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PODCAST

Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who

business marketing

All Episodes

21:42

Best of LinkedIn: Advertising Week Europe &...

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/01

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.This edition describes the events and key takeaways from Advertising Week Europe 2026 in London, along with the regional launch of the global agency Ammunition. Industry leaders highlight a shift from hype-driven artificial intelligence toward practical implementation, where generative engines and algorithms increasingly determine brand discoverability, while content creators and major brands emphasize

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11:05

Best of LinkedIn: Field Marketing CW 12/ 13

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/01

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition argues that B2B event success in 2026 depends on transitioning from fragmented logistics to integrated, data driven systems focused on measurable revenue. Experts highlight that traditional vanity metrics such as badge scans are being replaced by intent based indicators like Leads to Meeting ratios and pipeline attribution. Achieving high returns requires rigorous pre event planning

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24:55

Best of LinkedIn: Account-based Marketing CW 12/ 13

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/31

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.This edition explores the evolution of Account-Based Marketing (ABM) and its shift towards AI-driven precision. The authors argue that traditional lead generation is failing, necessitating a move towards signal-based targeting and automated workflows that identify active buyers rather than static lists. Key themes include the importance of cross-departmental alignment, the integration of

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20:08

Best of LinkedIn: AI in B2B Marketing CW 11/ 12

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/27

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provides a comprehensive outlook on the 2026 go-to-market landscape, emphasizing a strategic shift from AI experimentation to

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21:07

Best of LinkedIn: Social Selling CW 11/ 12

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/25

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.We at Frenus support clients by identifying the right target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in here: https://www.frenus.com/usecases/account-based-social-engagement-warming-cold-accounts-before-outreach This edition explores the 2026 evolution of the LinkedIn

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14:26

Best of LinkedIn: Channel Marketing CW 11/ 12

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/24

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.This edition provides a comprehensive analysis of the evolving hyperscaler ecosystem, specifically focusing on the operational realities of co-selling with Microsoft, AWS, and Google Cloud. The contributors highlight a significant shift from traditional, relationship-based partnerships toward automated, data-driven execution powered by new AI-agent technologies. Experts warn that success in this

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24:02

Best of LinkedIn: MarTech Insights CW 10/ 11

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/20

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.This edition suggests that marketing success now depends on a shift from simply acquiring tools to mastering system orchestration. Experts argue that consistent content and unified data foundations are more valuable than flashy campaigns, as fragmented stacks create "decisioning debt" and operational friction. Much of the discourse focuses on agentic AI, noting that while automation is becoming a

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16:22

Best of LinkedIn: Go-to-Market CW 10/ 11

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/19

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.This edition collectively analyzes the modern evolution of Go-To-Market (GTM) strategies, emphasizing a shift from increasing headcount to building AI-integrated systems. Industry experts highlight the rise of the GTM Engineer, a role focused on orchestrating data flows and automated "signals" rather than manual task execution. While the texts showcase extensive tool stacks, featuring platforms like

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20:25

Best of LinkedIn: Field Marketing CW 10/ 11

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/18

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition emphasizes that human connection remains the fundamental driver of the events sector, even as it undergoes a rapid technological transformation. Professional contributors highlight a shift from purely creative planning to a more disciplined event strategy that prioritizes measurable revenue, data-driven event engineering, and intentional outcome design. While artificial intelligence is

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9:43

Best of LinkedIn: Account-based Marketing CW 10/ 11

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/17

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description

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20:12

Best of LinkedIn: AI in B2B Marketing CW 09/ 10

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/13

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.This edition examines the transformative role of artificial intelligence in modern sales and marketing, particularly for 2026. Experts discuss the shift toward AI-native tools and agentic workflows that automate complex tasks like lead qualification, personalized outreach, and data analysis. While some contributors emphasize significant cost savings and workload reductions, others warn that human

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20:41

Best of LinkedIn: Social Selling CW 09/ 10

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/11

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition highlights that LinkedIn success in 2026 depends on shifting from broad visibility to thematic relevance and trust. The platform's new "360Brew" algorithm prioritises human authenticity, rewarding users who engage in meaningful conversations rather than those who rely on AI-generated slop or automated sales pitches. Employee advocacy is a recurring theme, with experts arguing that

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20:53

Best of LinkedIn: Channel Marketing CW 09/ 10

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/10

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition examines the shifting landscape of modern B2B partnerships, focusing heavily on the transition toward ecosystem-led growth and AI integration. Industry experts highlight the critical need for structural alignment, moving beyond superficial metrics to prioritise revenue-focused co-selling and strategic execution. Several contributors provide practical warnings regarding Microsoft and AWS

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13:15

Best of LinkedIn: MarTech Insights CW 08/ 09

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/06

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.This edition is a collection of industry insights emphasizes that MarTech success depends more on foundational strategy and operational discipline than on acquiring new tools. Experts argue that organizations must prioritize data hygiene, minimize attack surfaces, and fix broken internal cadences to realize the true value of their existing stacks. The rise of agentic AI is a dominant theme, described

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20:43

Best of LinkedIn: Go-to-Market CW 08/ 09

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/05

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively explores the rapid evolution of go-to-market (GTM) strategies through the lens of artificial intelligence and automation. Industry leaders emphasize that successful scaling requires structured revenue architecture and clean data foundations rather than simply accumulating disconnected software tools. Key topics include the emergence of GTM engineering, the transition from basic

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17:58

Best of LinkedIn: Field Marketing CW 08/ 09

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/04

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition explores the evolving landscape of corporate event strategy for 2026, highlighting a significant shift from simple logistics to revenue-driven engineering. Experts emphasize that modern success is no longer defined by attendee volume or aesthetic appeal, but by measurable ROI, pipeline influence, and strategic alignment with business goals. High-performance teams are increasingly adopting

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22:33

Best of LinkedIn: Account-based Marketing CW 08/ 09

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/03

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description

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20:03

Best of LinkedIn: AI in B2B Marketing CW 07/ 08

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/27

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.This edition outlines a fundamental shift in Go-To-Market strategies as artificial intelligence evolves from a simple productivity tool into a comprehensive operating system for sales and marketing. These experts highlight a transition toward agentic workflows, where specialised AI agents manage lead research, outbound sequencing, and customer interactions to drastically reduce operational costs

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16:13

Best of LinkedIn: Social Selling CW 07/ 08

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/25

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a comprehensive strategic shift for LinkedIn in 2026, focusing on an AI-driven algorithm that prioritises semantic relevance and authentic human connection over mere activity. Experts emphasise that success now requires niche positioning and high-quality content that provides unique value, as generic or automated posts are actively penalised. A significant portion of the material

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17:02

Best of LinkedIn: Channel Marketing CW 07/ 08

Best of LinkedIn: Strategic B2B Marketing ·

2026/02/24

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights modern partner ecosystem strategies are shifting from fragmented operations toward unified revenue engines that integrate sales, marketing, and technology. Central to this evolution is the dismantling of internal silos between RevOps and Partner Ops to ensure data transparency and accurate attribution. Success in 2026 relies on AI-driven automation and ecosystem orchestrators

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