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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

24:28

315. Why Ads Feel Risky (and How to Make Them...

The Launch Lounge Podcast ·

2025/10/14

Here's the truth bomb: ads don't make you money—they amplify what's already working (or expose what's broken). 🚀 After managing nearly $7 million in Facebook and Instagram ads for online course creators, I've cracked the code on why Meta ads feel like gambling and exactly how to make them your most predictable revenue source. Most course creators piece together their marketing education from disconnected programs—one on email, another on webinars, maybe one on running ads. But nobody connects the

en

27:26

314. Stop Chasing $1 Leads—Here’s What to Do Instead

The Launch Lounge Podcast ·

2025/10/09

Ready to discover why those $1 leads you're celebrating might be the exact reason your launches keep falling flat? 🚀 I'm pulling back the curtain on the uncomfortable truth most course creators don't want to face: cheap leads aren't a bargain—they're a trap. While you're celebrating those low-cost metrics, Meta's algorithm is quietly filling your list with fast thumbs and short attention spans instead of actual buyers. The online business landscape has shifted dramatically since 2020-2021. We're in

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34:32

313. Why Pretty Ads Fail (and What Makes Creatives...

The Launch Lounge Podcast ·

2025/10/07

Meta doesn't care how pretty your ads are - and neither do your potential customers! 🚀 I've been watching course creators pour hours into gorgeous, cinematic ads with perfect fonts and flawless lighting, only to watch them flop harder than a fish on dry land. Meanwhile, my client has been running "ugly" ads for three years? Still pulling leads at the exact same cost as day one. Your ad creative has exactly one millisecond to live or die before someone swipes past it. The more you beautify an ad,

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27:54

312. From Ad to $ in the Bank: Funnels Demystified

The Launch Lounge Podcast ·

2025/10/02

What if the reason your Facebook ads aren't profitable has nothing to do with your targeting, creative, or budget? 🚀 I'm pulling back the curtain on why most course creators lose money on Meta ads. It's not what happens before the click - it's what happens after. If you can't track that dollar through your funnel to your bank account, you're gambling with your marketing budget. Today I'm sharing my "paid ad profit path" - the exact system we use in our agency to track every dollar from lead magnet

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35:56

311. Boost Social Audience Engagement with 1 Easy Ad

The Launch Lounge Podcast ·

2025/09/30

Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀 You're cranking out reels, posting stories, writing carousels, doing all the things. But somehow the algorithm keeps showing your content to random strangers while hiding it from the people who actually want to hear from you. Meanwhile, when you try running ads, you get leads that are either way too expensive or completely unqualified. Here's what's really happening: social media platforms

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38:19

310. The $30K Launch Mistake That Nearly Broke Me...

The Launch Lounge Podcast ·

2025/09/25

Most course creators think they need flashier webinar slides or more aggressive email sequences to boost their launch sales, but that's missing the real story. 🚀 I learned this the hard way when I dropped $30K on ads for what I thought would be my biggest launch yet. Instead of celebration, I barely broke even and questioned everything I knew about launching. With so many online courses flooding the market, the creators who are winning aren't just packaging their expertise and hoping for the best

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59:40

309. From $3K to $13K: The Simple Funnel Fixes That...

The Launch Lounge Podcast ·

2025/09/23

What if your teaching skills are sabotaging your course sales? Laura Barnhart discovered this painful truth when her scattered marketing approach kept her stuck despite having incredible student testimonials. As a practicing occupational therapist working full-time in a Level 3 NICU, she knew her continuing education content was valuable - but her launches weren't reflecting that value. Over five months, we transformed Laura's marketing from hodgepodge confusion into a strategic system that tripled

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38:08

308. The 7 Biggest Myths About Growth and Scaling

The Launch Lounge Podcast ·

2025/09/18

Ever feel like the harder you hustle, the further away freedom feels? 🚀 You're not imagining it. Most course creators believe dangerous myths about scaling that secretly keep them trapped in endless work cycles. I used to think hitting six figures would solve everything - spoiler alert: it didn't. The beliefs we hold about growth often become the very barriers preventing us from achieving the freedom we started our businesses for. In this episode, I'm busting seven myths that keep entrepreneurs

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45:52

307. 5 Ways to 10x Sales in Your Next Launch

The Launch Lounge Podcast ·

2025/09/16

What if you could double your launch revenue without doubling your ad spend, audience size, or time scrolling Instagram? 🚀 The highest-earning course creators don't work harder at launch time - they just know which revenue levers to pull. In 2025, the algorithm is colder and attention spans are shorter, which is exactly why you can't afford to hope your next launch just "works." I'm sharing five specific, proven ways to multiply the revenue from the audience, content, and offers you already have

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31:45

306. [CASE STUDY] Facebook Ads + Funnels = $500K

The Launch Lounge Podcast ·

2025/09/11

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39:15

305. [CASE STUDY] $134K Launch on $5K Ad Spend

The Launch Lounge Podcast ·

2025/09/09

$5,000 turned into $134,932 in just four days - and the course creator didn't create a single piece of new content to do it! 🚀 I'm sharing exactly how Jennifer cracked the code on scaling her launches without burning out. She took her existing weekly Facebook Lives and amplified them strategically to reach hundreds of thousands of new people, resulting in her first six-figure launch with a systematic, repeatable process. If you're tired of working harder without seeing bigger results, or you feel

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37:28

304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen...

