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PODCAST

Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who

business marketing

All Episodes

12:47

Best of LinkedIn: AI in B2B Marketing CW 49/ 50

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/19

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.This edition collectively explore the fundamental shift toward agentic marketing and the evolution of AI-driven sales development. Experts emphasise that while autonomous AI SDRs offer immense scale, their success depends entirely on a solid data foundation and a "human-in-the-loop" strategy to prevent generic spam. The text highlights a transition from traditional SEO to Generative Engine

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13:17

Best of LinkedIn: Social Selling CW 49/ 50

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/17

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition offers a comprehensive guide to LinkedIn strategy and B2B marketing, with a dominant focus on employee advocacy and adapting to new algorithms. Several authors emphasise that employee advocacy is non-negotiable for reach and trust, often outperforming corporate pages because the platform favours authentic human voices. A core theme is the shift from network-based to interest-based

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13:04

Best of LinkedIn: Channel Marketing CW 49/50

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/16

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for

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11:46

Best of LinkedIn: MarTech Insights CW 48/ 49

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/12

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.This edition gives a comprehensive overview of the evolution and challenges within the MarTech industry, emphasizing the transformative impact of artificial intelligence and agentic AI. Experts highlight that MarTech is essential for scaling businesses, automating routine tasks, and driving marketing efficiency, calling for a shift from fragmented tech stacks to unified, intelligent systems such as

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11:36

Best of LinkedIn: Go-to-Market CW 48/ 49

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/11

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.This edition provides a comprehensive overview of the rapid evolution in Go-to-Market (GTM) strategy, primarily driven by the emergence of AI and GTM Engineering. A central theme is the shift from siloed, manual GTM functions to a systematic, integrated approach, often referred to as a GTM Operating System, that unifies sales, marketing, and customer success. Several authors highlight the need for clean

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14:14

Best of LinkedIn: Field Marketing CW 48/ 49

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/10

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition provides a comprehensive look at the modern event industry, stressing the need to shift focus from transactional metrics to genuine audience value and measurable revenue impact. Multiple experts advocate for prioritizing in-person, experiential marketing to build trust and deep relationships over relying solely on digital channels, with one trend suggesting that smaller, intimate events

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9:46

Best of LinkedIn: Account-based Marketing CW 48/ 49

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/09

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM), emphasising its evolution from a marketing tactic to a strategic commercial operating system. A central theme is the critical need for deep alignment between sales and marketing to ensure coordinated and consistent engagement across the entire customer lifecycle, rather

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11:12

Best of LinkedIn: AI in B2B Marketing CW 47/ 48

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/05

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.This edition provides collected insights detail the rapidly evolving landscape of Artificial Intelligence within Go-to-Market (GTM) strategies, focusing heavily on sales and marketing automation. A dominant conversation surrounds the use of AI Sales Development Representatives (SDRs), with many experts agreeing that AI must serve to amplify and augment human teams, demanding a strategic

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14:23

Best of LinkedIn: Social Selling CW 47/ 48

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/03

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition provides a detailed examination of advanced LinkedIn strategies for B2B professionals and sales teams aiming to maximise growth and visibility in 2025 and 2026. A fundamental component of success is rigorous profile optimisation, requiring users to transform their profiles into a living asset by ensuring the headline and experience sections are aligned with the new relevance-focused 360

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14:46

Best of LinkedIn: Channel Marketing CW 47/48

Best of LinkedIn: Strategic B2B Marketing ·

2025/12/02

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition details a profound and rapid evolution within the partner ecosystem, transitioning from the outdated "Recruit-Enable-Retain" model toward modern data-driven revenue mechanics and measurable business outcomes, with AI emerging as the central disruptor through Microsoft’s emphasis on Frontier Firms and the use of intelligence for precision partnership orchestration via predictive scoring

