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PODCAST

The Smarty Pants Book Marketing Podcast

Chris Syme and Becca Syme

The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme"s 20+ years in marketing and bestselling indie author Becca Syme"s self-publishing journey, the show features successful self-published authors and book marketing experts weekly.

education management & marketing

All Episodes

23:12

Episode 116 - Why Social Media Helps Sell Books

The Smarty Pants Book Marketing Podcast ·

2019/02/04

In this week's show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, why most authors only need one primary social media channel for their platform. Show Notes: -Know the why behind the power of social media. -Updated social media stats. -Updated research on why social media increases sales. -70% of people over 13 years old are on at least one social media channel to connect (88% of 18-29 age group). -Facebook and YouTube have the highest numbers and best age

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28:40

Episode 115 - How to Find the Book Promotions Right...

The Smarty Pants Book Marketing Podcast ·

2019/01/27

In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes & Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy list curated? -Is a BookBub Featured Deal really worth the investment? -What are the best alternatives to a

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22:37

Episode 114 - The Big Three Things You Need to Sell...

The Smarty Pants Book Marketing Podcast ·

2019/01/20

In this episode Chris lays the foundation for the "less is more" marketing system. This week, Chris shows you the first part of that SMART marketing equation: The Big Three + platform-specific promotions by defining the three goals and three platforms you need to establish. Show Notes & Links: - "Less is more marketing" requires more attention to detail, laser-focused strategy, and requires you to let go of FOMO and the splatter method of marketing. -You need The Big Three Platforms: 1. A

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20:05

Episode 113 - Three Fundamentals You Need to Market...

The Smarty Pants Book Marketing Podcast ·

2019/01/14

In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019. Show Notes & Links: The three fundamentals you need to master to give your marketing plan the best chance of success. 1. Platform: why a good book is no longer enough. 2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important commitments

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20:33

Episode 112- Why Word of Mouth Marketing Will Sell...

The Smarty Pants Book Marketing Podcast ·

2019/01/07

In this episode of the podcast, Chris reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books. Show Notes & Links - 66% of people start a purchase decision with an online search. - How many people search retail sites like Amazon for books? -Why book reviews are so important and why your ARC team needs to know the procedure for books they do not like. - Social Proof and why young readers will buy based on a second hand

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30:30

Episode 111 - Testing New Marketing Strategies with...

The Smarty Pants Book Marketing Podcast ·

2018/12/29

Sorry--somehow the introduction got dropped on the file. This is episode 111 of the Smarty Pants Book Marketing Podcast In this episode of the Smarty Pants Book Marketing Podcast, Chris interviews USA Today Bestselling author Sara Rosett about marketing strategies she is experimenting with including using Pinterest to provide bonus content for her fiction books. Show Notes & Links: - How authors can use traditional retail events like Black Friday to give loyal readers an exclusive promotion. -Why

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22:49

Episode 110 - 7 Word-of-Mouth Marketing Strategies...

The Smarty Pants Book Marketing Podcast ·

2018/12/16

In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019. Show Notes & Links: -What’s coming to the show in 2019? -What is word-of-mouth marketing? -Why the data for WOM marketing is your why. -Statistics on why word-of-mouth marketing is key to any marketing system. -Our present marketing systems rely too much on paid ad strategies. 7 Word-of Mouth Strategies to Start Now:

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24:22

Episode 109 - How to copy (scale) any book promotion...

The Smarty Pants Book Marketing Podcast ·

2018/12/10

In this episode Chris teaches authors how to scale (or copy) the promotion of another author and have success. Show Notes & Links: Why do you need to know how to scale a book promotion you want to copy? The three cardinal rules of book promotion—rules you can’t violate: Always consider value over cost. If you copy another author you may not get the same results, so start with scale You can have good success with free promotions but sometimes you’ll have to spend money to make money. Don’t waste

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21:32

Episode 108 - Getting Comfortable With the New Marketing

The Smarty Pants Book Marketing Podcast ·

2018/12/02

In this episode, the discussion continues about the new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author--you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content. Links & Show Notes: "The biggest mistake we've made in marketing is ignoring the emotional connection that readers have to our stories." -Chris Syme -What's coming in 2019 and why you'll want to

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26:19

Episode 107 - How to get ahead of the book marketing...

The Smarty Pants Book Marketing Podcast ·

2018/11/11

In this episode Chris introduces a short series on disruptive marketing. Because traditional methods we've been using for years are not delivering as well as they used to, it may be time to shake things up going into 2019. Not for the faint of heart. Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your idea of success

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40:27

Episode 106 - What's the Difference Between and Agent...

The Smarty Pants Book Marketing Podcast ·

2018/10/28

In this episode Chris invites publicity expert Sandra Beckwith to answer a listener's question about the difference between an agent and a publicist and what each does. And do you need either? Links & Show Notes: -The job description of a publicist and how they help authors. Also, what they don't do. When would you want one? -The job description of an agent and how they help authors. Also, when you might want to use one. -What you can expect to pay and what you'll get. -What to watch out for

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30:58

Episode 105 - Rising and Falling Book Marketing...

