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PODCAST

Straight Talk with Sally

Sally Sparks-Cousins

Sally has a passion for Personal Branding, Social Media Online Marketing and having a Positive Mindset. She is on a mission to get women across the globe to find their Inner Sparkle so the can build a business around their zone of genius and share their sparkle to help other. So if your ready to start living your life on your terms, it"s time to start taking action and gettin" shit done. Join us each week as we educate and inspire with thought provoking conversions about what it takes to be a

business marketing

All Episodes

47:55

From Burnout to Breakthrough: The List Growth Made...

Straight Talk with Sally ·

2025/09/15

In this episode, Sally gets real about hitting rock bottom with burnout — and how she turned it around by simplifying systems and focusing on what really moves the needle. You’ll learn the 3 biggest mistakes entrepreneurs make that keep them stuck, why shiny tools and busywork lead to burnout, and how to avoid feast-and-famine marketing cycles. Sally introduces her proven List Growth Made Easy Method (Build → Measure → Optimize) and shares client success stories that prove you don’t have to hustle

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13:53

The OmniSAM™ Guide : Breaking the Procrastination...

Straight Talk with Sally ·

2025/09/11

Are you constantly busy but never actually moving the needle in your business? In this episode, Sally unpacks the hidden cycle of procrastination that keeps coaches, speakers, authors, and course creators stuck in overwhelm and avoidance. You’ll meet Penny the Procrastinator and Mia the Money Magnet — two avatars that will make you instantly see where you’re showing up in your business. Plus, Sally shares her personal journey of being trapped in the “hamster wheel” of busywork and perfectionism. 👉

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05:56

Quick Tip on Networking Automation Made Simple

Straight Talk with Sally ·

2025/09/08

In this Quick Tip episode, Sally shares how to turn those stacks of business cards into real connections using OmniSAM’s Networking Event Automation in a Box. Learn the three key steps: Capture contacts with a QR code, Connect instantly with personalized messages, and Convert through nurturing emails and social proof. Plus, hear Sally’s bonus tip on building a fast path, a slow path, and no dead ends so no lead ever falls through the cracks. ------ Stay Connected & Get Exclusive Access: Join the

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29:42

Episode Throwback: OmniSAM™ Business in a Box:...

Straight Talk with Sally ·

2025/09/04

In this episode of Strategy with Sally, Sally walks you through OmniSAM™’s Business in a Box—your all-in-one system for automating workflows, managing leads, and scaling your business without drowning in admin. From lead magnets and funnels to email nurture sequences and appointment reminders, Sally explains how this powerful platform streamlines the entire customer lifecycle. Whether you’re tech-savvy and ready to dive in with the Quick Start Guide or prefer step-by-step support with the GSD (Get

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04:46

Quick Tip on Consistency, Authenticity & Building...

Straight Talk with Sally ·

2025/09/02

In this Quick Tip episode of Straight Talk with Sally, Sally shares why your face and presence are your most powerful billboard as a coach. She explains the importance of staying consistent with your branding, creating content that educates, and building genuine relationships with your audience. Social media isn’t about quick wins—it’s about patience, trust, and authenticity. Sally shows you how to show up as your true self, overcome the nerves of going live, and use today’s platforms to connect,

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59:58

🎉 Week 4 of the Course Creation Challenge I Road to...

Straight Talk with Sally ·

2025/08/27

🚀 Week 4: Strategy with Sally – Launch Your Course with Confidence You’ve validated, structured, and pre-sold your course—now it’s time to launch and scale! 🎯 This week’s focus: ✅ Crafting your launch plan step-by-step ✅ Automating your delivery with the right systems ✅ Scaling strategies to turn your course into long-term income ✅ How to set yourself up for a 6–7 figure business 👩‍💻 Live Weekly Session with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT It’s

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07:19

Quick Tip on Storytelling in Marketing

Straight Talk with Sally ·

2025/08/25

👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for 4 weeks — and you’ll walk away with a ready-to-sell course that students are excited to buy! 👉 Join the Free Course Creation Challenge CourseCreationChallenge #OnlineCourses #OmniSAM #ValidateYourCourse #BuildAndLaunch #SallySparksCousins Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook

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29:48

Week 3 of the Course Creation Challenge I The Perfect...

Straight Talk with Sally ·

2025/08/21

🚀 Turn Your Course Idea Into Income in Just 4 Weeks! Why wait until your course is built to start earning? This week is all about selling before you launch so you can profit early. 🎯 Week 3 Focus: Pre-Sell Your Course with Confidence ✅ Learn the proven strategy to pre-sell (even with a small audience) ✅ Craft a magnetic course name that hooks and converts ✅ Build excitement and demand before you even launch 👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️

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07:14

Quick Tip Grow Your Audience with Ads Freebies and...

Straight Talk with Sally ·

2025/08/18

In this Quick Tip episode, we’re talking about smarter ways to grow your audience and attract your dream clients without wasting money or burning yourself out. First up—skip the Facebook “Boost” button! Instead, run proper ads that target a niche audience and give you measurable results. Next, make the most of free resources you already have—like ebooks, webinars, or live workshops—to attract new leads and build your email list (because the money really is in the list). From there, consider

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33:48

🎯Week 2 of the Course Creation Challenge | From...

