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PODCAST

The #WaterCooler - Presented by Curaytor

Chris Smith and Jimmy Mackin

Join Chris Smith & Jimmy Mackin live for #WaterCooler, a weekly series about marketing, sales, and technology. If you"re a real estate professional looking for actionable advice about growing your business, this is the show for you. Past guests include Gary Vaynerchuk, Jay Baer, Scott Stratten, Rand Fishkin and Derek Halpern. Visit Curaytor.com to learn more about how Chris and Jimmy help real estate agents and teams build their businesses through digital marketing.

business management & marketing

All Episodes

55:58

7 Lead Conversion Mistakes That Are Costing You Money...

The #WaterCooler - Presented by Curaytor ·

2020/07/03

On this episode of Water Cooler, Jimmy Mackin brings on Verse io's David Tal to discuss the 7 lead conversion mistakes that are costing you money.

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01:05:51

How To Plan For Growth In An Unpredictable Market...

The #WaterCooler - Presented by Curaytor ·

2020/07/01

Chris and Jimmy are joined by industry veteran, Seth Price to discuss how the smartest agents are reengineering their businesses to grow during an unpredictable market.

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01:11:04

How Dan Chin & His ISA Set 300+ Appointments From FB...

The #WaterCooler - Presented by Curaytor ·

2020/06/19

Dan Chin & his team have set 300+ appointments from Facebook Leads so far this year. On this episode of #WaterCooler, Chris & Jimmy ask him to explain how he did it. The #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live

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01:10:36

10 Ways To 3x Your GCI with AJ Hazzi and Michelle Humes

The #WaterCooler - Presented by Curaytor ·

2020/06/16

Special guests AJ Hazzi and Michelle Humes sit down with hosts, Chris Smith and Jimmy Mackin to discuss 10 ways to 3x your GCI. The #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live

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01:11:00

Master Your Marketing with Rand Fishkin

The #WaterCooler - Presented by Curaytor ·

2020/06/05

How do you promote your business effectively in the midst of today's economic climate? Entrepreneur, Speaker and Author, Rand Fishkin (of SparkToro and formerly Moz) joins Chris Smith & Jimmy Mackin to discuss how to market the right way during difficult times.

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01:02:55

Grow Your Bottom Line with Ben Kinney

The #WaterCooler - Presented by Curaytor ·

2020/05/29

Join Chris & Jimmy as they sit down with Ben Kinney, owner and operator of one of the top 25 real estate sales teams in the nation, to discuss the tactics & strategies his team has used to achieve success.

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01:06:01

How To Market, Sell, and Recruit in “The New Normal”...

The #WaterCooler - Presented by Curaytor ·

2020/05/22

Join Chris & Jimmy in a roundtable discussion with Raj Qsar and Rachel Holder, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.

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01:11:41

How To Market, Sell, and Recruit in “The New Normal”...

The #WaterCooler - Presented by Curaytor ·

2020/05/15

Join Chris & Jimmy in a roundtable discussion with Amy Youngren and Jessica Woodbeck, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.

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01:05:43

How To Market, Sell, and Recruit in “The New Normal”...

The #WaterCooler - Presented by Curaytor ·

2020/05/08

Join Chris Smith & Jimmy Mackin in a roundtable discussion with Veronica Figueroa and Jason Cassity, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.

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Obviously Awesome with April Dunford

The #WaterCooler - Presented by Curaytor ·

2019/12/12

00:00 Intro 02:16 What happens when you get positioning right. 04:01 What do business do when people are confused by what they are doing? 06:00 Tivo didn’t position themselves. 11:06 Segway and scooters. 12:40 What is the difference between marketing and positioning? Why is nobody talking about positioning? 18:09 Slack 20:37 Wherever the developers go the marketer will follow 21:35 Is it a requirement to start with a hyper focused segment of your addressable market? 25:04 Do you see any distinction

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57:46

How To Grow Your Business To 7 Figures with Jess...

