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PODCAST

Build With Becky: Smart Strategies To Grow Your Community-Driven Business

Becky Pierson Davidson

Your membership, course, or program should be working better than this. You’re proud of what you’ve built — but members are ghosting, engagement is low, refund requests are creeping in, and let’s be honest... it’s harder than it should be to scale. That’s where this podcast comes in. Think of Build With Becky like a voice note from your smart friend to help you tweak your programs, get better student outcomes, and make more money along the way. You can expect practical strategies, real client

business marketing

All Episodes

09:36

How I Design A Community Strategy

Build With Becky: Smart Strategies To Grow Your... ·

2025/11/06

Every client we work with at Affinity starts with a Community Strategy Intensive. In this episode, I’m pulling back the curtain on what actually goes into that process and how we design strategies that drive both engagement and business results.I’ll walk you through the core questions we ask to uncover the right focus, how we collect member data to inform decisions, and why every great community strategy needs to connect member goals with business goals. You’ll hear exactly what happens inside our

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07:12

The Future Of The Membership Model

Build With Becky: Smart Strategies To Grow Your... ·

2025/10/31

Memberships are shifting — and the old evergreen sales model isn’t converting like it used to.In this episode, I share what’s actually working right now: blending cohort-style programs with ongoing community memberships. This hybrid model gives you the best of both worlds — urgency for conversions and momentum for retention. I break down why this approach works, examples from client strategies, and how to layer a short program or challenge into your own member journey to create stronger activation

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10:18

The Launch Strategy Behind A 1000+ Member Community

Build With Becky: Smart Strategies To Grow Your... ·

2025/10/24

This week I’m sharing a behind-the-scenes look at how we recently migrated more than 1,000 members into a new custom Circle app for a client.If you’re getting ready to launch a new community or move your existing customers onto a new platform, this episode walks you through exactly what to plan for. I share the full list of what we did to make this migration a success — from member interviews and beta testing, to communication plans, onboarding emails, DM automations, and how we used ambassadors to

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09:14

A New Way To Think About Community Engagement

Build With Becky: Smart Strategies To Grow Your... ·

2025/10/09

We talk a lot about increasing engagement, but not enough about defining what meaningful engagement actually looks like. In this episode, I break down a smarter way to think about engagement beyond likes, posts, and comments.You’ll learn how to:Identify what meaningful engagement looks like for your communityUse live calls, events, and curriculum prompts to model and reinforce those behaviorsBuild flywheels that make engagement easy, intentional, and measurableIf you’ve been wondering how to move

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08:46

The Simple Survey Question That Can Boost Engagement

Build With Becky: Smart Strategies To Grow Your... ·

2025/10/02

When I’m working with a client on engagement and retention, one of the first things I like to do is run a member survey. There’s one deceptively simple question I always include: What’s your favorite part of the membership?In this episode, I share why this question is so powerful, a story from my time at Bossbabe when it completely changed our retention strategy, and how you can use the answers to shape both your short-term programming and your long-term membership design. Sometimes the insights

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10:31

Listener Q: Pricing Models and Churn Rates for...

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/25

Cheyenne asked me two questions: what’s a normal churn rate for a membership, and do I recommend monthly, quarterly, or annual pricing? In this episode, I walk through how to decide on pricing models based on the transformation your program delivers, why quarterly pricing can sometimes backfire, and what red flags to look for in your retention charts. I also share the churn benchmarks I use with clients and examples of when monthly, annual, or seasonal pricing makes the most sense.Let's be

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07:41

Listener Q: How to Get Members to Share Knowledge

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/23

Today I’m answering a question from Cepee, founder of She Hit Refresh. She asked how to encourage members to share knowledge with each other beyond the community chat. In this episode, I walk through practical examples of peer-to-peer events like Lunch & Learns, roundtables, and member-led AMAs. I also share ways to incentivize participation using social currency, recognition, and rewards. If you’ve ever wondered how to get members contributing more actively, this episode is for you.Let's be

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08:45

Listener Q: Using AI In Your Programs

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/18

In this episode, I answer Amanda’s question about how to use AI inside your programs. I share real examples I’ve seen like surprise and delight GPTs, prompts that support programming, and creative tools that make content stronger, as well as the risks and caveats you need to consider. As community builders, our job is to help members reach their goals as quickly and safely as possible, and AI can play a powerful role in that if we design it with care.Let's be friends:Connect with Becky on Instagram

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13:08

Listener Q: How do you put your health first AND...

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/16

In this episode I’m answering a listener question from Leslie, who asked how I prioritize my health while running a business. Over the past 18 months, I’ve been on a major health journey that’s transformed not only my body but also my energy, confidence, and ultimately my business growth.I share my personal routines, the boundaries I’ve set with my calendar, and the tactical practices that keep me regulated and focused. This isn’t medical advice –I’m not a health coach –but I walk you through what’s

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08:07

Listener Q: Restructuring Courses Into a Membership...

