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PODCAST

Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who

business marketing

All Episodes

13:15

Best of LinkedIn: MarTech Insights CW 08/ 09

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/06

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.This edition is a collection of industry insights emphasizes that MarTech success depends more on foundational strategy and operational discipline than on acquiring new tools. Experts argue that organizations must prioritize data hygiene, minimize attack surfaces, and fix broken internal cadences to realize the true value of their existing stacks. The rise of agentic AI is a dominant theme, described

en

20:43

Best of LinkedIn: Go-to-Market CW 08/ 09

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/05

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively explores the rapid evolution of go-to-market (GTM) strategies through the lens of artificial intelligence and automation. Industry leaders emphasize that successful scaling requires structured revenue architecture and clean data foundations rather than simply accumulating disconnected software tools. Key topics include the emergence of GTM engineering, the transition from basic

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17:58

Best of LinkedIn: Field Marketing CW 08/ 09

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/04

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition explores the evolving landscape of corporate event strategy for 2026, highlighting a significant shift from simple logistics to revenue-driven engineering. Experts emphasize that modern success is no longer defined by attendee volume or aesthetic appeal, but by measurable ROI, pipeline influence, and strategic alignment with business goals. High-performance teams are increasingly adopting

en

22:33

Best of LinkedIn: Account-based Marketing CW 08/ 09

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/03

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description

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20:03

Best of LinkedIn: AI in B2B Marketing CW 07/ 08

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/27

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.This edition outlines a fundamental shift in Go-To-Market strategies as artificial intelligence evolves from a simple productivity tool into a comprehensive operating system for sales and marketing. These experts highlight a transition toward agentic workflows, where specialised AI agents manage lead research, outbound sequencing, and customer interactions to drastically reduce operational costs

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16:13

Best of LinkedIn: Social Selling CW 07/ 08

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/25

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a comprehensive strategic shift for LinkedIn in 2026, focusing on an AI-driven algorithm that prioritises semantic relevance and authentic human connection over mere activity. Experts emphasise that success now requires niche positioning and high-quality content that provides unique value, as generic or automated posts are actively penalised. A significant portion of the material

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17:02

Best of LinkedIn: Channel Marketing CW 07/ 08

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/24

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights modern partner ecosystem strategies are shifting from fragmented operations toward unified revenue engines that integrate sales, marketing, and technology. Central to this evolution is the dismantling of internal silos between RevOps and Partner Ops to ensure data transparency and accurate attribution. Success in 2026 relies on AI-driven automation and ecosystem orchestrators

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20:02

Best of LinkedIn: MarTech Insights CW 06/ 07

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/20

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition explores the shifting landscape of marketing technology (MarTech) as it transitions into an AI-driven, "agentic" era. Key contributors argue that strategic capability and business context are now more valuable than simply expanding a software stack, which often leads to expensive "tech clutter". The texts highlight a move towards warehouse-native architectures and custom-built solutions

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15:32

Best of LinkedIn: Go-to-Market CW 06/ 07

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/19

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.This edition collectively explore the emergence of GTM engineering as a vital discipline for driving revenue through AI-powered automation and systematic orchestration. The contributors provide various tactical frameworks and tool stacks, frequently highlighting platforms like Clay, n8n, and Claude to replace manual prospecting with scalable, signal-based workflows. A recurring theme is the necessity of

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14:27

Best of LinkedIn: Field Marketing CW 06/ 07

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/18

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition offers a comprehensive look at the evolving event marketing landscape for 2026, shifting the focus from mere logistics to strategic revenue generation. Experts emphasize that success requires seamless CRM integration, real-time lead qualification, and a move away from event ghosting through automated follow-up systems. Artificial Intelligence is highlighted as a transformative tool,

en

16:36

Best of LinkedIn: Account-based Marketing CW 06/ 07

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/17

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description

en

14:44

Best of LinkedIn: AI in B2B Marketing CW 05/ 06

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/13

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.This edition explores the shift towards AI-native go-to-market (GTM) strategies by 2026, highlighting how automation is moving from simple task execution to sophisticated orchestration. Industry experts argue that while AI SDRs and agents can significantly reduce administrative burdens and scale outreach, they are most effective as human-amplification tools rather than total replacements for

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15:08

Best of LinkedIn: Social Selling CW 05/ 06

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/11

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition captures a clear shift in Social Selling from opportunistic posting toward structured, performance-oriented execution. Contributors highlight that LinkedIn success increasingly depends on understanding platform mechanics, building authority within defined niches, and integrating Social Selling into measurable revenue workflows rather than treating it as a branding side activity. Across

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11:26

Best of LinkedIn: Channel Marketing CW 05/ 06

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/10

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition captures a clear recalibration in channel marketing toward measurable impact, execution discipline, and platform-centric growth. The selected posts underscore a decisive move away from activity-based reporting toward outcome-driven metrics such as win-rate lift, reflecting stronger alignment with CFO and executive expectations. Marketplace-led go-to-market models, particularly within

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13:38

Best of LinkedIn: MarTech Insights CW 04/ 05

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/06

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.This edition reflects a growing consensus that MarTech progress is no longer driven by adding tools, but by fixing the structural and data foundations underneath them. Contributors repeatedly highlight that fragmented stacks, unclear ownership, and poor governance create hidden drag, limiting both AI value and execution quality. AI discussion has clearly moved beyond experimentation, with strong

en

16:15

Best of LinkedIn: Go-to-Market CW 04/ 05

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/05

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.This edition explores the evolving Go-To-Market landscape as GTM becomes a more technical and systemised discipline rather than a marketing-led function. The source texts consistently argue that GTM underperformance is driven by internal misalignment, unclear ownership, and fragmented execution, not by weak products or insufficient spend. To build predictable revenue, teams increasingly rely on

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15:24

Best of LinkedIn: Field Marketing CW 04/ 05

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/04

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition emphasizes that event success is moving away from basic attendance figures and badge scans toward measurable business outcomes and verified pipeline impact. Strategic preparation is highlighted as essential, with a focus on pre-booking meetings to secure ROI before the event begins, integrating advanced CRM lead-capture tools to close the follow-up gap, and curating content strategies

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14:25

Best of LinkedIn: Account-based Marketing CW 04/ 05

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/03

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from generic, volume-based tactics to precision-driven, fully orchestrated business strategies. Key themes include the critical necessity of deep sales and marketing alignment, where teams must move beyond simple lead handoffs to co-create account lists and share revenue goals

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16:54

Best of LinkedIn: AI in B2B Marketing CW 03/ 04

Best of LinkedIn: Strategic B2B Marketing ·

2026/01/30

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.This edition explores the transformative integration of AI within Go-To-Market (GTM) strategies for 2026, shifting the focus from basic automation to sophisticated orchestration and intelligence. Industry experts highlight how AI agents and autonomous systems are revolutionising sales development, lead research, and personalised outreach to significantly boost pipeline efficiency. However, a

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12:17

Best of LinkedIn: Social Selling CW 03/ 04

Best of LinkedIn: Strategic B2B Marketing ·

2026/01/28

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition outlines the evolving landscape of LinkedIn strategy for 2026, specifically focusing on the transition to the AI-driven 360Brew algorithm. Experts emphasize that successful engagement now prioritizes meaningful interactions and niche authority over generic reach or automated tactics. Effective social selling requires a systematic approach that blends authentic storytelling, personalized

en

135 results

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