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PODCAST

Knox Talk

For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world. Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the

business marketing

All Episodes

22:04

Evolving Sponsorship Inventory

Knox Talk ·

2025/08/27

In the last episode of the season, Paul and Brandon discuss evolving inventory in sponsorships. They share what is working, how to make what isn't working work, and even share how different inventory items have evolved over the years. Grab your headphones and listen now.

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18:02

Fire Sales

Knox Talk ·

2025/08/20

In this episode of Knox Talk, Paul and Brandon pick up the mics to discuss fire sales as we prepare for the return of college football! They share the pros, the cons, and how to negotiate and navigate fire sales.

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22:58

What happens when you get the wrong answer at the end...

Knox Talk ·

2025/07/30

Paul and Brandon address how to handle that dreaded one-syllable word, "no." Where do you go after this? How do you find a way forward? They share tips and personal stories in our latest episode!

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25:18

The Service of Sports Sponsorships

Knox Talk ·

2025/07/16

In this episode, we are joined by Jordyn Vannes, the Senior Coordinator of Partnership Services at JMU! Paul, Brandon, and Jordyn discuss everything from what to expect from a service team in sports, work-life balance, learning as you go, and more! Grab your headphones and press play, because you won't want to miss this episode!

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18:28

The Cost of Sponsorship Agreements

Knox Talk ·

2025/06/18

Paul and Brandon discuss sponsorship agreements and the cost of doing business within those agreements. They talk about how things have changed, the role MMRs play in the discussion, social media, NIL, and more!

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21:29

Sponsors and Concessions

Knox Talk ·

2025/06/11

Paul and Brandon discuss concession deals in college athletics in the latest episode.

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27:56

Hiring and Firing

Knox Talk ·

2025/05/21

Paul and Brandon dive into the topics of hiring and firing in the sports world. They discuss everything from what they look for in potential hires, how culture plays a role in the hiring process, retaining employees, what calls for termination for employees, and more! You won't want to miss this episode. Listen now!

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31:31

Licensing and Royalties

Knox Talk ·

2025/05/07

We're back on the mic with some exciting updates from Brandon! On top of that, we are also joined by the incredible Michael Jay Keener from the University of Tennessee licensing department, as we dive into the topic of college licensing and royalties. Trust us when we say you won't want to miss this episode. Grab some headphones and listen now!

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27:03

Spring Sports

Knox Talk ·

2025/04/23

Paul and Brandon are back on the mic as they dive into the topic of spring sports. In this episode, they discuss hospitality around baseball and softball sponsorships, share stories about activation experiences and meet-and-greets, and even discuss challenges seen with the trend of QR codes. Grab your earphones, some popcorn, and listen now!

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22:56

Client Perspective: Yeehaw Brewing Company Part 2

Knox Talk ·

2025/03/19

We're back with a part 2 of our chat with Yeehaw Brewing Company! In this episode, we discuss successful activation and results Yeehaw Brewing has seen in their sports sponsorships and how they utilize those assets to continue growth.

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16:59

Client Perspective: Yeehaw Brewing Company

Knox Talk ·

2025/03/12

We're live from Knoxville, TN! Join us as we sit down with the CEO and Marketing Manager of Yeehaw Brewing Company! We'll discuss what made them choose sports marketing as an avenue for sales and growth and how to get into a sports sponsorship deal.

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22:03

Advice on getting a job in sports

Knox Talk ·

2025/02/26

Jason Pappas, the Sport Management Professor & Experiential Learning Coordinator at FSU joins Paul and Brandon in this episode of Knox Talk. They discuss how to land an internship or job in the world of sports. They dive into: How curriculum in the industry has changed over the yearsBest practices for getting jobs How to make yourself stand out in the sea of applicants and more!Listen now!

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25:02

First Pitch of the Season

Knox Talk ·

2025/02/12

We're kicking off season 7 with a BANG! Brandon and Paul are back on the mic as they discuss baseball sponsorships!

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22:22

What if Paul and Brandon were in charge of the NCAA?

Knox Talk ·

2024/09/18

What would you do if you were in charge of the NCAA? What would you change? What would you keep the same? This is the question Paul and Brandon dive into as they discuss how the NCAA would look with them in charge.

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19:25

Football Opening Day Stories!

Knox Talk ·

2024/08/28

Paul and Brandon share there opening day stories and what they've learned along the way.

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19:01

Where is NIL headed?

Knox Talk ·

2024/08/21

In this episode, we update you all with new changes in NIL and discuss how the future of NIL and college sports as a whole be affected.

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22:28

The Evolution of Digital Assets in Sports

Knox Talk ·

2024/07/17

Paul and Brandon discuss digital assets from their beginning, to now. They discuss best practices, top inventory pieces, how to get better results, and more!

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24:30

ROI in your Sports Sponsorship Deals

Knox Talk ·

2024/06/12

In this episode, Paul and Brandon discuss all things ROI in sports sponsorship deals. Topics include: What successful ROI in sports looks like What every client should ask for to receive ROIHow will ROI change in the future and what is next

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25:11

A deeper look into the future of NIL

Knox Talk ·

2024/05/29

We are once again joined by Kat Jones as we discuss the latest in NIL. Jones even drops some information on MAJOR changes that will change the NIL landscape.

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25:07

Maximizing Large Local Clients

Knox Talk ·

2024/05/15

Brandon and Paul sit down to discuss the topic of maximizing large local clients. They discuss topics such as:Longevity How Geographic Location Matters & More!

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