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PODCAST

Music Tectonics

Rock Paper Scissors, Inc. PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

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All Episodes

37:05

Crossroads: Streaming's Time to Choose with Mark...

Music Tectonics ·

2025/11/11

This week as we have just wrapped up the Music Tectonics Conference in person in Santa Monica, I thought I'd do something a little bit different and release a clip from our pre-conference a couple of months ago by Mark Mulligan of MIDiA research called "Crossroads: Streaming's Time to Choose." In this keynote, Mark talks about the pressures facing streaming from AI generated content flooding platforms to Gen Z's slower adoption rates and why the industry needs to move from optimization to

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44:27

Rethinking Indie Streaming with Neil Sheehan of Vocana

Music Tectonics ·

2025/11/04

Our guest this week is Neil Sheehan, the president of Vocana, a streaming platform built for independent artists and fans using a user-centric payment model. We talk about how that's different from other streaming platforms, why social features haven't worked on streaming platforms since the days of MySpace, and whether there's room for indie-focused platforms in what feels like a Spotify-dominated world. It's a great conversation The news! Suno, in talks to raise $100m at a $2bn valuation, just

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22:31

The FOMO Episode: Why You Need to Be at Music...

Music Tectonics ·

2025/10/28

Pack your bags, we're going to Tectonics! On this week's episode, our marketing director, Eleanor Rust, turns the tables on Dmitri to talk about the upcoming Music Tectonics conference next week from November 4th through 6th in Santa Monica. We talk about how the conference started, what to expect this year, and more. Whether you're on the fence about going or are planning on going and want the full itinerary, this episode is for you! There's still time to grab your badge at

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59:01

True Ownership Beyond Streaming with Joshua Stone

Music Tectonics ·

2025/10/22

This week, we're exploring the future of direct-to-fan commerce with Joshua Stone, the CEO and Co-Founder of Stuff.io and book.io. Josh has some serious backing, including names like Mark Cuban, Snoop Dogg, and Charles Hoskinson, the co-founder of Ethereum just to name a few, and has been working on building Web3 infrastructure that lets artists sell media directly to fans that fans can own and not just rent. We talk about why streaming doesn't pay most artists, how direct-to-fan can actually create

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59:06

Unlocking the Value of Music with Darryl Ballantyne

Music Tectonics ·

2025/10/15

This week, Darryl Ballantyne, CEO and Co-founder of LyricFind, discusses the complexities of the music business model and how LyricFind has managed to create new revenue streams by licensing lyrics and developing products like Lyric IQ. We also discuss how they’ve overcome challenges such as price competition and maintaining product market fit. This is a great conversation for Startups! The News! https://www.billboard.com/pro/sora-2-music-industry-pay-attention-ai-social-app/

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47:55

Should Music Publishers Be Worried about AI?

Music Tectonics ·

2025/10/07

This week we dive deep into all things music publishing with Monica Corton of Go to Eleven Entertainment. With over 30 years of experience in music publishing, Monica lays a great foundation of how exactly music publishing works, and then we talk about what it looks like today with AI, streaming, legislation, and in some cases, suing major platforms. Whether you’re in music publishing or know nothing about music publishing, we cover a lot of great stuff. Shoutouts Mentioned: Voice Swap John

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51:13

Logic Pro, Loupe Art, and the Age of Abundance with...

Music Tectonics ·

2025/10/01

On this week’s episode, Dmitri sits down with Dot Bustelo, a former Apple Logic Pro team member and the innovative mind behind Loupe Art. We talk about everything from a post-it from another innovator that changed everything to the age of creative abundance. It's a blast. News! Gen Z social habits spell trouble for music discovery Is Music’s Mainstream Getting Smaller? A Streaming Analysis Ticketmaster CEO says concert tickets are too cheap, actually | Mashable Spotify Updates AI Music

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34:03

The Future of AI Music is Fairly Trained?

Music Tectonics ·

2025/09/24

Today, a conversation with Tristra and Mansoor Rahimat Khan, the founder and CEO of Beatoven.ai. an ethically trained music generator that was built in partnership with hundreds of artists. They talk about the inspiration behind Beatoven and dive into the nitty gritty of how and why Beatoven works in collaboration with musicians to secure fully licensed content. News! How Visa Issues Are Threatening Artists’ Careers — And the Music Companies That Work With Them Trump administration, China

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47:18

Machine Music, the Velvet Sundown, and Whale Pop...

Music Tectonics ·

2025/09/16

Today, I chat with Drew Thurlow, a strategist focused on how AI might be democratizing the music industry, rather than destroying it. We talk about how AI is changing everything from the creative process to copyright law, whether or not we should be worried about AI-generated music like the Velvet Sundown, and how AI is being used to surface the most popular songs made by whales in the sea. We also talk about this former Sony, Warner, and Pandora exec's upcoming new book "Machine Music: How AI Is

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42:41

The Thrilling Tension Between AI and Musical Creativity

Music Tectonics ·

2025/09/10

AI models can truly capture the essence of musical creativity. (Wait. Really?). Join us as Tristra interviews Dr. Christopher White from UMass Amherst about his new book The AI Music Problem: Why Machine Learning Conflicts with Musical Creativity. The two of them get into a really interesting question – Is AI redefining music, or is music reshaping AI? It’s a great conversion about the future of music creation. The News: What Is AI Slop? Chinese social media platforms roll out labels for

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28:15

What Makes Artist Partnerships Meaningful? with Dave...

