Best of LinkedIn: Strategic B2B Marketing

20:45

Best of LinkedIn: Channel Marketing & Partner...

Best of LinkedIn: Strategic B2B Marketing ·

2026/10/05

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-itThis edition highlights a significant transformation, moving away from sheer network size to focus strictly on financial

en

13:56

Best of LinkedIn: Martech Insights CW 38/ 39

Best of LinkedIn: Strategic B2B Marketing ·

2026/10/01

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the September 2026 marketing technology landscape is currently defined by a shift from merely adopting artificial intelligence

en

22:17

Best of LinkedIn: Go-to-Market CW 38/ 39

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/30

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines how modern go-to-market strategies must adapt

en

20:14

Best of LinkedIn: Field Marketing CW 38/ 39

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/30

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines how modern field marketing is undergoing a fundamental transformation by shifting focus from basic attendance metrics to long-term financial

en

11:31

Best of LinkedIn: Account-based Marketing CW 38/ 39

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/29

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find

en

17:00

Best of LinkedIn: AI in B2B Marketing CW 37/ 38

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/25

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the profound shift from traditional Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO) and Answer

en

21:14

Best of LinkedIn: Social Selling CW 37/ 38

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/23

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition provides a comprehensive strategic framework for mastering LinkedIn in 2026, highlighting a shift from simple networking to building trusted authority. Key contributors explain that virality now depends on hyper-specific content, proof-based posts, and the effective use of video and images to stop the scroll. Strategic insights reveal that the platform's algorithm increasingly prioritises

en

10:01

Best of LinkedIn: Channel Marketing & Partner...

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/22

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-itThis edition explores the shifting landscape of modern enterprise partnerships, highlighting a move away from

en

19:13

Best of LinkedIn: MarTech Insights CW 36/ 37

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/18

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provides a comprehensive overview of the evolving MarTech landscape in 2026, focusing heavily on the shift towards agentic AI and

en

19:13

Best of LinkedIn: Go-to-Market CW 36/ 37

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/17

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines a significant shift in go-to-market (GTM)

en

14:22

Best of LinkedIn: Field Marketing CW 36/ 37

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/16

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition offers a comprehensive collection of strategic insights and actionable advice for mastering modern business events and trade shows. Industry experts argue

en

20:31

Best of Linkedin: Account-based Marketing CW 36/ 37

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/15

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition highlights that modern account-based marketing (ABM) is shifting from a marketing-only tactic to a comprehensive go-to-market strategy that

en

14:04

Best of LinkedIn: AI in B2B Marketing CW 35/ 36

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/11

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the landscape of B2B go-to-market strategies is undergoing a profound transformation as AI answer engines begin to outperform

en

11:44

Best of LinkedIn: Social Selling CW 35/ 36

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/09

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition outlines a significant shift in LinkedIn’s ecosystem, where personal credibility and topic-based relevance have replaced traditional broadcasting and direct connections. Modern strategies prioritise genuine human engagement over automated "slop", as the platform’s algorithm now penalises AI-generated content and artificial engagement pods. Individual employee profiles have emerged as more

en

19:36

Best of LinkedIn: Channel Marketing & Partner...

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/08

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provide a comprehensive analysis of the evolving partnership landscape in 2026, emphasising that strategic

en

21:46

Best of LinkedIn: MarTech Insights CW 34/ 35

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/04

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the 2026 marketing technology landscape, emphasizing a transition from traditional software management to AI-driven

en

12:29

Best of LinkedIn: Go-to-Market CW 34/ 35

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/03

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines the modern evolution of go-to-market (GTM)

en

11:06

Best of LinkedIn: Field Marketing CW 34/ 35

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/02

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition explores a shift in event marketing away from mere attendance and towards strategic pipeline generation and business impact. Experts argue that successful

en

11:55

Best of Linkedin: Account-based Marketing CW 34/ 35

Best of LinkedIn: Strategic B2B Marketing ·

2026/09/01

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the modern evolution of Account-Based Marketing, highlighting a strategic shift from broad corporate targeting to the precise mapping of

en

21:55

Best of LinkedIn: AI in B2B Marketing CW 33/ 34

Best of LinkedIn: Strategic B2B Marketing ·

2026/08/28

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it The provided sources examine the transformative impact of artificial intelligence on marketing and sales, shifting focus from sheer output to

en

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

SoldiOnline

Mondadori Digital

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...

Mikroökonomen a.k.a. Mikrooekonomen

Marco Herack