The Smarty Pants Book Marketing Podcast ·

2018/10/21

In this episode Chris interviews Kevin Tumlinson, marketing director at Draft2Digital, about the rising trends in book marketing and what isn't working right now. In addition, Kevin catches us up on the latest news from D2D. Links & Show Notes -Draft2Digital's newest staff member--we think you've heard of this guy! -How D2D can help you get your books in WalMart. -Meta data and how D2D helps you manage yours to save you time. -Kevin reveals the latest book marketing strategy that is working, not

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31:01

Episode 104 - The Secrets to Great Book Covers with...

The Smarty Pants Book Marketing Podcast ·

2018/10/14

In this episode, Chris interviews book cover design expert Joel Friedlander, founder of the The Book Designer. Joel schools us all in on the essential design and branding elements needed in a successful book cover and talks about the elephant in the room: how much will it cost? Show Notes & Links: -How Joel got into cover design. -Chris' monthly must-read: Learn to spot a good cover with Joel's monthly ebook awards blog feature (see link to the feature below (and maybe submit your cover for a

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25:13

How to Quit Wasting Time on the Wrong Content

The Smarty Pants Book Marketing Podcast ·

2018/10/07

In this episode Chris gives listeners two cardinal rules to guide their content creation. Content doesn't have to be complicated--it just needs to be strategic. Learn how to quit wasting time putting our purposeless content and do only the work that sells more books and builds raving fans. Show Notes & Links: -Two cardinal rules of content: 1. Your content should be designed to hit on one stage of the sales funnel (discovery, awareness, sales/conversions). It must be goal-driven. It may hit on

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22:41

Episode 102 - Optimizing Your Online Bios For...

The Smarty Pants Book Marketing Podcast ·

2018/10/02

In this episode of the Smarty Pants Book Marketing Podcast, Chris talks about how to get the most out of your online profiles by optimizing to get discovered by new readers. Show Notes & Links: -Find out what kind of information readers want in a bio -Why you need to make sure you change out old links -Taking advantage of all the features on your Amazon Author Page -Why you need to be a reader and an author on Goodreads -The importance of using live links wherever they are available -How to

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34:33

Episode 101 - Be a Newsletter Ninja With Tammi Labrecque

The Smarty Pants Book Marketing Podcast ·

2018/09/23

In this episode Chris interviews Tammi Labrecque, author of Newsletter Ninja on how to make email your go-to weapon for reader engagement. Show Notes & Links: -Why email is the most important weapon in your marketing arsenal. -The podcast epiphany: Why you are not selling what you think you are. -Using your email list for just selling your books? Why you're doing it all wrong. - Why building your email list backwards is the best thing to do. -How to help your readers make sure they are seeing your

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26:20

Episode 100 - Pop the Cork! A Special Celebration for...

The Smarty Pants Book Marketing Podcast ·

2018/09/16

In this podcast Chris and Becca toast the first 100 episodes of the Smarty Pants Book Marketing Podcast by reminiscing about their favorite guests and shows, talking about where the podcast is headed in the next 100 episodes, and celebrating a nod from Digital Book World. The podcast closes with an invitation for listeners to give input about where the next 100 episodes should go. And don't miss the special announcement at the end of the show notes. Show Notes & Links: Nominees for Best Use of

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35:06

Episode 99 - Make Your Writing More Memorable

The Smarty Pants Book Marketing Podcast ·

2018/09/08

In this episode Chris interviews award-winning nonfiction author Anne Janzer about her new book Writing To Be Understood and why it's a necessary resource for writers. Show Notes & Links - Anne's new book is the complete package covering technique, science (yeah, you read that right), and practical how-to. Why you need all three. -Beware of the curse of knowledge (eerie music). -How brain science and social psychology is an important part of your writing process. - Why you should use analogies and

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23:11

Episode 98 - Why Some Marketing Systems Fail

The Smarty Pants Book Marketing Podcast ·

2018/08/13

Show Notes & Links: Why there is a difference between a book marketing system and a book marketing strategy and why that’s important. There are three basic systems that you need to build a successful author business: email list, website, and primary social media presence. Why some promotion strategies don’t work for everybody. How you can know when a strategy is right for you. Why every online course, mastermind group, and Facebook author group is not right for you. Before you take an online class,

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13:50

Episode 97 - Facebook Changes Authors Need To Know About

The Smarty Pants Book Marketing Podcast ·

2018/07/28

In this episode Chris outlines two changes in Facebook recently: the removal of the shop option to send buyers to bookstores and the ability to use third party applications to schedule posts on your personal profile. (14 minutes) Notes & Links: -What do the new changes to Facebook's shop tab mean for authors? -What alternatives are available for those who still want to use social media to sell books? -Is it worth it to try and sell books on social media? Links: Link to video on changes in Shop tab

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