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PODCAST

Return On Racing Powered by Vaucher Analytics

Return on Racing is the podcast where motorsport meets money. Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.

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All Episodes

18:37

Who Cares If the F1 Movie Is Inaccurate? It’s “Drive...

Return On Racing Powered by Vaucher Analytics ·

2025/08/28

Relevant links for this episode: Source article on the Vaucher Analytics websiteF1 Global Fan Survey 2025Sign up for the Return On Racing newsletterAmong established F1 fans, a common "hot take" is that F1 (the film) is inaccurate and therefore not worth anyone's time. This is a lazy opinion that risks keeping new fans away from F1, so for anyone truly interested seeing the sport grow, it's alarming such an ice cold take has gotten so much traction. In this episode, I bre...

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8:16

IndyCar, Fox, Penske, Should Pay for Alex Palou’s...

Return On Racing Powered by Vaucher Analytics ·

2025/08/25

Relevant links for the show: The Vaucher Analytics State of Motorsport 2025: IndyCarSource article on the Vaucher Analytics websiteSign up for the Return On Racing newsletterRumors are swirling: Red Bull Racing is interested in four-time IndyCar champion Alex Palou for a Formula 1 seat alongside Max Verstappen in 2026. Some see this as a threat to IndyCar, but I see it as the biggest opportunity the series has had in years. In this episode, I lay out why IndyCar, ba...

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15:54

The Vaucher Analytics State of Motorsport 2025: IndyCar

Return On Racing Powered by Vaucher Analytics ·

2025/08/23

Relevant links for this episode: Sign up for the Return On Racing newsletterSource article on the Vaucher Analytics websiteThe Demographic Blind Spot In the Fox Corporation-Penske Entertainment (IndyCar) TransactionThe $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost InflationIndyCar is wrapping up its 2025 season, and the fact that a “State of” retrospective can be written in mid-August is itself part of the problems facing the historic series. The season flashes by, ...

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9:01

The Demographic Blind Spot In the Fox...

Return On Racing Powered by Vaucher Analytics ·

2025/08/05

Link to the source article on the Vaucher Analytics website. In this episode of Return On Racing, we unpack Fox Corporation’s newly announced one-third stake in Penske Entertainment and what it could mean for IndyCar’s future. Topics covered include: Why the current IndyCar audience poses a major challenge to growthHow the driver lineup and fanbase are misalignedWhat F1 did to attract new fansWhy expanding the calendar or production won’t matter without audience clarityThe strateg...

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28:43

Motorsport Merch Is Lazy, And It's Costing Teams...

Return On Racing Powered by Vaucher Analytics ·

2025/07/31

Relevant links for this episode: Source article on the Vaucher Analytics websiteF1 teams interpreted as football kitsIn this episode of Return On Racing, we break down one of the most overlooked revenue and branding opportunities in motorsport: merchandise. From Formula 1 to WEC to grassroots teams, most merch is still uninspired, poorly made, and culturally out of touch. But it doesn’t have to be this way. We lay out why merchandise, when done well, is about identity, storytellin...

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25:05

Ron Dennis Is the Steve Jobs of Formula 1, Here Is...

Return On Racing Powered by Vaucher Analytics ·

2025/07/26

Relevant links for this episode: The source article on the Vaucher Analytics websiteRon Dennis YouTube interviewForever Forward: The Inside Story of McLaren Formula 1, Ben HuntThe Formula: How Rogues, Geniuses and Speed Freaks Reengineered F1 Into the World's Fast-Growing Sport, Joshua Robinson & Jonathan CleggIn this episode, I explore why Ron Dennis was more than just a team principal; he was Formula 1’s original commercial visionary. Topics covered include: How Dennis ...

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11:01

IndyCar’s Future: McLaren Racing CEO Zak Brown...

