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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business management & marketing

All Episodes

12:13

CBP 264: The Smart Way to Raise Prices Without...

The Cash-Based Practice Podcast ·

2025/03/21

Thinking about raising your cash-pay rates but worried that your current patients will push back and new leads will start saying “no”? You’re not alone—but the good news is, there’s a way to do it smoothly without losing business. In this episode, I’ll walk you through how to increase your prices strategically, so you can stay ahead of inflation, cover rising overhead costs, and pay yourself and your staff better—without triggering mass client drop-offs. USEFUL INFORMATION: Check out our course:

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07:06

CBP 263: 3 Words to Overcome Price Objection

The Cash-Based Practice Podcast ·

2025/03/14

Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it.” Maybe they book, but then cancel. If this sounds familiar, this episode is a must-listen. There’s a simple way to overcome this objection—using just three words that can shift price-sensitive patients from uncertainty to action. In this podcast, I share a powerful

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10:34

CBP 262: The #1 Key To Getting More Yes’s To your...

The Cash-Based Practice Podcast ·

2025/03/07

If you aren’t converting at least 80% of your leads into cash-pay patients, or if you’re struggling to keep at least 90% of them on schedule until they reach 100% of their goals, then this episode is for you. In this episode, I deliver a concise yet powerful breakdown of the key strategies to not just get that initial “yes,” but to keep patients committed throughout their plan of care and beyond. The strategies you’ll learn in this episode have helped countless clinicians transform their practices

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41:45

CBP 261: From Burnout to Business: Jennifer Penn's...

The Cash-Based Practice Podcast ·

2025/03/01

Ever struggle to balance significant family responsibilities with starting/growing your private practice? Would you like to add new cash-pay services or classes to your existing practice, generating loads more revenue and creating a new stream of patients at the same time? If you answered ‘yes’ to either of those questions, then this episode is a must listen … In this interview, I had the pleasure of speaking with Jennifer Penn, the founder of Create Your Core Physical Therapy. Jennifer

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10:18

CBP 260: The Patient Sales Strategy I Used To Ask My...

The Cash-Based Practice Podcast ·

2025/02/15

If you struggle to get patients to commit from the beginning to complete 100% of their plan of care, and not drop off schedule once they’re 75% better, this episode is a must-listen… … You’ll also get to hear the story of how I met my wife, and how the strategy I used to get her phone number can also be used to get “Yes’s” to your cash-based services. Plus, if you want the exact high-converting script that you can use with your prospective patients to get maximum buy-in and long-term profit by

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13:57

CBP 259: How to set and raise cash-pay prices...

The Cash-Based Practice Podcast ·

2025/02/08

If you need to set and raise your cash-pay rates with confidence—while keeping your patients satisfied and avoiding pushback or “No’s” —this week’s podcast is a must-listen. Pricing your services right is one of the biggest challenges for cash-based practice owners—yet it’s also key to long-term success. Many practitioners struggle with asking for three figures out of pocket, even when they know their services are worth it. If this resonates with you, you’re not alone. In this episode, we dive into

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40:18

CBP 258: Cash-Based Pediatric Practice Success -...

The Cash-Based Practice Podcast ·

2025/01/25

What if the worst day of your career turned out to be the best thing that ever happened to you? I recently had the pleasure of interviewing Kristen, a pediatric occupational therapist based in Lincoln, Nebraska, who transformed a sudden job loss into a thriving cash-based practice. Within hours of deciding to start her own business, Kristen had already booked her first patient—and she hasn’t looked back since. Her story is a masterclass in resilience, creativity, and the power of knowing your

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15:54

CBP 256: $50K in 4 days with this Easy clinic...

The Cash-Based Practice Podcast ·

2024/12/21

Imagine generating over $50,000 in just 4 days—sounds incredible, right? In this episode, I’m revealing how one of my coaching clients achieved this with a simple yet powerful promotion for their clinic’s membership program. The best part? This framework can be tailored to fit any clinic or service-based practice, regardless of your niche, and can be designed and implemented in less than 2 hours. It is literally so simple to put this in place in your practice, even if you don’t yet have a membership

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09:14

CBP 255: Last minute ideas to add year-end patients...

The Cash-Based Practice Podcast ·

2024/12/14

Are seasonal cancellations leaving your practice schedule a bit empty at the end of the year during the holidays? If so, this week’s podcast is for you! You’ll hear about two super easy-to-implement promotions that quickly bring patients in the door to offset a holiday slowdown and ensure you finish the year stronger than ever before. Also, scroll down to get the exact emails and details so you can implement these promotions with very little of your time. In this podcast, I explain how to leverage

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28:45

$15K Per Month in PT MEMBERSHIPS - Cash Practice...

