Build With Becky: Smart Strategies To Grow Your Community-Driven Business

Thinking about starting a community? Or wondering why yours isn’t working the way you hoped? In this episode, I break down the top five reasons I see communities fail, based on real conversations with founders and the patterns I’ve seen across dozens of clients. From pricing mistakes to missing transformation, these are the lessons I wish every creator and coach knew before launching a membership.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn

Community leaders deserve a vacation too. In this episode, I’m sharing real strategies for stepping back without sacrificing connection. From member-led calls to pivoting your programming, you’ll learn how to build a culture where the community supports each other, not just you. Whether you’re feeling overwhelmed, burnt out, or just ready to take a summer break, this one will help you lead your people while protecting your energy.Let's be friends:Connect with Becky on Instagram or LinkedInRead the

At a retreat earlier this year, I got to meet Ayman Al-Abdullah, former CEO of AppSumo. He shared the growth strategy that took their business from $3M to $84M in six years. And it all started with a Persona. In this episode, I’m breaking down what that actually means, why your “best” customer isn’t always your biggest, and how to build products, programs, and communities in true partnership with the people you most want to serve.Let's be friends:Connect with Becky on Instagram or LinkedInRead the

I haven’t talked much about AI publicly — until now. In this episode, I’m sharing the creative ways I’ve seen community builders use AI to improve member retention, automate high-touch experiences, and connect people in more meaningful ways. From custom renewal reports to member matchmaking and searchable private content libraries, I’m walking through real ideas you can borrow or build. If you feel overwhelmed... same here. But I’m finding a lot of potential here, and this episode is a peek at where

Steal This Simple Event Format to Spark Real ConnectionLive from Boise, I’m recapping Day 2 of the Lab Offline retreat hosted by Jay Clouse — and specifically, one powerful mastermind structure you can replicate in your own programs or in-person events. We did a mix of solo reflection and small group hot seats, and it gave me surprising clarity on my next offer at Affinity. I’m also sharing why in-person connection is becoming essential for digital communities and how to start simple with meetups

This episode was recorded from my hotel room in Boise, fresh off Day 1 of Jay Clouse’s retreat for Lab members, and I had to share one big takeaway that hit hard. During a fireside chat, Nathan Barry reminded us that if you’re not interested in what you’re creating, your people can feel it. I talk about how this applies to building community, what it means to co-create with your members, and why your energy is one of the most important growth levers in your business.Let's be friends:Connect with