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PODCAST

Knox Talk

For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world. Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the

business marketing

All Episodes

22:45

Using Mascots in Sport Sponsorship Deals

Knox Talk ·

2024/05/01

Paul and Brandon discuss the use of mascots in sports sponsorship deals. They dive into why this can be a fantastic move for your company without spending much money, how mascots and social media go hand-in-hand, and share some funny mascot stories. Listen now!

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32:40

Selling in Pro Sports Part 2

Knox Talk ·

2024/04/17

We're back on the mic for part 2 of our Selling in Pro sports, with Sarra Barnes from the Detroit Pistons! As we continue our conversation from our last episode, we dive deeper into: Rate Card and top inventory pieces Corporate gifts and client hospitality Managing and executing category exclusivity Best methods to getting your foot in the door for making a sale and more!

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28:22

Selling in Pro Sports Part 1

Knox Talk ·

2024/04/03

We're back and starting season six with a bang! 💥 In this two-part special, we are joined by the incredible Sarra Barnes, the Sr. Director of Corporate Partnerships at the Detroit Pistons! Sarra, Paul, and Brandon discuss everything from the importance of the atmosphere at games, keeping clients and staff in a field of high turnover, client relationships, activation vs selling, and MORE! (And this is all just in part 1 - be sure to come back for part 2 on April 15!)

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26:07

College football is broken

Knox Talk ·

2023/12/20

Paul and Brandon discuss why they think college football is broken and offer a solution on how to fix it. They discuss this year's playoff games, college football's politics, and the bowl games' future. Listen to our little rant and a reasonable solution and be sure to share your views on the topic as well!

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32:01

Learfield vs Playfly

Knox Talk ·

2023/10/18

We are joined by Mike Poplaski in this episode as we dive into the topic of Learfield properties vs Playfly properties. Mike is the General Manager of The University of Richmond - Spider Sports Properties. He worked for the school while they were with Learfield, and then became the GM once Playfly took over. He dives into how that happened and what it was like working with both.

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25:26

Finding Success with small budgets in sports...

Knox Talk ·

2023/09/27

Paul and Brandon discuss how to find success in sports sponsorships with a smaller budget. They dive into different options and how to maximize your budget. (and there are more options than you think!)You won't want to miss this episode - listen now!

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24:27

Does college sports need a commissioner?

Knox Talk ·

2023/09/13

Brandon and Paul share their thoughts on whether college sports having a commissioner would be beneficial. Listen to this conversation-style episode and be sure to let us know your viewpoint on the matter!

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27:37

Football Promotions

Knox Talk ·

2023/08/23

As we kick off football season, Paul and Brandon sit down to discuss football promotions. Some were huge hits and some failed. They dive into why these promotions did or didn't work out and things to remember when creating new promotions. Listen now!

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27:45

Vendor Perspective

Knox Talk ·

2023/08/16

We are joined by the CEO of Gametime Sidekicks, Tyler Roberts! We discuss what it's like starting your own business and finding success in sports sponsorships. Listen Now!

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28:23

Setting Goals + Closing Deals

Knox Talk ·

2023/07/26

In this episode of Knox Talk, we are joined by Emily Peterman, Learfields Top Deal Closer winner. As we discuss setting sales goals + closing deals! Listen now!

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22:41

Making non-profit work in college sports!

Knox Talk ·

2023/06/29

In this episode, we are joined by the incredible Billy Jarvis as we discuss non-profits in college sports sponsorship. Learn how and why it works as well as learn all about Billy's incredible story.

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25:44

Work-Life Balance

Knox Talk ·

2023/05/17

Paul and Brandon discuss creating a healthy work-life balance while working in sports.

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28:33

Closing Deals

Knox Talk ·

2023/04/26

Paul and Bradon share tips, tricks, and best practices for closing the deal. They also reminisce on stories of deals that have gone great and horribly wrong. You won't want to miss this episode. Listen now!

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31:47

A deep dive into client services

Knox Talk ·

2023/04/12

We are joined by Dillion Parkhill from Texas A&M. Paul, Dillion, and Bradon dive deeper into the topic of client services. They cover everything from best practices, what they look for in potential employees, how to handle hard situations with clients, and even walk us through what all goes into preparing and setting up for game day looks like.

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24:41

Traditional VS. Sports Marketing Agencies

Knox Talk ·

2023/03/29

Paul and Brandon discuss the differences between using traditional agencies vs sports marketing agencies to aid in your sports sponsorship contracts.

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29:24

NIL with the Director of NIL at University of Tennessee

Knox Talk ·

2023/03/14

We're kicking off season 5 with a fan-favorite topic! We're joined by Kat Jones, the Director of NIL at the University of Tennessee. We dive into what the schools are doing to aid athletes in their NIL endeavors, how the NIL role has changed since it started, and what's to come.

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25:56

Bowl Games and Hospitality

Knox Talk ·

2022/09/21

Brandon and Paul discuss playoff expansions and how it will change bowl games as we know them. They also discuss hospitality and share some stories on personal hospitality fails and successes.

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24:13

Comparing Selling Music To Sports

Knox Talk ·

2022/09/07

We jump outside our wheelhouse in our latest episode as we discuss selling sponsorships for music vs for sports. We are joined by the incredible Andrew Goldberg as we dive into this topic!

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23:23

Client Perspective: Gus's Fried Chicken

Knox Talk ·

2022/08/17

Brandon and Paul are joined by Phillip Sampietro as we dive into sports sponsorships from the perspective of a small sponsorship client. Topics they discuss are: What percentage of your advertising budget goes into sports? How do you measure success? What type of inventory does Gus's Fried Chicken utilize? How do you reevaluate your budget as you continue to grow? And more! Listen now!

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31:29

Managing Multiple Partners in the Same Category

Knox Talk ·

2022/08/03

Paul and Brandon discuss how to manage multiple partners in the same category. They unpack this from a school/team perspective and a client/agency perspective. They dive into everything from: IP Rights ExclusivityThe difference between pro and college teams managing multiple partners and more!

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78 results

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