The Launch Lounge Podcast ·

2025/09/04

Ready to escape the launch hamster wheel and build a daily sales machine that works while you sleep? 🚀 I'm sharing the exact case study of how one course creator transformed her feast-or-famine launch cycles into consistent daily sales using an evergreen funnel. This isn't just theory - these are real numbers showing a 2.8x return on ad spend and quarter-million-dollar results from Facebook ads and automated systems. If you've been wondering whether evergreen funnels actually work for online course

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35:51

303. Will They Buy? The Funnel Test Most Creators Skip

The Launch Lounge Podcast ·

2025/09/02

There's one thing that separates $2K launches from $200K launches, and it's not your sales page, email list size, or even your offer! 🚀 Most online course creators are building their entire launch strategy on hope and vibes instead of actual proof. I know because I was one of them when my first course made a whopping $2,000 and I almost quit my entire business. In this episode, I'm sharing the four pillars every profitable course business needs and why missing even one is like trying to drive a car

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29:17

302. Raising Prices: Smart Move or Big Mistake?

The Launch Lounge Podcast ·

2025/08/28

Ready to stop undercharging for the transformation you deliver? 🚀 If your client roster is full, your waitlist is growing, and your students are getting incredible results, but you're still charging the same price you set years ago, this episode will change everything. I'm breaking down the real psychology behind pricing fears and showing you exactly how to know when it's time to raise your prices without losing your best students. Your transformation is priceless, so it's time to stop pricing it

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32:14

301. USD vs. Local Currency - How Global Course...

The Launch Lounge Podcast ·

2025/08/26

Ready to solve the pricing puzzle that keeps global course creators up at night? 🚀 If you've ever stared at your sales page wondering whether to price in USD, your local currency, or hide under a blanket because currency decisions feel impossible, this episode is for you. The truth is, your currency choice isn't just about conversions - it's about positioning, presence, and long-term sustainability. While USD might seem like the obvious choice for global reach, local currency pricing can boost

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20:34

300. Stop Doing This Today if You Want To Grow

The Launch Lounge Podcast ·

2025/08/21

What if the very things you're doing to grow your online course business are actually keeping you stuck? 🚀 I've reached 300 episodes and instead of more tactics, I'm coaching YOU with the hard questions most course creators avoid. These are the same reflection questions I ask myself monthly to identify blind spots and unlock growth - and the exact ones I'd ask if you were my mentoring client. After working with hundreds of online experts scaling their coaching programs and consulting services, I've

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32:11

299. Fix This First If You Want More Time

The Launch Lounge Podcast ·

2025/08/19

Constantly drowning in to-dos but can't figure out why your productivity hacks aren't working? 🚀 You're not broken - you're just managing tasks before managing your relationship with time itself. Most course creators think they need better planners or apps, but the real game-changer is time awareness over time management. I spent five hours on a "quick" social media task this week, and it reminded me why tracking beats planning every time. When you're juggling course creation, launches, and content

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30:01

298. The Trust Recession Is Tanking Your Sales....

The Launch Lounge Podcast ·

2025/08/14

If your last launch felt flatter than day-old soda despite having an incredible webinar, this episode explains why. 🚀 We're living through what experts call the "trust recession"—a shift making audiences more skeptical and harder to convert than ever. Between AI-generated content flooding the market and post-COVID purchasing fatigue, your audience isn't just evaluating if your course is good anymore. They're scanning to see if you're trustworthy. I recently talked with a course creator whose

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32:57

297. Is AI the Funnel Builder of the Future?

The Launch Lounge Podcast ·

2025/08/12

Ready to discover the one thing AI absolutely cannot do for your business that could start costing you thousands? 🚀 I'm dropping truth bombs about why step-by-step courses are officially dead and what's replacing them. While AI can create your funnel, it can't tell you why your webinar show-up rate is tanking or why your sales page gets traffic but zero conversions. The reality? There's a massive gap between having the steps and understanding the strategy. Those who adapt to "deep scaling" instead

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39:33

296. Seasonal Sales Slumps. How to Thrive When...

The Launch Lounge Podcast ·

2025/08/07

Ready to discover why your "sluggish summer" isn't necessarily a red flag? 🚀 I'm pulling back the curtain on why elections, holidays, and summer hijack your sales – and more importantly, what most course creators do wrong when their numbers dip that actually makes their next launch worse, not better. Here's the truth: while everyone else hits the panic button and pauses promotions, you could be using this exact window to build something that makes your next launch your biggest one yet. The key is

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324 results

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