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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

12:09

News Podcast Audience Grows, Sounds Profitable's...

Sounds Profitable ·

2025/08/22

This week in the business of podcasting: Sounds Profitable merges with Podcast Movement, podcast audiences want choice, a look at news podcast listener demographic changes, YouTube is making it easier for collaborator brand deals to give credit to everyone, and what podcasting left on the table during the Taylor Swift album announcement. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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5:55

Video in Open Podcasting, Audiences Love Choice, & More

Sounds Profitable ·

2025/08/20

Today in the business of podcasting: The Podcast Standards Project shows how video can easily become a part of open RSS podcasting, Tom Webster debuts new audience data at Podcast Movement, and Signal Hill Insights has a new report on News podcast audiences. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

4:38

YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report,...

Sounds Profitable ·

2025/08/19

Today in the business of podcasting: What likely depressed Spotify's ad business this past quarter, YouTube adds a collaborator-focused update to Shorts ads, and Wondercraft has a new conversation-based AI to quickly produce content. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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5:49

Sounds Profitable x Podcast Movement, Dentsu's Indian...

Sounds Profitable ·

2025/08/18

Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appearance. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

11:35

Taylor Swift's Podcast Strategy, Audio's Continued...

Sounds Profitable ·

2025/08/15

This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is everything" media narrative, an update to The Podscape is here, and Oxford Road has a new report on the lift provided by running ads on YouTube podcasts.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's

en

6:33

Audio Podcasting's Next Evolution, New Podscape...

Sounds Profitable ·

2025/08/14

Today in the business of podcasting: the new Podscape is now here, Jen Moss writes about the decline of audio storytelling being exaggerated, Tom Webster reflects on podcasting's flexibility in the video age, and The Hollywood Reporter has a special issue just for podcasting.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

7:54

Video Drives Lift, Remembering Young Marketers, & More

Sounds Profitable ·

2025/08/13

Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock (because they do), and the ad industry has an entry-level problem for college grads. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

6:10

What Is A Podcast Supposed To Be?

Sounds Profitable ·

2025/08/13

Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

en

6:16

Taylor Swift's Podcast Announcement, Downy-branded...

Sounds Profitable ·

2025/08/12

Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's

en

7:15

How B2B Uses Podcast Ads, Seattle's Audio Fiction...

Sounds Profitable ·

2025/08/11

Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue YouTube is so big its advertising should be regulated like a broadcaster, Seattle's audio drama scene is booming, and The Hill publishes an op-ed about how MeidasTouch Podcast is outpacing The Joe Rogan Experience. Find links to every article covered by heading to the Download section of

en

9:20

Amazon Restructures Wondery, Spotify Launches...

Sounds Profitable ·

2025/08/08

This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, and a look back at what might have went wrong with Meghan Markle's podcasting efforts. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

6:02

Apple's Best Podcasts of '25 (So Far), Audioboom's...

Sounds Profitable ·

2025/08/07

Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

5:52

Audiobooks+ Arrives in US, Von Interviews Cartoon, &...

Sounds Profitable ·

2025/08/06

Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to drive fans to action. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

9:18

From Social Proof to Parasocial Proof: How Podcasts...

Sounds Profitable ·

2025/08/06

New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

en

6:25

Ofcom Podcast Listenership, Spotify's Price Increase,...

Sounds Profitable ·

2025/08/05

Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new open source AI voice model for cars and appliances. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

6:39

Wondery to Fold into Audible, SiriusXM Podcasting...

Sounds Profitable ·

2025/08/04

Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Americans were never particularly interested in Meghan Markle's podcasting efforts.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

en

10:09

Spotify Hypes Audiobooks, Podcast Ads Drive Action, &...

Sounds Profitable ·

2025/08/01

This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad world, Spotify wants fans to "Read like they Listen", audio fiction is becoming a strategic IP play for Hollywood talent, and Astronomer hired Maximum Effort to address the Coldplay situation.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here

en

6:29

Toyota's Podcast $pend, Audio Fiction Incubating New...

Sounds Profitable ·

2025/07/31

Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcasts are becoming more of a strategic IP play for actors.Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.

en

6:37

Podcast Ads Drive Action, Local Radio Reporting...

Sounds Profitable ·

2025/07/30

Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters are adapting to young sports fans' desire for instant clips and highlights, and a Fox affiliate in Grand Rapids is the latest Scripps TV station to assign designated neighborhood reporters. Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking

en

6:24

Spotify Hypes Audiobooks, Overwhelming Ad Load, & More

Sounds Profitable ·

2025/07/29

Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes when brands can foster love, and Google rebuffs Pew report claiming AI summary search results are causing a decrease in clicks to webpages. Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.

en

811 results

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