Best of LinkedIn: Strategic B2B Marketing

21:03

Best of LinkedIn: Social Selling CW 33/ 34

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/26

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition explores the evolving landscape of LinkedIn marketing, highlighting a shift from broad reach to highly-targeted relevance. Industry experts suggest that individual personal brands are now more influential than corporate accounts, particularly as AI search engines use member profiles to vet business credibility. The data indicates that organic engagement, such as post saves and

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24:19

Best of LinkedIn: Channel Marketing & Partner...

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/25

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-itThis edition analyse the current channel marketing trends highlights a strategic shift from merely increasing partner

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22:54

Best of LinkedIn: MarTech Insights CW 32/ 33

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/21

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the rapid transformation of the marketing technology landscape as it shifts toward an agentic AI framework. Experts highlight

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15:40

Best of LinkedIn: Go-to-Market CW 32/ 33

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/20

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines a comprehensive framework for viewing

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20:41

Best of LinkedIn: Field Marketing CW 32/ 33

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/19

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examine a significant shift in the event industry toward strategic business outcomes rather than traditional vanity metrics like booth foot traffic

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19:27

Best of Linkedin: Account-based Marketing CW 32/ 33

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/18

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition outlines the strategic shift in B2B marketing toward account-based models that prioritise quality over quantity. Experts emphasise that successful

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21:28

Best of LinkedIn: AI in B2B Marketing CW 31/ 32

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/13

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition outlines a fundamental shift in B2B marketing, where a brand’s success is increasingly defined by its visibility and citations within

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12:15

Best of Linkedin: Social Selling CW 31/ 32

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/11

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition explores the evolving landscape of LinkedIn strategy, focusing on the shift from superficial metrics to human-centric authority. Central to this discussion is the Social Selling Index (SSI), a four-pillar score that serves as a diagnostic tool for profile health and recruiter visibility. Contributors emphasize that individual profiles now vastly outperform corporate pages, making employee

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20:32

Best of LinkedIn: Channel Marketing & Partner...

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/11

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines text details a significant evolution in channel marketing strategy, highlighting a transition from

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21:07

Best of LinkedIn: MarTech Insights CW 30/ 31

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/07

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the modern marketing technology landscape is undergoing a significant transition from the mere accumulation of software to the

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18:56

Best of LinkedIn: Go-to-Market CW 30/ 31

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/06

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition focuses on the modern go-to-market landscape which is

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21:57

Best of LinkedIn: Field Marketing CW 30/ 31

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/05

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the evolving landscape of field marketing and event strategy, emphasising a shift from mere logistics to revenue-driven outcomes. Industry experts

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9:35

Best of Linkedin: Account-based Marketing CW 30/ 31

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/04

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the modern landscape of Account-Based Marketing (ABM) is currently defined by a tension between rapid AI automation and the fundamental

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21:42

Best of LinkedIn: AI in B2B Marketing CW 29/ 30

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/31

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the profound shift towards AI-driven marketing and sales, specifically highlighting the transition from traditional search to

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21:32

Best of LinkedIn: Social Selling CW 29/ 30

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/29

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition examine the shifting landscape of LinkedIn strategy in 2026, highlighting a move away from generic automation toward authentic professional expertise. A major update to the platform’s AI-driven ranking system, often referred to as 360Brew, now prioritises niche authority and meaningful conversation over traditional engagement metrics like likes or hashtags. Experts recommend adopting

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12:12

Best of LinkedIn: Channel Marketing & Partner...

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/28

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-itThis edition highlights a fundamental shift in partner ecosystems as businesses transition toward an AI-first operating

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9:57

Best of LinkedIn: MarTech Insights CW 28/ 29

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/24

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it The provided sources explore a fundamental shift in the MarTech landscape, where the focus is moving from isolated tools to integrated infrastructure

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19:08

Best of LinkedIn: Go-to-Market CW 28/ 29

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/23

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition focuses on the rapid emergence of GTM Engineering as a

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24:29

Best of LinkedIn: Field Marketing CW 28/ 29

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/22

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus supports clients with identifying target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in the description: https://www.frenus.com/usecases/linkedin-event-outreach-attendee-acquisition This edition collectively examines the evolving landscape of corporate events and

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12:22

Best of LinkedIn: Account-based Marketing CW 28/ 29

Best of LinkedIn: Strategic B2B Marketing ·

2026/07/21

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition provides a comprehensive overview of modern B2B growth strategies, focusing heavily on the evolution of Account-Based Marketing through artificial

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