Straight Talk with Sally ·

2025/08/13

🎯 Week 2 Focus: Structure + Price Your Course ✅ Choose the best of the 3 main course types for YOUR business ✅ Structure modules and lessons for maximum completion rates ✅ Create bite-sized lessons that drive real results ✅ Price your course with confidence 👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for 4 weeks — and you’ll have a ready-to-sell course that delivers real impact! 👉 Join the Free Course Creation

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07:29

Quick Tip on Automating Your Customer Lifecycle for...

Straight Talk with Sally ·

2025/08/11

Most business owners focus on attracting new leads but overlook one critical stage—nurturing and onboarding the customers they already have. In this episode, Sally Sparks-Cousins shares how to use customer lifecycle automation to prevent leads from slipping through the cracks and keep clients engaged from day one. You’ll learn how to: Build lead collection campaigns that attract your dream clients Convert more leads with follow-up and long-term nurture sequences Keep engagement high with

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36:25

🚨 Week 01 of the Course Creation Challenge is here!

Straight Talk with Sally ·

2025/08/07

🚀 Turn Your Course Idea Into Income in Just 4 Weeks! Got a brilliant course idea but haven’t taken the first step? This is your moment to finally make it happen. 🎯 Week 1 Focus: Plan + Validate Your Course Idea ✅ Validate your idea—even if you have zero followers ✅ Use free tools to collect real market feedback ✅ Craft an irresistible offer before you build anything 👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for

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07:40

How to Craft Story-Driven Testimonials That Convert...

Straight Talk with Sally ·

2025/08/04

In this Quick Tip episode of Straight Talk with Sally, we're diving into how to write powerful, story-based testimonials that build trust and increase conversions for your coaching business. Discover how to guide your clients in sharing authentic stories using the classic framework of Struggle, Search, and Solution. Sally shares tips on how to help your clients reflect on their initial hesitations, highlight their transformation, and turn their journey into a compelling case study that speaks

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01:10:21

EPISODE RERUN: How to create a Print on Demand...

Straight Talk with Sally ·

2025/07/31

🚀 This special rerun episode of Strategy with Sally is perfect if you’re looking to launch a Print on Demand (POD) store without the hassle of inventory. We’ll walk you through setting up a fully operational ecommerce store using Canva for product designs and OmniSAM to manage and sell effortlessly. You’ll learn the basics of this low-cost business model, get a step-by-step guide to creating unique designs with Canva, discover how to integrate and list products efficiently using OmniSAM, and

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07:44

Quick Tip on How to Build a High-Converting Sales...

Straight Talk with Sally ·

2025/07/28

In this Quick Tip episode of Straight Talk with Sally, we walk through the must-have stages of a high-converting sales pipeline — from first contact to long-term nurture. You'll learn why booking the next conversation is non-negotiable, how to trigger automated email sequences at every pipeline stage, and the importance of review requests to build trust and visibility. Sally also explains how to track cancellations and long-term prospects while maintaining a clean, effective CRM. If you're

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36:38

Networking Nights? How to Collect Leads & Convert...

Straight Talk with Sally ·

2025/07/23

Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

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05:45

Quick Tip on Growing as a Creative and Finding...

Straight Talk with Sally ·

2025/07/18

This Quick Tip episode from Straight Talk with Sally is a snippet from our full conversation with award-winning photographer Ric Gentiluomo. Ric reflects on the people who’ve supported his journey and how staying inspired comes from looking beyond your local circle — and even your own industry. Whether you're in photography, coaching, or creative business, this bite-sized tip will remind you that personal growth and creative excellence come from always striving to be better than your last

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41:03

OmniWAY™ Filing: Simplify Your Digital Life &...

Straight Talk with Sally ·

2025/07/16

Drowning in digital clutter? In this episode of Strategy with Sally, Sally Sparks-Cousins shares how to simplify and streamline your digital workspace using the OmniWAY™ Filing System. Learn how to organize your Google Drive folders, tame your inbox, and apply smart categorization strategies that bring clarity and consistency to your business systems. Whether you’re running a team or just sick of digital mess, this session will help you reclaim your time and workspace — fast. Tune in and get ready

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07:16

Quick Tip on How to Manage All Your Inboxes in One...

Straight Talk with Sally ·

2025/07/11

In this quick tip episode of Straight Talk with Sally, we’re talking about one of the most overlooked (yet overwhelming) parts of running a business—inbox management. From emails to social DMs to Facebook group messages, the sheer number of communication channels can get chaotic fast. Sally shares her strategy for staying on top of every inbox, how to use automation to streamline reminders, and why you should be building systems now to save hours later. Plus, get a sneak peek into a

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28:13

OmniWAY™ Tagging Streamline Your Systems & Grow with...

Straight Talk with Sally ·

2025/07/09

In this episode, Sally is diving into one of the most overlooked but powerful tools in your CRM—tags. Sally shares her signature Omni Way Tagging System, the exact framework used inside OmniSAM to organize automations, track client behavior, and keep your database clean and scalable. You'll learn the six core tag types every business should use, how to name and manage them effectively, and why setting up smart tag conventions now saves you time and stress later. Plus, Sally shares a

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