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PODCAST

Under The Hood: Automotive Storytelling

Stephane Lagresle

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

business marketing

All Episodes

53:38

Breaking Code Before It Breaks Cars: The New Era of...

Under The Hood: Automotive Storytelling ·

2025/08/12

🔧 THE TESTING REVOLUTION DECODED In this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testing" and creator of the Automotive Test Efficiency Framework (ATEF) at Synopsys, to explore how automotive testing must evolve from hardware-driven legacy approaches to software-first methodologies that enable true digital transformation. 🎯 KEY INSIGHTS Legacy vs. Innovation: The Testing Time Trap

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40:02

The Incredible World of Functional Safety - Alexander...

Under The Hood: Automotive Storytelling ·

2025/08/04

🔧 THE SAFETY SOFTWARE DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Alexander Much, former Director of Functional Safety, Cybersecurity and Open Source at Elektrobit and seasoned automotive software expert with 22 years of industry experience, to explore the critical intersection of software complexity and functional safety in modern vehicles. 🎯 KEY INSIGHTS Silicon Valley vs. Detroit: The Integration Challenge

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39:01

Episode 11 - Lina Wölms, Shiftmove

Under The Hood: Automotive Storytelling ·

2025/07/26

🚀 THE FLEET SOFTWARE DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling", we connect with Lina Wölm, Director of Brand Communications and Product Marketing at Shiftmove and accomplished expert in strategic communications, to explore how fleet management is transforming from manual operations to AI-driven mastery. 🎯 KEY INSIGHTS Traditional vs. Tech-First: The Fleet Management Divide Lina reveals how the fleet industry is a patchwork of very different companies,

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44:27

Episode 10 - Dr. Jan Wehinger, MHP - A Porsche Company

Under The Hood: Automotive Storytelling ·

2025/07/21

⚡ THE TRANSFORMATION BLUEPRINT DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we connect with Dr. Jan Wehinger, Partner at MHP and automotive transformation expert, to explore how the industry is navigating the complex shift from hardware-defined to software-defined vehicles while managing unprecedented cultural transformation. 🎯 KEY INSIGHTS Tech Giants vs. Traditional OEMs: The Cultural

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52:11

Episode 9 - Martin Groschwald, Konzepthaus

Under The Hood: Automotive Storytelling ·

2025/07/15

🎯 THE DESIGN REVOLUTION DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we connect with Martin Groschwald, CEO of Konzepthaus Consulting and host of "Gestalten in Automotive Design," to explore the radical transformation of automotive design leadership from isolated stylists to strategic business architects. 🎯 KEY INSIGHTS Stylists vs. Strategists: The Great Design Divide Martin reveals the

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36:24

Episode 8 - Claudio Geyken, RIDERgy

Under The Hood: Automotive Storytelling ·

2025/07/08

⚡ THE ENERGY REVOLUTION DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we connect with Claudio Geyken, CEO and Co-founder of RIDERgy and multilingual energy visionary, to explore how AI-powered software is revolutionizing electric fleet management and creating the missing link between automotive innovation and energy transformation. 🎯 KEY INSIGHTS Traditional Grids vs. Smart Fleets: The

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37:16

Episode 7 - Giovanni Azzara, Easyrain

Under The Hood: Automotive Storytelling ·

2025/07/03

🌧️ THE SAFETY REVOLUTION DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we connect with Giovanni Azzara, Sales and Marketing Director at Easyrain and former media industry veteran, to explore how Italian innovation is solving autonomous driving's most dangerous blind spot: wet weather conditions. 🎯 KEY INSIGHTS The Innovation Speed Divide Giovanni reveals how Chinese automakers move at lightning

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41:33

Episode 6 - Derek Kerton

Under The Hood: Automotive Storytelling ·

2025/06/30

🌉 THE INNOVATION BRIDGE DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we connect with Derek Kerton, Managing Director of the Kerton Group and founder of the Auto Tech Council, to explore how storytelling and collaboration drive automotive innovation across continents. 🎯 KEY INSIGHTS Silicon Valley vs. Detroit: The Culture ClashDerek reveals the stark differences in pace and mindset between

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35:21

Episode 5 - Stef Balkowiec

Under The Hood: Automotive Storytelling ·

2025/06/26

🏁 THE SDV REVOLUTION UNPACKED In this compelling episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we sit down with Stef Balkowiec, former Managing Director of Performance Electronics at Cosworth and a seasoned leader in automotive and motorsport technology. 🎯 KEY INSIGHTS Motorsport’s Race-to-Road Virtuous CircleStef reveals how the rapid innovation cycles and advanced data analytics of motorsport are shaping the future of

en-us

37:29

Episode 4 - Henriette Cornet

Under The Hood: Automotive Storytelling ·

2025/06/23

🚀 THE FUTURE OF CITIES DECODED In this dynamic episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we explore Dr. Henriette Cornet's journey as CEO of Urban Innovate and architect of Europe's largest autonomous vehicle deployment. 🎯 KEY INSIGHTS Silicon Valley vs. Traditional Automotive Henriette reveals the cultural divide driving breakthrough innovations between tech giants and traditional manufacturers. The Vehicle Size

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38:09

Episode 3 - Martin Schleicher

Under The Hood: Automotive Storytelling ·

2025/06/18

🚀 THE SOFTWARE REVOLUTION DECODED In this compelling episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we dive deep into Martin Schleicher's 25+ year journey transforming automotive software at Continental and his pioneering work making Software-Defined Vehicles (SDV) a reality. 🎯 KEY INSIGHTS From Hardware to User-Defined Vehicles Martin reveals how SDV isn't just about software – it's about creating "user-defined vehicles"

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43:30

Episode 2 - Nerea Palacios

Under The Hood: Automotive Storytelling ·

2025/06/18

🏁 THE FERRARI FORMULA DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we explore Nerea Pala's journey as founder of Pala Consulting and former creative operations leader at Ferrari's Formula 1 team. 🎯 KEY INSIGHTS The Netflix Revolution Impact Nerea reveals how Drive to Survive transformed Formula 1's audience demographics, expanding from traditional European fans to include women, North American

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30:54

Episode 1 - Frantz Lohier

Under The Hood: Automotive Storytelling ·

2025/06/18

🚀 THE FUTURE OF MOBILITY DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we explore Frantz Lohier's remarkable journey from early computing enthusiast to shaping the future of automotive technology as former CTO at Forvia (formerly Faurecia) and key leader behind Samsung's Driveline autonomous driving platform. 🎯 KEY INSIGHTS Silicon Valley vs. European Business Culture Frantz reveals the stark

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33 results

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