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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

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All Episodes

29:21

401 | Going From 20 to 120 Wholesale Accounts with...

Proof to Product ·

2025/07/15

Hey friend. You know how much I love sharing success stories here on the podcast and this week is no exception. I had the pleasure of connecting with Carley Hussain of Parcel Island, which is a gift and stationery business based out of Philadelphia. Carley is one of our talented Paper Camp alumni who started with 20 wholesale accounts and she is now in over 120 stores. Yes, she has grown by more than 100 accounts while also working at a full-time job. During our conversation, we talk about the key

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52:50

Celebrating 400 Episodes: Getting Candid About...

Proof to Product ·

2025/07/08

Hey friend, it's Brittney Lynn. I know you're likely expecting Katie Hunt and I promise she is featured in this episode. If we haven't met before, I am Katie's publicist and I am also the podcast producer of this very podcast. We wanted to do something special for the 400th episode of the podcast, so we decided to turn the tables and I'm interviewing Katie. We discuss Katie's favorite part of the podcast recording process, advice she'd give to herself when she was just starting out, the real cost

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01:46

We're on Summer Break!

Proof to Product ·

2025/06/24

The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes, including our 400th episode! In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp twice a year, so if you are wanting to learn how to start with wholesale, click here to join the waitlist (we sell out every time!) Have a great two

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14:42

399 | A Peek Inside Paper Camp - Our Alumni Panel...

Proof to Product ·

2025/06/17

When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're sharing a portion of our alumni roundtable with all of you. This alumni panel features Janine Kwoh from Kwohtations, Jesse Regis from Virgins on Fire

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16:05

398 | How Do I Know If I’m Ready to Exhibit at a...

Proof to Product ·

2025/06/10

It is officially trade show season, so today we are diving into a question that I hear all the time. It's how do I know if I'm ready to exhibit at a wholesale trade show? This is one of the biggest topics that we cover inside of Paper Camp. Paper Camp is our coaching program for product-based business owners who want to see their products on the shelves of independent stores in their neighborhood or big box stores all over the world. During Paper Camp, we will not only help you decide if shows are a

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34:55

397 | How to Achieve More by Learning Less with Pat...

Proof to Product ·

2025/06/03

I'm excited for today's episode because we've got Pat Flynn from Smart Passive Income. Pat is a father, a husband, a lifelong learner, and, honestly, one of the most generous teachers out there when it comes to business and entrepreneurship. He has built several successful companies, launched best-selling books, and invented products like the SwitchPod. He's created communities around smart passive income, and somehow, he still finds time for his top-rated podcast about business building, and he

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27:14

396 | Prioritizing When Everything Feels Urgent with...

Proof to Product ·

2025/05/27

This week's podcast topic has been highly requested, and so I'm happy to bring it to you today. I invited Skye Watterson who is an ADHD strategist, coach, and the founder of Unconventional Organisation. She helps business owners stay focused, build consistent revenue, and scale without feeling burnt out. Skye was diagnosed with ADHD as an adult, and it completely changed her entire approach to her career, and, eventually, it inspired her to help other entrepreneurs who are having similar

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16:11

Pre-Register for Paper Camp by May 23 (Limited Time...

Proof to Product ·

2025/05/20

I have something super special for you this week. We are opening preregistration for the 46th round of Paper Camp. But guess what? You're going to have to act fast because pre-registration will close this Friday, May 23. If you pre-register today, you are going to get early access to module one, you will have the option to stretch out your payments over five months if you register this week. Extended payment plans will not be available when we open registration in August. If you want to pay over

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44:22

395 | Navigating Profit Margins, Burnout, and Tariffs...

Proof to Product ·

2025/05/15

We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394. During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net

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35:15

394 | How Product Business Owners Are Leveraging (and...

Proof to Product ·

2025/05/13

I’m loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should be harnessing as we continue into 2025. Because we got such great feedback, we're going to keep this going. I asked Jessica Totillo Coster to come and analyze the survey data with me. Jessica has been on

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18:26

393 | 10 Opportunities for Product-Based Businesses:...