Return On Racing Powered by Vaucher Analytics ·

2025/07/20

Relevant links for this episode: Source article on the Vaucher Analytics websiteOriginal interview on David Land's YouTube channelAddressing Cost Escalations In IndyCar Via GrowthThe $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost InflationPlatform Wars: What Videogames Can Teach Us About Regulations In the WRC and WECIn this episode, we unpack Zak Brown’s recent comments about IndyCar’s future and how they align nearly word-for-word with insights Vaucher Analytics published mo...

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15:34

The 7 Strategic Tensions That Could Define (or...

Return On Racing Powered by Vaucher Analytics ·

2025/07/17

Link to the original article on the Vaucher Analytics website. Formula 1 is riding a wave of commercial growth, cultural relevance, and global visibility. But underneath the surface lies a set of high-stakes contradictions that could derail the sport’s trajectory if left unresolved. In this episode of Return on Racing, we dive into the seven most critical strategic tensions shaping F1’s future. Drawing from the latest Vaucher Analytics insights, we explore what’s at stake for team principals,...

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20:18

The Hidden Cost of F1 Sponsorship: How Delivery...

Return On Racing Powered by Vaucher Analytics ·

2025/07/15

Link to the original article on the Vaucher Analytics website. In this episode we unpack one of Formula 1’s most overlooked dynamics: the hidden cost of delivering sponsorship. Everyone sees the headline figures, but few understand the operational, logistical, and even performance-related strain that comes with fulfilling those commercial promises. From hospitality to digital activations to driver appearances, each sponsor introduces complexity; if that complexity isn’t tightly managed,...

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21:40

Part 3 - The Case Study - Drive To Survive: WEC Edition

Return On Racing Powered by Vaucher Analytics ·

2025/07/01

Links relevant to this episode of Return On Racing: Part 1 - The Scorecard: A framework to evaluate which motorsport series are ready for a Drive to Survive-style leap.Part 2 - The Tradeoff: Why growing your audience means disappointing your purists.Part 3 - The Case Study: A deep-dive into the most viable candidate outside of F1, and what it would take to cross the threshold.In the final part of our Drive to Survive analysis we break down the World Endurance Championship, and why it's closer...

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9:28

Part 2 - The Tradeoff - Drive To Survive: To Grow,...

Return On Racing Powered by Vaucher Analytics ·

2025/06/30

Relevant links for this episode: Link to the original article for part 2 on the Vaucher Analytics websiteLink to Part 1 - The Drive to Survive ScorecardEveryone’s chasing Formula 1’s media success story, but here’s the reality: most racing series aren’t ready to grow because they won’t let go. In Part 2 of our Drive to Survive series breakdown, we unpack the uncomfortable tradeoff every series faces: grow your audience, or cling to your diehards and stall out. We cover:&...

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12:01

Part 1 - The Scorecard - Drive To Survive: Is Your...

Return On Racing Powered by Vaucher Analytics ·

2025/06/27

Resources to accompany this episode of Return On Racing: Link to the full article on the Vaucher Analytics websiteThe Vaucher Analytics Motorsport Content DirectoryFans of every racing series say the same thing: “We need our own Drive to Survive.” Reality check: None of them are ready. In this episode, we break down a clear, measurable framework for assessing whether a motorsport series has the foundation to capitalize on global media exposure: Why Formula 1’s transformation was d...

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13:10

Platform Wars: What Video Game Consoles Can Teach Us...

Return On Racing Powered by Vaucher Analytics ·

2025/06/27

Link to the full piece on the Vaucher Analytics website. Motorsport isn’t just about engineering or entertainment, it’s platform economics in action. In this episode, we draw a direct line between how video game consoles attract developers and how racing series must attract manufacturers. The parallels are clear, and the lessons are critical: Why the WEC’s Hypercar formula is succeeding as a manufacturer magnetHow the WRC’s regulatory missteps have weakened its platformWhat ...

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17:44

From Tobacco to Crypto: The Search for the Next...

