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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

2:28

Tracking the Real KPIs for Content Marketing

The Law Firm Marketing Minute ·

2025/10/14

Did you like this episode? Dislike it? 📊 Most law firms track the wrong numbers when it comes to content marketing — focusing on likes, clicks, and views instead of the metrics that actually move the needle. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing + Branding, breaks down how to identify the real KPIs that show whether your marketing is working, and how to connect them directly to growth, referrals, and higher-value clients. 📌 Key Takeaways: The difference between

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3:30

The 2-Phase Marketing Strategy That Every Law Firm Needs

The Law Firm Marketing Minute ·

2025/10/13

Did you like this episode? Dislike it? 🎯 Every small law firm wants to grow, but most skip the foundational steps that actually make marketing work. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing + Branding, breaks down the two-phase marketing strategy that every successful firm needs to follow — from building credibility and staying top-of-mind with your network to running ads that actually convert. 📌 Key Takeaways: Why content marketing is the foundation for every

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2:42

Is It Smart to Let Non-Lawyers Write Legal Blogs?

The Law Firm Marketing Minute ·

2025/10/10

Did you like this episode? Dislike it? 🎯 Many lawyers assume only an attorney can write a legal blog — but Eddie is here to flip that idea on its head. In this Best Of episode, he explains why effective legal content isn’t about “sounding smart,” it’s about connecting with readers. Learn how non-lawyer writers can craft blogs that attract clients, build trust, and highlight your expertise — without ever quoting a statute. 📌 Key Takeaways: Why your blog readers care more about connection

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1:07

What Clients Really Remember About Your Firm

The Law Firm Marketing Minute ·

2025/10/09

Did you like this episode? Dislike it? 🏠 In this “Best Of” episode, attorney Lisandra Matos of the Matos Law Firm shares how genuine hospitality and personal connection shape every client experience. From offering coffee to welcoming entire families into the conference room, she explains why the feeling you create in your office can matter more than any marketing message. 📌 Key Takeaways: A welcoming atmosphere builds instant trust.Clients remember how you make them feel, not just what you

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2:01

One Platform Most Lawyers Still Overlook

The Law Firm Marketing Minute ·

2025/10/08

Did you like this episode? Dislike it? 🎥 In this “Best Of” episode, attorney Jeff Hampton shares how YouTube became the foundation of his law firm’s marketing strategy. He breaks down why short videos on TikTok and Instagram only go so far—and how long-form YouTube content builds true authority and trust with your audience. Tune in to discover why mastering one platform might be the smartest move your firm can make. 📌 Key Takeaways: Short videos create visibility—but not trust.Long-form

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2:05

What Most Lawyers Don’t Realize About Email Engagement

The Law Firm Marketing Minute ·

2025/10/07

Did you like this episode? Dislike it? 📧 Many lawyers assume email marketing has lost its power — but the data tells a very different story. In this Best Of episode, Mike and Jana dive into why email is still one of the most effective tools for law firms, how often people are actually checking their inboxes, and why ignoring email could mean leaving easy growth on the table. 📌 Key Takeaways: The surprising engagement stats that prove email isn’t dead.Why law firm newsletters still deliver

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1:31

The Effective Way to Get Clients Saying “Yes” to Your...

The Law Firm Marketing Minute ·

2025/10/06

Did you like this episode? Dislike it? 📈 Many law firms rely on free consultations as their main call-to-action, but that’s a high-threshold offer that scares away potential clients. In this Best Of episode, Mike and Eddie reveal why content marketing is the key to lowering the barrier, building trust, and getting prospects to say “yes” before they’re ready to commit to a consultation. Discover how a shift in your offers can make your entire marketing strategy more effective. 📌 Key

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3:23

Are You Making This Common Marketing Budget Mistake?

The Law Firm Marketing Minute ·

2025/10/03

Did you like this episode? Dislike it? 📊 Most law firm owners ask, “How much should I spend on marketing?” In this episode, Danny Decker breaks down the common budgeting mistake that keeps firms stuck and reveals the smarter way to treat marketing as an investment, not just an expense. If you’ve ever wondered whether your marketing dollars are actually fueling growth, this one’s for you. 📌 Key Takeaways: Why the “10% rule” matters for law firm marketing budgetsHow to make sure every

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3:18

Google vs. Meta vs. LinkedIn: Which Ads Actually Work...

The Law Firm Marketing Minute ·

2025/10/02

Did you like this episode? Dislike it? 🎯 Every law firm knows they should be running ads—but which platform is the smartest choice? In this episode, Danny Decker breaks down the pros and cons of running campaigns on Google, Meta (Facebook & Instagram), and LinkedIn. From high-intent leads on Google to nurturing prospects on Facebook to B2B targeting on LinkedIn, Danny shares what actually works for solo and small firm attorneys—and how to avoid wasting money on the wrong platform. 📌 Key

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1:35

Are You Leaving Referral Gold on the Table?

