x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:36:49

Chris Ducker: Building a Business That Truly Supports...

BE THAT LAWYER ·

2025/09/01

In this episode, Steve Fretzin and Chris Ducker discuss:The role of coaching and masterminds in personal and professional growthThe importance of niching down in business and brandingBalancing lifestyle design with entrepreneurship and long-term successLearning from mistakes and validating ideas before scaling Key Takeaways:Niching down to serve a very specific audience allows you to attract ideal clients while repelling the wrong ones, making growth easier and more sustainable.Accountability in

en

00:31:49

Joanne Black: The Mindset and Language Shifts That...

BE THAT LAWYER ·

2025/08/28

In this episode, Steve Fretzin and Joanne Black discuss:The challenges and misconceptions around asking for referralsHow language and specificity shape successful client introductionsThe role of accountability, systems, and consistency in business developmentBuilding stronger client relationships through follow-up, gratitude, and personal touches Key Takeaways:Asking vague questions like “if you know anybody” rarely works, because clients don’t know where to start, so the key is to guide them back

en

00:37:28

BE THAT LAWYER LIVE Part 2: Building Lasting Client...

BE THAT LAWYER ·

2025/08/25

What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you’ll discover how our guests integrate authenticity, focus, and thought leadership into their daily practice to create long-term growth. You’ll hear how staying true to yourself, choosing opportunities wisely, and turning passions into professional strengths can open unexpected doors. This is not about chasing quick wins—it’s about building a practice that’s sustainable, rewarding, and deeply

en

00:37:24

BE THAT LAWYER LIVE Part 1: The Lawyers Rainmaking...

BE THAT LAWYER ·

2025/08/21

What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this special Part 1 of Be That Lawyer Live, you’ll hear how our guests weave business development seamlessly into their daily lives, turning everyday interactions into potential gold mines. You’ll discover how being intentional, showing up in the right rooms, and giving more than you take can open doors you never saw coming. This conversation isn’t about quick

en

00:34:29

Jordan Whelan: How Targeted Strategy and Inner Work...

BE THAT LAWYER ·

2025/08/18

In this episode, Steve Fretzin and Jordan Whelan discuss:The evolving landscape of legal marketing and SEO strategiesIdentifying and targeting the right audience through buyer personasLeveraging video, local SEO, and low-cost marketing tactics for visibilityThe role of mindset, metaphysics, and visualization in business growth Key Takeaways:A law firm’s website must be technically optimized and emotionally resonant, clearly communicating its unique value proposition to convert visitors.Targeted

en

00:33:12

Viktoria Altman: Stop Random Acts of Marketing and...

BE THAT LAWYER ·

2025/08/14

In this episode, Steve Fretzin and Viktoria Altman discuss:Risk and mindset in legal marketingHow to evaluate and choose marketing vendorsNiche focus and ideal client definition as a growth strategyThe emerging impact of AI on search, ads, and brand identity Key Takeaways:Lawyers should stop chasing random acts of marketing and instead copy proven tactics used by competitors who serve the same client profile and budget. Vet agencies should ask to speak with their clients in the same practice area

en

00:35:31

Matt Dixon: What Today's Rainmakers Know About Client...

BE THAT LAWYER ·

2025/08/11

In this episode, Steve Fretzin and Matt Dixon discuss:Client relationship dynamics in professional servicesShifts in legal business development and rainmaking strategiesThe role of value creation in winning and retaining clientsEvolving mindsets and habits of successful professionals Key Takeaways:Top rainmakers (“activators”) don’t wait for paid work to provide value — they proactively deliver business, trust, and personal value before being hired.Client loyalty is rapidly eroding; only about 50%

en

00:35:50

Stephen Seckler: Smart Strategies for Lawyers Who...

BE THAT LAWYER ·

2025/08/07

In this episode, Steve Fretzin and Stephen Seckler discuss:How lawyers can better align their personalities with business developmentNavigating career transitions within the legal professionHow meaningful networking creates long-term career momentumLeveraging authenticity and consistency to build a professional brand Key Takeaways:Lawyers who struggle with traditional selling can ease into business development by focusing on small, genuine actions like reconnecting with familiar contacts and writing

en

00:33:01

Chris Earley: How Lawyers Can Win by Outworking and...

BE THAT LAWYER ·

2025/08/04

In this episode, Steve Fretzin and Chris Earley discuss:Shifting the lawyer's mindset from traditional practice to intentional business buildingUsing content and social media to establish visibility and credibilityLeveraging coaching, mentorship, and masterminds to level up professionallyBringing authenticity and consistency into legal marketing and personal growthKey Takeaways:Lawyers who develop consistent daily marketing habits—like posting on LinkedIn, asking for speaking gigs, or emailing

en

00:34:30

Nick Werker: The Overlooked Power of Intake and...

BE THAT LAWYER ·

2025/07/31

In this episode, Steve Fretzin and Nick Werker discuss:The importance of proper phone handling in law firm intake processesHow customer experience begins with an intentional communication strategyShifting lawyer mindsets around sales and client engagementThe evolving standards of professionalism and wellness in legal practice Key Takeaways:Solo and small law firms often lose clients due to missed calls or lack of call-forwarding plans, which can be easily fixed with tools like rollover call

en

00:33:09

Ruby Powers: How Content Creation Drives Legal...

