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PODCAST

Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems

business marketing

All Episodes

14:31

Episode Throwback: Six Key Strategies For A...

Strategy with Sally ·

2025/10/29

In today's Straight Talk with Sally podcast (rerun episode), Sally outlines six key strategies for a successful course launch. From building anticipation with teasers and leveraging social media strategically to offering early bird specials and hosting engaging webinars, Sally provides a concise roadmap for audience engagement. Emphasizing the importance of mastering one social media platform, rewarding early adopters, and nurturing leads through email campaigns, these tips ensure a buzz-worthy

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39:53

Candid Conversation with Sally: The Ws after a Launch

Strategy with Sally ·

2025/10/22

In this week’s episode of Straight Talk with Sally, we’re getting real about what happens after a live launch. Fresh off the back of her most recent Hidden Client Challenge, Sally shares a completely transparent breakdown of what worked, what didn’t, and what’s next. She opens up about missing her $100K goal—and why she’s perfectly okay with it—while walking listeners through the lessons behind a $5,000 ad spend that generated over $53,000 in revenue. From delayed ad testing to Facebook form

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13:17

Psychology of Selling – 6 Steps to Selling with...

Strategy with Sally ·

2025/10/20

In this final episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins wraps up with one of the most powerful principles of all—confidence in your product or service. Confidence is contagious, and when you truly believe in the value of what you offer, it shows in every interaction—from sales calls and live streams to emails and social posts. Sally shares how to strengthen your confidence by knowing your offer inside and out, addressing objections with ease, highlighting your

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30:14

The OmniSAM™ Guide to Finding Hidden Clients in Your...

Strategy with Sally ·

2025/10/15

In this episode of #StrategyWithSally, Sally Sparks-Cousins reveals how to uncover the warm leads already in your orbit — and turn them into paying clients without being pushy or “salesy.” 💫 💡 You’ll learn: ✨ Where your hidden clients are hiding ✨ How to engage them naturally through community and live video ✨ The psychology of the “Looking Window” — knowing when people are ready to buy ✨ Why consistency + connection = conversion It’s time to stop chasing cold leads and start nurturing the people

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09:10

Psychology of Selling – 6 Steps to Selling with...

Strategy with Sally ·

2025/10/11

In this fifth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins dives into how to demonstrate authority and showcase your expertise to build trust and credibility with your audience. As a coach or business owner, positioning yourself as a thought leader helps your clients feel confident in your advice and more likely to take action. Sally shares practical ways to establish authority—like creating thought-leadership content, offering industry insights, developing educational

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07:59

Psychology of Selling – 6 Steps to Selling with...

Strategy with Sally ·

2025/10/08

In this fourth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins shares how to use scarcity and urgency authentically to inspire action without feeling salesy or pushy. From limited-time offers and exclusive deals to countdown timers, early-bird specials, and limited spots, Sally explains how these tactics tap into the psychology of motivation and FOMO to drive faster decisions. You’ll also learn why honesty and transparency are essential when applying scarcity strategies

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58:17

Candid Conversation with Sally: Behind the Scenes of...

Strategy with Sally ·

2025/10/03

In this raw and unfiltered episode, Sally takes you behind the curtain of what it really looks like to prepare for a big launch. From turning off marketing for the first time in years, to navigating tough lessons about partnerships, equity, and team building, this is not your typical highlight reel — it’s the honest story of what happens when business gets messy. You’ll hear: Why Sally hit pause on marketing (and how it impacted growth) The personal challenges of losing her mom and experimenting

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07:35

Psychology of Selling – 6 Steps to Selling with...

Strategy with Sally ·

2025/09/30

In this third episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins dives into the power of social proof and how it builds credibility in your sales process. From testimonials and client reviews to detailed case studies, video testimonials, and even influencer endorsements, Sally shares practical ways to showcase real-world results that prove you deliver on your promises. Learn how to collect, organize, and display social proof across your website, marketing, and sales

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13:44

The OmniSAM™ Guide - The 3Ps to Sell Your Program

Strategy with Sally ·

2025/09/26

If you’re listing features (modules, calls, PDFs) and hearing crickets, this is for you. Sally breaks down the 3Ps that make an offer click: Process — your signature method (positioned simply) Package — price, timeline, access, bonuses, scarcity Promise — the outcome your client actually wants You’ll learn: Why outcomes beat deliverables (and how to rewrite your pitch) Packaging levers that increase perceived value How to phrase your Promise using customer language (not jargon) 👉 Resources & next

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08:33

Psychology of Selling – 6 Steps to Selling with...

Strategy with Sally ·

2025/09/22

In this second episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins explores the power of reciprocity in building strong client relationships. Selling is helping, and when you offer genuine value upfront—whether through free resources, helpful advice, personalized insights, or exclusive industry knowledge—you create trust and goodwill that naturally leads to sales. Sally breaks down how to give without strings attached, stay consistent in showing up, avoid pushy tactics, and

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12:55

Psychology of Selling – 6 Steps to Selling with...

