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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

2:32

How Relevant is SEO for Law Firms Today?

The Law Firm Marketing Minute ·

2025/11/04

Did you like this episode? Dislike it? 🎯 Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question that’s on every law firm owner’s mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape looks very different than it did just a year ago. Danny breaks down the realities of Google’s staying power, where SEO still delivers, and why the smartest firms are already adapting their strategies for the AI era.

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1:34

How Long Until My Legal Marketing Produces Cases?

The Law Firm Marketing Minute ·

2025/11/03

Did you like this episode? Dislike it? 🎯 How long does it really take for your law firm’s marketing to start producing actual cases? In this episode, Danny Decker breaks down the different timelines depending on the type of marketing you’re running. From digital ads that can generate leads almost instantly to referral strategies that pay off over months and years, you’ll learn what to expect — and how to set realistic goals for your marketing. 📌 Key Takeaways: Digital ad campaigns can

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2:29

What Your Conversions Are Trying to Tell You

The Law Firm Marketing Minute ·

2025/10/31

Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn’t ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm’s marketing to actually bring in clients, this one’s for you. 📌 Key Takeaways: Conversions

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1:48

How to Craft Calls to Action That Actually Work

The Law Firm Marketing Minute ·

2025/10/30

Did you like this episode? Dislike it? In this episode, Danny, Mike, and Eddie break down what really makes a call to action effective—and it’s not just the words on the button. They explain why the real persuasive work happens before someone ever clicks “Contact Us,” and how you can guide potential clients to take action by showing them what’s in it for them. If you’ve ever wondered why your “Book a Call” button isn’t getting clicks, this one’s for you. 📌 Key Takeaways: Why “Contact Us”

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1:44

What “Future You” Wishes You’d Do Today

The Law Firm Marketing Minute ·

2025/10/29

Did you like this episode? Dislike it? In this Best Of episode, Mike, John, and Sofia unpack the mindset shift that can completely change how you approach procrastination. They explore how redefining control and thinking about your “future self” can help you take action today—making life and business easier down the road. This quick yet powerful conversation will remind every solo and small firm owner why consistency today builds freedom tomorrow. 📌 Key Takeaways: Why procrastination can

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2:03

What This Lawyer Did to Stand Out—and It Changed...

The Law Firm Marketing Minute ·

2025/10/28

Did you like this episode? Dislike it? In this “Best Of” episode, Mike sits down with attorney Joel Ankney to talk about how one strategic decision completely transformed his reputation and opened unexpected doors. From invitations to speak at top business schools to being instantly recognized in professional circles, Joel shares how a single move elevated his authority and credibility in ways he never imagined. 📌 Key Takeaways: How credibility compounds once you’re seen as an expertWhy

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3:12

Why “Not Ready Yet” Doesn’t Mean “Never”

The Law Firm Marketing Minute ·

2025/10/27

Did you like this episode? Dislike it? In this episode, Marc Cerniglia uncovers why “not ready yet” leads are often the ones that turn into your best clients — if you know how to nurture them. Too many law firms let these prospects fade away, simply because they don’t have the systems to stay in touch. Marc explains how simple content strategies like email newsletters, blogs, and social media can quietly build trust and ensure you’re the firm they remember when they’re finally ready to hire....

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3:32

How This Content Turns Curious Clicks into Future...

The Law Firm Marketing Minute ·

2025/10/24

Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you’re missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do. 📌 Key

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4:14

Turning Your Leads into Booked Consultations

The Law Firm Marketing Minute ·

2025/10/23

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down how to use newsletters and drip campaigns to stay top of mind — and make sure no potential client slips through the cracks. 📌 Key Takeaways: Why your firm’s biggest missed opportunity might be in follow-upHow to use

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2:23

What Most Firms Miss About Content and Leads

The Law Firm Marketing Minute ·

2025/10/22

Did you like this episode? Dislike it? Most law firms assume content marketing should directly bring in new leads—but that’s not the whole story. In this episode, Marc Cerniglia explains the real way content drives growth and how it can dramatically increase your referrals and repeat business. If you’ve ever wondered why your blogs or social media aren’t generating leads, this one’s for you. 📌 Key Takeaways: Why most firms misunderstand how content generates leadsThe surprising link between

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3:02

Who Should Be Writing Your Law Firm’s Content?

