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PODCAST

Business Of Motorsport Powered by Vaucher Analytics

Business Of Motorsport is the podcast where motorsport meets money.Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.

business management

All Episodes

13:05

France’s EV Recommendations Are Missing One Crucial...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/04/23

Relevant links for the episode: France's EV Recommendations Are Missing One Crucial DimensionLink to the full Senate reportChinese EVs: Strategic Options For Legacy CarmakersThe Business Case For MotorsportIn this episode, we break down the French Senate’s report on the future of the French and European automotive industries, and discuss the critical blind spot at the heart of its recommendations. While policymakers concentrate on supply-side fixes like cost, production, and industrial ...

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16:10

Porsche Could Become a Space Company? That, And More...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/04/18

Relevant links for this episode: Porsche Could Become a Space Company? That, And Other Predictions For When Cars Have Turned Into RoombasChinese EVs: Strategic Options For Legacy CarmakersThe Next 100 Years Of Motorsport: What Will Racing Look Like In 2025?Is the shift to EVs just a distraction from the real revolution? In this episode, we explore a provocative hypothesis: EVs are merely a stepping stone toward fully autonomous vehicles, leading to a world in which cars are no more emotionall...

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19:04

The “Un-EV”: Rethinking What an Electric Sports Car...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/04/13

Relevant links to this episode: The "Un-EV": Rethinking What An Electric Sports Car Should BeA Great Idea or Sacrilege? We Test a Jaguar E-Type Converted to an EVChinese EVs: Strategic Options For Legacy CarmakersIn this episode, we break down why legacy automakers like Porsche are struggling to make EV performance cars truly desirable, and why the issue is something deeper than technology: a fundamental misunderstanding of what customers are actually buying. Using examples like the Swiss wat...

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15:36

Why Legacy Automakers Must Keep Racing In Motorsport...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/03/31

Relevant links for this episode: Download The Quartz ProtocolWhy Legacy Automakers Must Keep Racing In Motorsport To Protect Their Sales In ChinaIf BYD Enters Formula 1, Legacy Automakers' Last Automotive Advantage DisappearsThe Business Case For MotorsportChina is a critical competitive arena in the global automotive industry, not only in terms of volume, but also in shaping the future of brand power and consumer desire. In this episode, we break down why legacy automakers must continue...

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10:53

Alpine’s WEC Exit Raises a Bigger Question About the...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/03/23

Relevant links for this episode: Download The Quartz ProtocolAlpine's WEC Exit Raises a Bigger Question About the Value Of Its F1 InvestmentThe Business Case For MotorsportIf BYD Enters Formula 1, Legacy Brands' Last Automotive Advantage DisappearsIn this episode, we break down what Alpine’s planned exit from the World Endurance Championship really signals, and why it raises a much bigger question about the value of its Formula 1 investment. At first glance, this looks like a discrete, s...

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16:37

Formula E’s Moment: Why Rising Energy Prices Could...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/03/16

Relevant links for this episode: Formula E's Moment: Why Rising Energy Prices Could Make Electric Motorsport Strategically Essential For AutomakersIf BYD Enters Formula 1, Legacy Brands' Last Automotive Advantage DisappearsAre Rising Oil Prices Setting the Stage For Chinese EVs' the Way the 1970s Oil Crises Launched Japanese Car Brands?The Business Case For MotorsportChinese EV Strategy HubFor years, the ABB FIA Formula E World Championship has occupied an unusual place in global motorsport. ...

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11:00

If BYD Enters Formula 1, Legacy Brands’ Last...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/03/10

Relevant links for this episode: Are Rising Oil Price Setting the Stage for Chinese EVs the Way the 1970s Oil Crises Launched Japanese Cars?Download The Quartz ProtocolThe Business Case For MotorsportReports that Chinese EV giant BYD is exploring a potential entry into Formula 1 represent something far bigger than a new team joining the grid. In this episode, we break down why a BYD move into F1 could signal the beginning of a new phase in the global automotive industry; Chinese manufact...

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14:35

Are Rising Oil Prices Setting the Stage for Chinese...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/03/10

Relevant links for this episode: Are Rising Oil Prices Setting the Stage for Chinese EVs the Way the 1970s Oil Crises Launched Japanese Cars?The Car That Killed GodzillaOil prices are rising again, and that prompts an important historical question: could energy shocks now accelerate the global adoption of electric vehicles, the same way the oil crises of the 1970s accelerated the rise of Japanese automakers? In this episode, we explore the parallels between oil crises in the 1970s, the rise o...

