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PODCAST

Two Minute Marketing Tips

Erika Taylor Montgomery

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing

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All Episodes

00:08:28

How To Create A Content Calendar

Two Minute Marketing Tips ·

2021/05/21

One of the best things a company can do for their content marketing strategy is to create a content calendar for their business. While creating content on the fly has its advantages, and should be applied when appropriate, there are a variety of benefits to having your content mapped out for an extended period of time. In this episode of Two Minute Marketing Tips, I teach you about what you can gain by using a content calendar as part of your marketing strategy. Topics include: Social Media

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00:07:10

Best Storytelling Marketing Methods To Build A...

Two Minute Marketing Tips ·

2021/05/18

Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. In this episode of Two Minute Marketing Tips, I will explain how to grow your business’s brand by using storytelling marketing on each of the popular platforms. Topics include: Storytelling on Facebook, Twitter, Instagram and more How you can optimize

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00:06:31

6 Top Qualities Of A Public Relations Firm

Two Minute Marketing Tips ·

2021/05/14

When you’re looking for a public relations company to represent your brand, you want a firm that is going to be a good fit for your corporate culture, listens to your objective needs and above all, is going to be successful at helping your brand reach its objectives. In this episode of Two Minute Marketing Tips, I’ll cover how understanding the qualities of an excellent public relations firm can help you know what to look for when deciding which agency to work with. I

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00:06:57

5 Useful Niche Social Networks For Professional...

Two Minute Marketing Tips ·

2021/05/10

A niche social media network is a social media platform that focuses on a specific interest group or demographic. They are different from the popular social media platforms of Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat and Tik Tok, in that they do not cater to all audiences. This exclusivity yields many benefits when targeting specific audiences or building a professional network. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery introduces the following

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00:08:16

10 Ways to Increase Social Media Engagement

Two Minute Marketing Tips ·

2021/05/07

In today’s age, individuals now have access to social media everywhere they go. One of the reasons social media marketing is so effective is because it’s a fun and engaging way to collect and share information. People are able to share their stories, ideas and values anytime, anywhere and any way they want. In this episode of Two Minute Marketing Tips, I’ll cover the top 10 ways your business can increase its social media engagement. Topics include: Analyzing current engagement Having an

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00:05:11

The Who, What, When, Where and Why of Marketing

Two Minute Marketing Tips ·

2021/05/03

We have all heard of the 5 W’s of journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s do not just apply to journalism; they can also apply to your business strategy in marketing. Whether it is a customer service representative trying to resolve a complaint, or your marketing team attempting to come up with a new business strategy, the 5 W’s are essential to relaying concise information to your audience. To develop a

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00:04:11

What Is TikTok & How Does It Affect Your Social Media...

Two Minute Marketing Tips ·

2021/04/23

Have you heard of TikTok? On the off chance you haven’t heard of it, it is a social media platform that is especially useful for brands that want to stay relevant with their social media strategy. In this episode of Two Minute Marketing Tips, I explain eight steps you can take to get started with Tik Tok. You will learn: Why TikTok is a worthwhile social media platform. The tactics that are most likely to succeed on TikTok. How TikTok differs from other social media platforms. Want more Two

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00:07:53

Social Media Video - Double your Audience by Making...

Two Minute Marketing Tips ·

2021/04/19

Social media videos will take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, social media video can be an even stronger medium to attract attention to your business than images or text alone. In this episode of Two Minute Marketing Tips, I’ll cover how exactly you can make the most of the video content you create. I cover: Best topics for social media video Narrowing your

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00:09:05

Why Your Social Media Marketing Strategy Needs A...

Two Minute Marketing Tips ·

2021/04/09

With the advent of social media marketing, boosting consumer engagement has never been easier for brands. But along with a social media presence comes a need for a crisis communication plan. In this episode of Two Minute Marketing Tips, I’ll cover crisis communications plans and the importance of them for your business. I cover: What is a crisis communication plan The importance of a crisis communication plan Failures of Cinnamon Toast Crunch’s communications Want more Two Minute Marketing

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00:05:40

Power Words And Marketing To Pleasure And Pain

Two Minute Marketing Tips ·

2021/04/07

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to pleasure and pain. In this episode of Two Minute Marketing Tips, I’ll teach you how by marketing to pain and pleasure we can trigger emotions, persuading people to interact with brands and buy products. I cover: Marketing to pleasure vs

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00:08:54

Why Podcasting For Business Needs To Be In Your...