The Law Firm Marketing Minute ·

2025/10/21

Did you like this episode? Dislike it? Should you be the one writing your firm’s blogs — or is your time better spent elsewhere? In this episode, Marc Cerniglia breaks down why even the best writer-lawyers are usually not the best marketers. He also explores how professional writers — and even AI tools like ChatGPT — can help your firm produce content that’s not just accurate, but engaging and readable for real clients. 📌 Key Takeaways: Writing your own blogs isn’t the best use of your time

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4:27

What Can Happen When You Create More Content Than...

The Law Firm Marketing Minute ·

2025/10/20

Did you like this episode? Dislike it? 📈 Think you’re posting enough? In this episode, Marc Cerniglia breaks down the truth about content frequency for law firms — and why most firms are still under-publishing. He explains how volume impacts SEO, visibility, and top-of-mind awareness, plus why “too much content” is actually a myth. If you’ve ever wondered whether your firm is creating enough content to compete, this one’s for you. 📌 Key Takeaways: There’s no such thing as too much content —

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2:22

Blog Topics That Actually Bring Clients to Personal...

The Law Firm Marketing Minute ·

2025/10/17

Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how personal injury firms can stop wasting time on generic blog posts and start creating content that actually attracts clients. It’s not about writing for search engines — it’s about writing for real people with real questions. Marc explains how to identify the situations your clients are in, the questions they’re asking, and the content that helps you show up as the trusted expert they need when it matters most....

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3:04

What is Content Marketing’s True ROI?

The Law Firm Marketing Minute ·

2025/10/16

Did you like this episode? Dislike it? In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they’re measuring the wrong things. Marc explains how to uncover the true ROI of your firm’s content marketing and use it to attract better clients, charge what you’re worth, and make...

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4:04

How to Market Without Violating the State Bar

The Law Firm Marketing Minute ·

2025/10/15

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state bar’s intent to using smart, compliant strategies that still get attention, Marc explains how to balance creativity and caution in your marketing — so you can stand out and stay out of trouble. 📌 Key Takeaways: Why understanding your state bar’s

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2:28

Tracking the Real KPIs for Content Marketing

The Law Firm Marketing Minute ·

2025/10/14

Did you like this episode? Dislike it? 📊 Most law firms track the wrong numbers when it comes to content marketing — focusing on likes, clicks, and views instead of the metrics that actually move the needle. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing + Branding, breaks down how to identify the real KPIs that show whether your marketing is working, and how to connect them directly to growth, referrals, and higher-value clients. 📌 Key Takeaways: The difference between

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3:30

The 2-Phase Marketing Strategy That Every Law Firm Needs

The Law Firm Marketing Minute ·

2025/10/13

Did you like this episode? Dislike it? 🎯 Every small law firm wants to grow, but most skip the foundational steps that actually make marketing work. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing + Branding, breaks down the two-phase marketing strategy that every successful firm needs to follow — from building credibility and staying top-of-mind with your network to running ads that actually convert. 📌 Key Takeaways: Why content marketing is the foundation for every

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2:42

Is It Smart to Let Non-Lawyers Write Legal Blogs?

The Law Firm Marketing Minute ·

2025/10/10

Did you like this episode? Dislike it? 🎯 Many lawyers assume only an attorney can write a legal blog — but Eddie is here to flip that idea on its head. In this Best Of episode, he explains why effective legal content isn’t about “sounding smart,” it’s about connecting with readers. Learn how non-lawyer writers can craft blogs that attract clients, build trust, and highlight your expertise — without ever quoting a statute. 📌 Key Takeaways: Why your blog readers care more about connection

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1:07

What Clients Really Remember About Your Firm

The Law Firm Marketing Minute ·

2025/10/09

Did you like this episode? Dislike it? 🏠 In this “Best Of” episode, attorney Lisandra Matos of the Matos Law Firm shares how genuine hospitality and personal connection shape every client experience. From offering coffee to welcoming entire families into the conference room, she explains why the feeling you create in your office can matter more than any marketing message. 📌 Key Takeaways: A welcoming atmosphere builds instant trust.Clients remember how you make them feel, not just what you

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2:01

One Platform Most Lawyers Still Overlook

The Law Firm Marketing Minute ·

2025/10/08

Did you like this episode? Dislike it? 🎥 In this “Best Of” episode, attorney Jeff Hampton shares how YouTube became the foundation of his law firm’s marketing strategy. He breaks down why short videos on TikTok and Instagram only go so far—and how long-form YouTube content builds true authority and trust with your audience. Tune in to discover why mastering one platform might be the smartest move your firm can make. 📌 Key Takeaways: Short videos create visibility—but not trust.Long-form

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1,015 results

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