The #WaterCooler - Presented by Curaytor ·

2019/12/10

00:00 Intro 01:02 Why do good experienced agents fail in this business? 03:03 Where do people get hung up? 05:08 Do you need to stop selling/marketing to build your business? 07:12 Where are the key moments where change is the only way to grow? 10:30 What changes for a real estate business after that first bit of access? 11:53 Who should you hire first? 14:32 What are the unexpected things that begin to break at scale? 17:59 Any advice to prevent burning out each month? 22:10 how does someone train

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01:05:10

Never Lose a Customer with Joey Coleman

The #WaterCooler - Presented by Curaytor ·

2019/12/06

00:00 Intro 01:25 What happens when you get customer experience right at an organizational level? 03:15 How do you know that you have a customer experience problem? 06:15 Give Away 06:54 Asking for feedback. Review or Survey? 10:00 What is a survey question to make people more open and honest? 14:35 At what point do you fire a customer? 19:51 What part of customer experience do even the pro's get wrong? 23:19 What's the best way to say no to a long term customer? 28:57 Price Reduction 34:56 How do

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53:40

Stories That Fuel Growth with Melanie Deziel

The #WaterCooler - Presented by Curaytor ·

2019/10/24

Jimmy Mackin interviews StoryFuel founder (and The New York Times's first branded content editor) Melanie Deziel. She provides great insight on how to approach marketing from a journalist's perspective. Melanie's book Content Fuel releases in March 2020.

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01:01:41

The Alter Ego Effect with Todd Herman

The #WaterCooler - Presented by Curaytor ·

2019/10/10

Have you ever fantasized about having an alter-ego— like Clark Kent with Superman? The truth is, you already have one. Author, performance advisor, and entrepreneur Todd Herman coaches on the principle that you don’t need laser-vision to approach your world heroically. Check out Todd's book The Alter Ego Effect on Amazon.

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01:03:07

Jesse Itzler and Marc Davison - Live from Curaytor...

The #WaterCooler - Presented by Curaytor ·

2019/10/07

Every fall, Curaytor puts on an exclusive, clients-only event called Excellence. But sometimes we want to share some of that excellent content with the world. So after their inspiring keynote speeches, we asked two of the sharpest people we've ever met to stick around and be a part of a special live #WaterCooler. Jesse Itzler is an entrepreneur and author of the New York Times bestseller, Living with a Seal. He cofounded Marquis Jet, the world's largest private jet card company which he and his

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51:39

Exactly What to Say For Real Estate Agents

The #WaterCooler - Presented by Curaytor ·

2019/09/19

Chris and Jimmy are BACK with the first #WaterCooler in over a month! Why the hiatus? This episode's guest has a little something to do with that... Meet Phil M. Jones. He's a sales expert, world-class keynote speaker, and bestselling author several times over. His latest book is a project with Chris and Jimmy, adapting his Exactly What to Say into a real estate-specific edition that has already climbed to #1 on several Amazon bestseller lists. Before the book launches on September 30th, get an

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52:08

How Humor Can Help You Sell More Homes

The #WaterCooler - Presented by Curaytor ·

2019/08/16

Whether you think you’re funny or not, this week's guest on the #WaterCooler can teach you how you can use humor to have better interactions, create memorable impressions, and sell more homes. On this episode, Chris Smith interviews Drew Tarvin, the world's first humor engineer and author of Humor That Works.

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15:28

#WaterCooler Classic: Creating Content that Converts

The #WaterCooler - Presented by Curaytor ·

2019/08/13

Most content marketing creates brand awareness or generates sales opportunities. Truly great content drives both. On this #WaterCooler Classic from May 2016, Jay Thompson joins Chris and Jimmy to talk about the kinds of content that real estate agents should be publishing.

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47:30

How to Instantly Improve Your Lead Quality

The #WaterCooler - Presented by Curaytor ·

2019/08/08

Every real estate agent has had a moment where they've wondered why so many of their leads...well... suck. Bad leads can be a major waste of time. So in this episode, Curaytor co-founder Jimmy Mackin breaks down in detail several steps in the customer journey where you can better qualify your leads.

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01:06:43

How to Futureproof Your Business with Brian Boero

The #WaterCooler - Presented by Curaytor ·

2019/08/01

Brian Boero is the CEO of 1000watt, one of our favorite companies in the world. On this episode, Brian joins Jimmy Mackin to talk about the future of the real estate industry. What kind of impact will iBuyers and other would-be disruptors make? What preparations can agents and teams make now to improve their chances of survival?

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