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PODCAST

Return On Racing Powered by Vaucher Analytics

Return on Racing is the podcast where motorsport meets money. Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.

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All Episodes

15:34

The 7 Strategic Tensions That Could Define (or...

Return On Racing Powered by Vaucher Analytics ·

2025/07/17

Link to the original article on the Vaucher Analytics website. Formula 1 is riding a wave of commercial growth, cultural relevance, and global visibility. But underneath the surface lies a set of high-stakes contradictions that could derail the sport’s trajectory if left unresolved. In this episode of Return on Racing, we dive into the seven most critical strategic tensions shaping F1’s future. Drawing from the latest Vaucher Analytics insights, we explore what’s at stake for team principals,...

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20:18

The Hidden Cost of F1 Sponsorship: How Delivery...

Return On Racing Powered by Vaucher Analytics ·

2025/07/15

Link to the original article on the Vaucher Analytics website. In this episode we unpack one of Formula 1’s most overlooked dynamics: the hidden cost of delivering sponsorship. Everyone sees the headline figures, but few understand the operational, logistical, and even performance-related strain that comes with fulfilling those commercial promises. From hospitality to digital activations to driver appearances, each sponsor introduces complexity; if that complexity isn’t tightly managed,...

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21:40

Part 3 - The Case Study - Drive To Survive: WEC Edition

Return On Racing Powered by Vaucher Analytics ·

2025/07/01

Links relevant to this episode of Return On Racing: Part 1 - The Scorecard: A framework to evaluate which motorsport series are ready for a Drive to Survive-style leap.Part 2 - The Tradeoff: Why growing your audience means disappointing your purists.Part 3 - The Case Study: A deep-dive into the most viable candidate outside of F1, and what it would take to cross the threshold.In the final part of our Drive to Survive analysis we break down the World Endurance Championship, and why it's closer...

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9:28

Part 2 - The Tradeoff - Drive To Survive: To Grow,...

Return On Racing Powered by Vaucher Analytics ·

2025/06/30

Relevant links for this episode: Link to the original article for part 2 on the Vaucher Analytics websiteLink to Part 1 - The Drive to Survive ScorecardEveryone’s chasing Formula 1’s media success story, but here’s the reality: most racing series aren’t ready to grow because they won’t let go. In Part 2 of our Drive to Survive series breakdown, we unpack the uncomfortable tradeoff every series faces: grow your audience, or cling to your diehards and stall out. We cover:&...

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12:01

Part 1 - The Scorecard - Drive To Survive: Is Your...

Return On Racing Powered by Vaucher Analytics ·

2025/06/27

Resources to accompany this episode of Return On Racing: Link to the full article on the Vaucher Analytics websiteThe Vaucher Analytics Motorsport Content DirectoryFans of every racing series say the same thing: “We need our own Drive to Survive.” Reality check: None of them are ready. In this episode, we break down a clear, measurable framework for assessing whether a motorsport series has the foundation to capitalize on global media exposure: Why Formula 1’s transformation was d...

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13:10

Platform Wars: What Video Game Consoles Can Teach Us...

Return On Racing Powered by Vaucher Analytics ·

2025/06/27

Link to the full piece on the Vaucher Analytics website. Motorsport isn’t just about engineering or entertainment, it’s platform economics in action. In this episode, we draw a direct line between how video game consoles attract developers and how racing series must attract manufacturers. The parallels are clear, and the lessons are critical: Why the WEC’s Hypercar formula is succeeding as a manufacturer magnetHow the WRC’s regulatory missteps have weakened its platformWhat ...

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17:44

From Tobacco to Crypto: The Search for the Next...

Return On Racing Powered by Vaucher Analytics ·

2025/06/26

Link to the article on the Vaucher Analytics website. Disclaimer: Vaucher Analytics in no way endorses smoking, cigarettes or any tobacco products, the information presented in this article is for purely educational purposes. Tobacco sponsorship didn’t just bankroll racing, it reshaped the economics of motorsport entirely. In this episode, we unpack how cigarette brands like Marlboro, Rothmans, and John Player Special engineered the modern sponsorship model by exploiting motorsport’s un...

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16:13

The Blueprint for Funding Juncos Hollinger Racing:...

Return On Racing Powered by Vaucher Analytics ·

2025/06/24

Original article on the Vaucher Analytics website. IndyCar team Juncos Hollinger Racing is on the hunt, not for a title sponsor, but for something far more complex: an equity partner willing to co-own and co-drive the next chapter of the team’s future. In this episode, we break down exactly what that means, why this type of capital raise is rare in motorsport, and how the right investor, with the right motivation, could transform JHR from a technically maturing, capital-backed contender into ...

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4:14

The ULTIMATE Content List For Racing Fans: The...

Return On Racing Powered by Vaucher Analytics ·

2025/06/23

The Vaucher Analytics Motorsport Content Directory. Looking for the best racing content, without wasting hours sifting through low-quality time-wasters? This episode of Return On Racing introduces a curated, high-quality directory of the best motorsport resources across: ✅ Formula 1 ✅ Endurance & GT racing ✅ Sim racing ✅ Rally ✅ IndyCar ✅ NASCAR ✅ General car culture From must-watch documentaries to the most insightful podcasts and under-the-radar YouTube channels, this ...

