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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business management & marketing

All Episodes

11:09

CBP 283: Fortune in the Follow-Up: The Simple System...

The Cash-Based Practice Podcast ·

2025/09/27

Let’s face it: insurance companies aren’t just screwing over private practices… they are pulling the rug out from under our patients as well. Once upon a time, they’d file a self-claim and get 40–50% back. Now? Quite often it’s Zero. That means more and more patients—sometimes even loyal ones you’ve treated for years—are saying, “I can’t afford this anymore. I’ll try in-network.” Painful. But here’s the truth: while you can’t stop this trend completely, you can win back a surprising number of these

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07:07

CBP 282: How to Reduce Drop-Offs by Tapping Into What...

The Cash-Based Practice Podcast ·

2025/09/20

Every practice owner faces this at some point: you’ve got a great clinician, but their patients are dropping off way too early. You’ve given them the scripts, the strategies, the playbook… and yet nothing changes. It’s frustrating—and it threatens both your revenue and your reputation. Here’s the truth: most practice owners assume their staff are primarily motivated by money or job security. But often, that’s not the case. If you don’t figure out what really drives each team member, you’ll never

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14:58

CBP 281: How to Simplify Your Systems and Keep...

The Cash-Based Practice Podcast ·

2025/09/13

Most clinics don’t fail because they’re bad at treatment—they stall because their tools don’t talk. EMR here. Scheduler there. Email somewhere else. A texting app. A CRM you meant to set up “one day.” In the gaps between them? Patients and leads fall through. This week’s episode gives you a simple, durable way to fix it—without another fancy platform, without months of setup, and without you doing more. What You’re Getting Today The hidden trap: Platform sprawl → missed follow-ups → lost revenue

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09:10

CBP 280: From Side Hustle to Full-Time: How to Escape...

The Cash-Based Practice Podcast ·

2025/09/06

If your cash-based practice is still a side hustle—or you're flying solo—this episode is your wake-up call. You're stuck in the Yo-Yo Schedule Loop: feast, famine, hustle back up… rinse, repeat. Been there. Done that. And trust me, it’s not sustainable. But today, you’re getting the roadmap out. Ready? What You're Getting Today: The hidden trap that's burning out solopreneurs Three shifts that anchor your schedule—so you stop riding the rollercoaster Science-backed proof these moves actually

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10:05

CBP 279: The Easiest Way to Add 5 Figures to Your...

The Cash-Based Practice Podcast ·

2025/08/30

What if there were an easier way to unlock an extra stream of revenue in your practice — one that doesn’t require new certifications, long hours, or complicated marketing funnels? The truth is, most cash-based practice owners already have everything they need to spark a steady surge of income… they just haven’t tapped into it yet. With a few simple steps, you can reactivate past patients, fill your schedule, and add thousands in additional revenue — all without changing the way you care for people

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36:51

CBP 278: From Solo Mobile PT to Multi-Therapist...

The Cash-Based Practice Podcast ·

2025/08/23

What if you could build a thriving, multi-clinician Cash-Based Practice in one of the most competitive cities in the world — and do it without a physical clinic? That’s exactly what Jim Palmer has done. In our latest podcast episode, I sit down with longtime coaching client and Mastermind member Jim Palmer, founder of Palmer Concierge PT, to unpack how he built a mobile concierge practice serving New York City, Brooklyn, and Long Island — offering not only physical therapy but also stretch and

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09:42

CBP 277: How to respond to “I need to talk to my...

The Cash-Based Practice Podcast ·

2025/08/03

You’ve probably heard it before. A new patient consult is going well. They’re nodding along, clearly seeing the value in what you offer. And then, right at the end, you get hit with it: “I just need to talk to my spouse about it first.” Or maybe it’s a young college student and their parents are footing the bill. Either way, the person with the final say—or the wallet—isn’t in front of you. And suddenly, all that momentum you built... slips away. If this sounds familiar, this podcast is a

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06:10

CBP 276: The Exact Phone Scripts We Use to Bring Back...

The Cash-Based Practice Podcast ·

2025/07/26

What if you didn’t need more leads to fill your schedule this month… just a list of names and a simple script? It’s easy to get caught up chasing new patients through ads, funnels, and referral strategies. But often, the most powerful growth move you can make is to focus on the people who already know you—and who may still need your help. In this episode, I’m pulling back the curtain on the exact reactivation scripts we give our Cash Practice Mastermind members—word-for-word tools you and your team

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10:53

CBP 275: The Most Overlooked Lead Generation Strategy...

The Cash-Based Practice Podcast ·

2025/07/19

What if I told you the most powerful lead-generation strategy for your practice isn’t something new you need to learn… it’s something you’re already doing? Too often, practice owners jump from tactic to tactic, chasing that one elusive "secret" to fill their schedules. But the truth is, if something is already working—even just a little—you might be one simple shift away from multiplying its effectiveness tenfold. On a recent Mastermind call, I revealed a simple mindset shift and some actionable

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13:12

CBP 273: How to minimize drop offs in your cash practice

The Cash-Based Practice Podcast ·

2025/06/28

There’s a silent killer lurking in most cash-pay practices—and it’s draining your revenue and limiting your impact more than you realize. It’s not poor marketing. It’s not your clinical skills. It’s patient drop-offs—when clients leave before completing their full plan of care. And while it may feel like an unavoidable part of running a practice, the truth is: you can stop it. In this week’s podcast episode, I share an inside look at our weekly mastermind group coaching call, where I walk through

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11:20

CBP 272: How to Create Win-Win Local Partnerships...