Return On Racing Powered by Vaucher Analytics ·

2025/06/26

Link to the article on the Vaucher Analytics website. Disclaimer: Vaucher Analytics in no way endorses smoking, cigarettes or any tobacco products, the information presented in this article is for purely educational purposes. Tobacco sponsorship didn’t just bankroll racing, it reshaped the economics of motorsport entirely. In this episode, we unpack how cigarette brands like Marlboro, Rothmans, and John Player Special engineered the modern sponsorship model by exploiting motorsport’s un...

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16:13

The Blueprint for Funding Juncos Hollinger Racing:...

Return On Racing Powered by Vaucher Analytics ·

2025/06/24

Original article on the Vaucher Analytics website. IndyCar team Juncos Hollinger Racing is on the hunt, not for a title sponsor, but for something far more complex: an equity partner willing to co-own and co-drive the next chapter of the team’s future. In this episode, we break down exactly what that means, why this type of capital raise is rare in motorsport, and how the right investor, with the right motivation, could transform JHR from a technically maturing, capital-backed contender into ...

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4:14

The ULTIMATE Content List For Racing Fans: The...

Return On Racing Powered by Vaucher Analytics ·

2025/06/23

The Vaucher Analytics Motorsport Content Directory. Looking for the best racing content, without wasting hours sifting through low-quality time-wasters? This episode of Return On Racing introduces a curated, high-quality directory of the best motorsport resources across: ✅ Formula 1 ✅ Endurance & GT racing ✅ Sim racing ✅ Rally ✅ IndyCar ✅ NASCAR ✅ General car culture From must-watch documentaries to the most insightful podcasts and under-the-radar YouTube channels, this ...

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16:08

Addressing Cost Escalations In INDYCAR Via Growth

Return On Racing Powered by Vaucher Analytics ·

2025/06/19

Relevant links: The original article on the Vaucher Analytics websiteLink to an analysis of cost escalations in INDYCAR safety equipmentINDYCAR is facing severe cost escalations, with team budgets up by 20–40% in 2024 alone. In this episode, we unpack the sources of these increases and explain why simply cutting costs won’t be enough. Drawing on insights from various parts of the motorsports industry, we argue that the long-term solution ultimately lies not in reactionary cost-cut...

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16:04

The Financial Audit That Could Save Your LMGT3 Team...

Return On Racing Powered by Vaucher Analytics ·

2025/06/16

Direct link to the article on the Vaucher Analytics website. In this episode of Return on Racing, we go beyond the standard LMGT3 cost breakdown and deliver a strategic audit designed to help teams save money, without compromising performance. If you’re a team principal, operations manager, or racing finance lead in the WEC paddock, this episode is your blueprint. We break down five key audit areas where real savings or revenue gains can be made: Smarter logistics and freight decisionsO...

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11:41

The True Cost of Racing: A Comprehensive Breakdown of...

Return On Racing Powered by Vaucher Analytics ·

2025/06/13

Link to the full LMGT3 cost breakdown analysis on the Vaucher Analytics website. How much does it really cost to run an LMGT3 team for a full season? In this episode, we break down a hypothetical €5.2M seasonal budget line by line, covering everything from personnel to parts, logistics, testing, marketing, and more. Whether you're building your first sponsorship pitch or auditing your current budget, this is the financial reality you need to understand, perfect for GT teams, drivers, an...

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4:45

10 Truths About Motorsports Hiding In Plain Sight

Return On Racing Powered by Vaucher Analytics ·

2025/06/12

Link to the full article on the Vaucher Analytics webpage. In this episode of Return On Racing, we expose 10 truths hiding in plain sight that explain why so many motorsports teams struggle, why sponsors hesitate, and why certain series stall while others surge. From cost control to sim racing ROI to why being a “media brand with cars” is the future, these insights aren’t just provocative, they’re essential. Contact the show: contact@vaucheranalytics.com Brought to you by the Motorsport...

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46 results

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