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/11

Enzo asked me whether he should restructure his large software courses into smaller trainings inside a membership. I love this direction, and in this episode I share why. If you’re teaching something that evolves quickly, like software, AI, or social media, a membership model creates space for live teaching, troubleshooting in real time, and faster wins for your students. I also share how to avoid overwhelm with too much content, the gym-style free trial model that can drive long-term retention, and

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07:32

Listener Q: Community Strategies to Grow Your Service...

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/09

This week’s listener question came from Vidy, who asked how to get back into community building and networking to grow her design business. I share my favorite ways to find “the right rooms” — whether that’s free local events, intentional coffee chats, or bigger conferences worth investing in. I also talk about the difference between peer communities and client-facing communities, why volunteering has been such a powerful way for me to connect, and how to make networking a consistent priority

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11:27

Listener Q: How Do You Price Your Community Offers?

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/04

Today I’m answering a question from Leslie: how do you decide what to charge, and do you use sliding scales? Pricing is never one-size-fits-all, so in this episode I share the key factors I consider when setting prices. We’ll talk about experience value, product purpose, your customer’s budget, street credibility, and audience size. I also share real examples of how different models — from memberships to masterminds — can shape your pricing decisions, plus how I think about scholarships and sliding

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06:02

Listener Q: How to Structure Onboarding for 3 Paid...

Build With Becky: Smart Strategies To Grow Your... ·

2025/09/02

This episode kicks off my new listener Q series, where I answer your real questions about building community-driven businesses. Audrey asked: if you’re running a three-tier membership, should onboarding live in one central place or be separated by tier?I share why onboarding is the most important driver of retention, how to design quick wins that actually match the promise of each offer, and why I always recommend customizing the onboarding journey for each tier. You’ll also hear how I use Circle’s

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06:40

People Don't Buy For Community

Build With Becky: Smart Strategies To Grow Your... ·

2025/08/29

A Slack group isn’t a community. Just opening a forum and inviting people to “connect” doesn’t create meaningful results. In this episode, I’m breaking down why people don’t buy for community — they buy for transformation. I’ll walk you through how programming, onboarding, and carefully designed touch points create the conditions for connection, and why community is the thing that keeps people sticking around, not the reason they join. If you’ve ever wondered why “like-minded individuals” isn’t

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09:25

Do Big Launches Harm Community Culture?

Build With Becky: Smart Strategies To Grow Your... ·

2025/08/22

I was in a mastermind call last week when someone shared their goal to grow their community by a significant number of new members within one month. That opened up a deeper discussion: what happens to culture when you bring in a big wave of new members at once?If you’ve ever wrestled with whether to go all-in on open-cart campaigns or lean into evergreen trickle-in growth… this episode will help you think more clearly about how those choices shape the member experience.Let’s be friends:Connect with

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08:21

Don’t Build A Fan Club, Build A Community

Build With Becky: Smart Strategies To Grow Your... ·

2025/08/13

This episode started as a voice note for my friend Cheyenne, who asked a great question: How do I make sure my program doesn’t just become a fan club for me?If your community is built entirely around you, your time, and your personal brand, you’re going to hit a growth ceiling... and burn out in the process. In this episode, I break down why you shouldn’t build a “fan club” and how to design a community that thrives without you being in the center of every interaction.You’ll hear:Why personal

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10:28

Changing Community Leadership From You

Build With Becky: Smart Strategies To Grow Your... ·

2025/08/07

If you’ve built your community around your own presence, what happens when you want to step out of the hot seat? In this episode, I share lessons from my time at Bossbabe and from client work on how to successfully transition leadership to coaches, facilitators, and other community members ... without sacrificing member satisfaction.We’ll cover:Why members often resist leadership changes (and how to address it)How to set expectations in your sales process and marketingMetrics to track during the

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09:39

Listener Q: "My Community Is Dead – Should I Move It...

Build With Becky: Smart Strategies To Grow Your... ·

2025/07/30

In this episode, I’m answering a question from a longtime newsletter reader who asked, “Should I move my community to Facebook? It feels dead where it is now.”She’s not alone in wondering this so I recorded this voice note for Tina, and for anyone trying to breathe life into a quiet group.We cover:Whether Facebook Groups are ever a good idea in 2025What to do when your forum isn’t buzzing (especially with <50 members)Why real connection doesn’t always look like daily postsTactical ways to drive

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06:50

The Membership Growth Strategy That Backfired

Build With Becky: Smart Strategies To Grow Your... ·

2025/07/23

What’s working right now to grow a membership? And how do you avoid growing in the wrong direction?In this episode, I share one of the biggest lessons I learned while leading community and product at Bossbabe — the mistake that led to our best growth month ever and a wave of churn the very next.This is a story about good growth vs. bad growth, why urgency-based campaigns work only when they’re aligned with your membership’s transformation, and what to do instead if you want both new and long-term

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11:06

The 5 Reasons Most Communities Fail

Build With Becky: Smart Strategies To Grow Your... ·

2025/07/16

Thinking about starting a community? Or wondering why yours isn’t working the way you hoped? In this episode, I break down the top five reasons I see communities fail, based on real conversations with founders and the patterns I’ve seen across dozens of clients. From pricing mistakes to missing transformation, these are the lessons I wish every creator and coach knew before launching a membership.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn

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25 results

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