Two Minute Marketing Tips ·

2021/04/02

Podcasts have been around for some time, but podcasting for business is just now starting to get the recognition it deserves as an effective content marketing tool. Too often, podcasts are overlooked for the more common options of blogging and social media. In doing so, businesses are missing out on a fantastic opportunity to reach a large audience. In this episode of Two Minute Marketing Tips, I cover why you need to include podcasting for business as part of your content marketing strategy. I

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00:08:19

Hashtags - Everything You Need To Know For Social...

Two Minute Marketing Tips ·

2021/03/29

Since the hashtag first hit the social media scene it has swept users off their feet. The simple symbol rebranded the “pound sign” or “number sign,” and secured its place in our culture. In this episode of Two Minute Marketing Tips, I’ll answer six of the most common questions surrounding the use of hashtags and provide a breakdown of the best practices for each social media platform. I cover: Using hashtags in social media 5 common questions Best hashtag practices for each social media

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00:03:32

How To Use The Exclamation Point For Successful...

Two Minute Marketing Tips ·

2021/03/26

The exclamation point is the black sheep of the grammar world. However, when utilized correctly, an exclamation point makes for a smart addition to your content marketing strategy. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery explains: The appropriate times to use exclamation points in your content marketing. Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much

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00:09:29

12 Fatal Social Media Mistakes You Are Guilty Of

Two Minute Marketing Tips ·

2021/03/22

Almost everyone uses social media in some way, shape or form. According to Oberlo, the most recent numbers show that there are 3.78 billion social media users worldwide in 2021. It’s also 920 million more than the number of social users in 2017, which represents a massive 32.2 percent leap in just five years. In this episode of Two Minute Marketing Tips, I dive into 12 major social media mistakes you may be guilty of when trying to market your business online. We’ll also look at how to avoid them

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00:03:54

How to Create Stunning Marketing Graphics for Your...

Two Minute Marketing Tips ·

2021/03/19

Research shows the power of visuals in a business’ content marketing campaign. According to Hubspot: Content marketing gets three times more leads than paid search advertising, 45% of B2C marketers believe visual content is their most important type of content and after watching a video, 64% of users are more likely to buy a product online. In this episode of Two Minute Marketing Tips, I cover how you can create graphics and videos for your content marketing strategy. I discuss: Best practices

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00:04:15

How Much Should You Spend On PR & Marketing?

Two Minute Marketing Tips ·

2021/03/15

You likely know your business needs marketing and public relations, but how much should you budget for it? In this episode of Two Minute Marketing Tips, I cover if it’s best to hire a marketing and PR firm or an in-house marketing and PR employee and the overall budget you should allocate for those activities. I discuss: Hiring in-house employees vs. a marketing agency The pros and cons of both options Budgeting for marketing and PR And more! Want more Two Minute Marketing Tips? Get some

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00:09:57

15 Content Marketing Lessons From ‘Grey’s Anatomy’

Two Minute Marketing Tips ·

2021/03/12

Grey’s Anatomy has earned an incredible following of loyal watchers since the show first aired in 2005. In this episode of Two Minute Marketing Tips, I share 15 classic quotes from the series you can apply to your content marketing efforts. You will learn: How to find your brand’s unique voice Why you should to take bolder risks with your content marketing Inspiration to take your brand’s content to the next level Want more Two Minute Marketing Tips? Get outstanding insight into boosting

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00:08:49

How To Grow Your Business Exponentially With Content...

Two Minute Marketing Tips ·

2021/03/08

At Three Girls Media, our bread and butter is content marketing. We help grow all types of businesses through curating, designing and posting content with SEO in mind. In this episode of Two Minute Marketing Tips, I cover the benefits of social media posting, blogging, advertising and using CRM for your business and how our newest content marketing packages are a great place to start. I discuss: The benefits of blogging The benefits of social media posting The benefits of social media

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00:08:51

How To Take Facebook Ads To The Next Level

Two Minute Marketing Tips ·

2021/03/05

There is an art to Facebook ads. With companies of every size running campaigns — from $10 a day to $1000 a day — the most successful ads are those that stand out from the pack. In this episode of Two Minute Marketing Tips, I will detail innovative and creative ways to get you started on your next set of Facebook ads. With over two billion active Facebook users, you have the ability to target your audience to any niche you can dream of. I cover: How to begin creating a Facebook Ad Tips and best

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00:05:49

Writing Your Own Content vs. Hiring An Agency

Two Minute Marketing Tips ·

2021/03/01

Content is king when it comes to making your website stand out from the competition. With more than 330 million North Americans online as of June 2020, providing relevant content to your target market raises your site above the noise. In this episode of Two Minute Marketing Tips Erika Taylor Montgomery, CEO of Three Girls Media shares the differences between writing your own content and hiring someone else to do it. You will learn: The pros and cons of writing your own content. Factors to

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