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PODCAST

Return On Racing Powered by Vaucher Analytics

Return on Racing is the podcast where motorsport meets money. Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.

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All Episodes

22:58

Part 2 - The Next 100 Years Of Motorsport: What Will...

Return On Racing Powered by Vaucher Analytics ·

2025/11/27

Relevant links for this episode: The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneyThe BlackBird66 projectSign up for the Return On Racing newsletterWhat will motorsport actually look like in the year 2125? In this episode, we use the last 100 years of racing as a launchpad to imagine ...

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21:44

Part 1 - The Next 100 Years Of Motorsport: What Will...

Return On Racing Powered by Vaucher Analytics ·

2025/11/27

Relevant links for this episode: The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterWhat will motorsport actually look like in the year 2125? In this episode, we use the last 100 years of racing as a launchpad to imagine the next 100, not just ...

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21:31

"A Racing Series Is a Business Model Disguised As a...

Return On Racing Powered by Vaucher Analytics ·

2025/11/21

Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: The WEC and IMSAThe Vaucher Analytics State of Motorsport 2025: IndyCarPlatform Wars: What Videogame Consoles Can Teach Us About Regulations in the WEC and the WRCThe Scorecard - Drive To Survive: Is Your Favorite Motorsport Series Ready For the Global Spotlight?The $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost InflationWhen Access Becomes Chaos: The Fan Safety Crisis Motorsport Is Not Seein...

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16:49

Racing’s Second Revolution - Part 5: The Objections...

Return On Racing Powered by Vaucher Analytics ·

2025/11/06

Relevant links for this episode: Racing's Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport's Next Business ModelRacing's Second Revolution - Part 4: Building a Business Around Racing Independent of SponsorshipRacing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorspo...

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19:03

Racing’s Second Revolution - Part 4: Building a...

Return On Racing Powered by Vaucher Analytics ·

2025/11/03

Relevant links for this episode: Racing's Second Revolution - Part 4: Building a Business Around Racing Independent of SponsorshipRacing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond SponsorshipSign up for the Return On Racing newsletterIn this episode...

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15:32

Inside the SimRacing Expo 2025: Passion, Progress,...

Return On Racing Powered by Vaucher Analytics ·

2025/10/20

Relevant links for this episode: Inside the SimRacing Expo 2025: Passion, Progress, and a Market Searching For Maximum GripReturn On Racing newsletter signup linkThe SimRacing Expo 2025 in Dortmund was a full-throttle celebration of virtual motorsport, but beneath the explosive growth, there will be some growing pains. In this episode, I break down my first-hand impressions from the show floor, from the shock reveal of Assetto Corsa Rally to the hardware overload threatening to fragment ...

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12:51

Racing’s Second Revolution - Part 3: The Roadmap To...

Return On Racing Powered by Vaucher Analytics ·

2025/10/20

Relevant links for this episode: Racing’s Second Revolution - Part 3: The Roadmap To Move Away From Sponsorship And Towards Owned RevenuesRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond SponsorshipSign up for the Return On Racing newsletterWhat would it take for motorsport teams and drivers to finally break free from sponsorship dependency?&nbs...

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19:37

Racing’s Second Revolution - Part 2: The NFL Films...

Return On Racing Powered by Vaucher Analytics ·

2025/10/09

Relevant links for this episode: Racing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorsport Teams Must Move Beyond SponsorshipWhat the NFL Understands That Other Leagues Don'tThe Vaucher Analytics Motorsport Content DirectorySign up for the Return On Racing newsletterMotorsport has speed, heroes, and drama, but it lacks one thing the National Football League (NFL) mastered decades ago: stor...

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16:10

Racing’s Second Revolution - Part 1: Why Motorsport...

Return On Racing Powered by Vaucher Analytics ·

2025/09/29

Relevant links for this episode of Return On Racing: Sign up for the Return On Racing newsletterRacing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond SponsorshipMotorsport Merch Is Lazy, and It's Costing Teams MillionsRon Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial PlaybookThe Hidden Cost of F1 Sponsorship: How Delivery Strain Threatens Performance and ProfitabilityFrom Tobacco to Crypto: The Search for the Next Lucrative Vice Motor...

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21:49

Part 2 - Racing, Politics and Power: Why Porsche’s...

Return On Racing Powered by Vaucher Analytics ·

2025/09/22

Relevant links for this episode: Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterIn Part 2 of our deep dive on Porsche potentially leaving the WEC, we move past the headlines and onto the real battleground: the rules and politics that shape motorsport. This episode explores: Why Balance of Performance (BoP) is disliked yet essential in today’s WECThe long-term fight over LMH vs. LMDh convergence, and why Porsche...

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16:47

Part 1 - Racing, Politics and Power: Why Porsche’s...

Return On Racing Powered by Vaucher Analytics ·

2025/09/22

Relevant links for this episode: Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterCould Porsche really walk away from the WEC? Their recent win at COTA hasn’t silenced rumors of an exit, but is it really about money (as it always seems to be when a team leaves a series), or something deeper? In Part 1 of this two-part series, we dig into: Why Porsche’s public comments don’t match the on-track pi...

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12:04

Quality Over Quantity: The Harsh Future Facing...

