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PODCAST

Build With Becky: Smart Strategies To Grow Your Community-Driven Business

Becky Pierson Davidson

Your membership, course, or program should be working better than this. You’re proud of what you’ve built — but members are ghosting, engagement is low, refund requests are creeping in, and let’s be honest... it’s harder than it should be to scale. That’s where this podcast comes in. Think of Build With Becky like a voice note from your smart friend to help you tweak your programs, get better student outcomes, and make more money along the way. You can expect practical strategies, real client

business marketing

All Episodes

06:02

Listener Q: How to Structure Onboarding for 3 Paid...

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/02

This episode kicks off my new listener Q series, where I answer your real questions about building community-driven businesses. Audrey asked: if you’re running a three-tier membership, should onboarding live in one central place or be separated by tier?I share why onboarding is the most important driver of retention, how to design quick wins that actually match the promise of each offer, and why I always recommend customizing the onboarding journey for each tier. You’ll also hear how I use Circle’s

en

06:40

People Don't Buy For Community

Build With Becky: Smart Strategies To Grow Your... ·

2025/08/29

A Slack group isn’t a community. Just opening a forum and inviting people to “connect” doesn’t create meaningful results. In this episode, I’m breaking down why people don’t buy for community — they buy for transformation. I’ll walk you through how programming, onboarding, and carefully designed touch points create the conditions for connection, and why community is the thing that keeps people sticking around, not the reason they join. If you’ve ever wondered why “like-minded individuals” isn’t

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09:25

Do Big Launches Harm Community Culture?

Build With Becky: Smart Strategies To Grow Your... ·

2025/08/22

I was in a mastermind call last week when someone shared their goal to grow their community by a significant number of new members within one month. That opened up a deeper discussion: what happens to culture when you bring in a big wave of new members at once?If you’ve ever wrestled with whether to go all-in on open-cart campaigns or lean into evergreen trickle-in growth… this episode will help you think more clearly about how those choices shape the member experience.Let’s be friends:Connect with

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08:21

Don’t Build A Fan Club, Build A Community

Build With Becky: Smart Strategies To Grow Your... ·

2025/08/13

This episode started as a voice note for my friend Cheyenne, who asked a great question: How do I make sure my program doesn’t just become a fan club for me?If your community is built entirely around you, your time, and your personal brand, you’re going to hit a growth ceiling... and burn out in the process. In this episode, I break down why you shouldn’t build a “fan club” and how to design a community that thrives without you being in the center of every interaction.You’ll hear:Why personal

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10:28

Changing Community Leadership From You

Build With Becky: Smart Strategies To Grow Your... ·

2025/08/07

If you’ve built your community around your own presence, what happens when you want to step out of the hot seat? In this episode, I share lessons from my time at Bossbabe and from client work on how to successfully transition leadership to coaches, facilitators, and other community members ... without sacrificing member satisfaction.We’ll cover:Why members often resist leadership changes (and how to address it)How to set expectations in your sales process and marketingMetrics to track during the

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09:39

Listener Q: "My Community Is Dead – Should I Move It...

Build With Becky: Smart Strategies To Grow Your... ·

2025/07/30

In this episode, I’m answering a question from a longtime newsletter reader who asked, “Should I move my community to Facebook? It feels dead where it is now.”She’s not alone in wondering this so I recorded this voice note for Tina, and for anyone trying to breathe life into a quiet group.We cover:Whether Facebook Groups are ever a good idea in 2025What to do when your forum isn’t buzzing (especially with <50 members)Why real connection doesn’t always look like daily postsTactical ways to drive

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06:50

The Membership Growth Strategy That Backfired

Build With Becky: Smart Strategies To Grow Your... ·

2025/07/23

What’s working right now to grow a membership? And how do you avoid growing in the wrong direction?In this episode, I share one of the biggest lessons I learned while leading community and product at Bossbabe — the mistake that led to our best growth month ever and a wave of churn the very next.This is a story about good growth vs. bad growth, why urgency-based campaigns work only when they’re aligned with your membership’s transformation, and what to do instead if you want both new and long-term

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11:06

The 5 Reasons Most Communities Fail

Build With Becky: Smart Strategies To Grow Your... ·

2025/07/16

Thinking about starting a community? Or wondering why yours isn’t working the way you hoped? In this episode, I break down the top five reasons I see communities fail, based on real conversations with founders and the patterns I’ve seen across dozens of clients. From pricing mistakes to missing transformation, these are the lessons I wish every creator and coach knew before launching a membership.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn

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10:58

How To Have Your Europe Summer & Still Serve Your...

Build With Becky: Smart Strategies To Grow Your... ·

2025/07/10

Community leaders deserve a vacation too. In this episode, I’m sharing real strategies for stepping back without sacrificing connection. From member-led calls to pivoting your programming, you’ll learn how to build a culture where the community supports each other, not just you. Whether you’re feeling overwhelmed, burnt out, or just ready to take a summer break, this one will help you lead your people while protecting your energy.Let's be friends:Connect with Becky on Instagram or LinkedInRead the

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07:04

How Primary Persona Development Can Skyrocket Your...

Build With Becky: Smart Strategies To Grow Your... ·

2025/07/02

At a retreat earlier this year, I got to meet Ayman Al-Abdullah, former CEO of AppSumo. He shared the growth strategy that took their business from $3M to $84M in six years. And it all started with a Persona. In this episode, I’m breaking down what that actually means, why your “best” customer isn’t always your biggest, and how to build products, programs, and communities in true partnership with the people you most want to serve.Let's be friends:Connect with Becky on Instagram or LinkedInRead the

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08:36

Smart Ways Community Builders Are Using AI

Build With Becky: Smart Strategies To Grow Your... ·

2025/06/25

I haven’t talked much about AI publicly — until now. In this episode, I’m sharing the creative ways I’ve seen community builders use AI to improve member retention, automate high-touch experiences, and connect people in more meaningful ways. From custom renewal reports to member matchmaking and searchable private content libraries, I’m walking through real ideas you can borrow or build. If you feel overwhelmed... same here. But I’m finding a lot of potential here, and this episode is a peek at where

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05:48

The Lab Offline Day 2 – Facilitating Connection

Build With Becky: Smart Strategies To Grow Your... ·

2025/06/11

Steal This Simple Event Format to Spark Real ConnectionLive from Boise, I’m recapping Day 2 of the Lab Offline retreat hosted by Jay Clouse — and specifically, one powerful mastermind structure you can replicate in your own programs or in-person events. We did a mix of solo reflection and small group hot seats, and it gave me surprising clarity on my next offer at Affinity. I’m also sharing why in-person connection is becoming essential for digital communities and how to start simple with meetups

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06:53

The Lab Offline Day 1 – Notes From Nathan Barry

Build With Becky: Smart Strategies To Grow Your... ·

2025/06/10

This episode was recorded from my hotel room in Boise, fresh off Day 1 of Jay Clouse’s retreat for Lab members, and I had to share one big takeaway that hit hard. During a fireside chat, Nathan Barry reminded us that if you’re not interested in what you’re creating, your people can feel it. I talk about how this applies to building community, what it means to co-create with your members, and why your energy is one of the most important growth levers in your business.Let's be friends:Connect with

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33 results

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