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PODCAST

The Smarty Pants Book Marketing Podcast

Chris Syme and Becca Syme

The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme"s 20+ years in marketing and bestselling indie author Becca Syme"s self-publishing journey, the show features successful self-published authors and book marketing experts weekly.

education management & marketing

All Episodes

16:47

Episode 136 - An Ending You'll Never Forget

The Smarty Pants Book Marketing Podcast ·

2019/07/24

In this episode, Chris and Becca talk about their favorite podcast episodes, what's next, and a very surprising announcement at the end. Show Notes & Links -Chris and Becca talk about their favorite podcasts, their favorite guests, and encourage new listeners to go back to the beginning and listen to all the episodes. Kinda like binge watching Stranger Things. -Becca talks about her new venture to help authors: The Better-Faster Academy and The Quitcast on YouTube. -Why you should always start off

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11:41

Episode 135 - Welcome to the Marketing Rebellion

The Smarty Pants Book Marketing Podcast ·

2019/07/17

In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice. (This is not an affiliate show--I just love this book) Links & Show Notes: 1. Why consumers aren't responding to ads like they used to. 2. The value of

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53:25

Episode 134 - How Good Copywriting Sells More Books

The Smarty Pants Book Marketing Podcast ·

2019/06/25

In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy that will sell more books. The episode starts with an update on Amazon’s new lockscreen ads. Show Notes & Links: -Are the new lockscreen ads (Amazon) the old product display ads? -Why the goal in copywriting is not the same as in writing a book. -The difference between structure in ad copy and prose writing. -Why using a summary of

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28:14

Episode 133 - The Best Book Promotion Tool Out There

The Smarty Pants Book Marketing Podcast ·

2019/06/17

In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes & Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy list curated? -Is a BookBub Featured Deal really worth the investment? -What are the best alternatives to a

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40:34

Episode 132 - From Strangers to Super Fans with David...

The Smarty Pants Book Marketing Podcast ·

2019/06/08

This reprise of our interview with David Gaughran on his blockbuster book Strangers to Super Fans is part of our Summer Blast From the Past. This show was one of the most downloaded podcasts we've done in three years. You won't want to miss! In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this "possibly the best book marketing book ever," a must-read for authors at every level. Links & Show Notes -Why it's important for

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37:45

Episode 131 - How to Collaborate With Other Authors

The Smarty Pants Book Marketing Podcast ·

2019/06/03

In this episode we interview nonfiction author and coach Honoree Corder on how to collaborate on projects with other authors. Learn what it takes to work with another author. Show Notes And Links -What does the collaboration process look like? -How do you find another author to collaborate with? -How do you actually share duties on a project? -How you should share duties on a project? -Make sure you tick off all the legal boxes in your partnership. -Why your biggest asset is being easy to work with

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25:30

Episode 130 - Midyear Marketing Check-up - How ya doin'?

The Smarty Pants Book Marketing Podcast ·

2019/05/25

In this episode Chris revisits her marketing challenge for 2019 to see how you're doing. Time for a midyear check-up. Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your idea of success needs to determine your marketing strategies. -The two applications of disruptive marketing we're going to cover in the series:

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38:13

Episode 129 - Crisis Management For Authors - pt. 2

The Smarty Pants Book Marketing Podcast ·

2019/05/17

In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly. Links & Show Notes: -How to separate fact from fiction when determining your response. -Why you need to remove your emotions from the picture before deciding on any action plan. -How to know when you’re over your head and need help. -How you can help a fellow author in a crisis without blasting on social media. -More on the life of

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30:36

Episode 128 - It Could Happen to You (Again)

The Smarty Pants Book Marketing Podcast ·

2019/05/12

In this episode, Chris and Becca kick off their Summer Blast From the Past series by revisiting one of the most popular shows called "It Could Happen to You", an episode on crisis prevention and reputation management. This hot topic was one of the most talked about shows of 2018. Links and Show Notes: -Chris shares her experience in crisis management and why knowing how to handle a crisis is important. -What you can do to help prevent a crisis. -Why an engaged social media following is an important

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31:10

Episode 127 - Podcasting for Fiction Authors

The Smarty Pants Book Marketing Podcast ·

2019/05/05

In this final episode in the "how to do a podcast" series Chris visits with historical mystery author Jenny Wheeler about why and how she started her podcast, The Joys of Binge Reading. Show Notes & Links: -How to get an idea for a show. -Tips on how to choose and interview guests. -Be sure and research your guests' platforms. -The advantages of starting slowly when it comes to marketing. -Marketing ideas Jenny uses. -Subscriptions and email lists are keys to growth. -Marketing tip: ask your

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38:05

Episode 126 - How to Grow Your Podcast Audience From...