Return On Racing Powered by Vaucher Analytics ·

2025/09/04

Relevant links for this episode: Quality Over Quantity: The Harsh Truth Facing IndyCar's MidfieldThe Blueprint For Funding the Juncos Hollinger Racing IndyCar Team: How to Find the Right InvestorThe $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost EscalationFrom Tobacco To Crypto: The Search For the Next Lucrative Motorsport Vice SponsorSign up for the Return On Racing newsletterIn the past year, a third of IndyCar’s grid has gone public about financial struggles. Ed C...

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18:37

From Game to Operating System: Why the...

Return On Racing Powered by Vaucher Analytics ·

2025/08/28

Relevant links for this episode: Source article on the Vaucher Analytics websiteSign up for the Return On Racing newsletterThe Cosworth–iRacing partnership announced today is far more than just a feature update for sim racers. By integrating Cosworth's Pi Toolbox, the same data analysis software used in professional racing series, iRacing is shifting from being “just a game” to becoming motorsport’s operating system. This move could reshape motorsport by 2030 across five...

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18:37

Who Cares If the F1 Movie Is Inaccurate? It’s “Drive...

Return On Racing Powered by Vaucher Analytics ·

2025/08/28

Relevant links for this episode: Source article on the Vaucher Analytics websiteF1 Global Fan Survey 2025Sign up for the Return On Racing newsletterAmong established F1 fans, a common "hot take" is that F1 (the film) is inaccurate and therefore not worth anyone's time. This is a lazy opinion that risks keeping new fans away from F1, so for anyone truly interested seeing the sport grow, it's alarming such an ice cold take has gotten so much traction. In this episode, I bre...

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8:16

IndyCar, Fox, Penske, Should Pay for Alex Palou’s...

Return On Racing Powered by Vaucher Analytics ·

2025/08/25

Relevant links for the show: The Vaucher Analytics State of Motorsport 2025: IndyCarSource article on the Vaucher Analytics websiteSign up for the Return On Racing newsletterRumors are swirling: Red Bull Racing is interested in four-time IndyCar champion Alex Palou for a Formula 1 seat alongside Max Verstappen in 2026. Some see this as a threat to IndyCar, but I see it as the biggest opportunity the series has had in years. In this episode, I lay out why IndyCar, ba...

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15:54

The Vaucher Analytics State of Motorsport 2025: IndyCar

Return On Racing Powered by Vaucher Analytics ·

2025/08/23

Relevant links for this episode: Sign up for the Return On Racing newsletterSource article on the Vaucher Analytics websiteThe Demographic Blind Spot In the Fox Corporation-Penske Entertainment (IndyCar) TransactionThe $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost InflationIndyCar is wrapping up its 2025 season, and the fact that a “State of” retrospective can be written in mid-August is itself part of the problems facing the historic series. The season flashes by, ...

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9:01

The Demographic Blind Spot In the Fox...

Return On Racing Powered by Vaucher Analytics ·

2025/08/05

Link to the source article on the Vaucher Analytics website. In this episode of Return On Racing, we unpack Fox Corporation’s newly announced one-third stake in Penske Entertainment and what it could mean for IndyCar’s future. Topics covered include: Why the current IndyCar audience poses a major challenge to growthHow the driver lineup and fanbase are misalignedWhat F1 did to attract new fansWhy expanding the calendar or production won’t matter without audience clarityThe strateg...

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28:43

Motorsport Merch Is Lazy, And It's Costing Teams...

Return On Racing Powered by Vaucher Analytics ·

2025/07/31

Relevant links for this episode: Source article on the Vaucher Analytics websiteF1 teams interpreted as football kitsIn this episode of Return On Racing, we break down one of the most overlooked revenue and branding opportunities in motorsport: merchandise. From Formula 1 to WEC to grassroots teams, most merch is still uninspired, poorly made, and culturally out of touch. But it doesn’t have to be this way. We lay out why merchandise, when done well, is about identity, storytellin...

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25:05

Ron Dennis Is the Steve Jobs of Formula 1, Here Is...

Return On Racing Powered by Vaucher Analytics ·

2025/07/26

Relevant links for this episode: The source article on the Vaucher Analytics websiteRon Dennis YouTube interviewForever Forward: The Inside Story of McLaren Formula 1, Ben HuntThe Formula: How Rogues, Geniuses and Speed Freaks Reengineered F1 Into the World's Fast-Growing Sport, Joshua Robinson & Jonathan CleggIn this episode, I explore why Ron Dennis was more than just a team principal; he was Formula 1’s original commercial visionary. Topics covered include: How Dennis ...

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11:01

IndyCar’s Future: McLaren Racing CEO Zak Brown...

Return On Racing Powered by Vaucher Analytics ·

2025/07/20

Relevant links for this episode: Source article on the Vaucher Analytics websiteOriginal interview on David Land's YouTube channelAddressing Cost Escalations In IndyCar Via GrowthThe $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost InflationPlatform Wars: What Videogames Can Teach Us About Regulations In the WRC and WECIn this episode, we unpack Zak Brown’s recent comments about IndyCar’s future and how they align nearly word-for-word with insights Vaucher Analytics published mo...

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39 results

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