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10:03

Best of LinkedIn: B2B Marketing Awards 2025

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/28

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.This edition provided sources are a collection of professional announcements and celebrations following the annual B2B Marketing Awards, detailing the night’s major winners and industry atmosphere. Numerous prominent agencies and in-house teams reported impressive successes, with companies such as Capgemini and Revere winning multiple Gold and Silver accolades for demonstrating creativity and

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11:58

Best of LinkedIn: MarTech Insights CW 46/ 47

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/28

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.This edition provides a comprehensive view of the evolving marketing technology landscape, highlighting its shift toward agentic AI and stronger data governance, with experts noting that while AI agents are accelerating capabilities such as automated segmentation and real-time hyper personalised experiences, true success depends on addressing foundational challenges around poor data quality,

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13:46

Best of LinkedIn: Go-to-Market CW 46/ 47

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/27

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.This edition discusses the fundamental shift occurring in Go-to-Market (GTM) strategy, stressing the transition from outdated, siloed approaches to engineered, predictable revenue systems. A central theme is the rise of GTM Engineering, a highly technical role responsible for orchestrating complex workflows, cleaning data, and leveraging specific automation platforms like Clay to accelerate performance

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10:47

Best of LinkedIn: Field Marketing CW 46/ 47

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/26

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition outlines a comprehensive perspective on the evolving event industry, emphasising a fundamental shift toward strategic, audience-centric planning for 2026. A major theme involves evolving measurement, where success is increasingly defined by Return on Experience (ROE) and demonstrable commercial outcomes rather than vanity metrics, prompting the development of robust scoring frameworks to

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11:19

Best of LinkedIn: Account-based Marketing CW 46/ 47

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/25

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing, emphasising a critical shift toward strategic alignment and the integration of artificial intelligence. Multiple authors stress that successful ABM must move beyond generic tactics to focus on human-centred experiences and hyper-personalisation across the entire customer

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13:08

Best of LinkedIn: AI in B2B Marketing CW 45/ 46

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/21

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.This edition provides a comprehensive overview of the integration and strategic impact of Artificial Intelligence (AI) across sales, marketing, and Go-To-Market (GTM) operations. A central theme is the rise of AI agents and specialised tools, which are shown to augment human capabilities and automate repetitive tasks, leading to significant productivity gains and cost savings, such as replacing or

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13:10

Best of LinkedIn: Social Selling CW 45/ 46

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/19

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition provides a comprehensive collection of actionable insights and strategic advice focused on optimising social selling and personal branding on LinkedIn. Several experts stress the importance of profile clarity, showcasing value, and focusing on authentic relationships rather than aggressive sales tactics. A major theme is the growing significance of employee advocacy, where empowering staff

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12:37

Best of LinkedIn: Channel Marketing CW 45/46

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/18

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the modern partner ecosystem and channel strategy, emphasising a shift from traditional transactional models to collaborative, ecosystem-led growth. Several authors stress the imperative of internal alignment within companies, focusing on redesigning attribution models, incentives, and systems to reward collaborative co-selling motions rather than

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9:35

Best of LinkedIn: MarTech Insights CW 44/ 45

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/14

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.This edition offers an extensive overview of the rapid transformation of the MarTech landscape, driven primarily by the integration of Artificial Intelligence (AI) and the critical need for unified data. Multiple sources assert that AI is moving beyond simple automation to become an orchestration layer that governs entire marketing ecosystems, with Salesforce’s Agentforce and Data Cloud frequently

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14:06

Best of LinkedIn: Go-to-Market CW 44/ 45

Best of LinkedIn: Strategic B2B Marketing ·

2025/11/13

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.This edition provides a multi-faceted overview of the rapidly evolving Go-to-Market (GTM) landscape, with a heavy emphasis on the emerging, yet debated, role of the GTM Engineer. Many authors define GTM Engineering as a crucial function that bridges silos between sales, marketing, and RevOps to build scalable, automated revenue systems, often leveraging tools like Clay and n8n for orchestration. A

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103 results

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