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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

12:11

CBP 290: The Follow-Up Strategy That Prevents Losing...

The Cash-Based Practice Podcast ·

2025/11/22

When insurance companies cut Out-of-Network reimbursement, many Cash-Based practices feel the impact immediately. Patients who once received 40–50% back suddenly get zero, and some respond with: "I just can't afford this anymore. I need to use my insurance." It's frustrating. It feels out of your control. And yes—this trend is growing nationwide. But here's the part most practices NEVER realize: You can win back a huge percentage of these patients—if your follow-up strategy is airtight. That's what

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09:20

CBP 289: Outcompete Without Burning Out: How to...

The Cash-Based Practice Podcast ·

2025/11/15

Competition in the Cash-Based PT world is rising—fast. If it feels like new Private-Pay practices are popping up every month in your area, you're not imagining it. Clinicians are leaving insurance jobs, jumping Out-of-Network, and launching Cash-Based practices at the fastest rate we've ever seen. So here's an inconvenient truth: Longer, One-on-one sessions are no longer a differentiator. Every cash practice offers that now. So in this episode, I walk a Mastermind member through how to stay

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17:48

CBP 288: Recurring Cash-Pay Revenue in Private...

The Cash-Based Practice Podcast ·

2025/11/01

Every practice owner wants consistent, predictable revenue—and the best way to earn this are patients who keep coming back because you continue to transform their life, and they truly value what you provide. That's exactly what continuity and maintenance memberships can create. In this episode, I walk through the most effective strategies for getting more patients to say "yes" to your ongoing care memberships—without feeling salesy or pushy, or offering them anything that wouldn't be of significant

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32:45

CBP 287: The Riches in Cash-Based Niches

The Cash-Based Practice Podcast ·

2025/10/26

If you’ve ever wondered whether niching down could really accelerate your practice growth, this episode is your answer. I sat down with longtime Mastermind member Danielle Vernon, founder of Scolio Austin, to talk about how she built a thriving Cash-Based practice around a single, underserved niche—and turned it into a referral-generating machine. From starting out in her home clinic to building a 2,200-square-foot specialty practice, Danielle shares the exact steps, lessons, and mindset shifts that

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06:51

CBP 286: Lesser-Known Rules on Medicare and Cash Pay PT

The Cash-Based Practice Podcast ·

2025/10/18

If you treat (or plan to treat) Medicare beneficiaries in a Cash-Based model, this week’s short but crucial podcast episode is for you. There’s a lot of confusion about about the topic as a whole, and even more confusion when it comes to allowing or not allowing self-claims in the scenarios of: “Medicare as a secondary” Medicare as primary, but having a private insurance as a secondary” and “Medicare Advantage plans” In this episode, I walk through real-world scenarios and answer the

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11:28

CBP 285: The Only Patient-Producing Approach That...

The Cash-Based Practice Podcast ·

2025/10/11

Most social-media tactics come and go. The algorithm changes, trends fade, and what worked three months ago might be dead today. That’s why I rarely create public content about social-media marketing—because most of it isn’t evergreen. But in this episode, I share the one approach that always works to generate real patients, no matter the year, the platform, or the algorithm. What You’re Getting Today The evergreen framework for turning social followers into real patients How to structure every

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10:15

CBP 284: How to Stop Patients from Dropping Off After...

The Cash-Based Practice Podcast ·

2025/10/04

One of the most frustrating things in a Cash-Based practice? Patients who show up for the eval… and never come back. They book once, maybe a second visit, and then: “I’ll just see how I do with these exercises.” Or “I need to watch my expenses, I’ll try insurance.” Sound familiar? In this episode, I coach a Mastermind member through this exact issue—and share the exact scripts I use to keep patients committed, from eval all the way to discharge. What You’re Getting Today The common mistake that

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11:09

CBP 283: Fortune in the Follow-Up: The Simple System...

The Cash-Based Practice Podcast ·

2025/09/27

Let’s face it: insurance companies aren’t just screwing over private practices… they are pulling the rug out from under our patients as well. Once upon a time, they’d file a self-claim and get 40–50% back. Now? Quite often it’s Zero. That means more and more patients—sometimes even loyal ones you’ve treated for years—are saying, “I can’t afford this anymore. I’ll try in-network.” Painful. But here’s the truth: while you can’t stop this trend completely, you can win back a surprising number of these

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07:07

CBP 282: How to Reduce Drop-Offs by Tapping Into What...

The Cash-Based Practice Podcast ·

2025/09/20

Every practice owner faces this at some point: you’ve got a great clinician, but their patients are dropping off way too early. You’ve given them the scripts, the strategies, the playbook… and yet nothing changes. It’s frustrating—and it threatens both your revenue and your reputation. Here’s the truth: most practice owners assume their staff are primarily motivated by money or job security. But often, that’s not the case. If you don’t figure out what really drives each team member, you’ll never

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14:58

CBP 281: How to Simplify Your Systems and Keep...

The Cash-Based Practice Podcast ·

2025/09/13

Most clinics don’t fail because they’re bad at treatment—they stall because their tools don’t talk. EMR here. Scheduler there. Email somewhere else. A texting app. A CRM you meant to set up “one day.” In the gaps between them? Patients and leads fall through. This week’s episode gives you a simple, durable way to fix it—without another fancy platform, without months of setup, and without you doing more. What You’re Getting Today The hidden trap: Platform sprawl → missed follow-ups → lost revenue

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09:10

CBP 280: From Side Hustle to Full-Time: How to Escape...

