agents fail out in the first 2-4 years - but this doesn’t need to be the case. The first 2 years in real estate can be tough, but that doesn’t mean you can’t succeed. In fact, plenty of brand new agents are able to start selling homes in their first 90 days in the business. The high failure rate often has nothing to do with the agent themselves, and more to do with the environments they choose. How do you choose a brokerage that sets you up for success? What

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09:38

Starting A Real Estate Career With NO Experience

Level Up - From Agent to Entrepreneur ·

2025/01/09

Starting out in real estate can feel overwhelming and daunting. There’s so much you need to know. Taking the classes, passing the test, choosing the right brokerage and getting your first listing. These are all things you need to do to start earning money in this business. But with the right steps you can jumpstart a successful career, and even get your first commission quickly. If you get the right support and mentorship and become more familiar with the market, success isn’t just possible, it can

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43:48

The Proven Formula for Becoming a Mega Listing Agent

Level Up - From Agent to Entrepreneur ·

2025/01/02

Whether you’re brand new to real estate or you’re an experienced agent looking to do more deals, there’s only one way to grow your listing business. Even the most successful mega listing agents had to follow the same formula in order to increase their transactions. If we commit to doing the right things consistently, the results we want will show up. Most agents don’t work the process or they don’t follow the process long enough, so when they don’t get the results, they think something is wrong

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09:56

How to Stop Using Scripts and Start Having Conversations

Level Up - From Agent to Entrepreneur ·

2024/12/26

Want To Level Up Your Production? (and live anywhere in the Carolinas)Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/ ------------------------------------------------------------------------------------------ If you've been using the same old scripts and they haven’t been converting, it might be time to throw them out. Because here’s the truth: scripts have never been the answer to productive conversations in the

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30:53

The Ultimate Agent: 13 Essential Real Estate Skills...

Level Up - From Agent to Entrepreneur ·

2024/12/19

There are two kinds of real estate agents. The average ones who thrive when the market’s good, and the ultimate agents who dominate no matter what’s going on the market. While other agents complain about high interest rates and low inventory, the best agents maintain market share - in fact, they can even increase it in the toughest times. These ultimate agents are defined by 13 non-negotiable skills that lead to sustainable and duplicatable results. In this market, there’s no winning without

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36:14

The Ultimate Agent: 13 Essential Real Estate Skills...

Level Up - From Agent to Entrepreneur ·

2024/12/12

There are two kinds of real estate agents. The average ones who thrive when the market’s good, and the ultimate agents who dominate no matter what’s going on the market. While other agents complain about high interest rates and low inventory, the best agents maintain market share - in fact, they can even increase it in the toughest times. These ultimate agents are defined by 13 non-negotiable skills that lead to sustainable and duplicatable results. They are faithful to strategies and tactics

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28:42

How to Jump Start Your Listing-Based Business - Part 2

Level Up - From Agent to Entrepreneur ·

2024/12/05

When it comes to building a solid listing-based business, most agents want to quickly get into expired and canceled listings. Here’s the problem: they go after these leads before they’ve built up the confidence and skills they need. This leads to mediocre results, a loss of confidence, and less income. Instead of taking this approach, we coach our agents on a step-by-step process to build up to expired and canceled listings by starting with other lead types first. The conversational skills needed

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28:46

How to Jump Start Your Listing-Based Business - Part 1

Level Up - From Agent to Entrepreneur ·

2024/11/27

Any real estate agent can become a listing machine in a very short space of time. Even if you’re new to the business, if you’ve been working with buyers your whole career, or you just want to multiply your listing inventory. If you put the right pieces in place, you can build a solid listing-based business that can withstand all market conditions. The challenge is: a lot of what agents are taught to get more listings actually works against that goal. We’ve coached hundreds of agents on a different

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11:04

How To Get MORE Listings NOW

Level Up - From Agent to Entrepreneur ·

2024/11/21

In today’s real estate market, many agents are asking the same question: how do I get more leads, listings and increase my production? Well, there are a lot of different ways to generate more listings right now. But before you dive into a strategy, you have to make sure it works for you, and that it’s a method you can do day in and day out. Because here’s the thing: most activities, done consistently will work and even the best strategies done inconsistently won’t yield a result. There are 3

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06:42

What Real Estate Agents Get Wrong About Accountability

Level Up - From Agent to Entrepreneur ·

2024/11/14

Every day in real estate is a battle against distractions, shiny objects and unproductive activities. Accountability is one of the most powerful ways to combat these things and stay on the path of activities that lead to success. The problem is: a lot of people don’t understand what accountability is. They think it’s a form of micromanaging or policing your activities. Accountability is really just about providing the support that keeps you consistent so you achieve what you set out to do. How do

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07:36

Want More Seller Leads From Online Ads? Here's How to...