The Cash-Based Practice Podcast ·

2025/06/14

If you're looking for ways to attract more of your ideal patients, boost brand visibility, and fill your schedule through community engagement and collaboration, this episode is for you. In this training, I share a real-life strategy from one of our mastermind members who turned a casual opportunity with a local running shoe store into a patient-generating machine. But here’s the key: you don’t have to wait for those opportunities to fall in your lap. This episode walks you through how to create

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10:32

CBP 271: Boost First Visit Show-Ups & Patient...

The Cash-Based Practice Podcast ·

2025/06/07

If you’re looking for a simple way to reduce cancellations, increase plan-of-care completion, and create raving fans before a patient ever steps foot in your practice — this episode is a must-listen. I’m sharing the exact strategies we use in my own practice to make a lasting first impression before the first visit, pre-frame new patients for success, and set the stage for long-term loyalty and higher customer lifetime value. You’ll learn how to turn a few emails and two short videos into powerful

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09:26

CBP 270: Lesser-known Tips for Converting Free...

The Cash-Based Practice Podcast ·

2025/05/31

If you’ve ever wondered why some consultations turn into loyal, long-term cash-pay patients—and others don’t—this episode will give you the missing pieces you may not even realize are missing. Whether you're brand new to running free discovery sessions or you’ve done hundreds, there are subtle (but powerful) tactics that can drastically improve your conversion rates and long-term retention. And best of all, many of these are not commonly taught. In this short but value-packed episode, I share

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33:06

CBP 269: From Solo Practitioner to 7-Figure Cash...

The Cash-Based Practice Podcast ·

2025/05/24

Have you ever felt like you were doing everything in your practice—and that it still wasn’t enough? Maybe you started your clinic because you love treating patients, not because you wanted to become a business owner. But as your caseload grew and burnout crept in, you realized something had to change. If that resonates, this episode will speak directly to your journey. I sat down with Jennifer Chu, pelvic health physical therapist and founder of ITR Physical Therapy in the Washington, DC area. What

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09:58

CBP 268: Turn One Video or Blog into 15+...

The Cash-Based Practice Podcast ·

2025/05/17

If you're all about making every effort have maximum positive impact on your Cash Based Private Practice, this episode is for you… Whether you're writing blogs, filming short videos, or giving live presentations, there's a low-maintenance way to turn that effort into long-term visibility, higher rankings, and consistent new patients. In this episode, I walk you through a proven system that transforms a single piece of content into a multi-platform, lead-generating machine—without requiring more

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11:00

CBP 267: Essential cash practice KPI’s and successful...

The Cash-Based Practice Podcast ·

2025/04/26

If you’ve ever asked yourself, “What numbers should I actually be tracking in my practice?” — this episode is a must-listen. I’m pulling back the curtain on the exact KPIs (Key Performance Indicators) I track with my team every single week — and showing you how these small, consistent habits have made a massive impact on everything from lower cancellation rates to higher reactivations, more Google reviews, and, of course, better revenue. You’ll also get a behind-the-scenes look at how we structure

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10:24

CBP 266: How to Follow Up With Dropped-Off Patients...

The Cash-Based Practice Podcast ·

2025/04/14

If you’re ready to stop losing patients you’ve already worked hard to win — and start filling your schedule more easily — this podcast is a must-listen. In this week’s episode, I break down exactly how I approach reactivating patients without being pushy — using a simple system of texts, calls, emails, and even direct mail that keeps our schedule full and our patients feeling cared for. You’ll learn how to plug the hidden profit leaks in your practice and why your past patients are your most

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15:14

CBP 265: 4 Must-Know Out-of-Network Billing Tips for...

The Cash-Based Practice Podcast ·

2025/03/29

Are your billing habits silently sabotaging your practice? If your cash-pay patients aren’t receiving the maximum possible reimbursement from their insurance via your superbills or out-of-network billing, you could be unintentionally creating friction that costs you trust, retention, and new business. Indeed, I’ve seen this be the very reason a prospective stellar customer never gets started with a cash-based practice—or why some patients drop off before completing their plan of care. In the

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12:13

CBP 264: The Smart Way to Raise Prices Without...

The Cash-Based Practice Podcast ·

2025/03/21

Thinking about raising your cash-pay rates but worried that your current patients will push back and new leads will start saying “no”? You’re not alone—but the good news is, there’s a way to do it smoothly without losing business. In this episode, I’ll walk you through how to increase your prices strategically, so you can stay ahead of inflation, cover rising overhead costs, and pay yourself and your staff better—without triggering mass client drop-offs. USEFUL INFORMATION: Check out our course:

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07:06

CBP 263: 3 Words to Overcome Price Objection

The Cash-Based Practice Podcast ·

2025/03/14

Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it.” Maybe they book, but then cancel. If this sounds familiar, this episode is a must-listen. There’s a simple way to overcome this objection—using just three words that can shift price-sensitive patients from uncertainty to action. In this podcast, I share a powerful

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279 results

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