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PODCAST

Music Tectonics

Rock Paper Scissors, Inc. PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

news tech news

All Episodes

47:31

Building Music Communities with Native Instruments

Music Tectonics ·

2025/06/25

On today's episode we talk with Bomo Piri, Chief Brand Officer at Native Instruments. Our conversation begins with the techno Berlin roots of the brand and dives into what’s happening today with their strategic partnerships -- like the London based Young Urban Artist Foundation, and a very cool sounding recent collab with Mustard at Coachella. We chat about Bomo's unique marketing approach as well as the importance of authentic community engagement, and how they see that as a throughline to most of

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49:35

Are We Doing Copyright Wrong in Music?

Music Tectonics ·

2025/06/18

On today's podcast we have a truly amazing talk with Damien Riehl, a musician and technology lawyer who is one of the masterminds behind All the Music Project; an algorithmically generated catalogue of 471 billion melodies, which was then put into the public domain in an attempt to protect musicians from being sued for copyright claims. It is a fascinating conversation. Damien’s Ted Talk here News! Gen Z is embracing a digital detox and the ‘Martha Stewart summer’ Apple Intelligence Is

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44:28

How to Sell Musical Instruments, with Adam McHeffey

Music Tectonics ·

2025/06/11

”Create a flurry of content. But do not put $10,000 aside for a celebrity to come in and talk about your brand. I want you to go after thirty smaller creators with followings between ten and thirty thousand.” Today we hear from Adam McHeffey, the former CMO of Artiphon and current Chief Creative Officer at Rock Paper Scissors to discuss effective strategies for marketing musical instruments. Key points include the significance of IRL networking, the importance of strategic planning, and the role

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01:04:06

Non-Traditional Artist Careers: Social Music Creation

Music Tectonics ·

2025/06/04

Today we bring you the recording from our latest on-line Seismic Event, “Artist Careers in a Parallel Universe.” It was an exploration into the livelihood of three working artists; Clara Venice, Vivek Agrawal, and The Phronetic. RPS Chief Creative Officer, Adam McHeffey talks with them about how they are using new technology to fuel their creative visions, how they've built brand relationships, and importantly, how they're monetizing their networks. Great insight into how they make it work. Also

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32:05

Unpacking the Latest in Music and Tech: Spotify,...

Music Tectonics ·

2025/05/28

On today’s news roundup show Dmitri and Eleanor tackle the week's music tech news. They discuss Spotify's app store changes, Apple Music's new transfer tool, and so many AI music industry developments, including the $10 million AI music fraud case. News you might want to read: Spotify says App Store changes have boosted its subscriptions Apple Music’s new transfer tool simplifies switching from other streaming services Martina McBride Speaks Out Against AI Deepfakes at Senate Hearing:

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47:53

The Future of Music is Visual: With Ty Roberts

Music Tectonics ·

2025/05/21

In today’s episode we welcome pioneering innovator Ty Roberts, founder of Gracenote, and former CTO of Universal Music Group. We talk about some of the pivotal moments in his career including Gracenote's role in the development of iTunes, and working with David Bowie on generative music. We discuss the future of visual music experiences, the rise of AI in music creation, and the possibilities for personalized live events using advanced technologies. Shoutouts from the News Are Tech Bros Hijacking

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32:03

Surveying the Horizon of Music and Tech: Rock Paper...

Music Tectonics ·

2025/05/14

On today's episode, Dmitri and Tristra discuss the news of the week. They review recent acquisitions like Monstercat and BANDS, and discuss the economic confidence of the music sector despite economic downturns. They also talk about the evolving role of AI and the implications of recent legal copyright cases on AI training data. It’s a lot of news to round up! Shoutouts Create Music Group acquires again, swooping for indie electronic label Monstercat Jay Penske Takes Control of SXSW: Will

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53:57

AI, Investment, Legal Challenges and Music Tech with...

Music Tectonics ·

2025/05/07

Today we are talking with Valeska Pederson Hinz, partner at Perkins Coie, about what’s happening in the world of music tech investment. Valeska has extensive experience in guiding companies and investors from Series A to IPO and has an indispensable vantage point. Our conversation includes the current state of venture capital funding, the impact of generative AI on the industry and the ongoing legal debates surrounding fair use versus licensing in AI training data. She also has practical advice for

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52:19

Who Owns What in Music Tech with Cherie Hu

Music Tectonics ·

2025/04/30

Today Dmitri talks with Cherie Hu, music industry analyst and founder of Water and Music. We start by discussing the Ouroboros project which maps the complicated and intertwined stakes in the music industry held by various entities, including private equity firms, media conglomerates, and tech companies like Tencent. We also talk about shifting power dynamics between the majors and the independents, the impact of AI – particularly generative AI, and trends in rights management and live music.

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55:19

Streaming Slowdown. What Slowdown? With Mark Mulligan

Music Tectonics ·

2025/04/23

In this episode, Dmitri speaks with Mark Mulligan, veteran tech analyst and leading digital thinker from MIDiA Research. Topics include the slowing growth of streaming revenue, shifts in market share among major and independent labels, the rise of the global south in subscriber numbers, and the impact of super-premium subscriptions on monetization. We also talk about the future potential disruptions from AI and legal challenges and how the music industry might adapt and innovate in the face of these

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46:03

Consolidation and Growth: Insights from Billboard's...

