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PODCAST

Return On Racing Powered by Vaucher Analytics

Return on Racing is the podcast where motorsport meets money. Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.

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All Episodes

22:04

The Death of the Iconic Racing Livery, And What Teams...

Return On Racing Powered by Vaucher Analytics ·

2026/01/10

Relevant links for this episode: The Death of the Iconic Racing Livery, and What Teams Must Change to Revive ItLancia, Legend of Rally documentaryChinese EVs Vs. Europe Strategy HubRon Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial PlaybookRacing's Second Revolution - Part 1: Why Motorsport Teams Must Move Beyond SponsorshipRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsFrom Tobacco to Crypto: The Search For t...

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12:31

Going Racing Is No Longer Optional: Why Emotion Will...

Return On Racing Powered by Vaucher Analytics ·

2025/12/18

Relevant links for this episode: Racing Is No Longer Optional: Why Emotion Will Determine the Future of Car SalesThe "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVsThe Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVsRacing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterMotorsport has entered a new golden age yet some automakers are pulling out, he...

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15:33

The Vaucher Analytics State of Motorsport 2025:...

Return On Racing Powered by Vaucher Analytics ·

2025/12/12

Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: Formula 1The Vaucher Analytics State of Motorsport 2025: The WRCThe Vaucher Analytics State of Motorsport 2025: The WEC and IMSAThe Vaucher Analytics State of Motorsport 2025: IndyCarWho Cares If the F1 Movie Is Inaccurate? It's Drive To Survive at 18,000 RPMThe Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Sign up for the Return On Racing newsletterFormula 1 enter...

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12:34

The “Forever Car”: Why Longevity Is the Luxury...

Return On Racing Powered by Vaucher Analytics ·

2025/12/12

Relevant links for this episode: The "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVsSign up for the Return On Racing newsletterChinese EV manufacturers are structurally better positioned for a world of fast product cycles, software-driven obsolescence, and disposable hardware. And yet, legacy automakers still have a card to play, one that has been the foundation of the concept of "luxury", since the very dawn of that concept itself. Longevity. As electric ve...

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23:28

Part 2 - The Swiss Watch Strategy: Why Legacy...

Return On Racing Powered by Vaucher Analytics ·

2025/12/11

Relevant links for this episode: The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVsThe Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneyThe Porsche 963 RSP Is a Masterclass In Motorsport MarketingSign up for the Return On Racing newsletterIn this episode, we explore a provocative thesis: the future of legacy carmakers may depend not on more te...

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23:39

Part 1 - The Swiss Watch Strategy: Why Legacy...

Return On Racing Powered by Vaucher Analytics ·

2025/12/11

Relevant links for this episode: The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVsThe Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Sign up for the Return On Racing newsletterIn this episode, we explore a provocative thesis: the future of legacy carmakers may depend not on more tech, more screens, or more range, but on adopting the same survival strategy that saved the Swiss watch industry. Legacy automakers are lo...

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16:19

The Vaucher Analytics State of Motorsport 2025: The WRC

Return On Racing Powered by Vaucher Analytics ·

2025/12/08

Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: The WRCThe Vaucher Analytics State of Motorsport 2025: The WEC and IMSAThe Vaucher Analytics State of Motorsport 2025: IndyCarPlatform Wars: What Video Game Consoles Can Teach Us About Motorsports Regulations In the WEC and WRCHayden Paddon's View On the State of Rallying (via SPIN, The Rally Pod)Sign up for the Return On Racing newsletterThe World Rally Championship just delivered one of the most drama...

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22:58

Part 2 - The Next 100 Years Of Motorsport: What Will...

Return On Racing Powered by Vaucher Analytics ·

2025/11/27

Relevant links for this episode: The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneyThe BlackBird66 projectSign up for the Return On Racing newsletterWhat will motorsport actually look like in the year 2125? In this episode, we use the last 100 years of racing as a launchpad to imagine ...

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21:44

Part 1 - The Next 100 Years Of Motorsport: What Will...

Return On Racing Powered by Vaucher Analytics ·

2025/11/27

Relevant links for this episode: The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterWhat will motorsport actually look like in the year 2125? In this episode, we use the last 100 years of racing as a launchpad to imagine the next 100, not just ...

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21:31

"A Racing Series Is a Business Model Disguised As a...

Return On Racing Powered by Vaucher Analytics ·

2025/11/21

Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: The WEC and IMSAThe Vaucher Analytics State of Motorsport 2025: IndyCarPlatform Wars: What Videogame Consoles Can Teach Us About Regulations in the WEC and the WRCThe Scorecard - Drive To Survive: Is Your Favorite Motorsport Series Ready For the Global Spotlight?The $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost InflationWhen Access Becomes Chaos: The Fan Safety Crisis Motorsport Is Not Seein...

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16:49

Racing’s Second Revolution - Part 5: The Objections...