The Cash-Based Practice Podcast ·

2025/09/06

If your cash-based practice is still a side hustle—or you're flying solo—this episode is your wake-up call. You're stuck in the Yo-Yo Schedule Loop: feast, famine, hustle back up… rinse, repeat. Been there. Done that. And trust me, it’s not sustainable. But today, you’re getting the roadmap out. Ready? What You're Getting Today: The hidden trap that's burning out solopreneurs Three shifts that anchor your schedule—so you stop riding the rollercoaster Science-backed proof these moves actually

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10:05

CBP 279: The Easiest Way to Add 5 Figures to Your...

The Cash-Based Practice Podcast ·

2025/08/30

What if there were an easier way to unlock an extra stream of revenue in your practice — one that doesn’t require new certifications, long hours, or complicated marketing funnels? The truth is, most cash-based practice owners already have everything they need to spark a steady surge of income… they just haven’t tapped into it yet. With a few simple steps, you can reactivate past patients, fill your schedule, and add thousands in additional revenue — all without changing the way you care for people

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36:51

CBP 278: From Solo Mobile PT to Multi-Therapist...

The Cash-Based Practice Podcast ·

2025/08/23

What if you could build a thriving, multi-clinician Cash-Based Practice in one of the most competitive cities in the world — and do it without a physical clinic? That’s exactly what Jim Palmer has done. In our latest podcast episode, I sit down with longtime coaching client and Mastermind member Jim Palmer, founder of Palmer Concierge PT, to unpack how he built a mobile concierge practice serving New York City, Brooklyn, and Long Island — offering not only physical therapy but also stretch and

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09:42

CBP 277: How to respond to “I need to talk to my...

The Cash-Based Practice Podcast ·

2025/08/03

You’ve probably heard it before. A new patient consult is going well. They’re nodding along, clearly seeing the value in what you offer. And then, right at the end, you get hit with it: “I just need to talk to my spouse about it first.” Or maybe it’s a young college student and their parents are footing the bill. Either way, the person with the final say—or the wallet—isn’t in front of you. And suddenly, all that momentum you built... slips away. If this sounds familiar, this podcast is a

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06:10

CBP 276: The Exact Phone Scripts We Use to Bring Back...

The Cash-Based Practice Podcast ·

2025/07/26

What if you didn’t need more leads to fill your schedule this month… just a list of names and a simple script? It’s easy to get caught up chasing new patients through ads, funnels, and referral strategies. But often, the most powerful growth move you can make is to focus on the people who already know you—and who may still need your help. In this episode, I’m pulling back the curtain on the exact reactivation scripts we give our Cash Practice Mastermind members—word-for-word tools you and your team

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10:53

CBP 275: The Most Overlooked Lead Generation Strategy...

The Cash-Based Practice Podcast ·

2025/07/19

What if I told you the most powerful lead-generation strategy for your practice isn’t something new you need to learn… it’s something you’re already doing? Too often, practice owners jump from tactic to tactic, chasing that one elusive "secret" to fill their schedules. But the truth is, if something is already working—even just a little—you might be one simple shift away from multiplying its effectiveness tenfold. On a recent Mastermind call, I revealed a simple mindset shift and some actionable

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13:12

CBP 273: How to minimize drop offs in your cash practice

The Cash-Based Practice Podcast ·

2025/06/28

There’s a silent killer lurking in most cash-pay practices—and it’s draining your revenue and limiting your impact more than you realize. It’s not poor marketing. It’s not your clinical skills. It’s patient drop-offs—when clients leave before completing their full plan of care. And while it may feel like an unavoidable part of running a practice, the truth is: you can stop it. In this week’s podcast episode, I share an inside look at our weekly mastermind group coaching call, where I walk through

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11:20

CBP 272: How to Create Win-Win Local Partnerships...

The Cash-Based Practice Podcast ·

2025/06/14

If you're looking for ways to attract more of your ideal patients, boost brand visibility, and fill your schedule through community engagement and collaboration, this episode is for you. In this training, I share a real-life strategy from one of our mastermind members who turned a casual opportunity with a local running shoe store into a patient-generating machine. But here’s the key: you don’t have to wait for those opportunities to fall in your lap. This episode walks you through how to create

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10:32

CBP 271: Boost First Visit Show-Ups & Patient...

The Cash-Based Practice Podcast ·

2025/06/07

If you’re looking for a simple way to reduce cancellations, increase plan-of-care completion, and create raving fans before a patient ever steps foot in your practice — this episode is a must-listen. I’m sharing the exact strategies we use in my own practice to make a lasting first impression before the first visit, pre-frame new patients for success, and set the stage for long-term loyalty and higher customer lifetime value. You’ll learn how to turn a few emails and two short videos into powerful

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09:26

CBP 270: Lesser-known Tips for Converting Free...

The Cash-Based Practice Podcast ·

2025/05/31

If you’ve ever wondered why some consultations turn into loyal, long-term cash-pay patients—and others don’t—this episode will give you the missing pieces you may not even realize are missing. Whether you're brand new to running free discovery sessions or you’ve done hundreds, there are subtle (but powerful) tactics that can drastically improve your conversion rates and long-term retention. And best of all, many of these are not commonly taught. In this short but value-packed episode, I share

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