Music Tectonics ·

2025/04/16

Today we have Glen Peoples from Billboard to discuss the major trends within the music industry. Our conversation covers a lot! Including the rise of rollups and acquisitions to build label services, the increasing importance of music licensing, the role of AI in the music tech investment landscape, and the cyclical nature of consolidation and its broader impacts on the future of the industry. News Shoutouts Startup oMoo Gets Hands-On With its Haptics-based music App MCP: The New “USB-C for

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36:33

The Future of Music is Interactive with MashApp's Ian...

Music Tectonics ·

2025/04/09

Ian Henderson, founder of MashApp and former Spotify executive, talks with Dmitri about how MashApp enables non-musicians to remix tracks without production experience, and the broader context of technological disruptions in the music industry driven by AI. He explains the challenges in securing licenses from major record labels and his vision for the future of music interactivity. We also hear the news from Dmitri and Tristra. News Roundup! 50 Million More Americans Are Buying Music Than a

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35:48

From Plugins to Community: DAWn Audio's Evolution

Music Tectonics ·

2025/04/02

Today Dmitri talks with the winners of the 2024 Music Tectonics Swimming with Narwals Competition, DAWn Audio. They discuss their innovative platform for music producers and artists as well as the recent pivot from a cross-DAW collaboration plugin, to a gamified network that rewards artists for their creative work. But first, Dmitri and Tristra share a quick take on the news headlines of the week. News from Rock Paper Scanner: Beats and Bytes: Essential Trend Report Apple Music Integration

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36:08

Bootstrapping Success: GigSalad's Journey

Music Tectonics ·

2025/03/26

Mark Steiner, Co-Founder and CEO of GigSalad joins Dmitri from the streets of SXSW to talk about the journey from working at his kitchen table to successful scale-up. We also hear a PR Strategy on what to do with questions you just don’t want to answer. But first, Tristra and Jade dish the latest news headlines. News Headlines Discussed: Porn on Spotify Is Infiltrating Top Podcast Charts How Does Gen Z Listen to Podcasts? Jayden Daniels’ growth with VR simulation has Commanders embracing mind

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25:19

Shaking Up Music Consumption with the Cinema

Music Tectonics ·

2025/03/19

We talk with Evan Saxon, Former President and Head of International Distribution at Abramorama, about his strategies for leveraging cinema to amplify artists' reach and revenue. He shares insights from his work with Pearl Jam, Melanie Martinez, and Duran Duran, explaining how cinema can serve as a communal marketing partner to boost engagement and consumption. We also have Startup Sessions with Chloe Dagenias of MusicTeam. The Music Tectonics podcast goes beneath the surface of the music industry

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38:43

From Vinyl Revivals to Glocalization: An Economic...

Music Tectonics ·

2025/03/12

Will Page, author of Pivot and former chief economist at Spotify, talks about the dramatic increase in the global value of music – up to $45.5 billion, surpassing cinema. We discuss the rise of music exports from countries like Mexico and Columbia and the accompanying economic boost. We touch on the resurgence of vinyl, and the shift to CRM systems for direct artist-to-fan engagement. We’ve also got a quick run-down of the headlines of the week, and a PR Strategy that will have you running towards

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25:31

Exploring Music Streaming's Future with Tuned Global

Music Tectonics ·

2025/03/05

Today Dmitri speaks with Con Raso of Tuned Global, about the evolving landscape of music streaming. They talk about profitability and innovation opportunities, and Con shares thoughts on making music more social, advancing curation and discovery through AI, and the role of personalization in listening experiences. Social Radio Punchline Connect The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit

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36:37

Clara Venice Wants You To Make Music Too

Music Tectonics ·

2025/02/26

Today, we talk with theremin virtuoso Clara Venice who discusses her musical and visual aesthetic, her journey within the music industry, and her mission to make music technology more colorful, inclusive, and above all – more pink! Dmitri and Tristra also cover the latest industry news, including Spotify's new music pro service and (even more) research on social media's impact on younger users. Clara Venice The Music Tectonics podcast goes beneath the surface of the music industry to explore how

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51:33

Creativity in a Post AI World

Music Tectonics ·

2025/02/19

Dmitri is joined by Cathy Hackl, leading tech futurist, to discuss oh so many topics. Including: spatial computing, immersive web, AI's impact on human cognition, the ongoing development of augmented reality, the importance of creativity in the age of AI, and of course, the lunar food science industry. This week's Startup Session is Ever.FM, who is introducing some pretty revolutionary ideas on dynamic audio formats. Cathy Hackl Ever.FM The Music Tectonics podcast goes beneath the surface of

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01:03:47

How I Sold It

Music Tectonics ·

2025/02/12

Today Dmitri discusses the ins and outs of selling a business, with guests who have been there, done that. Paul Anthony Troiano (Rumblefish; sold to CESAC) and Jeff Ponchick (Repost Network; sold to SoundCloud) share their experiences about the acquisition process, including valuation conversations and competitive bids as well as advice on the emotional challenges and the importance of focusing on the business’s core mission rather than building to sell. Shoutouts from the ep: Magic Box Paradigm

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