Music Tectonics ·

2025/09/02

What makes an artist-brand partnership meaningful, beyond a simple shoutout on social media? Today I talk with Dave Godowsky, a musician who’s also worked the other side of the street – in Artist Relations, A&R and with brands that musicians know and love. We talk about how brands can foster authentic artist relationships, the value of word-of-mouth marketing, and how artist feedback can be best used in product development. Dave also shares his experience of partnering with artists like Jacob

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46:41

Wait. That's a Musical Instrument?? With Adam McHeffey

Music Tectonics ·

2025/08/27

We are rewinding and playing back some of our favorite guests during the month of August and today we have our own Chief Creative Officer from way back when he was the creative force at Artiphon. Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment and self-expression rather than traditional album releases. We discuss the fusion of music and

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45:54

How to Build a Company with Tracy Maddux: How to...

Music Tectonics ·

2025/08/20

We are rewinding and playing back some of our favorite guests during the month of August. Join Dmitri and Tracy Maddux the former CEO, of AVL Digital and CD Baby as they talk through the fundamentals of what it takes to really start up. We promise that by the end of this episode, you'll have a clear understanding of the critical decisions that shape the future of your business. Whether you intend to sell your company or nurture it as a long-term venture, Tracy's wisdom on capitalization, leveraging

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44:43

How to Scale Up with Darryl Ballantyne of LyricFind

Music Tectonics ·

2025/08/13

We are rewinding and playing back some of our favorite guests during the month of August. Today we have a great conversation with the CEO and co-founder of LyricFind. Listen in to find out how Darryl got his first investor, and what Microsoft, childhood bedrooms, outdated websites, and roller coasters have to do with anything. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find

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49:42

The Great Bifurcation Debate with the MIDiA Team

Music Tectonics ·

2025/08/06

We are rewinding and playing back some of our favorite guests during the month of August. Starting with…. The great debate! It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an election-year style debate that we called The Great Bifurcation Debate. Tune in as they each argue

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59:15

Startups Start Your Engines with Andrew Kahn, Yamaha...

Music Tectonics ·

2025/07/30

Join the Music Tectonics team for the June Seismic Activity with special guest Andrew Kahn, Managing Partner of Yamaha Music Innovation Fund. Hear Andrews best practices for pitching him (or not) at a conference, and what he feels is the most important aspect of any pitch deck. Hint: It's not a great power point. We also hear queries specific to founders in attendance. Among them are questions about funding AI startups, is it possible to compete with Ticketmaster, and what about this innovative new

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52:28

Music and Fortnite with Mike Gubman

Music Tectonics ·

2025/07/23

Remember when Michael Bublé was an abominable snowman and chased people with snowballs? Well, maybe you don’t, but a lot of people do. Or what about when NLE Choppa showed up in FPS Ops? In this episode Dmitri talks with Mike Gubman of Chartis about the creative collaborations between musicians and game developers and what sort of opportunities those collabs create. Also, the News! SiriusXM is launching a paid ad-supported tier. Will music streamers follow suit? If your music strategy is

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51:25

Stealing Back the Scalpers’ Playbook with Randy Nichols

Music Tectonics ·

2025/07/16

Today we have a fascinating conversation with Randy Nichols, artist manager and CEO of Force Media Management. Randy’s been at the forefront of attempting to figure out the ticketing strategy math, especially the scalper side of the equation. We hear about his dive into the cold hard data, scalper chat rooms, and that time he sent someone undercover to the Ticket Scalpers Convention. We also talk about the allure of the “super fan” and why that is… baloney. Also we get into merch, and the general

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43:25

Strings Attached: The Impact of Tariffs on Music and...

Music Tectonics ·

2025/07/09

Today we talk with Cullen Hendrix, Senior Fellow at the Peterson Institute for International Economics, about the impact of tariffs on musical instruments. A trained political scientist as well as having a background as a touring musician, Hendrix has a really distinctive lens in which to view the tariff news. We talk about how tariffs on Chinese imports could stifle the next generation of musicians, the potential consequences for the used instrument market, and the effects on American culture as a

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53:59

What the Heck is Happening With the Copyright Office?

Music Tectonics ·

2025/07/03

Join us today as we talk with Jessica Sobhraj, the co-founder and CEO of Cosynd; a platform that helps creators protect their copyrights. We start by talking about the complex legal maneuvers involving the US Copyright Office; we then head into the ongoing impact of AI and the proactive steps you should take to safeguard your intellectual property. But first, the news! Anthropic Scores Major Fair Use Win in Authors’ Infringement Suit: ‘Using Copyrighted Works to Train LLMs to Generate New Text

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