BE THAT LAWYER ·

2025/07/28

In this episode, Steve Fretzin and Ruby Powers discuss:The role of content creation in modern legal practiceBuilding a personal brand as a legal professionalLeveraging technology and AI in law firm marketingThe intersection of entrepreneurship and legal career growth Key Takeaways:A thoughtfully created core asset—such as a podcast episode, webinar, or article—can be broken down and reimagined into a wide range of content like blog posts, LinkedIn updates, short videos, newsletters, and downloadable

en

00:31:33

Barbara Kaplan: Making Clients the Hero and Finding...

BE THAT LAWYER ·

2025/07/24

In this episode, Steve Fretzin and Barbara Kaplan discuss:The importance of storytelling in building a compelling professional brandHow lawyers can identify and attract their ideal clientsStrategies to overcome self-doubt and inner critics in professional developmentThe role of niching and differentiation in legal marketing and client acquisition Key Takeaways:Lawyers can strengthen their marketing by identifying a compelling client success story, positioning the client as the main character who

en

00:32:32

David Schnurman: Building Resilience and Business...

BE THAT LAWYER ·

2025/07/21

In this episode, Steve Fretzin and David Schnurman discuss:Building a resilient mindset through optimism, reflection, and habit formationLessons from career pivots and entrepreneurial problem-solving in the legal spaceCultivating emotional regulation through gratitude, compassion, and non-judgmentEmbracing technology and AI to repurpose content and increase professional impact Key Takeaways:Journaling and identifying recurring mindset blocks can help lawyers recognize patterns of imposter syndrome

en

00:29:52

Joe Jones: What It Takes to Shift from Lawyer to Founder

BE THAT LAWYER ·

2025/07/17

In this episode, Steve Fretzin and Joe Jones discuss:The transition from traditional legal practice to entrepreneurshipStrategies for evaluating and managing professional riskTools and systems that support solo and startup legal venturesThe mindset and preparation needed to pursue legal tech innovation Key Takeaways:Successfully transitioning from law firm practice to a tech-driven startup can be less daunting when done gradually, by maintaining income and slowly validating the new concept before

en

00:35:20

Dan Lear: What Lawyers Need to Know About Selling...

BE THAT LAWYER ·

2025/07/14

In this episode, Steve Fretzin and Dan Lear discuss:The evolution of modern sales philosophy and methodologyRelationship-building and persistence in business developmentThe impact of information access on buyer behavior and expectationsQualifying clients and aligning offerings with real needs Key Takeaways:Hard-selling and product-pushing tactics no longer resonate in today's market, where the more effective approach is to guide prospects through a personalized, trust-based buying process that

en

00:31:04

Gavin Sharpe: Becoming a Rainmaker Starts with Mindset

BE THAT LAWYER ·

2025/07/10

In this episode, Steve Fretzin and Gavin Sharpe discuss:The role of emotional intelligence and mindset in personal and professional growthChallenges and misconceptions around business development for lawyersThe importance of authenticity and strategic networking in rainmakingPersonal evolution through coaching, self-awareness, and internal firm collaboration Key Takeaways:Many lawyers struggle to grow their book of business, not due to a lack of talent but because of internalized fears, self-imposed

en

00:33:09

Janet Falk: Winning More Clients by Becoming the...

BE THAT LAWYER ·

2025/07/07

In this episode, Steve Fretzin and Janet Falk discuss:The evolving role of public relations and marketing strategies for legal professionalsMaximizing visibility and credibility through content and media engagementLeveraging platforms like LinkedIn and newsletters to strengthen personal brandingUnderstanding AI’s impact on online search and credibility in the legal services marketplace Key Takeaways:Lawyers should use the "Marketing RBI" approach—Networking, Speaking, Writing, Trade Associations,

en

00:30:06

Ben Walker: Mastering RFPs to Grow Your Business

BE THAT LAWYER ·

2025/07/03

In this episode, Steve Fretzin and Ben Walker discuss:Navigating the complexities of government contracting and responding to requests for proposals (RFPs)Strategies for effective employee retention and building long-term professional relationshipsLessons learned through costly mistakes in vendor selection and employee hiringMarketing and sales tactics for growing service-based businesses in highly regulated industries Key Takeaways:A structured “go or no-go” system helps companies quickly evaluate

en

00:34:39

Sue Kirchner: Making Your Brand the Promise Clients...

BE THAT LAWYER ·

2025/06/30

In this episode, Steve Fretzin and Sue Kirchner discuss:The role of personal and firm branding in professional servicesDifferentiation strategies in a competitive legal marketplaceThe evolving dynamics between name-based and value-based brandingBranding’s impact on mergers, acquisitions, and business longevity Key Takeaways:Law firms that remove individual names from their brand and adopt a more strategic, memorable identity are better positioned for scalability, talent acquisition, and potential

en

00:30:37

Rafi Arbel: Turning Consistent Effort Into Business...

BE THAT LAWYER ·

2025/06/26

In this episode, Steve Fretzin and Rafi Arbel discuss:Persistence is a key element in long-term marketing and outreachThe impact of in-person networking on professional relationshipsBlending digital tools with personal follow-up strategiesSystem-building as a solution for scaling and stabilizing a business Key Takeaways:Attending legal trade shows and following up with structured CRM tools like HubSpot or even a spreadsheet is crucial for relationship-driven client acquisition.AI tools like Fathom

en

551 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...