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PODCAST

Music Tectonics

Rock Paper Scissors, Inc. PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

news tech news

All Episodes

45:54

How to Build a Company with Tracy Maddux: How to...

Music Tectonics ·

2025/08/20

We are rewinding and playing back some of our favorite guests during the month of August. Join Dmitri and Tracy Maddux the former CEO, of AVL Digital and CD Baby as they talk through the fundamentals of what it takes to really start up. We promise that by the end of this episode, you'll have a clear understanding of the critical decisions that shape the future of your business. Whether you intend to sell your company or nurture it as a long-term venture, Tracy's wisdom on capitalization, leveraging

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44:43

How to Scale Up with Darryl Ballantyne of LyricFind

Music Tectonics ·

2025/08/13

We are rewinding and playing back some of our favorite guests during the month of August. Today we have a great conversation with the CEO and co-founder of LyricFind. Listen in to find out how Darryl got his first investor, and what Microsoft, childhood bedrooms, outdated websites, and roller coasters have to do with anything. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find

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49:42

The Great Bifurcation Debate with the MIDiA Team

Music Tectonics ·

2025/08/06

We are rewinding and playing back some of our favorite guests during the month of August. Starting with…. The great debate! It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an election-year style debate that we called The Great Bifurcation Debate. Tune in as they each argue

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59:15

Startups Start Your Engines with Andrew Kahn, Yamaha...

Music Tectonics ·

2025/07/30

Join the Music Tectonics team for the June Seismic Activity with special guest Andrew Kahn, Managing Partner of Yamaha Music Innovation Fund. Hear Andrews best practices for pitching him (or not) at a conference, and what he feels is the most important aspect of any pitch deck. Hint: It's not a great power point. We also hear queries specific to founders in attendance. Among them are questions about funding AI startups, is it possible to compete with Ticketmaster, and what about this innovative new

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52:28

Music and Fortnite with Mike Gubman

Music Tectonics ·

2025/07/23

Remember when Michael Bublé was an abominable snowman and chased people with snowballs? Well, maybe you don’t, but a lot of people do. Or what about when NLE Choppa showed up in FPS Ops? In this episode Dmitri talks with Mike Gubman of Chartis about the creative collaborations between musicians and game developers and what sort of opportunities those collabs create. Also, the News! SiriusXM is launching a paid ad-supported tier. Will music streamers follow suit? If your music strategy is

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51:25

Stealing Back the Scalpers’ Playbook with Randy Nichols

Music Tectonics ·

2025/07/16

Today we have a fascinating conversation with Randy Nichols, artist manager and CEO of Force Media Management. Randy’s been at the forefront of attempting to figure out the ticketing strategy math, especially the scalper side of the equation. We hear about his dive into the cold hard data, scalper chat rooms, and that time he sent someone undercover to the Ticket Scalpers Convention. We also talk about the allure of the “super fan” and why that is… baloney. Also we get into merch, and the general

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43:25

Strings Attached: The Impact of Tariffs on Music and...

Music Tectonics ·

2025/07/09

Today we talk with Cullen Hendrix, Senior Fellow at the Peterson Institute for International Economics, about the impact of tariffs on musical instruments. A trained political scientist as well as having a background as a touring musician, Hendrix has a really distinctive lens in which to view the tariff news. We talk about how tariffs on Chinese imports could stifle the next generation of musicians, the potential consequences for the used instrument market, and the effects on American culture as a

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53:59

What the Heck is Happening With the Copyright Office?

Music Tectonics ·

2025/07/03

Join us today as we talk with Jessica Sobhraj, the co-founder and CEO of Cosynd; a platform that helps creators protect their copyrights. We start by talking about the complex legal maneuvers involving the US Copyright Office; we then head into the ongoing impact of AI and the proactive steps you should take to safeguard your intellectual property. But first, the news! Anthropic Scores Major Fair Use Win in Authors’ Infringement Suit: ‘Using Copyrighted Works to Train LLMs to Generate New Text

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47:31

Building Music Communities with Native Instruments

Music Tectonics ·

2025/06/25

On today's episode we talk with Bomo Piri, Chief Brand Officer at Native Instruments. Our conversation begins with the techno Berlin roots of the brand and dives into what’s happening today with their strategic partnerships -- like the London based Young Urban Artist Foundation, and a very cool sounding recent collab with Mustard at Coachella. We chat about Bomo's unique marketing approach as well as the importance of authentic community engagement, and how they see that as a throughline to most of

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49:35

Are We Doing Copyright Wrong in Music?