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16:08

Addressing Cost Escalations In INDYCAR Via Growth

Return On Racing Powered by Vaucher Analytics ·

2025/06/19

Relevant links: The original article on the Vaucher Analytics websiteLink to an analysis of cost escalations in INDYCAR safety equipmentINDYCAR is facing severe cost escalations, with team budgets up by 20–40% in 2024 alone. In this episode, we unpack the sources of these increases and explain why simply cutting costs won’t be enough. Drawing on insights from various parts of the motorsports industry, we argue that the long-term solution ultimately lies not in reactionary cost-cut...

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16:04

The Financial Audit That Could Save Your LMGT3 Team...

Return On Racing Powered by Vaucher Analytics ·

2025/06/16

Direct link to the article on the Vaucher Analytics website. In this episode of Return on Racing, we go beyond the standard LMGT3 cost breakdown and deliver a strategic audit designed to help teams save money, without compromising performance. If you’re a team principal, operations manager, or racing finance lead in the WEC paddock, this episode is your blueprint. We break down five key audit areas where real savings or revenue gains can be made: Smarter logistics and freight decisionsO...

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11:41

The True Cost of Racing: A Comprehensive Breakdown of...

Return On Racing Powered by Vaucher Analytics ·

2025/06/13

Link to the full LMGT3 cost breakdown analysis on the Vaucher Analytics website. How much does it really cost to run an LMGT3 team for a full season? In this episode, we break down a hypothetical €5.2M seasonal budget line by line, covering everything from personnel to parts, logistics, testing, marketing, and more. Whether you're building your first sponsorship pitch or auditing your current budget, this is the financial reality you need to understand, perfect for GT teams, drivers, an...

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4:45

10 Truths About Motorsports Hiding In Plain Sight

Return On Racing Powered by Vaucher Analytics ·

2025/06/12

Link to the full article on the Vaucher Analytics webpage. In this episode of Return On Racing, we expose 10 truths hiding in plain sight that explain why so many motorsports teams struggle, why sponsors hesitate, and why certain series stall while others surge. From cost control to sim racing ROI to why being a “media brand with cars” is the future, these insights aren’t just provocative, they’re essential. Contact the show: contact@vaucheranalytics.com Brought to you by the Motorsport...

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12:54

Finding Motorsports Sponsorship to Go Racing Is About...

Return On Racing Powered by Vaucher Analytics ·

2025/06/10

Link to the full article on Vaucher Analytics' website with supporting links and information. Costs are rising. Sponsor budgets are tightening. And the dream of going racing? It’s becoming harder to fund than ever. In this episode, we break down why the economics of motorsports are shifting fast, from inflation and tariffs to crowded grids and fragile sponsor pipelines, and what drivers and teams can actually do about it. You’ll learn: The 3 types of cost inflation squeezing...

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7:20

When Access Becomes Chaos: The Fan Safety Crisis...

Return On Racing Powered by Vaucher Analytics ·

2025/06/10

Link to the full article with associated supporting information. Motorsport has never been safer for drivers, but what about fans? In this episode, I share my experience attending the 2025 6 Hours of Spa, where a crowded pit walk revealed an overlooked risk: the lack of structured crowd control at major racing events. Based on a recent article from Vaucher Analytics, we explore: How modern motorsport prioritizes driver safety, but may be neglecting growing fan attendanceWhy increased access c...

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21:21

Why Sim Racing Campaigns Are An Untapped Goldmine For...

Return On Racing Powered by Vaucher Analytics ·

2025/06/09

The full script with associated material is linked here on the Vaucher Analytics website. In this episode of Return on Racing, we explore why sim racing is one of the most powerful, yet very underused, marketing tools in the automotive world. From mono-brand legacy titles like Test Drive: Ferrari Racing Legends to today's ultra-competitive sim platforms, we break down how brands can go beyond product placement and build emotional connections through campaign-based storytelling. If...

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9:54

The Porsche 963 RSP Is a Masterclass In Motorsports...

Return On Racing Powered by Vaucher Analytics ·

2025/06/08

The Porsche 963 RSP isn’t just a Hypercar, it’s a masterclass in motorsport marketing. In this episode, we break down why this limited-run showpiece isn’t really about lap times. It’s about brand strategy. From Le Mans timing to visual callbacks that tap into Porsche’s most iconic models, the RSP exemplifies what happens when a manufacturer understands that racing is a platform to build desire, not just trophies. We explore why open-wheel cars fall short in this regard, how endura...

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23:45

The $3,000 Helmet: An IndyCar Case Study in...

Return On Racing Powered by Vaucher Analytics ·

2025/06/07

Full results for this analysis are available on the Vaucher Analytics Insights page. In racing safety is mandatory, a moral imperative you could even say. But at the financial level, meeting this moral imperative is costly for teams. In this episode of Return On Racing, we rewind to the 1977 Indy 500 broadcast to extract a rare dataset: a full list of driver safety gear with prices. Then we bring those numbers forward to 2025 actual prices for IndyCar-approved equipment. The resul...

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2:34

Return On Racing - Introduction

Return On Racing Powered by Vaucher Analytics ·

2025/06/07

Welcome to the first episode of Return On Racing, the podcast that cuts through the noise and digs into the business of motorsport. I’m your host, David Vaucher: consultant, strategist, and the mind behind Vaucher Analytics. In this kickoff episode, I lay out what this show is really about: Not lap times. Not driver drama. Not memes. We’re here to talk about what keeps teams alive, sponsors invested, and manufacturers racing: money and strategy. And more specifically: how motorsport ...

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39 results

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