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PODCAST

Under The Hood: Automotive Storytelling

Stephane Lagresle

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

business marketing

All Episodes

35:35

Behind the Microphone: How 30 Episodes Get Made -...

Under The Hood: Automotive Storytelling ·

2025/12/20

For the season finale of "Under the Hood: Automotive Storytelling," we're going behind the scenes. Frantz Lohier, the first guest of Season 1, reverses roles to interview Stéphane Lagresle about how 30 episodes with automotive executives actually get made. This isn't about interviewing techniques or podcast equipment. It's about the systematic approach to understanding what makes great conversations work in a technical industry. What You'll Learn: The Four-Hour Formula How to prepare f...

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33:35

Software Defined Vehicles (SDV) in 2026: 7 Expert...

Under The Hood: Automotive Storytelling ·

2025/12/09

The debate is over. 2026 is SDV execution year. At We.Conect's SDV Europe 2025 in Berlin, seven industry experts revealed a fundamental shift: the companies that win won't have the most features—they'll tell the most honest stories about strategic focus, security vigilance, and what software-defined vehicles really mean for drivers. THE THREE SHIFTS DEFINING 2026: 🎯 From "More" to Strategic Focus After years of feature accumulation, complexity has become unsustainable. Ola Svensson (K...

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43:44

How Catena-X Solved Automotive Data Sharing - Thomas...

Under The Hood: Automotive Storytelling ·

2025/12/03

🔗 THE COLLABORATION REVOLUTION DECODED Twenty-eight companies. Three years. One unified data standard that BMW, Mercedes, and Volkswagen all agreed to. Thomas Rösch, CEO of Cofinity-X and Board Member of Catena-X, joins "Under the Hood: Automotive Storytelling" to unpack this unprecedented automotive collaboration. 🎯 KEY INSIGHTS Centralized vs. Decentralized: The Trust Paradigm Shift Thomas exposes automotive's "one-up, one-down" data sharing trap that creates supply chain opacity, the...

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11:26

Quick Fix #3: How Many Slides Is Too Many? Stop...

Under The Hood: Automotive Storytelling ·

2025/11/25

How Many Slides Is Too Many? The Real Question Every Presenter Should Be Asking Are you asking the wrong question about your presentations? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle reveals why "How many slides should I have?" is the wrong question, and what you should be asking instead. THE PROBLEM: You open PowerPoint. You start adding slide after slide. Before you know it, you've got 40 slides for a 20-minute presentation. But here's the t...

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49:43

SDVs: How Mercedes-Benz Cut Development from Years to...

Under The Hood: Automotive Storytelling ·

2025/11/12

🚗 FROM 5 YEARS TO 6 WEEKS: THE SDV REVOLUTION When Mercedes-Benz's software team achieved in weeks what traditionally took years, they proved that having an entirely new approach to automotive's software can bring incredible results. In this new episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Markus Rettstatt, Head of Software Defined Car Unit at Mercedes-Benz Tech Innovation and Eclipse SDV Ambassador, to decode how a 130-...

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53:25

Why truck design needs empathy: CMF Innovation at MAN...

Under The Hood: Automotive Storytelling ·

2025/10/31

🚛 THE TRUCK CABIN REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive design experience from BMW to commercial vehicles, to explore how storytelling transforms engineering into emotional experiences that drivers live with, not just operate. 🎯 KEY INSIGHTS Passenger Cars vs. Trucks: The Empathy Gap Carolin reveals how

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49:24

Listen First, Pitch Later: Building Gaming...

Under The Hood: Automotive Storytelling ·

2025/10/29

🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVE In this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore how listening first became the foundation for transforming vehicles into social entertainment hubs and building partnerships with BMW, Porsche, Volkswagen, and Audi. 🎯 KEY INSIGHTS Tech Meets Tradition: The Cultural Bridge Anthony reveals how he convinced traditional

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8:31

Quick Fix #2: Escaping the PowerPoint Jail: win...

Under The Hood: Automotive Storytelling ·

2025/10/18

Escaping PowerPoint Jail: Why Your 45-Slide Customer Deck Is Costing You Deals Are your sales presentations working against you? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle reveals why automotive suppliers and technology companies are losing millions in opportunities, not despite their preparation, but because of it. THE PROBLEM: You've seen it happen. A customer blocks out 60 minutes. Your team spends weeks preparing a comprehensive 45-slide d...

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44:50

Welcome to In-car Wellness Experiences - Thomas...

Under The Hood: Automotive Storytelling ·

2025/10/11

THE WELLBEING REVOLUTION DECODED In this new episode of "Under the Hood: Automotive Storytelling", brought to you by the Storytelling Tribe, we connect with Thomas Stocker, key member of Gentherm's executive team, leading their European operations and former BMW infotainment integration leader. Thomas shares insights on leadership, team dynamics, and the importance of adapting to change in a rapidly evolving industry.. KEY INSIGHTS Hardware Engineers vs. Software Visionaries: The Transformati...

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49:59

From Silos to Stories: Driving innovation through...