The Cash-Based Practice Podcast ·

2024/12/08

In this episode, I had the pleasure of reconnecting with Jason Racca, who’s come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time practice. Fast forward to today, Jason’s grown his practice significantly—he now has two therapists, is hiring a third, and in just the past year has created a membership model in his cash-based PT practice that generates over $15,000 in

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09:41

CBP 253: Simple Strategies to Boost Cash-Pay...

The Cash-Based Practice Podcast ·

2024/11/16

Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you’ll want to check out this video. I share a simple healthcare referral marketing strategy that works, without making you feel like a used-car salesman. In this week’s video, you’ll hear my favorite tactic to drastically increase your referral source network, without all the

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14:36

CBP 252: 7 Strategies to Skyrocket your Google...

The Cash-Based Practice Podcast ·

2024/11/02

If you’re looking for a free, easy, and powerful way to attract more cash-based patients to your practice, this episode is for you. A steady stream of positive online reviews can be a game changer for a cash-based practice, helping boost your visibility, build credibility, and get interested patients primed to say “yes” to your out-of-network services before they’ve even picked up the phone... In this episode, I share multiple key strategies to help you increase the number of patients who leave

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11:21

CBP 251: 3 Ways to Attract Cash-Pay Patients for Free

The Cash-Based Practice Podcast ·

2024/10/19

Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You’re in the right place! In this week’s episode, we’re breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free. These methods are quick to implement and, as a bonus, often attract patients who are already aware that you’re out-of-network. Plus, the way they discover you will likely boost your credibility and make them more inclined to choose your

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13:26

CBP 250: How to confidently convince and convert...

The Cash-Based Practice Podcast ·

2024/09/28

When it comes time to ask a prospective patient to say ‘yes’ to your cash-based services, do you feel awkward, uneasy, or even scared? Do you feel less than 100% confident when offering a plan of care to a new patient? If you’ve answered yes, then you’re at the right episode, you’re not alone, and there is a solution. This podcast episode provides a powerful mindset tactic and a consultation script that will infuse you with confidence and leave patients eager to commit to your treatment plan (AND

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35:39

CBP 249: Launching a Cash-Based Physical Therapy...

The Cash-Based Practice Podcast ·

2024/09/21

Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn’t just survive the challenges of COVID-19—they built a thriving, cash-based practice from the ground up. Ashlyn and Sarah’s journey shows that the biggest challenges can spark the

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07:31

CBP 248: The #1 Mistake When Selling Cash-Pay Packages

The Cash-Based Practice Podcast ·

2024/09/14

Are you struggling to get more patients to commit to your treatment packages? Or you’d jump on a strategy that increases your conversions by at least 10-20%? In this episode, I’m revealing the biggest mistake practice owners make when selling cash-pay packages—and how to turn it around so patients start saying 'yes'! and begin their treatment journey. Hint: it all comes down to timing. This approach will not only increase patient acceptance of your packages but also help them take that crucial first

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30:17

CBP 247: Secrets to a 7-Figure Out-of-Network...

The Cash-Based Practice Podcast ·

2024/08/23

In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time. When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay services. Fast forward to today, and Lilly has not only built a thriving, 7-figure cash-based practice but also

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20:21

CBP 246: Reduce Appointment Cancellations and Boost...

The Cash-Based Practice Podcast ·

2024/08/09

Are you ready to unlock an additional 5-10% revenue in your practice? Think of a thriving clinic where cancellations are minimal, patients are more committed, and your bottom line is stronger than ever. In this episode, I dive into a mini-masterclass that could transform how you manage your practice and help you increase revenue and improve efficiency. With insights drawn from one of my mastermind coaching sessions, I reveal how one practitioner was shocked to discover a 20-25% cancellation rate—a

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35:50

CBP 245: From In-Network to 7-Figure Cash-Based PT...

The Cash-Based Practice Podcast ·

2024/07/26

massively increasing patient volume, skyrocketing your profit per visit, and adding 2 additional clinicians to your team, all while transitioning out-of-network and doing 7-figures in cash-pay revenue! This might sound too good to be true, but Elizabeth Rogers made it happen. In this exclusive interview, you'll hear exactly how Elizabeth defied the odds and built a 7-figure cash-pay business that just 2 years earlier was predominantly in-network/insurance-based. Elizabeth's story offers powerful

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06:49

CBP 244: 3 Simple Marketing Strategies That Landed 10...

The Cash-Based Practice Podcast ·

2024/07/20

Every practice experiences gaps in their schedule from time to time. Discharges, cancellations, and unexpected events can leave even the busiest clinician with open slots. Imagine this: one of your clinicians has a busier than usual week with discharges and cancellations. Suddenly, their normally full schedule is looking half empty. This situation can cause a dip in revenue and seriously affect your profit for the month. In this episode, I'm diving into a real-life situation from my practice... We

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281 results

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