Strategy with Sally ·

2025/09/18

In this first episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins reveals why active listening is the foundation of selling with confidence. Selling isn’t about pushing products—it’s about understanding why people buy and building genuine connections. Sally shares how to ask open-ended questions, use the “tell me more” technique, paraphrase to build trust, and stay fully present without judgment. By mastering the art of active listening, you’ll uncover your customer’s true

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47:55

From Burnout to Breakthrough: The List Growth Made...

Strategy with Sally ·

2025/09/15

In this episode, Sally gets real about hitting rock bottom with burnout — and how she turned it around by simplifying systems and focusing on what really moves the needle. You’ll learn the 3 biggest mistakes entrepreneurs make that keep them stuck, why shiny tools and busywork lead to burnout, and how to avoid feast-and-famine marketing cycles. Sally introduces her proven List Growth Made Easy Method (Build → Measure → Optimize) and shares client success stories that prove you don’t have to hustle

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13:53

The OmniSAM™ Guide : Breaking the Procrastination...

Strategy with Sally ·

2025/09/11

Are you constantly busy but never actually moving the needle in your business? In this episode, Sally unpacks the hidden cycle of procrastination that keeps coaches, speakers, authors, and course creators stuck in overwhelm and avoidance. You’ll meet Penny the Procrastinator and Mia the Money Magnet — two avatars that will make you instantly see where you’re showing up in your business. Plus, Sally shares her personal journey of being trapped in the “hamster wheel” of busywork and perfectionism. 👉

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05:56

Quick Tip on Networking Automation Made Simple

Strategy with Sally ·

2025/09/08

In this Quick Tip episode, Sally shares how to turn those stacks of business cards into real connections using OmniSAM’s Networking Event Automation in a Box. Learn the three key steps: Capture contacts with a QR code, Connect instantly with personalized messages, and Convert through nurturing emails and social proof. Plus, hear Sally’s bonus tip on building a fast path, a slow path, and no dead ends so no lead ever falls through the cracks. ------ Stay Connected & Get Exclusive Access: Join the

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29:42

Episode Throwback: OmniSAM™ Business in a Box:...

Strategy with Sally ·

2025/09/04

In this episode of Strategy with Sally, Sally walks you through OmniSAM™’s Business in a Box—your all-in-one system for automating workflows, managing leads, and scaling your business without drowning in admin. From lead magnets and funnels to email nurture sequences and appointment reminders, Sally explains how this powerful platform streamlines the entire customer lifecycle. Whether you’re tech-savvy and ready to dive in with the Quick Start Guide or prefer step-by-step support with the GSD (Get

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04:46

Quick Tip on Consistency, Authenticity & Building...

Strategy with Sally ·

2025/09/02

In this Quick Tip episode of Straight Talk with Sally, Sally shares why your face and presence are your most powerful billboard as a coach. She explains the importance of staying consistent with your branding, creating content that educates, and building genuine relationships with your audience. Social media isn’t about quick wins—it’s about patience, trust, and authenticity. Sally shows you how to show up as your true self, overcome the nerves of going live, and use today’s platforms to connect,

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59:58

🎉 Week 4 of the Course Creation Challenge I Road to...

Strategy with Sally ·

2025/08/27

🚀 Week 4: Strategy with Sally – Launch Your Course with Confidence You’ve validated, structured, and pre-sold your course—now it’s time to launch and scale! 🎯 This week’s focus: ✅ Crafting your launch plan step-by-step ✅ Automating your delivery with the right systems ✅ Scaling strategies to turn your course into long-term income ✅ How to set yourself up for a 6–7 figure business 👩‍💻 Live Weekly Session with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT It’s

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07:19

Quick Tip on Storytelling in Marketing

Strategy with Sally ·

2025/08/25

👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for 4 weeks — and you’ll walk away with a ready-to-sell course that students are excited to buy! 👉 Join the Free Course Creation Challenge CourseCreationChallenge #OnlineCourses #OmniSAM #ValidateYourCourse #BuildAndLaunch #SallySparksCousins Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook

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29:48

Week 3 of the Course Creation Challenge I The Perfect...

Strategy with Sally ·

2025/08/21

🚀 Turn Your Course Idea Into Income in Just 4 Weeks! Why wait until your course is built to start earning? This week is all about selling before you launch so you can profit early. 🎯 Week 3 Focus: Pre-Sell Your Course with Confidence ✅ Learn the proven strategy to pre-sell (even with a small audience) ✅ Craft a magnetic course name that hooks and converts ✅ Build excitement and demand before you even launch 👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️

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07:14

Quick Tip Grow Your Audience with Ads Freebies and...

Strategy with Sally ·

2025/08/18

In this Quick Tip episode, we’re talking about smarter ways to grow your audience and attract your dream clients without wasting money or burning yourself out. First up—skip the Facebook “Boost” button! Instead, run proper ads that target a niche audience and give you measurable results. Next, make the most of free resources you already have—like ebooks, webinars, or live workshops—to attract new leads and build your email list (because the money really is in the list). From there, consider

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