Music Tectonics ·

2025/06/18

On today's podcast we have a truly amazing talk with Damien Riehl, a musician and technology lawyer who is one of the masterminds behind All the Music Project; an algorithmically generated catalogue of 471 billion melodies, which was then put into the public domain in an attempt to protect musicians from being sued for copyright claims. It is a fascinating conversation. Damien’s Ted Talk here News! Gen Z is embracing a digital detox and the ‘Martha Stewart summer’ Apple Intelligence Is

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44:28

How to Sell Musical Instruments, with Adam McHeffey

Music Tectonics ·

2025/06/11

”Create a flurry of content. But do not put $10,000 aside for a celebrity to come in and talk about your brand. I want you to go after thirty smaller creators with followings between ten and thirty thousand.” Today we hear from Adam McHeffey, the former CMO of Artiphon and current Chief Creative Officer at Rock Paper Scissors to discuss effective strategies for marketing musical instruments. Key points include the significance of IRL networking, the importance of strategic planning, and the role

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01:04:06

Non-Traditional Artist Careers: Social Music Creation

Music Tectonics ·

2025/06/04

Today we bring you the recording from our latest on-line Seismic Event, “Artist Careers in a Parallel Universe.” It was an exploration into the livelihood of three working artists; Clara Venice, Vivek Agrawal, and The Phronetic. RPS Chief Creative Officer, Adam McHeffey talks with them about how they are using new technology to fuel their creative visions, how they've built brand relationships, and importantly, how they're monetizing their networks. Great insight into how they make it work. Also

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32:05

Unpacking the Latest in Music and Tech: Spotify,...

Music Tectonics ·

2025/05/28

On today’s news roundup show Dmitri and Eleanor tackle the week's music tech news. They discuss Spotify's app store changes, Apple Music's new transfer tool, and so many AI music industry developments, including the $10 million AI music fraud case. News you might want to read: Spotify says App Store changes have boosted its subscriptions Apple Music’s new transfer tool simplifies switching from other streaming services Martina McBride Speaks Out Against AI Deepfakes at Senate Hearing:

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47:53

The Future of Music is Visual: With Ty Roberts

Music Tectonics ·

2025/05/21

In today’s episode we welcome pioneering innovator Ty Roberts, founder of Gracenote, and former CTO of Universal Music Group. We talk about some of the pivotal moments in his career including Gracenote's role in the development of iTunes, and working with David Bowie on generative music. We discuss the future of visual music experiences, the rise of AI in music creation, and the possibilities for personalized live events using advanced technologies. Shoutouts from the News Are Tech Bros Hijacking

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32:03

Surveying the Horizon of Music and Tech: Rock Paper...

Music Tectonics ·

2025/05/14

On today's episode, Dmitri and Tristra discuss the news of the week. They review recent acquisitions like Monstercat and BANDS, and discuss the economic confidence of the music sector despite economic downturns. They also talk about the evolving role of AI and the implications of recent legal copyright cases on AI training data. It’s a lot of news to round up! Shoutouts Create Music Group acquires again, swooping for indie electronic label Monstercat Jay Penske Takes Control of SXSW: Will

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53:57

AI, Investment, Legal Challenges and Music Tech with...

Music Tectonics ·

2025/05/07

Today we are talking with Valeska Pederson Hinz, partner at Perkins Coie, about what’s happening in the world of music tech investment. Valeska has extensive experience in guiding companies and investors from Series A to IPO and has an indispensable vantage point. Our conversation includes the current state of venture capital funding, the impact of generative AI on the industry and the ongoing legal debates surrounding fair use versus licensing in AI training data. She also has practical advice for

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52:19

Who Owns What in Music Tech with Cherie Hu

Music Tectonics ·

2025/04/30

Today Dmitri talks with Cherie Hu, music industry analyst and founder of Water and Music. We start by discussing the Ouroboros project which maps the complicated and intertwined stakes in the music industry held by various entities, including private equity firms, media conglomerates, and tech companies like Tencent. We also talk about shifting power dynamics between the majors and the independents, the impact of AI – particularly generative AI, and trends in rights management and live music.

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55:19

Streaming Slowdown. What Slowdown? With Mark Mulligan

Music Tectonics ·

2025/04/23

In this episode, Dmitri speaks with Mark Mulligan, veteran tech analyst and leading digital thinker from MIDiA Research. Topics include the slowing growth of streaming revenue, shifts in market share among major and independent labels, the rise of the global south in subscriber numbers, and the impact of super-premium subscriptions on monetization. We also talk about the future potential disruptions from AI and legal challenges and how the music industry might adapt and innovate in the face of these

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46:03

Consolidation and Growth: Insights from Billboard's...

Music Tectonics ·

2025/04/16

Today we have Glen Peoples from Billboard to discuss the major trends within the music industry. Our conversation covers a lot! Including the rise of rollups and acquisitions to build label services, the increasing importance of music licensing, the role of AI in the music tech investment landscape, and the cyclical nature of consolidation and its broader impacts on the future of the industry. News Shoutouts Startup oMoo Gets Hands-On With its Haptics-based music App MCP: The New “USB-C for

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36:33

The Future of Music is Interactive with MashApp's Ian...

Music Tectonics ·

2025/04/09

Ian Henderson, founder of MashApp and former Spotify executive, talks with Dmitri about how MashApp enables non-musicians to remix tracks without production experience, and the broader context of technological disruptions in the music industry driven by AI. He explains the challenges in securing licenses from major record labels and his vision for the future of music interactivity. We also hear the news from Dmitri and Tristra. News Roundup! 50 Million More Americans Are Buying Music Than a

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