The Smarty Pants Book Marketing Podcast ·

2019/04/28

In this episode Chris interviews popular podcast host Michelle Nezat about how she grew her show's audience from the ground up using organic strategies. Show Notes & Links: - How to get your podcast off the ground and why the launch strategy is key to growth. -How Michelle uses a downloadable lead magnet to grow her audience. -Why Michelle uses scripting to keep her show's consistent and cohesive. -Downloads, subscriptions, and email lists--oh my. Which metrics are important? -Ideas for where to

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20:56

Episode 125 - The Nuts and Bolts of Starting a Podcast

The Smarty Pants Book Marketing Podcast ·

2019/04/20

In this episode Chris gives an overview of all the important elements of producing your own podcast. Show Notes & Links: What you need to start: - A content plan. -Decide on your format. -Guests or go solo or hybrid? -If you want to script your show, use your friendly conversational voice, not your writing voice. -How to put together a calendar. -Where are you going to publish your shows? -What basic equipment do you need? Links: Click 'em, they're live! -Link to last week's episode -Link to the Get

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10:46

Episode 124 - Should You Start a Podcast?

The Smarty Pants Book Marketing Podcast ·

2019/04/14

In this episode Chris outlines several reasons why you may want to consider starting a podcast and one big reason why you shouldn't. Show Notes & Links: -Always start with your "why." -One bad reason why you should not start a podcast -You may want to consider starting a podcast if: 1. You're a nonfiction writer. 2. You have a unique concept or better to solve a problem for your listeners. 3. You know your way around technology adapt easy to new technologies. 4. You have a large

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53:04

Episode 123 - How Copywriting Skills Help Sell More...

The Smarty Pants Book Marketing Podcast ·

2019/03/31

In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy. The episode starts with an update on Amazon's new lockscreen ads that have many authors befuddled. Show Notes & Links: -Are the new lockscreen ads (Amazon) the old product display ads? -The the goal in copywriting is not the same as in writing a book. -The difference between structure in ad copy and prose writing. -Why using a summary

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27:55

Episode 122 - The Keys to Successful Bidding With...

The Smarty Pants Book Marketing Podcast ·

2019/03/25

This episode is the third of a three-part super series on how to become a BookBub ads expert with David Gaughran. If you haven't listened to episodes one and two, we recommend you start there. Here's the link to the first show in the series: https://cksyme.com/episode120 ******************************* In this episode Chris and expert guest David Gaughran talk about how to bid for success with BookBub ads. There may be a tiny bit of math involved, but keep calm and carry on. Show Notes & Links: -Why

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29:15

Episode 121 - How to Be a BookBub Ad Targeting Expert

The Smarty Pants Book Marketing Podcast ·

2019/03/18

Part two of three. If you haven't listened to part one, click here and listen first. Then come back! In this episode David and Chris discuss the tips and tricks to targeting an ad on BookBub. It's not like Facebook or Amazon ads, so you need to know what you're doing for maximum results. Show Notes & Links: -Why you should test your BookBub ads using the Amazon US Kindle store. -The anatomy of a killer ad: why you need to know how to put an engaging image together. -The #1 reason you shouldn't use

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22:54

Episode 120 - How to Succeed With BookBub Ads

The Smarty Pants Book Marketing Podcast ·

2019/03/10

This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success. Show Notes & Links: -Why David wrote his new book and how he got his data. -Why testing is absolutely necessary for success. -Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don't tell the right story. -Why you'll get the bet results with

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25:40

Episode 119 - What Authors Need to Keep Doing

The Smarty Pants Book Marketing Podcast ·

2019/03/04

In this episode, Chris and Becca introduce the second principle from the Quitcast tag line: what to quit, what to keep, what to question. This week we tackle what every author needs to keep. Show Notes & Links: - The best predictor of your success: your strengths. -Why knowing your strengths will enhance every area of your author business from writing to marketing and everything in-between. -Why working on your strengths statistically gives you more success than working on your weaknesses

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28:11

Episode 118 - The One Thing You Need to Quit Today

The Smarty Pants Book Marketing Podcast ·

2019/02/25

In this episode of the Smarty Pants Book Marketing Podcast, Chris and Becca introduce The Quitcast, Becca's new podcast for authors: what to keep, what to quit, and what to question. Links & Show Notes -Introducing The Quitcast, a new videocast on YouTube for authors who want to take the next step in their success journey as an author. There is nothing out there for authors like this show--you will want to become a regular! -Challenging the premise that quitting something is negative. Why strategic

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21:06

3 Reasons Why Your Lead Magnet is Not Enough

The Smarty Pants Book Marketing Podcast ·

2019/02/18

In this week's episode of the Smarty Pants Book Marketing Podcast, Chris gives three good reasons why a lead magnet (or reader magnet) might not be enough. Show Notes & Links: -Why tactics are an incomplete marketing strategy A lead magnet is not enough: 1. Because it's a tactic! Where's the why? The Seinfeld-ism: You know how to hook the reader, you just don't know how to keep the reader. 2. If you have only one or two books published. Match your lead magnet strategy with your publishing

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135 results

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