The Law Firm Marketing Minute ·

2025/10/01

Did you like this episode? Dislike it? ✨ Many lawyers assume referrals will come just from doing great work — but that’s only part of the story. In this episode, Mike and Fanny reveal why your network forgets you faster than you think, and how consistent nurturing can dramatically multiply your referrals. If you’ve ever wondered why you aren’t getting as many introductions as you should, this conversation will show you how to fix it. 📌 Key Takeaways: Why “doing great work” doesn’t guarantee

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2:07

4 Financial Hires Every Growing Law Firm Needs

The Law Firm Marketing Minute ·

2025/09/30

Did you like this episode? Dislike it? 💰 Growing your law firm is about more than just getting new clients — it’s about building a solid financial foundation. In this episode, Mike sits down with financial expert Ryan Kimler to reveal the four key hires that every small but growing law firm needs if they want to scale past $500K and beyond. From bookkeepers to CFO advisors, you’ll discover exactly who should be on your team to keep your firm financially healthy and ready for long-term

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1:40

A Better Strategy for Your Law Firm's Digital Ads

The Law Firm Marketing Minute ·

2025/09/29

Did you like this episode? Dislike it? 📱 Are your law firm’s digital ads working as hard as they should? In this episode, Danny Decker breaks down how small changes in your ad strategy can make a big difference in attracting the right clients online. Whether you’re running ads already or just thinking about it, this conversation will help you rethink your approach and maximize your marketing dollars. 📌 Key Takeaways: Why most law firms are spending in the wrong places onlineThe smarter way

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2:10

Why Your Law Firm Needs a Story (Not Just a Sales Pitch)

The Law Firm Marketing Minute ·

2025/09/26

Did you like this episode? Dislike it? 📖 In this episode, Mike and Eddie break down why story branding is one of the most powerful ways to connect with potential clients. They explain how your law firm’s marketing can position clients as the hero, create emotional resonance, and make your firm unforgettable — without sounding like a sales pitch. 📌 Key Takeaways: Why our brains are hardwired to respond to stories.How to position your client as the hero (and not the villain).Practical ways to

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1:56

Are You Emailing Your Audience Too Much — or Not...

The Law Firm Marketing Minute ·

2025/09/25

Did you like this episode? Dislike it? 📧 Many law firm owners worry about “bothering” their list with too many emails. But in this episode, Danny Decker explains why the real danger isn’t over-emailing — it’s not emailing enough. Discover how often you should be reaching out, why once-a-quarter newsletters don’t cut it, and how valuable content keeps your list engaged without driving unsubscribes. 📌 Key Takeaways: Once-a-quarter emails aren’t nearly enough to stay top of mind.Monthly (or

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1:34

When Should Your Marketing Start Converting Into Cases?

The Law Firm Marketing Minute ·

2025/09/24

Did you like this episode? Dislike it? 🎯 How long does it really take for your law firm’s marketing to start producing actual cases? In this episode, Danny Decker breaks down the different timelines depending on the type of marketing you’re running. From digital ads that can generate leads almost instantly to referral strategies that pay off over months and years, you’ll learn what to expect — and how to set realistic goals for your marketing. 📌 Key Takeaways: Digital ad campaigns can

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2:27

What Should Be ‘Above the Fold’ on a Law Firm Website?

The Law Firm Marketing Minute ·

2025/09/23

Did you like this episode? Dislike it? 🎯 What should be “above the fold” on your law firm’s homepage? In this episode, Danny Decker explains why those first few seconds on your website are critical — and how the right design choices can mean the difference between a new client and a missed opportunity. From crafting a crystal-clear headline to making your contact options impossible to miss, Danny walks through the must-haves that keep visitors engaged. Plus, he shares how a simple lead

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2:32

The Truth About SEO in 2025

The Law Firm Marketing Minute ·

2025/09/22

Did you like this episode? Dislike it? 🎯 Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question that’s on every law firm owner’s mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape looks very different than it did just a year ago. Danny breaks down the realities of Google’s staying power, where SEO still delivers, and why the smartest firms are already adapting their strategies for the AI era.

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1:26

The Difference Between Lead Gen & Lead Nurturing

The Law Firm Marketing Minute ·

2025/09/19

Did you like this episode? Dislike it? 🎯 In this “Best Of” episode, Marc Cerniglia dives into one of the most overlooked aspects of marketing: knowing the difference between generating leads and nurturing them. He explains why true marketing success isn’t just about getting attention in the first place — it’s about what happens after. Using a powerful analogy of a retirement portfolio, Marc shows how firms should balance short-term lead generation with long-term relationship building to

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1:30

How to Stand Out in a Crowded Legal Market

The Law Firm Marketing Minute ·

2025/09/18

Did you like this episode? Dislike it? 🎯 In this “Best Of” episode, Mike and Eddie break down what it really takes to differentiate your law firm when every lawyer around you is offering the same thing. It's not just about being good — it’s about being known for something. Learn how to leverage your credibility, highlight your expertise, and build a brand that gets you chosen again and again. 📌 Key Takeaways Standing out starts with branding, not just information.Credibility and experience

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1:37

Where to Start with Your Law Firm’s Marketing

The Law Firm Marketing Minute ·

2025/09/17

Did you like this episode? Dislike it? 🧠 Whether you're launching your firm or finally getting serious about your marketing, this “Best Of” episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the exact first steps lawyers should take — from building a credible website to creating simple, effective content that keeps your network engaged and sending referrals. 📌 Key Takeaways Your website is your digital handshake

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