Return On Racing Powered by Vaucher Analytics ·

2025/11/06

Relevant links for this episode: Racing's Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport's Next Business ModelRacing's Second Revolution - Part 4: Building a Business Around Racing Independent of SponsorshipRacing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorspo...

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19:03

Racing’s Second Revolution - Part 4: Building a...

Return On Racing Powered by Vaucher Analytics ·

2025/11/03

Relevant links for this episode: Racing's Second Revolution - Part 4: Building a Business Around Racing Independent of SponsorshipRacing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond SponsorshipSign up for the Return On Racing newsletterIn this episode...

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15:32

Inside the SimRacing Expo 2025: Passion, Progress,...

Return On Racing Powered by Vaucher Analytics ·

2025/10/20

Relevant links for this episode: Inside the SimRacing Expo 2025: Passion, Progress, and a Market Searching For Maximum GripReturn On Racing newsletter signup linkThe SimRacing Expo 2025 in Dortmund was a full-throttle celebration of virtual motorsport, but beneath the explosive growth, there will be some growing pains. In this episode, I break down my first-hand impressions from the show floor, from the shock reveal of Assetto Corsa Rally to the hardware overload threatening to fragment ...

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12:51

Racing’s Second Revolution - Part 3: The Roadmap To...

Return On Racing Powered by Vaucher Analytics ·

2025/10/20

Relevant links for this episode: Racing’s Second Revolution - Part 3: The Roadmap To Move Away From Sponsorship And Towards Owned RevenuesRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond SponsorshipSign up for the Return On Racing newsletterWhat would it take for motorsport teams and drivers to finally break free from sponsorship dependency?&nbs...

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19:37

Racing’s Second Revolution - Part 2: The NFL Films...

Return On Racing Powered by Vaucher Analytics ·

2025/10/09

Relevant links for this episode: Racing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorsport Teams Must Move Beyond SponsorshipWhat the NFL Understands That Other Leagues Don'tThe Vaucher Analytics Motorsport Content DirectorySign up for the Return On Racing newsletterMotorsport has speed, heroes, and drama, but it lacks one thing the National Football League (NFL) mastered decades ago: stor...

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16:10

Racing’s Second Revolution - Part 1: Why Motorsport...

Return On Racing Powered by Vaucher Analytics ·

2025/09/29

Relevant links for this episode of Return On Racing: Sign up for the Return On Racing newsletterRacing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond SponsorshipMotorsport Merch Is Lazy, and It's Costing Teams MillionsRon Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial PlaybookThe Hidden Cost of F1 Sponsorship: How Delivery Strain Threatens Performance and ProfitabilityFrom Tobacco to Crypto: The Search for the Next Lucrative Vice Motor...

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21:49

Part 2 - Racing, Politics and Power: Why Porsche’s...

Return On Racing Powered by Vaucher Analytics ·

2025/09/22

Relevant links for this episode: Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterIn Part 2 of our deep dive on Porsche potentially leaving the WEC, we move past the headlines and onto the real battleground: the rules and politics that shape motorsport. This episode explores: Why Balance of Performance (BoP) is disliked yet essential in today’s WECThe long-term fight over LMH vs. LMDh convergence, and why Porsche...

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16:47

Part 1 - Racing, Politics and Power: Why Porsche’s...

Return On Racing Powered by Vaucher Analytics ·

2025/09/22

Relevant links for this episode: Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterCould Porsche really walk away from the WEC? Their recent win at COTA hasn’t silenced rumors of an exit, but is it really about money (as it always seems to be when a team leaves a series), or something deeper? In Part 1 of this two-part series, we dig into: Why Porsche’s public comments don’t match the on-track pi...

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12:04

Quality Over Quantity: The Harsh Future Facing...

Return On Racing Powered by Vaucher Analytics ·

2025/09/04

Relevant links for this episode: Quality Over Quantity: The Harsh Truth Facing IndyCar's MidfieldThe Blueprint For Funding the Juncos Hollinger Racing IndyCar Team: How to Find the Right InvestorThe $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost EscalationFrom Tobacco To Crypto: The Search For the Next Lucrative Motorsport Vice SponsorSign up for the Return On Racing newsletterIn the past year, a third of IndyCar’s grid has gone public about financial struggles. Ed C...

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18:37

From Game to Operating System: Why the...

Return On Racing Powered by Vaucher Analytics ·

2025/08/28

Relevant links for this episode: Source article on the Vaucher Analytics websiteSign up for the Return On Racing newsletterThe Cosworth–iRacing partnership announced today is far more than just a feature update for sim racers. By integrating Cosworth's Pi Toolbox, the same data analysis software used in professional racing series, iRacing is shifting from being “just a game” to becoming motorsport’s operating system. This move could reshape motorsport by 2030 across five...

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46 results

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