Level Up - From Agent to Entrepreneur ·

2024/11/07

When interest rates rise, inventory wanes and working with buyers gets harder, real estate agents flock to listings. There are so many ways to generate seller leads, from direct mail to calling expireds, but those methods aren’t for everyone. The most effective way for any agent to get leads would have to be online - ads in particular. But in order for this to work, there are some things we have to avoid. For ages, we’ve been told that speed to lead is the way to go, but when it comes to online

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09:47

How to Convert More Buyer Leads Without Spending More...

Level Up - From Agent to Entrepreneur ·

2024/10/17

When it comes to online buyer leads, generating a list of potential clients is the easy part. There is no shortage of lead sources and platforms that collect names. The hard part is converting those leads. Between bad or incomplete information and low response rates, there are many factors that can tank the success of our efforts. Now we might not be able to control everything, but plenty of agents are doing very well with online leads by making a few simple tweaks to their process. Can making

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30:53

How to Increase Your Lead Conversion (Without...

Level Up - From Agent to Entrepreneur ·

2024/10/10

If you asked real estate agents what they spend the most money on, lead generation would be at the top of the list. The only problem is, when the conversion of those leads is low, it tanks our ROI and in turn, our profitability. When agents struggle with conversion, they tend to blame the lack of return on the quality of the lead. But my experience with different lead sources and platforms proves that this isn’t true. After evaluating tens of thousands of leads across different sources, this is

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27:43

Online Lead Conversion Just Got a Lot Harder For Real...

Level Up - From Agent to Entrepreneur ·

2024/10/03

If you’re in the online lead gen game, you’ll notice that it’s gotten a lot harder lately. It doesn’t matter what platform you’re using - deliverability has plummeted, open rates and replies have decreased, and more consumers are sending the dreaded opt-out message. As a result, the conversion ratio from online capture to connection has dropped drastically and the price-per-lead is going to skyrocket. With all our communications getting filtered more heavily, sending one-size-fits-all email blasts

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24:17

This Negotiation Hack Will Get More Buyer Offers...

Level Up - From Agent to Entrepreneur ·

2024/09/26

In today’s real estate market, many deals are being held up by listing agents who are scared to lose their clients. They know the price the seller is asking is too high, but they can’t tell them because they might get fired. As the buyer’s agent, you can use this to your advantage, move the deal forward, and negotiate a lower price. The best part: the listing agent will love you because you’re saying what they’re too afraid to tell their seller. Instead of letting deals hang in the balance, you

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26:37

NAR Settlement Negotiation: What’s Changed and What’s...

Level Up - From Agent to Entrepreneur ·

2024/09/19

In the aftermath of the NAR settlement, a lot of agents are panicking about and struggling with one area of the transaction: negotiation.There are a lot of agents who are worried that these new rules of compensation could be the reason the deal doesn’t work out. Reality isn’t that dramatic. We’ve dealt with deals falling apart over money before, and it’s not the end of the world. If we were able to negotiate our way through that before the settlement, we can do that now. In today’s episode, I

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13:06

The Truth About Your "Dead and Unresponsive" Online...

Level Up - From Agent to Entrepreneur ·

2024/09/12

When it comes to online leads, everyone’s got an opinion, and most of them aren’t good. Many agents will tell you that online leads are dead - that they aren’t responsive or engaged, so what’s the point? Well, here’s the truth about those so-called dead leads - they are just dead to you. Those so called disengaged and unresponsive leads do respond…just not to you. There’s no such thing as a completely new lead. Every single lead is someone else’s old lead, and your old, neglected leads are going

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09:34

Mastering Online Buyer Lead Conversion: How to...

Level Up - From Agent to Entrepreneur ·

2024/09/05

In today's dynamic real estate landscape, the power of converting online buyer leads can’t be underestimated. The internet is one of the easiest ways to generate leads today, but that doesn’t mean it doesn’t come without its challenges. From incomplete and false contact details to unresponsive leads, so many factors can hamper the success of our online lead gen. The good news is, there are ways we can improve our results, and it’s all in our control! In today’s episode, I share 3 things you can

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04:14

The Ultimate Guide to Real Estate Commissions

Level Up - From Agent to Entrepreneur ·

2024/08/29

If you double your appointments, you’ll double your income and double your commissions. -Greg Harrelson Whether you're a seasoned agent or just starting in the business, anyone in real estate can benefit from increasing their commission revenue. You don’t have to wait till a new year, you can double your income in just 90 days. Putting more deals under contract is easy if you take the right actions. How do you take your real estate career to the next level? In this episode, I share 2 things

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06:09

3 Tips That Will Turn You Into a Listing Machine

Level Up - From Agent to Entrepreneur ·

2024/08/27

In order to be a listing machine, you need to have the endurance to do the activities every single day. -Greg Harrelson If you’re struggling to generate a lot of listings, you might think there just aren’t enough of them in this market. That’s not true. All over the country, there are real agents who are generating tens of listings every single month - agents just like you. What’s their secret? Well, these agents aren’t doing anything special - there are 3 things they do every single day. If you

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