Under The Hood: Automotive Storytelling ·

2025/10/04

THE TRANSFORMATION BLUEPRINT DECODED In this episode of "Under the Hood: Automotive Storytelling", brought to you by The Storytelling Tribe, we connect with Jonathon Husby, President and CEO of ADAC and Chair of the Automotive Hall of Fame, discussing his career journey, the importance of storytelling in the automotive industry, and the cultural transformation he is leading at ADAC. Jon Husby shares insights on leadership, mindset, and the future of the automotive industry, including the impa...

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30:34

Aligning Automotive with Consumer Outcomes: the 4S...

Under The Hood: Automotive Storytelling ·

2025/09/29

🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption. This episode is made of 2 parts - this is part 2. 🎯 KEY INSIGHTS

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30:58

Aligning Automotive with Consumer Outcomes: the 4S...

Under The Hood: Automotive Storytelling ·

2025/09/29

🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption. This episode is made of 2 parts - this is part 1. 🎯 KEY INSIGHTS

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29:58

From Clay to Canvas to AI: Felix Kilbertus on...

Under The Hood: Automotive Storytelling ·

2025/09/21

🎨 FROM CLAY TO CANVAS TO AI - PART 2 In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at Rolls-Royce, to explore how legendary automotive design bridges tradition with transformation. 🎯 KEY INSIGHTS Silicon Valley vs. Goodwood: The Creative Culture Clash Felix reveals how Austrian heritage and global experience shaped his unique approach to navigating

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29:14

From Clay to Canvas to AI: Felix Kilbertus on...

Under The Hood: Automotive Storytelling ·

2025/09/21

🎨 FROM CLAY TO CANVAS TO AI - PART 1 In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at Rolls-Royce, to explore how legendary automotive design bridges tradition with transformation. 🎯 KEY INSIGHTS Silicon Valley vs. Goodwood: The Creative Culture Clash Felix reveals how Austrian heritage and global experience shaped his unique approach to navigating

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39:51

IAA 2025 Special: The Three Transformations Reshaping...

Under The Hood: Automotive Storytelling ·

2025/09/16

🚗 THE INDUSTRY TRANSFORMATION DECODED In this compelling IAA 2025 Special episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – Stéphane takes you inside Munich's Messe to explore three fundamental transformations reshaping the entire automotive industry. 🎯 KEY INSIGHTS Software at Scale: From Concept to Millions of Vehicles Discover how BMW processes daily requests from millions of connected vehicles, while HERE virtualizes

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11:39

Quick Fix #1: The Dinner Party Test - Transforming...

Under The Hood: Automotive Storytelling ·

2025/09/06

Transform your customer presentations with one simple question that reveals why most automotive suppliers lose deals before they even start. In this debut "Quick Fix" episode, Stéphane Lagresle shares a real story from a high-stakes customer meeting with a major OEM. The Problem: A 45-minute technical presentation that never once mentioned the customer's name, logo, challenges, or goals. Sound familiar? The Solution: The Dinner Party Test - a simple framework that asks whether your pres...

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43:56

Why Software Naming Matters: Making Intangible...

Under The Hood: Automotive Storytelling ·

2025/09/01

🚀 AUTOMOTIVE SOFTWARE FROM B2C GIANTS DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader at LG Electronics Vehicle Component Solutions and French engineer with a unique Korean automotive perspective, to explore how traditional electronics giants are redefining themselves in the software-defined vehicle era. 🎯 KEY INSIGHTS From Electronics to Software Identity LG's journey from being

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43:54

From fear to trust: Cybersecurity as a revenue...

Under The Hood: Automotive Storytelling ·

2025/08/25

🔐 THE SECURITY FOUNDATION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Andrew Till, General Manager of Secure Platform at Trustonic and cybersecurity visionary with decades of experience across mobile and automotive ecosystems, to explore how security becomes the invisible foundation that enables automotive innovation. 🎯 KEY INSIGHTS Hollywood vs. Reality: The Cybersecurity Narrative Challenge Andrew reveals how Hollywood's

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47:58

Moving away from the 'Not Invented Here' Syndrome:...

Under The Hood: Automotive Storytelling ·

2025/08/18

🔧 THE OPEN SOURCE REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Michael Plagge, VP Ecosystem Development at the Eclipse Foundation and former Alibaba Cloud executive, to explore how open source collaboration is transforming automotive software development from the ground up. 🎯 KEY INSIGHTS European Pride vs. Global Progress: The "Not Invented Here" Challenge Michael reveals how European developers' attachment to their

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53:38

Breaking Code Before It Breaks Cars: The New Era of...

Under The Hood: Automotive Storytelling ·

2025/08/12

🔧 THE TESTING REVOLUTION DECODED In this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testing" and creator of the Automotive Test Efficiency Framework (ATEF) at Synopsys, to explore how automotive testing must evolve from hardware-driven legacy approaches to software-first methodologies that enable true digital transformation. 🎯 KEY INSIGHTS Legacy vs. Innovation: The Testing Time Trap

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32 results

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