Proof to Product ·

2025/05/08

Today’s episode continues the conversation about the State of the Product Industry survey that we did. Last episode, I summarized what we learned when 400 product-based business owners shared intimate details about their income, profit, how much they pay themselves, their product line, their team, their sales and marketing strategies. If you have not listened to that one yet, I would suggest starting there, that’s episode 392. Today, I am diving into 10 opportunities that I see for all of you after

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28:46

392 | Revenue, Teams, Tariffs, and Trends: The State...

Proof to Product ·

2025/05/06

Every founder I know has been wondering at some point or another how much other brands are making, what tech they're using, and how big their teams are. Everyone wants to see what other brands are doing and how they are successful. Even though we know that every business journey looks different, it's natural to be curious. The product world is shifting so fast. Right now, we're seeing rising costs. We're seeing tariffs, supply chain delays, and changes to consumer buying habits. That's going to

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23:35

391 | Selling Your Excess Inventory with Melodie van...

Proof to Product ·

2025/04/29

Do you have excess inventory that you have no idea how to move? On today's podcast, we have Melodie van der Baan, cofounder of Max Retail. It's a platform designed to help independent retailers and brands easily sell their excess inventory online. During our conversation, Melodie shares how she started out as a sales rep, and then how she owned her own retail store in Palm Beach and how the challenges she faced with unsold inventory inspired the creation of Max Retail. She shares how Max Retail

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36:48

390 | How Trump's Tariffs Are Affecting Small...

Proof to Product ·

2025/04/22

Today's episode is an important and timely one. It is a conversation about resilience as small business owners and what we can do or how we navigate things when we are backed into a corner by forces outside of our control. Our guest this week is Emily Ley. She is the founder of Simplified®, a wildly successful brand of planners and organizational tools that many of you know and love. She also happens to be one of our Paper Camp alumni. You have seen Emily's products in Target, Walmart, Staples,

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14:58

389 | Communicating Price Increases to Your Retail...

Proof to Product ·

2025/04/15

With everything going on in the global economy right now, there have been a lot of discussions about price increases. It's been a hot topic in Paper Camp, in our LABS community, and even in my Advisory Board mastermind. People are asking about how to raise their prices, if they should raise their prices, and also how to communicate those price increases with your customers, whether you're selling retail or wholesale. And it's a great and valid question. I understand why people are asking it right

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30:47

388 | Leveraging Funding to Expand Your Business with...

Proof to Product ·

2025/04/08

Let's talk money. Money is a necessity in business, but it can also be a pain point, particularly for product-based business owners because our investments, overhead, and risks are generally heightened compared to service-based businesses. We not only need to make money, but we also need to spend money for future expansion and growth. But where does that money come from? How are people doing this? We get this question a lot when we talk with our students. Many brands in our industry are

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06:58

387 | 2025 State of Product Industry Survey Now...

Proof to Product ·

2025/04/01

It has been almost one year since we conducted our 2024 State of the Product Industry survey, and we are back doing it again. So from now until April 11, our 2025 State of the Product Industry Survey is open, and we wanna hear from you and all of your physical product-based business owner friends. You can head to prooftoproduct.com/2025survey to share your responses with us, and I encourage you to do it sooner than later and then help to spread the word. As a recap, in last year's survey, we found

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08:56

386 | How Do I Align My Product Release Cycles with...

Proof to Product ·

2025/03/25

When should I release new products to the wholesale market, and how do I align my release cycles with wholesale buying seasons? I get these questions and more about product release cycles all of the time. In fact, this has been a hot topic in this round of Paper Camp, our coaching program about wholesale. If our Paper Camp students are asking about release cycles, I know that many of you have similar questions too. So we're going to talk about wholesale release cycles today on the podcast. Before

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27:57

385 | How E-Commerce Brands Are Using Pinterest...

Proof to Product ·

2025/03/18

It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic. A lot has changed over the years with Pinterest, especially given the explosion of AI. So this week, Heather Farris is joining me on the podcast. She runs a Pinterest agency and education company. Heather has helped hundreds of creators on Pinterest grow their traffic and sales through both organic and paid Pinterest ads. During the episode, we talk about how to

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27:28

384 | How to Find and Pitch Year-Round Gift Guides...

Proof to Product ·

2025/03/11

When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be more effective than social media or paid ads for boosting a business's credibility and visibility? That's exactly what today's guest is sharing. Gloria Chou is an award-winning PR strategist and the host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR, which makes visibility and access to

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