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11:48

The Business Case For Motorsport

Business Of Motorsport Powered by Vaucher Analytics ·

2026/03/09

Relevant links for this episode: The Business Case For MotorsportThe Business Of Motorsport SubstackWhy do so many automotive manufacturers enter motorsport with enthusiasm, only to struggle later to justify the investment? In this episode, we'll explore a fundamental issue facing racing programs across the industry: most brands do not actually have a motorsport ROI problem, they have a motorsport integration problem. Drawing from the Vaucher Analytics playbook for leveraging motors...

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22:04

The Death of the Iconic Racing Livery, And What Teams...

Business Of Motorsport Powered by Vaucher Analytics ·

2026/01/10

Relevant links for this episode: The Death of the Iconic Racing Livery, and What Teams Must Change to Revive ItLancia, Legend of Rally documentaryChinese EVs Vs. Europe Strategy HubRon Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial PlaybookRacing's Second Revolution - Part 1: Why Motorsport Teams Must Move Beyond SponsorshipRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsFrom Tobacco to Crypto: The Search For t...

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12:31

Going Racing Is No Longer Optional: Why Emotion Will...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/12/18

Relevant links for this episode: Racing Is No Longer Optional: Why Emotion Will Determine the Future of Car SalesThe "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVsThe Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVsRacing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterMotorsport has entered a new golden age yet some automakers are pulling out, he...

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15:33

The Vaucher Analytics State of Motorsport 2025:...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/12/12

Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: Formula 1The Vaucher Analytics State of Motorsport 2025: The WRCThe Vaucher Analytics State of Motorsport 2025: The WEC and IMSAThe Vaucher Analytics State of Motorsport 2025: IndyCarWho Cares If the F1 Movie Is Inaccurate? It's Drive To Survive at 18,000 RPMThe Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Sign up for the Return On Racing newsletterFormula 1 enter...

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12:34

The “Forever Car”: Why Longevity Is the Luxury...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/12/12

Relevant links for this episode: The "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVsSign up for the Return On Racing newsletterChinese EV manufacturers are structurally better positioned for a world of fast product cycles, software-driven obsolescence, and disposable hardware. And yet, legacy automakers still have a card to play, one that has been the foundation of the concept of "luxury", since the very dawn of that concept itself. Longevity. As electric ve...

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23:28

Part 2 - The Swiss Watch Strategy: Why Legacy...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/12/11

Relevant links for this episode: The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVsThe Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneyThe Porsche 963 RSP Is a Masterclass In Motorsport MarketingSign up for the Return On Racing newsletterIn this episode, we explore a provocative thesis: the future of legacy carmakers may depend not on more te...

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23:39

Part 1 - The Swiss Watch Strategy: Why Legacy...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/12/11

Relevant links for this episode: The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVsThe Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Sign up for the Return On Racing newsletterIn this episode, we explore a provocative thesis: the future of legacy carmakers may depend not on more tech, more screens, or more range, but on adopting the same survival strategy that saved the Swiss watch industry. Legacy automakers are lo...

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16:19

The Vaucher Analytics State of Motorsport 2025: The WRC

Business Of Motorsport Powered by Vaucher Analytics ·

2025/12/08

Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: The WRCThe Vaucher Analytics State of Motorsport 2025: The WEC and IMSAThe Vaucher Analytics State of Motorsport 2025: IndyCarPlatform Wars: What Video Game Consoles Can Teach Us About Motorsports Regulations In the WEC and WRCHayden Paddon's View On the State of Rallying (via SPIN, The Rally Pod)Sign up for the Return On Racing newsletterThe World Rally Championship just delivered one of the most drama...

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22:58

Part 2 - The Next 100 Years Of Motorsport: What Will...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/11/27

Relevant links for this episode: The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneyThe BlackBird66 projectSign up for the Return On Racing newsletterWhat will motorsport actually look like in the year 2125? In this episode, we use the last 100 years of racing as a launchpad to imagine ...

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21:44

Part 1 - The Next 100 Years Of Motorsport: What Will...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/11/27

Relevant links for this episode: The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterWhat will motorsport actually look like in the year 2125? In this episode, we use the last 100 years of racing as a launchpad to imagine the next 100, not just ...

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21:31

"A Racing Series Is a Business Model Disguised As a...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/11/21

Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: The WEC and IMSAThe Vaucher Analytics State of Motorsport 2025: IndyCarPlatform Wars: What Videogame Consoles Can Teach Us About Regulations in the WEC and the WRCThe Scorecard - Drive To Survive: Is Your Favorite Motorsport Series Ready For the Global Spotlight?The $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost InflationWhen Access Becomes Chaos: The Fan Safety Crisis Motorsport Is Not Seein...

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16:49

Racing’s Second Revolution - Part 5: The Objections...

Business Of Motorsport Powered by Vaucher Analytics ·

2025/11/06

Relevant links for this episode: Racing's Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport's Next Business ModelRacing's Second Revolution - Part 4: Building a Business Around Racing Independent of SponsorshipRacing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorspo...

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55 results

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